Republic of the Philippines BULACAN AGRICULTURAL STATE COLLEGE INSTITUTE OF MANAGEMENT Pinaod, San Ildefonso, Bulacan

Characteristics and Classification of Foodservice Operations

Examples of Ergonomic Products

By: Mark John L. Abo and Christian Dela Cruz Instructor: Mr. Billy Joe Villena

Characteristics and Classification of Foodservice Operations A. Commercial Foodservice- foodservice operations that compete in a freemarket and are open to all customers.

1. Stand-Alone Restaurants- restaurants which literally stand alone, meaning apart from other hospitality establishments. It is the largest, most common and best known category. Stand-alone restaurants come in different sizes and price ranges, other cuisines and have different service systems and configuration. a.) Quickservice- are also known as fast food restaurants. Timing of the service defines this category, along with instant production for the customer. Sub-segments within this category includes: Traditional- quick service and high traffic locations characterize traditional fast food outlets. Restaurants in this segment offer a standard menu with limited and inexpensive choices that attempt to satisfy a broad audience. Example: Taco Bell was founded by Glen Bell who first opened a hot dog stand called Bells Drive-In in San Bernardino, California in 1946 when he was 23 years old. Six years later, he sold the stand and opened a new one two years later, this time selling tacos under the name of Taco-Tia. Over the next few years Bell owned and operated a number of restaurants in southern California including four called El Taco. Bell sold the El Tacos to his partner and built the first Taco Bell in Downey in 1962. In 1962, he sold Taco-Tia. Kermit Becky, a former Los Angeles police officer, bought the first Taco Bell franchise from Glen Bell in 1964 (with a little encouragement from another L.A. police officer Joseph Charles Zeller), and located it in Torrance. The company grew rapidly, and by 1967, the 100th restaurant opened at 400 South Brookhurst inAnaheim. In 1970, Taco Bell went public with 325 restaurants. In 1978, PepsiCo purchased Taco Bell from Glen Bell.

Quick comfort- inexpensive, nutritious, home-cooked family meals in a fast-service fashion. Example: Chicago Pizza & Pasta

Double-drive through- based on a limited menu and service, reduced development and operational costs, and cheaper products. This segment has no indoor setting. Example: Baliwag -The Lechon Manok craze swept the nation in the 1980s. It was practically impossible for the ordinary citizen to leave his home and arrive at any destination without seeing at least two competing lechon manok kiosks in the streets. During this time, Dwight and Dolores Salcedo were busy trying out small new ventures simply to earn a little bit more income to make ends meet. Aside from their regular day jobs, the couple also ventured into renting out Betamax tapes and got involved with the bus transportation business. However, due to the political and economic crises in the country at that time, achieving even that humble goal of making ends meet proved to be a challenge. So in November of 1985, with two little babies just born and willing to try any new thing out, the couple pooled P5000 from their savings and borrowed another P5000 from their parents to put up their own lechon manok kiosk at Project 8, Quezon City, very close to where they lived then. Without any MBAs which are common amongst entrepreneurs today, they went about with the business in their own unique ways.

b. ) Cafeteria- characterized by customer self-service. Patrons move along a line where a server plates a wide variety of hot and cold food which are already pre-packaged and drinks are selfservice. c.) Buffet and Smorgasbord- characterized by all-you-can-eat for a fixed price.

Example: Tia Elenas in Baliuag

d.) Theme- characterized by a special theme that incorporates the design, menu and service of the restaurant. Example: Marton Theme Restaurant, in Kaohsiung, Taiwan We are a group of muckrakers following our dreams. It all started when one of us was reading the manga, Dr. Slump on the

toilet and the rest is history. In the beginning, we mainly sold ice cream a big pile of chocolate ice cream sold in containers shaped like a squat toilet. This humorous spin became a great success.After much planning from all of our partners, we finally took the first step towards realizing our dreams in May 2004 with the launch of the Marton Restaurant. The restaurant immediately caused a stir in Taiwan with its humorous out-there design. At the start, many people peered in at the restaurant trying to figure out what we were selling then had a big smile on their face when they finally worked it out. By continuing to come up with great ideas and making improvements on old ones, we have expanded over the past few years from just ice cream into a fully-fledged theme restaurant with stores all over Taiwan. Our stores have also won the support of devoted fans as well. e.) Ethnic- reflect a specific international cuisine. Many are owned by families of a specific cultural heritage, while some are chain-operated or franchised. Example: Cabalen Restaurant is a casual and amiable restaurant of molave wood tables and chairs and folk songs playing in the background, Cabalen serves up traditional Filipino entrees heavy on influences from the Campanga region of Central Luzon. Typical dishes include bopiz (kidney), Gatang Kohol (snails in coconut milk), Ensalata Ampalaya (a bitter vegetable with garlic and ginger), and laing (a root vegetable in coconut milk. Theres also choices of pork, beef, and fish stews, as well as Chinese influenced fried Lumpia, Pinakbet (noodles), and Adobos (traditional barbeque). Finish off with some local ice cream or one of the rice-based puddings (yam, corn, or plain milk), or the fried banana. f.) Bars and Taverns- Bars offer light food menu and an extensive alcoholic and non-alcoholic bar lists and are open from mid-afternoon to after midnight. Bars can have a theme. Example: Republiq Bar Resorts World

g.) Luxury or Upscale- mostly independent establishments serving expensive to very expensive gourmet food and wines with impeccable service. Each restaurant often profiles the notoriety of the owner, chef or owner/chef. Example: Paris Croissant in South Korea

h.) Family- prevailing customer base are families. Most offer moderately priced food, table service, large seating capacity and are either chain-operated or franchised.

