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2011

EMBEDDEDMARKETSTUDY

2011 Embedded Market Study

PurposeandMethodology

Purpose: Toprofilethe2011resultsofEETimesGroupannualcomprehensive
survey oftheembeddedsystemsmarketsworldwide.Findingsincludebreakoutsof
theembeddeddeveloperstoolsandworkenvironment,applicationstargeted,
methodsandprocessesused,operatingsystemsused,brandsandchipsusedand
consideringforadoption,issuesbeingconfrontedanddemographics.Many
questionsinthissurveyhavebeentrendedoverfiveyears.Thisspecialpresentation
reportalsohighlightsEuropeanvs.NonEuropeandevelopments.
Methodology:WebsurveyconductedfromFebruary3,2011 February18,20101
Returns:1,886 completedsurveys95%+/ 2.25%confidenceoverall

Sample:EmailinvitationsweresenttothefollowingsubscriberstoEETimes
GroupEmbeddedBrands

EmbeddedSystemsDesign(ESD)
EETimes
EmbeddedNewsletterSubscribers

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

2011 Embedded Market Study

Inwhichregionoftheworlddoyoureside?

India
Japan
China
Korea
Indonesia
Singapore
Taiwan
HongKong
SoutheastAsia
OtherAsian

US:Total
US:WestCoast
US:MidWest
US:MidAtlant
US:Northeast
US:Southeast
US:Southwest
US:CentralMountain
Europe
Asia
Canada
LatinAmerica
Australia
Africa
NearEast

61.9%
23.0%
12.3%
7.3%
5.4%
5.3%
5.0%
3.5%
14.7%
12.9%
3.5%
3.5%
1.3%
0.9%
1.1%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

2011 Embedded Market Study

Howmanyemployeesdoesyourcompanyhaveatalllocations?

42.6

Under100
17.1

100499
6.1

500999
1,0004,999
5,0009,999
10,00019,999

10.4
5.0
3.0

20,000ormore
Don'tknow

12.9

2011(N=1814)
Average=3,819

2.8

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

2011 Embedded Market Study

Myjobfunctionincludes:

62%
60%
59%
54%

Writingfirmware/softwareforembeddedsystems
Hardware/softwareintegration
Debuggingfirmware/software
Architectureselection/specification
Firmware/softwaredesignoranalysis
Projectmanagement
Debugginghardware
Firmware/softwaretesting
Prototypetesting

48%
45%
44%
41%
41%
38%
37%
34%

Deviceprogramming
Systemdesign
Designinghardwareforembeddedsystems
Hardware/softwarecodesign
Boardlayout/design
Hardware/softwarecoverification
SoC(systemonchip)design
Connecteddevicedesign
Other(pleasespecify)

24%
21%
18%

4%

9%
8%

2011(N=1819)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

2011 Embedded Market Study

Forwhattypesofapplicationsareyourembeddedprojectsdeveloped?
28%

Industrialcontrol&automation
26%

Datacom/Telecom(Net)

24%

16%
15%

Automotive

15%

Medical

15%
15%

13%

11%

Military

11%

Aerospace

18%
18%

22%

25%

17%

17%

Mil/Aero(Net2011only)
13%
13%

15%

12%

16%

15%
15%

Electronicinstruments

12%

Computersandperipherals

12%

17%
16%

14%

14%

11%
10%

Video&imaging

8%
8%

9%

8%
7%

Security

7%
6%

7%

5%

5%

6%

5%

12%

2011(N=1885)
2010(N=1538)
2009(N=1542)
2008(N=1079)

6%

7%
8%

Government&municipal
Audio

30%

24%
24%

Consumerelectronics

Powergenerationandutilities

28%

31%

30%

9%

8%

6%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

CURRENTEMBEDDED
DESIGNENVIRONMENT

2011 Embedded Market Study

Mycurrentembeddedprojectis:

Newtotheworld;anew
projectfromscratch

43%
43%
42%
46%

2011(N=1,883)
2010(N=1,559)
2009(N=1,550)
2008(N=1,079)
2007(N=998)

39%

Anupgradeor
improvementtoan
earlierorexisting
project

57%
57%
58%
54%
61%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

2011 Embedded Market Study

Whatdoestheupgradeorimprovementinclude?
76%
77%
78%
81%
79%

Newordifferentsoftwarefeatures
57%
56%
54%
55%
56%

Newordifferentprocessor

Newordifferentsystemlogic

Newordifferentanalogcomponents

Newordifferentoperatingsystem
Mandatorychangesbecauseofdiscontinued
hardwareorsoftware

40%
37%
41%
39%
41%
30%
32%
33%
36%
32%
28%
29%
27%
28%
32%
22%
22%
26%
22%
28%

2011(N=1065)
2010(N=886)
2009(N=895)
2008(N=582)
2007(N=663)

Base=Thosewhosecurrentprojectisan
upgrade/improvement

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

10

2011 Embedded Market Study

Whichofthefollowingcapabilitiesareincluded
inyourcurrentembeddedproject?
72%
73%
75%
74%
77%

Realtimecapability
58%
59%
59%
61%
57%

Networkingcapability
Project
rugged/environmentally
resistant
Wirelesscapability

Batterypowered

42%
42%
44%
47%
43%
38%
38%
33%
32%
34%
37%
38%
35%
33%
34%

2011(N=1,886)
2010(N=1,559)
2009(N=1,550)
2008(N=1,081)
2007(N=998)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

11

2011 Embedded Market Study

Ifwireless,whatwirelessinterfacesdoesyourcurrentembeddedprojectinclude?
WiFi
32%
31%

Bluetooth
Cellular

26%

23%
21%

13%

11%
13%

Unlicensed2.4GHzband
7%
6%

433MHZ

16%

7%
7%

Proprietary

12%

12%

7%
8%

Infrared

8%

7%

AMorFMradio

10%

8%

7%

WiMax

Militarybands

22%

12%
13%

900MHZ

Ultrawideband(UWB)

33%

25%

Zigbee

Custom

29%

43%

53%
51%

4%

8%

6%
4%
5%

4%

2%
3%

9%

8%

2011(N=714)
2010(N=591)
2009(N=503)

4%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

12

2011 Embedded Market Study

Howmanypeopleareonyourembeddedprojectteam?
2011(N=1,846)

Team2011 =
SoftwareEngineer=
HardwareEngineer=
FirmwareEngineer=

13.5

Team2010 =
SoftwareEngineer=
HardwareEngineer=
FirmwareEngineer=

18.9*

Team2009 =
SoftwareEngineer=
HardwareEngineer=
FirmwareEngineer=

13.6

Team2008 =

15.2

Team2007 =

13.6

5.9
4.2
3.4

2010(N=1,467)
2009(N=1,518)
2008(N=1,058)
2007(N=976)

9.4
5.3
4.2
6.6
4.3
2.7

*In2010,anumberofteamshadverylargeteamsofengineersthataffectedthemean.
Copyright2011byUBM/EETimesGroup.Allrightsreserved.

13

2011 Embedded Market Study

Whatisyourdevelopmentteamsratiooftotalresources(including
time/dollars/manpower)spentonsoftwarevs.hardwareforyour
embeddedprojects?

62.0%
61.3%
62.4%
63.8%

Total
resources
devotedto
software
Total
resources
devotedto
hardware

38.0%
38.7%
37.6%
36.2%

2011(N=1,878)
2010(N=1,542)
2009(N=1,536)
2008(N=1,041)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

14

2011 Embedded Market Study

Howlongdidthelastprojectyoucompletedtaketofinish?
33%

6monthsorless

30%
32%
32%

35%
33%
35%
32%
34%

712months
15%
15%
17%
17%
16%

1318months
1924months
25monthsormore

36%

9%
9%
10%
10%
10%
7%
7%
8%
7%9%

2011(N=1,822)Avg:12mos
2010(N=1,494)Avg:12mos
2009(N=1,514)Avg:13mos
2008(N=1,060)Avg:13mos
2007(N=974)Avg:13mos

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

15

2011 Embedded Market Study

Wasthatprojectcompleted...
Aheadofschedule

4%
4%
4%
4%
4%
39%
40%
37%
41%
39%

Onschedule
26%
29%
29%
26%
27%

Lateby12months
19%
17%
19%
17%
18%

Lateby36months
Lateby612months
Lateby1218months
Latebymorethan18months
Canceled

6%
5%
6%
7%
6%
1%
2%
2%
2%
1%
1%
1%
2%
1%
1%
3%
3%
2%
3%
3%

2011(N=1,859)
2010(N=1,525)
2009(N=1,532)
2008(N=1,073)
2007(N=997)

For2011,43%ofallprojectsfinishedonoraheadofschedule
and57%ofallprojectsfinishedlateorcancelled,
whichrepresentsnochangefrom2010and2009.
Copyright2011byUBM/EETimesGroup.Allrightsreserved.

16

2011 Embedded Market Study

Mycurrent embeddedprojectisprogrammedmostlyin:
62%
60%
62%
60%
63%

C
C++
Assemblylanguage
Java
UML,MatLab,orlike
.NET
LabView
BASIC
XML
Other

5%
6%
5%
5%
7%
2%
3%
2%
2%
1%
2%
2%
1%
1%
2%
1%
3%
1%
2%
1%
1%
1%
1%
1%
2%
1%
1%
%
1%
0%
0%
%
3%
3%
3%
4%

22%
20%
24%
25%
22%

2011(N=1,876)
2010(N=1,542)
2009(N=1,533)
2008(N=1,074)
2007(N=1,011)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

17

2011 Embedded Market Study

Mynext embeddedprojectwilllikelybeprogrammedmostlyin:
58%
56%
59%
57%

59%

25%
23%
27%
29%

C++

24%

Assemblylanguage

3%
4%
4%
4%

Java

3%
4%
2%
2%

UML,MatLab,orlike
.NET

5%

2%

3%
3%
2%
2%

3%

2%
4%

LabView

1%
2%
1%
1%

BASIC

1%
1%
1%
1%

XML

1%
1%
0%
1%

Other

2%

1%

2011(N=1,871)
2010(N=1,537)
2009(N=1,532)
2008(N=1,068)
2007(N=1,007)

3%
4%
4%
4%

5%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

18

2011 Embedded Market Study

Doesyourcurrentprojectreusecodefromaprevious
embeddedproject?
90.0

80

80.0

84
78

78

2011(N=1,862)
2010(N=1,540)
2009(N=1,534)
2008(N=1,068)
2007(N=1,012)

73

70.0
60.0
50.0
40.0
30.0
20.0

25 24
13 14

11 11

21

15 17 17

15
7 8

10.0

4 4

0.0

No,allnew
Yes,reusedcode Yes,reusedopen
software,nocode developedinhouse source,shareware
reuse
code

Yes,reused
purchasedcode

Note:In2011,87%reusecode.
In2010,86%reusecode.
In2009,89%reusecode.
In2008,89%reusecode.
In2007,85%reusecode.
Copyright2011byUBM/EETimesGroup.Allrightsreserved.

EMBEDDED DESIGNPROCESS

20

2011 Embedded Market Study

Whatpercentageofyourdesigntimeisspenton
eachofthefollowingstages?
15%
15%
15%
14%

Developingoverallsystem
specs
12%
12%
11%
12%

Conceptualdesignstage

22%
22%
23%
22%

Detaileddesignstage
8%
8%
8%
7%

Simulationstage

24%
24%
24%
25%

Testinganddebugging
12%
12%
12%
12%

Prototyping
6%
6%
6%
6%

Sendingtoproduction
Documentation/coding/mtgs

2%
2%
1%
1%

2011(N=1,679)
2010(N=1,393)
2009(N=1,403)
2008(N=958)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

21

2011 Embedded Market Study

Ifyoucouldimproveonethingaboutyourembeddeddesign
activities,whatwoulditbe?
29%
28%
30%

Debuggingtools
14%
15%

Schedule
Engineeringteam*

8%
8%

Microprocessor
Interfaces
Otherhardware
Operatingsystem
IDE
Other(Mgt,budget,legacy,etc)

18%
17%

9%

9%

Programmingtools

32%

10%
11%
12%

8%
7%
7%
7%
8%
8%
7%
9%
7%
8%
5%
7%
5%
5%
5%
6%
5%
7%
4%
6%
5%
6%
6%
4%

2011(N=1,868)
2010(N=1,541)
2009(N=1,538)
2008(N=1,068)
*Note:"Engineeringteam"wasaddedin2009.
Engineeringteamimprovementscouldbemadeby
addingmoreengineers,hiringhigherqualitypersonnel,
improvingcoordination,improvingcommunication,
betterleadersip,bettertraining,etc.

