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As a whole l feel LhaL my anclllary LexLs and maln producL work very well LogeLher due Lo Lhe speclflc elemenLs l chose Lo use ln all Lhree pleces of work l chose Lo use slmllar feaLures
across all Lhree producLs Lo develop a sense of brandlng Cne elemenL LhaL l declded Lo use LhroughouL Lhese pleces was Lhe cholce of cosLume for each band member 1helr sLyle ls
very lndle and qulLe baslc l declded Lo focus on Lhls sLyle so LhaL lL doesn'L dlsLracL you from any oLher facLors wlLhln Lhe vldeo or on Lhe anclllary LexLs Lherefore you can focus [usL
on Lhe band performance lLself 1helr sLyle ls qulLe unlque and sLands ouL as Lhe band look good LogeLher and qulLe sLyllsh ?ou could say LhaL Lhey flL lnLo Lhe currenL muslc lndusLry
based on Lhls facLor as Lhelr cholce of cloLhlng makes Lhem look llke a reallsLlc band 1he cloLhes LhaL Lhe band wears on Lhe dlglpack and magazlne adverL are relaLlvely slmllar Lo Lhe
sLyle of cloLhes LhaL Lhey wear ln Lhe muslc vldeo aLLerned or plaln LshlrLs chlnos peak caps ankle socks vans rayberrles or [eans are Lhe key elemenLs LhaL are Lhe mosL
conslsLenL cholces of cloLhlng across Lhe Lhree band members 1hls ls a useful elemenL Lo keep Lhe same as Lhey can Lhen be recognlsed by Lhelr sLyle by Lhelr fans from any fuLure
releases or appearances Lhey make AnoLher elemenL LhaL was conslsLenL was Lhe represenLaLlon of Lhelr personallLy l felL LhaL lL was lmporLanL Lo show Lhe band's personallLy ln
each of Lhe Lhree producLs so LhaL lL shows LhaL Lhey flL lnLo Lhe currenL lndle muslc genre Cur band members express humour Lhrough Lhelr danclng body language and 'cheeky'
faclal expresslons lndle bands always come across as Lhem consLanLly havlng a good Llme and a laugh WlLhouL Lhls elemenL Lhe band would noL look reallsLlc and flL lnLo Lhe lndle
genre so l declded LhaL for Lhe phoLoshooL and durlng fllmlng LhaL l would [usL leL Lhe remalnlng band members do whaL Lhey normally do and glve Lhem some freedom so LhaL lL
made Lhe process less formal and Lhey could have fun whllsL performlng 1hey could also add Lhelr own ldeas as Lhey are lnLeresLed ln LhaL parLlcular sLyle of muslc so Lhls helped
Lhem develop Lhelr roles furLher
AnoLher elemenL LhaL was carrled across all Lhree producLs was Lhe cholce of camera angles LhaL l used ln
phoLographs and also Lhe fllmlng process lor Lhe muslc vldeo l almed Lo lnclude as many dlfferenL camera
angles as posslble Lo keep Lhe vldeo lnLeresLlng LhroughouL as lL was based solely on band performance lf Lhe
shoLs were qulLe long and noL creaLlve Lhe vldeo would have been qulLe Ledlous and repeLlLlve 1herefore l
noLed down Lhe Lypes of shoLs we used durlng fllmlng and l could Lhen use slmllar angles when Laklng
phoLographs for my anclllary LexLs 1hls way l could keep Lhe Lypes of shoLs conslsLenL so LhaL lL also looks
more professlonal and reallsLlc ln Lhe vldeo we used a number of mld shoLs close ups and long shoLs so l dld
my besL Lo lnclude a number of Lhese on my magazlne adverL and dlglpack As you can see on my magazlne
adverL above l declded Lo use a mldshoL of Lhe band agalnsL a plaln garage door background 1he mlse en
scene and cholce of locaLlon for Lhls phoLo was very slmple and lL doesn'L dlsLracL you from Lhe band members
Lherefore lL makes you focus on Lhem more whlch was Lhe alm 1hls parLlcular phoLo looks qulLe effecLlve as
you may flnd a slmllar phoLo on anoLher popular magazlne adverL My lnsplraLlon for Lhls phoLo came from 1he
urums phoLograph of all of Lhe band members llned up agalnsL a plaln background 1hls emphaslses Lhelr
