flower in Tet holiday

MAKE BY L Th D ng-Q096325 Thi Trung Chnh-Q105498 Bi Xun Long-Q06CT01

 INTRODUCTION PRODUCTS SWOT ANALYSIS THE

BUSINESS PLAN

My business idea is based on increasing demand for buying flowers to decorate the house in Tet holiday.

Especial, my products arent natural flowers. They are handmade products which is made by skillful hand of students . They are not only beautiful products but also intelligent items

Height:0.9m Price:(VND) 830.000

Height:0.7m Price:(VND) 600.000

Height:0.5m Price:(VND) 520.000

Height: 1.2m Price:(VND)

2.600.000

Height:0.4m Price:(VND)
300.000

Height:0.5m Price:(VND)
380.000

STRENGTH
Low investment resource Beautiful and unique products Spirit of willing to learn

WEAKNESS
there isnt enough human resource it takes a lot of time to have a finished product

there arent any own shops

Opportunity

Tet is coming. It is an opportunity to attract the customer

Less competition in the same goods

There are a lot good relationships

Threat
Dont know customers interest Many competition in the flower business

Dont know market segments clearly

The marketing plan

Direct marketing in the coffee shops , restaurants , gift shops Upload information about the products on the forums Through a lot of relationship by word of mouth method Sell products through the internet and deliver free 20% discount for orders valued at over 1.5 million VND Sell products through an intermediary who is

The sales plan

The development plan in future

I want to be him. I want to fly

Business expansion is not only on Tet holiday but also on women day, teacher day, valentine, with new flowers Have an own shop where show products. This decrease commission of the intermediaries and increase profits

FOR LISTENING