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ATTITUDE

-by Hardik (Roll No.11) Gilberg (Roll No.60)

Simple Meaning.
It is an individuals reaction towards a particular situation, either favorable or unfavorable.

Definition
Attitude is a state of mind of an individual towards something. - J E Newman.

Attitude is the tendency to feel & behave in a particular way towards objects, people & event. -Stephen P Robbins.

Characteristics
Remain unchanged for long time.

Evaluative statement.

Refers to feeling & belief.

Functions of Attitude
The adjustment function. The ego-defensive function. egoThe value expressive function. The knowledge function.

Components of Attitudes
Cognitive.

Affective.

Behavioral.

How Attitude can be Changed


By providing new information By resolving differences. By involving in problem solving. By providing right feedback.

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