Your Local Executive Summary

Monday January 30, 2012

SANTA MONICA, CA
Single Family Homes

This Week
The median list price in SANTA MONICA, CA 90402 this week is $2,937,000. Inventory and days-on-market are both trending higher recently. However, the improving Market Action Index implies some increased demand will temper the negative trends.

Real-Time Market Profile Median List Price $ 2,937,000 Asking Price Per Square Foot $ 912 Average Days on Market (DOM) 124 Percent of Properties with Price Decrease 24 % Percent Relisted (reset DOM) n/a Percent Flip (price increased) 2% Median House Size (sq ft) 3908 Median Lot Size 8,001 - 10,000 sqft Median Number of Bedrooms 4.5 Median Number of Bathrooms Market Action Index Strong Buyer's 4.2 20.7

Trend + = =

Supply and Demand

Home sales have begun exceeding new inventory. This is a Buyer's market so prices are not yet moving higher as excess inventory is consumed. If the tightening continues and the market moves into the Seller's zone, we may see upward pressure on pricing.

No change

== Strong upward trend Strong downward trend = Slight upward trend Slight downward trend

Price
Market Action Index
Recently prices in this zip have settled at a plateau even though they dipped this week. Look for a persistent up-shift in the Market Action Index before we see prices significantly move from these levels.

Price Trends

7-Day Rolling Average

90-Day Rolling Average

Buyer/Seller Cutoff

The Market Action Index answers the question "How's the Market?" by measuring the current rate of sale versus the amount of the inventory. Index above 30 implies Seller's Market conditions. Below 30, conditions favor the buyer.

Quartiles
Quartile Top/First Upper/Second Lower/Third Bottom/Fourth
Median Price Sq. Ft. Lot Size Beds Baths

7-Day Rolling Average

90-Day Rolling Average

Characteristics per Quartile

Investigate the market in quartiles where each quartile is 25% of homes ordered by price.
Most expensive 25% of properties Upper-middle 25% of properties Lower-middle 25% of properties Least expensive 25% of properties

Age Inventory New Absorbed DOM

$ 7,675,000 $ 3,267,000 $ 2,695,000 $ 1,789,000

5012 not available 4363 not available 2824 1713

0.25 - 0.50 acre 6,501 8,000 sqft

5.5 5.0 3.0 3.0

6.5 4.5 3.2 2.2

72 80 72 74

10 10 11 11

0 0 1 1

0 1 1 0

132 168 81 120

Pickford Escrow

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