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

22

2011 Embedded Market Study

Ingeneral,whatsourcesofinformationdoyouconsultto
researchyourembeddeddesigndecisions?
(Onlytop14aredisplayed.)
86%
83%
85%

Websitesofvendorsormanufacturers
Technicalwhitepapers

61%

43%
39%

59%
60%
60%
57%
54%
56%

Colleagues
WebsitesofIndustrypublication*
38%
39%

Printpublications*
31%
28%
28%
31%
28%
24%
30%
30%
31%
25%
24%
24%
23%
23%
22%

Webinars/netseminars
Industrynewsletters
Conferencesandtradeshows
Distributorwebsites
Catalogsandbrochures

17%
18%
14%

Blogs
9%

Virtualconferences**
Podcasts
Linkedin

4%
4%
4%
4%
4%

49%

*Note:In2011,67.9%
saidtheyconsult
"Industrypublication
websites"or"Print
publications"orboth

2011(N=1,878)
2010(N=1,540)
2009(N=1,542)

**Notaskedinprioryears

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

23

2011 Embedded Market Study

Thinkingaboutthenextyear,whatareaswillbeyourgreatest
technologychallenges?(Managersonly)
Integratingnewtechnologyortools
Building"ontime"devlpmntprocess
Managingcodesize/complexity
Moreprofitabledevlpmntprocess
Buildinghigherqualitydevlpmtprocess
Size,mix,typeofthedevlpmntteam
Improvingthedebuggingprocess
Processors
Softwaretools
Programmablelogic
RTOS
Buildingenterprisedevlpmntprocess
Hardwaretools
IntegratingexternalIPsintodesigns
Changingenterpriseapproachtodevlpmnt
Developingqualitytrainingprogram
Maintainingsecurity*
Buses/interconnects
IDE*

16 %
15%
15%

11%

12 %
11%

3%

9%
8%
8%
7%
7%
7%

6%
6%
7%

4%
4%
4%
3%
3%
2%
5%
4%
2%
3%
1%
2%

22%

15%
14 %
16 %

2 5%

19 %

12 %
10 %
12 %
12 %
10 %
14 %
11%
13 %
10 %
11%
15%
17%
9%

6%
6%

5%

24%
2 5%
2 5%

11%

13 %

2011(N=310)
2010(N=270)
2009(N=244)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

24

2011 Embedded Market Study

Whichofthefollowingareyourfavorite/mostimportant
software/hardwaretools?(Top18shownonly)
Compiler/assembler

50%

Debugger
Oscilloscope

32%

17 %
18 %

Logicanalyzer

15 %
17 %

ICE

Codevelopmenttools
Softwarelibraries
Automaticcodegeneration
Simulationmodelingtools
Sourcecodeanalysis/timinganalysistools
GraphicalDesigntools
Softwaretestingtools
Devicedrivertool
Trace

36%
37%

23%
22%
23%

JTAG/BDM

Configurationmanagementtools

55%
53%
53%
53%

33%
32%
29%

IDE

Linuxtools

54%

12 %
11%
9%
10 %
14 %
13 %
8%
10 %
8%
8%
9%
9%
8%
10 %
9%
8%
7%
8%
7%
7%
8%
6%
8%
6%
6%
7%
5%
3%
4%

22%

20%

2011(N=1,752)
2010(N=1,422)
2009(N=1,446)

3%
4%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

25

2011 Embedded Market Study


Whichofthefollowingconferenceshaveyouattendedinthe
lasttwoyears,andwhichdoyouplantoattendinthenextyear?
Conferences
EmbeddedSystemsConference(SiliconValley)
ARMTechCon
FreescaleTechForum
RealTimeComputerShow(RTECC)
EmbeddedSystemsConference(Boston)
IntelDeveloperForum
DesignCon
CeBIT
MicrochipMASTERsConference
EmbeddedWorld(Nuremberg)
DAC
EmbeddedSystemsConference(India)
Electronica/Productronica
EmbeddedLinuxExpoandConference(ELEC)
EmbeddedSystemsShow(UK)
Convergence:TransportationElectronics
IIC(China)
EclipseWorld
EmbeddedSystemsTechnology(Japan)
Totalattending/planningtoattend

2011
Have
Attended

2011
Planto
attend

29%
18
17
14
13
12
9
8
8
7
7
7
6
4
4
3
2
2
1
871

34%
26
16
15
15
14
13
7
10
11
9
12
6
13
5
3
5
5
4
968

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

26

2011 Embedded Market Study

Lookingaheadoverthenext25years,selecttheareasbelow
thatyouthinkwillseethemostdramaticchanges?
Chiptechnology

42%

Speedtomarkets

28%

33%
31%

29%
27%
30%
27%
26%
30%

Globalmarkets
Outsourcing(domestic&overseas)
Sizeandtypeofdevelopmentteams

19%

Embeddedsystemsresearchandtheory

12%
14%
12%

Careertraining/education
Professionalismandstandards
Otherchanges

2%
3%
2%
2%

12%
15%
13%
10%

53%

39%

34%

27%
24%
29%

25%
25%
22%
23%
20%
20%
15%
18%

Chipapplications(verticalmarkets)

49%

38%

36%
36%
34%

Thedesign/developmentprocess

45%

2011(N=1,857)
2010(N=1,523)
2009(N=1,534)
2008(N=1,056)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

27

2011 Embedded Market Study

Whatarethemosteffectivewaysthatyousystematicallyorformally
maintain,educate,andadvance yourprofessionalskills?
Technicalwhitepapersbyvendors

4 1%
40%
4 1%
40%
39%

Webinarsprovidedbyvendors
29%
30%

Webinarsbypublications,mediaorgs
Conferencesprovidedbyvendors

25%
25%
23%
27%
25%
25%
25%
24%
23%
24%
22%
22%
22%
2 1%
2 1%
2 1%

Profsnldevlpmntcoursesbyprivateco.
SpeclskillstrainingcoursesbyCD/online
Universityprofessionaldev.courses
Onsiteseminarsgivenbyvendors
Webinarsbyprofsnlassocns
Conferenceseminarsbypublctns,mediaorgs
Books
Don'thaveformalmethodofcareertraining

2011(N=1,872)

16 %
14 %
15 %
15 %
18 %
13 %
15 %
16 %
17 %

Conferenceseminarsbyprofsnlassocns

Other

47%

2010(N=1,528)
2009(N=1,534)
20%

5%

22%
27%

8%
8%
9%
10 %
10 %

AverageNumberofDaysPerYear
SpentonCareerTraining
2011=11.2days peryear
2010=11.7days peryear
2009=10.0days peryear

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

OPERATINGSYSTEMS

29

2011 Embedded Market Study

Doesyourcurrentembeddedprojectuseanoperatingsystem,RTOS,
kernel,softwareexecutive,orscheduler ofanykind?
AlmostnochangesinusageofRTOS,kernels,execs,schedulersoverpast5years
80.0
70.0

70% 70% 72% 71% 70%

60.0
50.0
40.0

30%

30.0

30% 28% 29% 30%

20.0
10.0
0.0
Yes
2011(N=1,882)

2010(N=1,552)

No
2009(N=1,546)

2008(N=1,080)

2007(N=966)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

30

2011 Embedded Market Study


Ifcurrentembeddedprojectdoesnot useanoperatingsystem,RTOS,
kernel,softwareexecutive,orschedulerofanykind,whynot?

