Unit 1Brands (Language Homework)

Vocabulary (A)
1) 2) 3) 4) 5) 6) Placement Loyalty Research Lifecycle Branding Name 7) Range 8) Awareness 9) Image 10)Meet 11)Stretching

Vocabulary + (B)
1) 2) 3) 4) 5) share research segment leader follower

Language Review (A)

1) 2) 3) 4) 5) 6) 7) 8) 9) sell works in do invest? Are investing works are taking are selling are targeting invests

Language Review (B)

1) works 2) manages 3) develop 4) is working 5) is supervising 6) is writing 7) enjoys 8) is expanding 9) has 10)owns 11)are increasing 12)becomes

Language Review (C)

1) 2) 3) 4) 5) Where does Dan Peters work? How often do they develop new products? Where is Dan working? What is he doing in the laboratory? Is he experimenting? English for Business Page 1 of 5

Unit 1Brands (Language Homework)

6) Where do they have their subsidiaries? 7) Does the sales earning increases?

Language + (D)
1) 2) 3) 4) 5) 6) 7) agree believe belong NA consist contain NA 8) prefer 9) realise 10)NA 11)seem 12)NA 13)suppose 14)surprise

Language + (E)
1) 2) 3) 4) 5) 6) seems What if agrees contains depends consists Does the marketing department researches that belongs

Writing (A)
1 1 2) they 3) the 1 1 5) so 11 1 1 8) much 1 1 10)so 11)will 1 11 1 11 14)and 1 11 1 11 17) it

Writing (B)
From: Steve Clark CC: Jan Kluis Subject: RE: Souperbly Range Liz, My recommendations are below and requires input from Jan: 1) Display of products showing is in proper forms and location such as top and frontline shelves with agreement and understanding from supermarket chain on incentives for managers. 2) Change of product packaging by redesigning highlighting brands qualities. 3) Launch of promotional discounts with this new packaging: Promotion on purchase 4 items and get 2 items free Discount on purchase of 12 or more items 4) Jan and team should be visiting supermarkets or assigning a member in each supermarket as Sales Promoter. English for Business Page 2 of 5 To: Liz Jansen

Unit 1Brands (Language Homework)

Thanks, Steve

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Unit 1Brands (Language Homework)

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Unit 1Brands (Language Homework)

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