Focus Group

I did a small scale interview with a group of people (a focus group) with 5 of my friends, who are within the age range of the target audience for my rock music magazine: I interviewed 5 16/17 year old friends, 3 were boys, 2 were girls. I prepared before hand and then asked a series of questions in order to get some more in depth answers about their opinions on a new rock music magazine and what they would expect and like it to have. What features on the front of any rock music magazine rock that you have seen make it stand out to you as a rock magazine? Bright/block colours Text often in capitals Artists on the front who are famous for their rock music Images of instruments or album covers

I will be sure to include these features on the front of my magazine. Would the sex of the artist(s) on the front cover affect whether you would buy a particular issue of a magazine? No. As long as that artist was still a known rock artist. I am now going to change my initial plans of what artist to feature on the front cover. I will now make sure that artist in the cover is a well known artist and the artist inside is an up and coming artist. I have to magazine names that I have thought of for my new rock music magazine. Which one do you prefer: Encore of Amplify? All 5 said Encore Why: They thought Amplify made it sound to guitar based, rather than a rock music magazine. Because of these findings, my magazine will be called Encore. What about a contents page would draw you in to read the magazine? Lots of content/lots to read about: So that it takes a while to read rather than there being hardly any pages in the magazine. Images of different artist(s) to the front cover so that I can recognize what other artists are featured in it: Not going to want to read a magazine that hasnt got any of their favourite artists featured in it. I will make sure I list a lot of features in the contents page, and pictures of different artists will feature in my contents page. What would make you interested in a double page spread? An interview. A poster on one of the pages/or an image taking up at least half a page. I will definitely have an interview with an artist on my double page spread.

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