82%
81%
80%
81%
78%

Currentprojectdoesntneedit

OS/RTOSusestoomuchmemory
OS/RTOSrequirestoomuchprocessor
power
OS/RTOSistooexpensive

OS/RTOSistoocomplicatedtouse

14%
11%
12%
13%
14%
11%
9%
11%
9%
13%
9%
9%
10%
8%
10%

2011(N=561)
2010(N=458)
2009(N=434)
2008(N=314)
2007(N=284)

6%
8%
7%
6%
7%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

31

2011 Embedded Market Study

Mycurrent embedded
projectuses:

41%
38%

Commercial
OS

Opensource
OSwithout
commercial
support

Mynext embedded
projectwilllikelyuse:

47%
49%
47%

30%
31%
34%
37%
41%

34%
29%
27%

Commercial
OS

19%
22%
23%

Internally
developedor
inhouseOS
Commercial
distributionof
anopen
sourceOS

37%
31%
27%
26%
27%

Opensource
OSwithout
commercial
support

32%
26%
21%
21%
15%
14%
14%
11%
10%

2011(N=1307)
2010(N=1358)
2009(N=1346)
2008(N=764)
2007(N=678)

Internally
developed
orinhouse
OS
Commercial
distribution
ofanopen
sourceOS

19%
23%
26%
23%
15%
15%
16%
13%
15%
16%

2011(N=1809)
2010(N=1458)
2009(N=1432)
2008(N=1022)
2007(N=924)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

32

2011 Embedded Market Study

Whichfactorsmostinfluencedyourdecisiontouse
acommercialoperatingsystem?
Realtimecapability
Technicalsupport
Processororhardwarecompatibility

33%

39%
39%
38%
39%
39%
36%
40%

Goodsoftwaretools
Overallcost
34%
32%
31%
32%
30%
26%
30%
31%
27%
26%
25%
28%
26%
23%
22%
26%
22%
22%
23%
25%

Documentation
Royaltyfree
Networkingcapability
Codesize/memoryusage
Supplier'sreputation
Customer'sdesire

44%
45%
48%
47%
43%
42%
39%
41%
42%
37%
38%

12%
12%
11%

48%

2011(N=795)
2010(N=670)
2009(N=672)
2008(N=520)
Base=Thosewhocurrently
useaCommercialor
Commercialdistributionof
opensourceOS

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

33

2011 Embedded Market Study

Whatareyourreasonsfornot usinga
commercialoperatingsystem?
55%

Currentsolutionworksfine
44%
41%
42%

Commercialalternativestooexpensive

16%
18%
16%
15%
14%
16%
15%
13%
14%
13%
15%
14%
11%
15%
16%
15%

Noneedformultitasking
Toomuchtroubletolearncommercialalternative
IncompatiblewithexistingSWappsordrivers
Commercialalternativesusetoomuchmemory
7%

Other

59%

32%
34%
30%
33%

Avoidrelianceoncommercialsupplier

CommercialalternativeslackanfeaturesIneed

51%
48%

58%

11%
11%
9%
9%
9%
12%

16%

2011(N=1065)
2010(N=851)
2009(N=862)
2008(N=491)
Base=Thosewhodonot
currentlyuseaCommercialor
Commercialdistributionof
opensourceOS

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

34

2011 Embedded Market Study

Whowerethegreatestinfluenceson
thechoiceofoperatingsystem?
36%
36%

Softwareengineeringstaff
Groupdecisionwithinengineering
Softwareengineeringmanager
26%
26%

SameOSaspreviousproject
Corporatemanagement
Hardwareengineeringstaff

12%

Hardwareengineeringmanager

10%

Outsideinfl./customer/standards
Systemsengineeringstaff

Purchasingmanagerordepartment

12%

6%
7%
6%
7%

30%

32%

19%
17%
19%
18%
15%
15%
15%
15%
14%

14%
15%
13%
14%
13%
13%
14%
13%
12%
14%
14%
14%

Systemsengineeringmanager

Marketingmanagerordepartment

40%
40%

35%
33%
32%
33%
34%
33%
32%
33%

Base:Thosewhouse
operatingsystems

2011(N=1,809)
2010(N=1,470)
2009(N=1,486)
2008(N=756)

4%
5%
4%
3%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

35

2011 Embedded Market Study

Didyouusethesameoperatingsystem,RTOS,
orkernelasinyourpreviousproject?
64%

63%

65%

58%

Base:Thosewhouseoperating
systems

60%

42%
36%

Yes,usedsameOS,RTOSorkernel
2011(N=1,840)

2010(N=1,492)

37%

40%
35%

No,didn'tusesameOS,RTOSorkernel

2009(N=1,501)

2008(N=759)

2007(N=664)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

36

2011 Embedded Market Study

Whydidyouusethesameoperatingsystem?
61%
59%
60%
56%

Happywithcurrentone,noreasontoswitch
47%
45%
48%

Wantedtomaintainsoftwarecompatibility

42%
40%
40%
45%
39%
39%
40%
41%

Wantedtomakeuseofexpertise/familiarity
Wantedtomaintainthesametoolsorsoftware

31%
32%
29%
34%

SwitchingOStooexpensive/timeconsuming
Notmychoice/operatingsystemchosenforme
Happywithsupplier
Noothersuitablealternativesavailable

54%

10%
10%
10%
11%
9%
8%
10%
11%
5%
7%
6%
5%

2011(N=1054)
2010(N=949)
2009(N=943)
2008(N=487)
Base=Thosewhoareusing
thesameoperatingsystem
asinpreviousproject

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

37

2011 Embedded Market Study


Whydidyouswitchoperatingsystems?

32%
33%
36%
33%

Hardwareorprocessorchanged
20%

Newoperatingsystemhadbetterfeatures

Newoperatingsystemhadbettergrowthpath

18%
17%
18%

NewoperatingsystemhadbetterSW/devtools

18%
17%
16%
18%

Unhappywithpreviousoperatingsystemsupplier
Previousoperatingsystemnolongeravailable
Previousoperatingsystemtooslow

30%

23%
21%
24%
22%

Notmychoice/operatingsystemchosenforme

Newoperatingsystemischeaper

25%
23%

10%
7%
9%
6%
7%
7%
7%
6%
7%
6%
8%
7%
5%

13%
13%
18%

23%

2011(N=745)
2010(N=505)
2009(N=530)
2008(N=261)
Base=Thosewhodid
notusethesame
operatingsystemasin
previousproject

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

38

2011 Embedded Market Study

In2011,whatarethemostimportantfactorsinchoosinganoperatingsystem.
Realtimeperformance
Softwaredevelopmenttoolsavailable
Noroyalties
Purchaseprice
Smallmemoryfootprint
Simplicity/easeofuse
Theprocessorsitsupports
Middleware,drivers,existingcodeavailable
Opensourceavailability
Richselectionofservicesandfeatures
Compatibilityw/othersoftware,systems
Myfamiliaritywiththeoperatingsystem
Availabilityoftechsupport
Freedomtocustomizeormodify
Thesuppliersreputation
Theotherhardwareitsupports
Popularity
Commercialsupport
Thesuppliersotherproducts
Other

