Mapping MDS

McDonalds Graha Family

YTD Des 2011

MDS Performance Nov 2011

Sales MDS 2010 vs 2011

Millions

MTD Cont.= % ,YTD cont = %

155
150
145
140
135
130
125
120
115
110

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Sales 2010 125.000.0

Sales 2011 150.000.0

Des

Millions

Sales & GC 2008 Market

0

MTD Cont. = % , YTD cont. = %

0
0
0
0
0
0
0
0
0

Jan

GC 2010

1.000

GC 2011

1.100
%

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Des

Millions

GC vs Complaint vs Hit Rate

9.000

Comp GC Mtd = %; mtd Complaint = %; mtd Hit rate = %

8.000
7.000
6.000
5.000
4.000
3.000
2.000
1.000
0

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

2005 5.320.050. 5.234.706. 5.246.599. 5.538.265. 6.032.832. 6.535.617. 6.457.830. 5.546.534. 5.523.980. 5.279.719. 4.986.215. 5.703.113.
2006 5.711.194. 5.027.584. 6.081.822. 5.816.624. 6.004.035. 6.410.523. 6.489.579. 6.214.712. 5.714.299. 6.995.644. 6.731.692. 7.144.216.
2007 6.520.675. 5.587.236. 6.584.687. 6.030.703. 6.083.172. 7.412.429. 6.352.916. 6.566.782. 5.925.975. 7.023.881. 5.701.067. 7.024.448.
2008 6.324.575. 5.834.483. 6.494.698. 6.439.560. 6.968.144. 8.560.099. 6.838.335. 6.751.359. 5.957.737. 7.088.238. 6.548.257.

Hit Rate

GC vs Complaint vs Hit Rate

Com GC Mtd : %, Mtd Complaint: %, Mtd Hit rate : %

Data mapping 2011

Data mapping dari data survey sesuai category
dari arah utara/selatan/timur/barat?category
sesuai survey
Radius 10 & 20 menit sesuai dari prosedur
survey excel sudah di lakukan

Peta 10 20 menit

swot

Analisa?

Action plan & objective survey

Buat objective dari hasil survey

tttt

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