2.

0
A Beverage Evolution

the Worlds first Beverage with Oxygen

OUR TEAM 2.0 TEAM DARIN ERZNA CEO of POWERBRANDS the premier functional beverage company in the USA. Producing over 100 million bottles per year, 2010 Functional Drink of the Year. Products include Neuro, Go Girl, Diablo and the new Vitamin Soda. MARC MILLER & MIKE NEWCOMB Serial entrepreneurs and multiaward packaging winners, Miller and Newcomb currently head HUMAN, an international beverage deployment company and Power Brands Asia. OUR ADVISORY BOARD DAN GINSBERG Ex CEO Red Bull North America. CEO Dermalogica. Dan Ginsberg took Red Bull NA to 5 times book value during his 6 year tenure. MARK PONSIGLIONE President Beverage Works. Based in New York, Beverage Works is the largest distributor of Red Bull in the world. MARTY MOLINA ex Brand management and strategic marketing for Pepsi and Nestle. CHARLIE QUINN VP Powerbrands. Brand management CPG for Proctor Gamble with campaigns including M&Ms, Mars, Bayer Newman's Own and Fuji.

OUR TEAM

THE PRODUCT

What is 2.0

OUR PRODUCT

Its a functional beverage drink It includes an inhalable oxygen delivery system We deliver 95% enriched, aviation grade oxygen in a bottle, and a functional beverage in the same, single use hand held device.

SENSATION THE IMPORTANCE OF BEING 2.0 Beverage and oxygen together is easy for portability and convenience. The problem with stand-alone oxygen is that even though we KNOW that enriched oxygen is good for our body we dont necessarily feel a great deal of sensational change when we use it. Its lacking thatRed Bull hit. It is the beverage combining that makes 2.0 stand out. Oxygen will increase the impact and penetration of any functional drink. BUT it is the ingredients of the functional beverage that help provide a physical stimuli. In combination, we are able to achieve Physical Body Sensation that NO other recreational oxygen brand can hope to provide.

2.0 STIMULI

2.0 FUNCTIONAL BEVERAGE THE TRUE STORY ABOUT 2.0 Function sells. The fastest growing category in the beverage industry for the past 10 years has been functional. In California, it was ranked the #1selling item (SKU) in C-stores and supermarkets. Red Bulls success is based purely on its functionality. 55% of core Red Bull users dislike the taste, but it works, so they buy it. 2.0 will use this it works principle to get consumers to repeat purchasing time and again. Although oxygen is good for you, the POWER is when we combine with an effective energy where the effect is compounded x 10. Companies that sell oxygen have missed this mark because NONE of the previous products have an instant, tangible effect. 2.0 doesand this makes the world of difference.

FUNCTIONAL beverages

LOS ANGELES LAUNCH Going Forward The Going Forward strategy for 2.0:

PRODUCT entry

Multiple formulations (from stress release to high energy) Tooling, parts production and preforms China Blowing, filling, labeling, building USA Test and Target market Los Angeles Product Placement at key sites (LA) Why Los Angeles as the preferred market: Contacts and network in place Logistics and distribution in place History of successful marketing/advertising High disposable income (biggest in US) Trend/Health conscious demographic Powerbrands headquartered in LA

THE OXYGEN MARKET Competitors in the Oxygen market TruO2 (USA) from the inventor of Paintball. Sponsors an array of athletes. USD9.95 per can. POD (USA) since 2004. Strong design. Features an innovative delivery nozzle. USD19.99 per can. BIG OX (USA) Flavored oxygen. 4 Flavor packs available USD59.99 per pack of 4. O+ (USA) High end market. Features small purse size units, refills and flavors USD19.99 per pack of 3. The competition markets enriched oxygen as an energy product. However, they are unable to reach the same body sensation levels as 2.0 2.0 is produced for USD1.05 per unit.

