ATTITUDE

y Attitude is a hypothetical construct that represents

an individual's like or dislike for an item. Attitudes are positive, negative or neutral views of an "attitude object": i.e. a person, behaviour or event. People can also be "ambivalent" towards a target, meaning that they simultaneously possess a positive and a negative bias towards the attitude in question.

y Attitudes are composed from various forms of

judgments. Attitudes develop on the ABC model (affect, behavioral change and cognition). The affective response is a physiological response that expresses an individual's preference for an entity. The behavioral intention is a verbal indication of the intention of an individual. The cognitive response is a cognitive evaluation of the entity to form an attitude.

Attitude Formation
Four important processes that influence attitude formation are 1. Classical Conditioning 2. Instrumental Conditioning 3. Observational Conditioning 4. Social Comparsion

Work Related Attitudes

Work related attitudes can be positive or negative Negative Attitudes 1. Increased absenteeism from work 2. High employee turnover 3. Poor quality of products 4. Poor customer service 5. Theft by employees

Work Related Attitudes are

1.

Job Involvement

2. Organizational Commitment 3. Job Satisfaction

Factors of Job Satisfaction

1. 2. 3. 4. 5. 6. 7. 8.

Security Pay Benefits Working Conditions Advancement Opportunities Supervision Co-workers Communicationa and Knowledge