COLOUR TELEVISION Television continues to be the mainstay of the Consumer Electronics industry in India, with the transition occurring

to newer technologies such as LCD and PDP. The markets are changing rapidly from the conventional CRT technology to flat panel display televisions. The LCD TV segment in India is poised for significant growth in the coming years.

REFRIGERATORS Refrigerators are one of the most standard features in Indian middle class homes. Direct cool segment remains the dominant sector. However, frost free segment is witnessing the highest growth in the category and is expected to overtake direct cool sales.

AIR CONDITIONERS Indian air conditioner market will continue its sustained growth, mainly on account of strong demand from consumers and corporate buyers. The air conditioner market in India has been expanding on the back of increased investments in high-end industries. New commercial users and existing users have also contributed to the growth of air conditioner market.

WASHING MACHINES Network expansion in semi urban and rural areas has contributed to growth of semi automatic washing machines whereas metros and other Washing machines are now increasingly finding a place in Indian homes. The high-end segment comprises of fully automatic & front loaders and low-end segment comprises of semi automatic & top loaders. The fully automatic category is showing a higher growth rate; however, the semi automatic category continues to dominate in terms of market share.

MICROWAVE OVENS The Indian microwave oven market remained stagnant in 2008-09. With low stakes, the category did not witness significant expansion efforts by manufacturers during the economic slowdown and also remained low on the shopping priority list. The Indian microwave oven market consists of the grill and convection segments and the solo segment.