5 0%
43%
3 9%
34 %
3 1%
30 %
2 7%
18%
17%
14%
12%
11%
11%
10%
6%

2011(N=1840)

6%
4%
4%

Base:Currentlyusing
anoperatingsystem

1%
3%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

39

2011 Embedded Market Study

PleaseselectALLoftheoperatingsystemsyouarecurrentlyusing.
FreeRTOS
Microsoft(XPEmbedded)
Microsoft(WindowsCE)
WindRiver(VxWorks)
Debian(Linux)
Micrium(uCOS)
TexasInstruments(DSP/BIOS)
Inhouse/custom
Keil(RTX)
RedHat(IXLinux)
MentorGraphics(Nucleus)
GreenHills(Integrity)
QNX(QNX)
ExpressLogic(ThreadX)
eCos
MontaVista(MVLinux)
QNX(Neutrino)
WindRiver(PlatformneLinux)
OSEK(MetrowerksOSEKturbo)
AnalogDevices(VDK)
CMX(RTX/EmbOS)
WindRiver(pSOS)
Symbian(EPOC)
LynuxWorks(LynxOS)

13 %

8%

12 %
12 %
12 %
13 %
12 %
12 %

8%

5%
5%
5%
4%
4%
4%
4%
4%
4%
3%
3%
5%
3%
3%
3%
2%
3%
3%
3%
3%
2%
2%
2%
3%
2%
2%
2%
2%

11%
10 %

8%
8%
7%
7%

17 %

13 %

11%

8%

6%

2011(N=1,440)
2010(N=1,138)
Base:Currentlyusingan
operatingsystem

OperatingSystemsnotshownwereat1%orunder

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

40

2011 Embedded Market Study

PleaseselectALLoftheoperatingsystemsyouareconsidering
usinginthenext 12months.
FreeRTOS

19%

Micrium(uC/OSII)

13%
12%
13%
11%
12%
11%
11%
11%

Debian(Linux)
Microsoft(WindowsCE/Compact)
Microsoft(XPEmbedded/Standard)
WindRiver(VxWorks)
8%

TI(DSP/BIOS)
7%
6%
6%
7%
6%

Inhouse/custom
MentorGraphics(Nucleus)
RedHat(IXLinux)
Keil(RTX)
QNX(QNX)
eCos
ExpressLogic(ThreadX)
GreenHills(Integrity)
MontaVista(MVLinux)
QNX(Neutrino)
LynuxWorks(LynxOS)
WindRiver(PlatformneLinux)
OSEK
FSMLabs(RTLinux)
TimeSys(Linux/RT)
AnalogDevices(VDK)
WindRiver(pSOS)
CMX

15%

11%

8%

6%
5%
5%
5%
5%
5%
5%
5%
5%
6%
4%
6%
4%
4%
3%
4%
3%
5%
3%
3%
2%
3%
2%

24%

15%

2011(N=1,396)
2010(N=1,103)

3%
4%

2%
2%
2%
2%

Base:Thosewhoareconsidering
anoperatingsysteminany
projectinthenext12months

OperatingSystemsnotshownwereat1%orunder

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

41

2011 Embedded Market Study

AreyouconsideringusingembeddedLinux?

Yes(Net)

51%
48%
27%
28%
25%
23%

Yes,usingitnow

Yes,likelytouseitin
next6months(soon)
Yes,likelytousein
next12months
No,notinterestedin
usingit

56%
57%

2011(N=1,857)
2010(N=1,524)
2009(N=1,526)
2008(N=1,065)

7%
7%
6%
5%
21%
22%
21%
20%
44%
43%

49%
52%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

42

2011 Embedded Market Study

WhyareyouinterestedinembeddedLinux?
65%

Lowcost

67%

73%

58%
53%
58%
57%

Adaptability/extensibility
40%
38%
41%
38%
39%
37%
34%
37%
34%
36%
37%
41%
33%
30%
31%
33%

Builtindrivers/network
protocols
Performance
Controloffeatures/
migration
Avoidcommercial
alternatives
Memoryrequirements

72%

18%
18%
19%
22%

2011(N=1026)
2010(N=862)
2009(N=773)
2008(N=508)

Base=Thosewhouseorare
consideringusingLinux

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

43

2011 Embedded Market Study

Whyareyounot interestedinembeddedLinux?
41%
41%
38%
39%

Incompatiblew/existingsoftware,apps,
drivers
26%
20%
21%
20%
21%
18%
20%
22%
20%
20%
19%
18%
14%
14%
12%
12%
14%
11%
14%
13%

Memoryusage
Performanceorrealtimecapability
Support
Developmenttools
Legalambiguity
*Otherresponses2011:
Noneed=13%
Requirementsofapp,too
big/complex=4%
Unfamiliarity=3%

Cost
Other*

5%
7%
8%
5%

2011(N=802)
2010(N=639)
2009(N=747)
2008(N=544)

Base=Thosewhoarenot
consideringusingLinux

26%
28%
29%
28%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

MICROPROCESSORS

45

2011 Embedded Market Study

Whowerethegreatestinfluencesonthechoiceofthe
processorforyourcurrentproject?
36%
34%
38%
37%
33%
31%
31%
29%
30%
31%
28%
27%
27%
27%
28%
30%

HWengineeringstaff
Groupdecisionin
engineering
HWengineeringmgr.
SWengineeringstaff
20%
22%
18%
20%
17%
17%
19%
16%
15%
16%
14%
14%
15%
15%
14%
13%
13%
14%
12%
13%
10%
11%
11%
9%

SWengineeringmgr.
Sameprocessorasprev.
project
Corporatemgmt.
Systemsengineeringstaff
Systemsengineeringmgr.
Outside
infl./customer/standards
Purchasingmgr.ordept.
Marketingmgr.ordept.
Other

6%
7%
4%
5%
6%
7%
6%
5%
5%
5%
4%5%

2011(N=1,855)
2010(N=1,510)
2009(N=1,531)
2008(N=1,060)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

46

2011 Embedded Market Study

Mycurrentembeddedprojectcontains:

53%
50%
50%
52%

Asinglemicroprocessor/
microcontroller
27%
24%
26%
21%

2processors/microcontrollers

15%
17%
17%
17%

35processors/microcontrollers

610processors/microcontrollers

>10processors/microcontrollers

3%
5%
3%
5%
3%
5%
4%
6%

Note: In 2011, the average


number of mic roc ontrollers
per projec t was 2.3,
In 2010 it was 2.6.

2011(N=1,858)
2010(N=1,518)
2009(N=1,532)
2008(N=1,067)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

47

2011 Embedded Market Study

Doesyourmultipleprocessor
embeddedprojectcontain...

