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Simple Meaning.
It is an individuals reaction towards a particular situation, either favorable or unfavorable.
Definition
Attitude is a state of mind of an individual towards something. - J E Newman.
Attitude is the tendency to feel & behave in a particular way towards objects, people & event. -Stephen P Robbins.
Characteristics
Remain unchanged for long time.
Evaluative statement.
Functions of Attitude
The adjustment function. The ego-defensive function. egoThe value expressive function. The knowledge function.
Components of Attitudes
Cognitive.
Affective.
Behavioral.