OUR competition

THE EFFECTS OF OXYGEN Independent Field Test 10 x 1 second bursts of oxygen taken before, during and after exercise set. Number of Repetitions (Reps). Reps had increased by 15-25% per set. Strength. No noticeable or significant change in our strength. Endurance. Able to complete the last rep of each set as strong as we started before total muscle fatigue. Lactic Acid Buildup. Muscles seemed to recover faster after each set before starting our next. Concentration/Focus. More intense concentration and focus per set. Warm up. Did not notice a faster warm up, but more motivated and eager to get started. Immediate Recovery. Heart rate and breathing returned to normal faster than usual. Post Recovery DMOS. Less soreness and stiffness the following day

OXYGEN field test

CONSIDERATIONS The Unique 2.0 The advantageous attributes of 2.0:

KEYS TO success

Unique: First mover advantage Intellectual Property: Multiple patents Team: Strong team of consumer goods experts First Market: Perfect market, Los Angeles California Flexible: Adaptable for any type beverage Interchangeable: Multiple sizes can be engineered Licensable: To other Beverage Brands Technology: Plastic Aerosol cans Pricing: Best cost, best quality

HOW IT WORKS

beverage bottle cap beverage bottle section

Beverage and oxygen bottles are joined together to form one unit

oxygen spray cap oxygen bottle section

oxygen spray cap overhead view

THE PRODUCT

the Worlds first Beverage with inhalable Oxygen

We deliver 95% enriched, quality oxygen in a bottle, and a functional beverage in the same, single use hand held device.

IMPACT ON THE BODY

OXYGEN AND DEHYDRATION

Oxygen provides the energy while the water provides the means by which that energy is carried throughout the body. 46% of all athletes are dehydrated before they even start their activity 90% of the bodys energy comes from oxygen, 10% from food and water 3% fluid loss during exercise decreases your muscle endurance by 20 30% 75% of all Americans are chronically dehydrated 90% of the World is chronically dehydrated

IMPACT ON THE BODY 2

OXYGEN BENEFITS
If you use oxygen for 20 minutes, muscles become loosened, headaches and stress seem to disappear. There is a new renewed energy and a feeling of relaxation. I am confident supplemental oxygen works. Dr. Richard De Andrea, Sports Medicine Institute Humans breathe oxygen an average of 20,000 times per day The human brain, which makes up just 2% of the human body, requires 20% of the oxygen oxygen molecule makes up 90% of the water molecule; which makes up 65-75% of the human body Before the Earths atmosphere contained over 40% oxygen; today it is nearly 21% Blood is the liquid carrier of oxygen that fuels all of the bodys functions; stimulating chemical reactions; and cleansing itself of waste and toxins.

BEVERAGE TYPES

TYPES OF BEVERAGES THAT CAN BE USED FOR 2.0

Works with any beverage Better to use Functional Beverages WHAT ARE FUNCTIUONAL BEVERAGES Functional Beverages: Includes vitamins, minerals, herbs, amino acids, tea extracts, soy, protein, anything that is able to provide specific bodily effects and enhancements. Many of the sensory goals of functional beverages are affected OR achieved by oxygen.

PRODUCT ATTRIBUTES

reduce fatigue promote clarity increase awareness circulate blood build immunity reduce anxiety decrease stress feel great sleek & sophisticated one product many solutions

2.0 STANDS ALONE

OXYGEN: NO CALORIES, NO CARBS, NO SIDE EFFECTS

The recreational oxygen industry is an emerging market, as more individuals and athletes recognize the powerful benefits of oxygen. But only 2.0 provides Oxygen with Body Sensation

THE EFFECTS OF OXYGEN

2.0 delivers thirty 2-3 second shots of 95% oxygen per can 5 inhalations in a row are recommended to achieve a noticeable physical effect Pure oxygen will give you 10 times the amount of oxygen than your normal environment PURE OXYGEN BENEFITS hangovers fatigue stress headaches Jet lag altitude sickness depression anxiety fight infection strengthen the immune system increase metabolism increase brain activity fight free radicals improve skin

SAMPLE USAGE

Heres our example chart of how a beverage and oxygen can assist in long haul flight recovery JET LAG SYMPTOMS Dehydration. Fatigue. Disorientation. Stress and Anxiety. Insomnia/Disturbed Sleep Patterns. Discomfort of Feet and Legs. Indigestion. General Malaise. Reduced Physical Performance. Reduced Mental Performance. In some cases, deep vein thrombosis Headaches Gastronomical disturbances JET LAG RELIEF Oxygen - Beverage Oxygen - Beverage Oxygen Oxygen - Beverage Oxygen - Beverage Oxygen Oxygen - Beverage Oxygen - Beverage Oxygen - Beverage Oxygen - Beverage Oxygen Oxygen Oxygen - Beverage

for long haul flights 2.0 goes the extra distance

only available at 2.0

2.0 Level 23 2301 World Wide House 19 Des Voeux Rd Central, Hong Kong Private and Confidential 2.0 2012 2.O Beverages Limited marc@humanba.com Multiple Patents Pending