64%
60%
67%
61%

Multipledifferent
processorchips
21%
25%
23%

Multipleidentical
processorchips

30%
Singlechipwith
multipleidentical
processorcores
Singlechipwith
multipledifferent
processorcores

8%
8%
7%
6%
6%
7%
4%
4%

2011(N=874)
2010(N=759)
2009(N=763)
2008(N=503)
Base:Thosewhouse
multiplemicroprocessor/
microcontrollersforcurrentproject

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

48

2011 Embedded Market Study

Mycurrentembeddedproject'smain processorisa:
13%
14%
16%
13%

8bitprocessor

16%
16%
17%
19%

16bitprocessor

62%
61%
60%
58%

32bitprocessor
6%
7%
6%
7%

64bitprocessor

Dontknow

2%
2%
1%
3%

2011(N=1,864)
2010(N=1,527)
2009(N=1,533)
2008(N=1,067)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

49

2011 Embedded Market Study

Mycurrentembeddedproject'smain processorclockrate is:

c
8%
8%
8%
9%

Under10MHz
1099MHz(Net)
In2009,
1099MHz
wasbrokeninto
threecategories
forgreater
granularity

12%
13%
15%

1024MHz

11%
10%
11%

2549MHz

16%
14%
15%

5099MHz

Note:In2011,theaverageprocessor
clock
17%
16%
ratewas291MHz.
17%
15%
14%
In2010,itwas314MHz

100249MHz
250499MHz
500749MHz
750MHz999GHz
1GHzormore

39%
37%
41%
39%

4%
5%
3%
3%

7%
9%
7%
7%

14%
14%
16%

11%
12%
10%
12%

2011(N=1854)
2010(N=1515)
2009(N=1524)
2008(N=1,060)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

50

2011 Embedded Market Study

Didyouusethesameprocessorasin
yourprevious embeddedproject?

56%
44%

48%

48%

52%

52%

52%

48%
42%

Yes,usedthesameprocessorasinprevious
embeddedproject
2011(N=1,859)

58%

2010(N=1,516)

No,didnotusethesameprocessorasin
previousproject

2009(N=1,533)

2008(N=1,060)

2007(N=944)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

51

2011 Embedded Market Study

Whydidyouusethesameprocessor?

59%
59%
59%
60%
59%
59%
53%
55%
56%
55%
54%
55%
51%
49%
54%
48%
47%
46%
41%
46%

Happywithcurrentprocessor/supplier
Tomaintainsoftwarecompatibility
Tomaintainthesametoolsorsoftware
Tomakeuseofexpertise/familiarity
30%
28%
27%
29%
27%

Switchingistooexpensive/timeconsuming
11%
11%
12%
12%
10%

Notmychoice/processorchosenforme
Noothersuitableprocessorsavailable

5%
6%
4%
6%
5%

2011(N=815)
2010(N=717)
2009(N=729)
2008(N=501)
2007(N=387)
Base=Thosewhoare
currentlyusingthe
sameprocessorasin
previousproject

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

52

2011 Embedded Market Study

Whatwereyourreasonsforswitchingprocessors?

Newprocessorhadbetterfeatures
Previousprocessortooslow
Newprocessorhadbetterfuturegrowth
path
NewprocessorhadbetterSW/devtools
Notmychoice/processorchosenforme
Previousprocessornolongeravailable
Previousprocessortooexpensive
Previousprocessordidntmeet
thermal/powerreq.
Unhappywithpreviousprocessor's
supplier

31%
31%
33%
34%
35%
28%
26%
26%
23%
24%
20%
17%
16%
17%
17%
17%
18%
18%
17%
16%
14%
14%
14%
17%
16%

9%
9%
10%
9%
12%
6%
8%
5%
6%
5%
3%
4%
4%
3%
2%

48%
47%
44%
42%
43%

2011(N=1023)
2010(N=783)
2009(N=789)
2008(N=549)
2007(N=541)

Base=Thosewhodidnot
usethesame processor
asinpreviousproject

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

53

2011 Embedded Market Study

Didyou...

55%

57%
52%

Base=Thosewho
didnotusethesame
processorasin
previousproject

59%
54%
45%

48%
43%

46%
41%

Chooseaprocessorfromadifferentfamily, Chooseadifferentprocessorfromthesame
architecture,orinstructionset
family,architecture,orinstructionset
2011(N=1003)

2010(N=761)

2009(N=768)

2008(N=534)

2007(N=517)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

54

2011 Embedded Market Study

Whatsmostimportantwhenchoosingamicroprocessor?
57% 59%
43%45%

48%

46%

43% 41%

36% 34%

11% 13% 10%

Thechipitself

2011(N=1,859)

7% 8%

Theecosystemsurrounding Thechip'ssupplier/vendor
thechip(software,tools,
support,etc.)
2010(N=1,501)

2009(N=1,530)

2008(N=1,056)

2007(N=928)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

55

2011 Embedded Market Study


Ifyouselected"ecosystem,"pleasewritein ONEvendor
thathasthebest ecosystemforyourneeds.(Unaided)
14%

TexasInstruments

17%
12%

Freescale

10%
11%

ARM

9%
10%
9%

Microchip
8%

Atmel

6%
6%
6%

Intel
2%

NXP

2%
2%
2%
2%

STMicro
Renesas

1%
2%
2%
1%

WindRiver
IAR
Keil

1%
1%

Microsoft
Opensource
Altera
Cypress
GreenHills
QNX

2010(N=529)Unaided

1%

Xilinx
AnalogDevices

2011(N=669)Unaided

1%
3%
1%
1%
1%
2%
1%
1%
1%
2%
1%
0%
1%
1%
1%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

56

2011 Embedded Market Study

Whatarethemostimportantfactorsinchoosingaprocessor?
7 1%
70%
7 1%
74%

Softwaredevelopmenttoolsavailable
49%
50%
50%
53%

Thechip'sperformance
Thechip'scost
Theoperatingsystemsitsupports
28%

TheonchipI/Oorperipherals

28%

Availablemiddleware,drivers,existingcode

28%

Thechip'spowerconsumption

Chipfamily'sfuturegrowthpath
Thesupplier'sreputation
Theprocessorsdebugsupport

33%
33%
33%

32%
3 1%
32%
28%
30%
24%
25%
25%
25%

HWdevelopmenttoolsavailable

Familiarityw/architecture/chipfamily

4 1%
38%
44%
4 1%
35%
33%
34%
34%
33%

15 %
14 %
14 %
12 %
14 %
14 %
14 %
12 %
13 %
13 %
12 %
14 %

2011(N=1,843)
2010(N=1,497)
2009(N=1,521)
2008(N=1,056)

8%
7%
%
89%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

57

2011 Embedded Market Study

Pleaseselecttheprocessorvendorsyouarefamiliarwith.
56%

ARM(anyvendor)