sense of sLyle and personallLy 1he faclal expresslon of Lhe band member on Lhe rlghL of my magazlne adverL ls
an example of Lhe represenLaLlon of Lhelr personallLy and adds humour 1hese expresslons can also be seen ln
Lhe maln producL 1hls works well because lL shows LhaL Lhey do noL wanL Lo be Laken Loo serlously l used a
varleLy of dlfferenL phoLographs on my dlglpack Lo creaLe a sllghL conLrasL from my magazlne adverL l once
agaln used mld shoLs Lo creaLe a llnk Lo my oLher producL and some where even Laken ln Lhe same locaLlon so
LhaL l used Lhe same conslsLenL plaln background 1hls ls a popular convenLlon ln real lndle albums and
magazlne adverLs so LhaL lL ls clear LhaL Lhey are llnked and are Lhe same band 1he band members once agaln
look qulLe sLyllsh and phoLogenlc whlch makes lL look more appeallng AnoLher camera angle LhaL l declded Lo
use on Lhls producL was a hlgh level shoL 1hls creaLes an effecLlve conLrasL Lo Lhe remalnlng phoLos as Lhey
sLand ouL more 8oLh hlgh level shoLs and mldshoLs were also used ln Lhe muslc vldeo so Lhere ls a dlrecL llnk
across all Lhree producLs 1here ls also an effecLlve comblnaLlon of slmple mlse en scene and locaLlon cholces
As sLaLed prevlously our muslc vldeo was qulLe orlglnal and we almed Lo malnly focus on Lhe band
performance so we dld noL wanL a dlsLracLlng locaLlon or background l Lhlnk Lhls was a success as Lhe band
look qulLe professlonal and Lhe llghLlng also works well l also used Lhls elemenL on my magazlne adverL and
dlglpack Lo achleve Lhe same effecL 8y uslng Lhe same Lypes of camera angles and mlse en scene across all
Lhree producLs l feel LhaL Lhe llnk ls qulLe clear and works well due Lo expresslng Lhe band performance Lven
Lhough Lhe locaLlon wasn'L Lhe same ln Lhe maln producL Lo Lhe anclllary LexLs Lhe plaln locaLlon sLlll looks
successful and achleves Lhe same alm by focuslng [usL on Lhe band members performlng
AlLogeLher l feel LhaL Lhe conslsLency of uslng slmllar cosLume sLyles personallLy mlse en scene and camera angles
represenL our band ln an effecLlve way l parLlcularly chose Lhese elemenLs Lo use as l felL LhaL Lhey were qulLe easy Lo
make a llnk beLween Lhe maln producL and anclllary LexLs and worked well LogeLher 8efore chooslng Lhese elemenLs
Lo lnclude l also LhoughL abouL whaL elemenLs noL Lo lnclude and whaL wouldn'L work so well AfLer consLrucLlng my
dlglpack l reallsed LhaL Lhere was qulLe a loL of anlmaLlon and edlLlng 1hls parLlcular elemenL would have been
dlfflculL Lo use across all Lhree producLs due Lo llmlLed sofLware skllls when produclng Lhe muslc vldeo and l felL LhaL lf
l used edlLed drawlngs on Lhe magazlne adverL lL would have been Loo much and would look qulLe unreallsLlc
1herefore l declded Lo llmlL myself Lo uslng edlLlng skllls [usL on Lhe dlglpack so LhaL lL dldn'L lose Lhe appeal lf l
overused Lhls Lechnlque l also declded noL Lo use Lhe exacL same locaLlon for all Lhree producLs lL would be qulLe dull
and unlmaglnaLlve Lo use Lhe same locaLlon for Laklng phoLos and also fllmlng and Lhe llnk would be Loo obvlous ln
Loday's lndusLry l feel LhaL my maln producL and anclllary LexLs would work well as a package due Lo Lhe subLle
slmllarlLles and dlfferences Cverall l Lhlnk LhaL Lhe comblnaLlon of Lhese producLs ls qulLe effecLlve and Lhey do
develop a sense of brandlng Magazlne adverLs and dlglpacks do noL always have dlrecL llnks beLween Lhem alLhough
some have sllghL slmllarlLles and some are exacLly Lhe same l Lhlnk LhaL my maln producL and anclllary LexLs have
slmllar elemenLs LhaL achleve a llnk ln some way wheLher lL ls phoLos LexL or Lhe represenLaLlon of Lhelr personallLy as
a band so Lhey would work well LogeLher by belng adverLlsed as a brand