GEOGRAPHICAL SEGMENTATION

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DEFINITION:IF THE MARKET IS SEGMENTED BASED ON THE GEOGRAPHICAL UNITS THATS CALLED GEOGRAPHICAL SEGMENTATION. BEFORE GOING TO BE SEGMENTATON WE CONSIDERED NATIONAL CENSUS DATA,CUNSUMER BEHAVIOR INFORMATION IT IS MAINLY USED FOR MASS MARKETING WE MAINLY FOCUSE ON CUNSUMER PROFILE/TASTES. THATS WHY THINK LOCAL AND ACT LOCAL.

THE MARKET IS SEGMENTED ACCORDING TO

1.GEOGRAPHIC CRITERIA: NATIONS STATES REGIONS COUNTRIES NIGBORHOODS,ZIP CODES

2.REGION: SOUTH INDIA WESTREN REGION NORTH INDIA EAST INDIA 3.CITY: CLASS 1 CLASS2 METRO CITIES CITIES WITH HIGH POPULATION

4.RURAL AND SEMI URBAN: RURAL VILLAGES WITH HIGH/LOW POPULATION SEMI-URBAN AREAS SMALL TOWNS 5.CLIMATE 6.CULTURE 7.ECONOMIC STATUS 8.LIFE STYLES 9.AGE/GENDER 10.INCOME

EXAMPLES

Bicycles Cinema theaters(reliance) Tide advertisements Jeans compare to foreign countries rain coats compare climates Muslim countries Advertising like lics Bjp party bags

SO THINK LOCAL AND ACT AS A LOCAL

YOU WILL DO PERFECTLY GEOGRAFICAL SEGMENTATION