16%
16%

MIPS

52%
46%

Freescale

43%
45%
45%

TexasInstruments

43%

Intel

40%

Atmel

42%
41%

Microchip

42%
42%

8%
13%
11%

SiliconLabs
Digi/Rabbit
Semiconductor
Maxim

13%
12%
13%
13%
12%
11%

Infineon

11%
9%
11%
13%

IBM

28%
28%

AMD

14%

Marwell

LuminaryMicro

28%
27%

Xilinx

15%
13%

Actel

9%
10%

Samsung

Altera

26%
25%

CirrusLogic

9%
8%

AnalogDevices

25%
26%

Fujitsu

9%
8%

STMicro
NXP(Philips)

Cypress
Zilog

Toshiba

24%

AMCC

8%
6%
5%
6%

21%
24%
26%

PowerPC
Renesas/NEC

24%
22%

19%
16%
19%
17%
18%
17%

2011(N=1,744)
2010(N=1,416)

Tensilica

4%
4%

PMCSierra

4%
4%

ARC

4%
3%

Stretch
Other

1%
1%
2%
1%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

58

2011 Embedded Market Study

Pleaseselecttheprocessorvendorsyouarecurrentlyusing.
39%

ARM(anyvendor)

34%

Freescale

Marvell

IBM

15%

Zilog

10%
8%
9%
9%

NXP(Philips)
Altera

Fujitsu
Samsung

9%

STMicro

7%

CirrusLogic
9%

PowerPC

AMCC

12%
7%
8%

AnalogDevices

Toshiba
ARC

6%
5%
5%
6%

AMD

5%
5%
4%
4%

Digi/Rabbit
Maxim

11%

Xilinx

Infineon
Actel

17%
18%

Intel

MIPS

25%
26%

21%
20%

Atmel

Cypress

SiliconLabs

23%
22%

Microchip

Renesas/NEC

26%
23%

TexasInstruments

LuminaryMicro

2011(N=1,692)

PMCSierra

2010(N=1,361)

Tensilica
Stretch
Other

4%
3%
4%
3%
3%
3%
3%
3%
3%
2%
3%
3%
2%
3%
2%
2%
1%
3%
1%
2%
1%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
%
1%
1%
%
%
2%
1%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

59

2011 Embedded Market Study

Pleaseselecttheprocessorvendorsyouare
considering usingonyournextproject.
54%

ARM(anyvendor)

45%
34%
34%
32%

TexasInstruments
Freescale

28%
23%
23%

Microchip

21%
23%
19%
22%
17%
17%
15%

Atmel
Intel
Xilinx
NXP(Philips)

12%
14%
12%
12%
12%
10%
13%
9%

STMicro
Altera
PowerPC
Renesas/NEC
AnalogDevices
Cypress
LuminaryMicro
AMD

Actel
SiliconLabs
Marvell
Infineon
Samsung
Maxim
IBM
Digi/Rabbit
Zilog
CirrusLogic
Fujitsu
AMCC
Tensilica

6%

Toshiba

9%
11%
8%
8%
7%
7%
7%
7%

MIPS

PMCSierra

2011(N=1553)
2010(N=1212)

ARC
Stretch
Other

6%
5%
6%
4%
5%
5%
5%
4%
4%
3%
3%
3%
3%
4%
3%
3%
3%
4%
2%
3%
2%
2%
2%
2%
2%
2%
1%
2%
1%
1%
1%
1%
1%
1%
1%
%
1%
1%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

60

2011 Embedded Market Study

Whichofthefollowing32bit chipfamilieswouldyouconsiderfor
yournext embeddedproject?
ARMCortex/ARM9/ARM11
TIOMAP(ARM)
STMicroSTM32(ARM)
IntelAtom,Pentium,Celeron,CoreIX
MicrochipPIC32bit(MIPS)
AtmelAT91xx(ARM)
NXPARM
Atmel(AVR32)
FreescaleKinetis(CortexM4)
Freescale68K,ColdFire
AlteraNiosII(softcore)
XilinxMicroBlaze(softcore)
LuminaryMicroStellaris(ARM)
NXPLPC
FreescalePowerPC7xx,8xx
FreescalePowerPC55xx
FreescalePowerQUICC
XilinxVirtex5(withPowerPC405)
FreescalePowerPC5xx,6xx
CypressPSOC5(ARM)
FreescaleDragonBallMX(ARM)
AMDFusion,Athlon,Opteron,Geode
RenesasSuperH,H8SX,M32C,M32R
Marvell
XilinxVirtex4(withPowerPC405)
IBMPowerPC4xx,7xx
ActelProASIC3(ARM)
NXP
IntelItanium

38%

14 %

4 7%

24%
2 1%
20%

19 %
16 %
18 %
18 %
17%
19 %
16 %
15%
15%
17%
13 %
13 %
13 %
12 %
12 %
11%
14 %
10 %
8%
10 %
8%
9%
12 %
8%
10 %
8%
11%
8%
11%
8%
10 %
8%
7%
8%
6%
8%
6%
5%
6%
8%
5%

2011(N=1,679)
2010(N=1,333)

4%
6%
4%
4%
4%
4%
3%
5%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

61

2011 Embedded Market Study

Whichofthefollowing16bit chipfamilieswouldyouconsiderfor
yournext embeddedproject?
*

42%
40%
42%
38%

MicrochipPIC24/dsPIC
*
TIMSP430
FreescaleHC16
FreescaleHC12
STMicroST9,ST10
Intel8086,'186,'286
RenesasH8/300H,H8S,H8S/2000,M16C
AMD186,'188
ZilogZ180,Z380
Maxim
Infineon'C161,'C167
Other

10%

21%
22%
17%
16%
16%

15%
16%
12%

8%
8%
11%
5%
6%
5%
4%
5%
5%
6%
6%

2011(N=1,261)
2010(N=1,046)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

62

2011 Embedded Market Study

Whichofthefollowing8bit chipfamilieswouldyouconsiderfor
yournext embeddedproject?
44%
40%

MicrochipPIC

36%
39%

AtmelAVR
23%
22%

FreescaleHC05,HC08,HC11
Intel80xx,'251
TITMS370,7000
STMicroST6,ST7,ST8
CypressPSoC
XilinxPicoBlaze
Atmel80xx
Renesas*
NXP/PhilipsP80x,P87x,P89x
SiLabs80xx
ZilogZ8,Z80,Z180,eZ80
Digi/Rabbit2000,3000
Maxim80xx
InfineonC500
NECK0
Other

16%
15%
15%
16%
14%
11%
13%
13%
12%
13%
10%
12%
9%
8%
8%
5%
7%
4%
6%
6%
5%
6%
4%
5%
3%
3%
2%
3%
6%
6%

2011(N=1,379)
2010(N=1,134)

