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Empirical model of measuring brand Based on frequency purchcses is presented. Seems superior to stochastic models for generating brand loyalty measures.
Empirical model of measuring brand Based on frequency purchcses is presented. Seems superior to stochastic models for generating brand loyalty measures.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
Empirical model of measuring brand Based on frequency purchcses is presented. Seems superior to stochastic models for generating brand loyalty measures.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd