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RXB2203/RXB4304: ENTREPRENEURSHIP COURSEWORK ~ SEPT 2011

BUSINESS PLAN (50%)

Written Assignment (40%): Write a complete business plan for your proposed product or service. Your plan must include all of the following: Opening Documents/Items Letter of transmittal (1 mark) Title Page (1 mark) Table of Contents (1 mark) Executive Summary and Fact Sheet (1 mark) Body Of Plan A. THE COMPANY AND THE INDUSTRY (3 marks) B. PRODUCT/SERVICE OFFERING (3 marks) C. MARKET ANALYSIS (5 marks) D. MARKETING PLAN (5 marks) E. PRODUCTION/OPERATIONS PLAN (5 marks) F. MANAGEMENT TEAM (4 marks) G. IMPLEMENTATION SCHEDULE AND RISKS ASSOCIATED (5 marks) H. FINANCIAL PLAN (5 marks) Appendixes (Back-up information) (1 mark)

Presentation of Plan (10%) This presentation will be treated as Quiz (10%). All members of the group will be involved in a summary presentation of your plan (presentation time 10-15 minutes)

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