*RenesasH8/300,3800,7200,
7600,R8C/Tiny,38000,7200,
7600,740

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

63

2011 Embedded Market Study

WhichofthefollowingDSP chipfamilieswouldyou
considerforyournext embeddedproject?
TIOMAP

30%
23%

AnalogDevicesBlackfin
MicrochipdsPIC
TI'C6000
TI'C2000
TI'C5000
Freescale563xx,566xx,568xx,96xxx
TI'C3x,'C8x
NXPCortexM4LPC4000

15%
15%
15%
14%
15%
12%
11%
12%

AnalogDevicesSHARC

11%

AnalogDevicesADSP21xx

10%
9%
9%
11%
7%
9%
7%
7%

AnalogDevicesTigerSHARC
FreescaleStarCore71xx,81xx
Other

34%

26%
22%
24%
22%
25%
19%

15%

2011(N=1,230)
2010(N=1,034)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

FPGAs,MEMORY,LCDs

65

2011 Embedded Market Study

Doesyourcurrent embeddedprojectcontainFPGAs/programmablelogic?

70.0

62%

60.0
50.0
40.0

38%

42%

58%

55%

45%

30.0
20.0
10.0
0.0
Yes
2011 (N = 1,870)

No
2010 (N = 1,540)

2009 (N = 1,536)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

66

2011 Embedded Market Study

Ifyes,whichofthefollowingvendorsdoesyour
currentembeddedprojectsuseforFPGAs?
62%

Xilinx

65%

Altera
Actel
Lattice
Atmel
MentorGraphics
Cypress
Synopsys/Synplicity
Cadence
Quicklogic
Other

11%
9%
8%
12%
11%
6%
6%
7%
5%
5%
4%
5%
5%
5%
3%
3%
3%
2%
4%
2%
1%
2%
2%
3%
3%
2%

42%
42%
41%

67%

9%

2011Currentlyuse(N=690)
2010Currentlyuse(N=624)
2009Currentlyuse(N=684)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

67

2011 Embedded Market Study

Willyournext embeddedprojectlikelycontainFPGAs/programmablelogic?
57%
50% 48%
45%
42%

58% 55%

43%

Y es
2011(N=1,846)

2010(N=1,517)

51% 52%

No
2009(N=1,519)

2008(N=1,072)

2007(N=927)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

70

2011 Embedded Market Study

For2011only whichofthefollowingvendorsdoesyour
currentembeddedprojectsuseforFPGAs,
andwhichwillyouconsiderinyournextembeddedproject?

62%

Xilinx
42%

Altera
11%

Actel
Lattice

8%

Atmel

6%

MentorGraphics

5%
5%
5%

Cypress
Synopsys/Synplicity
Cadence
Quicklogic
Other

3%
4%
2%
3%
1%
2%
3%
4%

73%

58%

19%

15%
12%

9%

2011Currentlyuse(N=690)
2011Willconsider(N=759)

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

71

2011 Embedded Market Study

HARDWAREIPs,MEMORY,
ESLDESIGNTOOLS&
LCDs

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

72

2011 Embedded Market Study

Doesyourcurrentembeddedprojectreusehardwareor
hardwareIPfromapreviousproject?

62.5%

62.1%

2011 (N = 1827)
2010 (N = 1498)
27.5%

27.3%

7.1%

7.3%

3.0%

3.3%

No,allnewhardware,
Yes,reusedsome
Yes,reusedsome
Yes,reusedsomepublic
nohardwareorIPreuse hardwareorIPthatwas commercial(purchased) domainhardwareIP
developedinhouse
hardwareorIP

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

73

2011 Embedded Market Study

Whattypeofflashmemorywillyournextembeddedprojectuse?

2011 (N = 1787)
2010 (N = 1439)
40%

39%
31%

32%
21%

8%

8%

NAND

21%

NOR

Both

Neither

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

74

2011 Embedded Market Study

Whenlookingforflashmemory,whichofthefollowingcriteria
ismostimportant?

34%

Technical
specs

34%
32%

Price

35%
27%

Availability
Vendor's
reputation

Other

25%
3%
4%
3%

2011 (N = 1737)
2010 (N = 1417)

3%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

75

2011 Embedded Market Study

Howdoyoustayuptodateonthelatestmemorytechnologies?

62%

Industry
websites/publications

61%
48%

Directlyfromthe
vendors

50%
27%

Distributors

26%
20%

Webinars

Other

21%
3%
2%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

76

2011 Embedded Market Study

HowmuchofaconcernisIPsecurityinyournextFPGA
orcustomlogicdesign?

Criticalconcern
Important
concern

10%
19%

Averageconcern

22%
2011 (N = 1765)

Minorconcern
Notatalla
concern

15%
34%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

77

2011 Embedded Market Study

Doyouoryourorganizationcurrentlyuse
electronicsystemlevel(ESL)designtools?

23%

26%

22%

Yes(Net)

22%
24%
10%

14%

Yes,wecurrentlyuse
it
Yes,weareplanning
touseitinthenext6
months
Yes,weareplanning
touseitsometimein
thefuture

12%

10%
12%

2011 (N = 1,754)
2010 (N = 1,437)

3%

2009 (N = 1,462)

3%

2008 (N = 983)

4%

3%
3%

2007 (N = 863)
10%

8%

8%

9%
9%
77%

No,wedonotusenor
plantouse

74%

78%

78%
76%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

79

2011 Embedded Market Study

Ifyoupreferspecificbrandsofdisplays,whichofthefollowing
brandsdoyouprefer?

Sharp

43%
41%

NEC
20%

Optrex
Mitsubishi
Other

13%

2011 (N = 697)
20%

Note1:Thisquestionwasaskeddifferentlyin2010andtheanswersarenotabletobecompared.
Note2:Multipleresponseanswersdonotaddto100%

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

80

2011 Embedded Market Study

APPENDIX
SLIDESFORREFERENCE
ORSPECIALUSE

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

81

2011 Embedded Market Study


Writeinyour2FavoriteWebsites
EETimessites

401

embedded.com

266

digikey.com

86

google.com

72

linkedin.com

65

Ti.com

62

ieeexplore.ieee.org

54

ednmag.com

45

Microchipdirect.com

39

wikipedia.org

37

freescale.com

34

Msdn.com

33

xilinx.com

22

Mouser.com

21

stackoverflow.com

20

electronicdesign.com

17

analog.com

16

slashdot.org

16

drdobbs.com

12

arm.linux.org.ukdeveloper

12

altera.com

12

codeproject.com

11

circuitcellar.com

11

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

82

2011 Embedded Market Study


600

FavoriteHardwareTools
500

400

300

200

100

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

83

2011 Embedded Market Study


120

FavoriteSoftwareTools
100

80

60

40

20

Copyright2011byUBM/EETimesGroup.Allrightsreserved.

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