Example: Maxs Restaurant In 1945, after World War II, American troops stationed in Quezon City became friends with Maximo Gimenez, a teacher who had graduated from Stanford University. Some soldiers came to his nearby house for a drink or two, until they insisted that they pay for their drinks. Gimenez decided to open a caf which served chicken, steak, and drinks. He was joined by his wife Mercedes, sister-in-law Felipa Serrano Sanvictores, his niece Ruby who managed the kitchen, and her husband Claro. Ruby's fried chicken proved popular with G.I.s. and locals also began patronising the establishment. Encouraged by her mother to expand the menu and serve more Filipino food, Ruby set up the Baclaran branch along Roxas Boulevard inParaaque. They decided to name the restaurant "Max's" after Maximo. Max's Restaurant bills itself as "The house that fried chicken built". In 1998 it started franchising i.) Diner- a traditionally American restaurant reflective of the 1950s in terms of dcor and menu.

Example: Rosies Diner- Rosies history can be dated back to 1946 when it started out as The Silver Dollar Diner in Little Ferry, New Jersey. A fixture on the east coast, The Silver Dollar Diner was chosen to be featured in a series of classic Bounty television commercials featuring Nancy Walker as Rosie the waitress. In honor of the advertisements, The Silver Dollar Diner was renamed Rosies Diner in the 1970s. Rosies Dinner, a 1946 Paramount Deluxe Dining Car, remained in New Jersey until 1991 when Jerry Berta purchased the diner. Complementing Jerrys existing 1947 Jerry OMahoney Dining Car, which served as an art gallery, Rosies Diner was moved to Michigan and opened for business on July 5th, 1991. Within five years, Rosies was proud to announce that it had served over one million customers. j.) Specialty- menu revolves around a particular category of menu items or specialty. Can be either dependent restaurants or chain. Price range from moderate to expensive. Example: Red Ribbon Bakeshop is a popular fast-food chain and bakery in the Philippines and the United States, offering a wide range of cakes and pastries. The chain began in the Philippines in 1979 in Quezon City along Timog Avenue and started franchising in 1999. In 1984, they opened their first US branch in West Covina,

California. Today, there are more than 200 branches all over the Philippines, and there are now 32 stores all over California, two in Las Vegas, two inNew Jersey (Jersey City and Bergenfield), one in metro Phoenix,[1],one in New York and one in Virginia Beach, Virginia.[2] Other expansion plans continue to be worked out.[3][4] In 2005, Red Ribbon was acquired by Jollibee Foods Corporation, a conglomerate of popular fast-food chains in the Philippines k.) Delicatessen- establishments serving over the counter, made to order sandwiches and a wide selection of meats and cheeses. Example: Olivino- is a delicatessen shop designed by Pierluigi Piu complementary to theOlivomare Restaurant, with which it shares the appealing aubergine colored shopfront. The shop is limited within 40 square meters room facing the public, were a staircase protected by a full height frameless glazed partition leads to the storage located in the basement. The perimetrical wall, adjacent to the staircase, is entirely covered by a cladding finished with a double layer of thick opaque laminated plastic on which has been engraved a decorative patterns of variously oriented bottles and glasses. On the opposite side a system of overhanging shelves allows to set off the pre-packed goods displayed on them, while not lasting food is shown in a custom made refrigerated counter which features a lower section, an upper glazed showcase and a working top made out of a thick solid wood board. A light purple resign floor complete the delicatessen shop interior l.) Specialty Coffee- chain operated, franchised or independent establishments offering a variety of coffee beans, an extensive menu of hot and cold drinks and a limited selection of pastries and sandwiches. Example: The Figaro Coffee Company was established in 1993 by a group of seven friends who had travelled around the world, sampling many coffee varieties. Wanting to share the fine art of coffee culture they had discovered in Europe, their hobby of brewing, tasting and experimenting with different varieties of coffee soon grew into a business. In November 1993, the first Figaro Coffee Store opened in one of Makatis premiere malls. It was only a small kiosk. Since then, the chain has expanded to over 50 coffee shops around the country, as well as in China and the Middle East. m.) Ice Cream Parlor- specialty outlets offering multiple varieties of ice creams, frozen yogurt, specialty cakes, shakes, etc. Example: La Maison Du Chocolat in New Yor

n.) Chain- owned and operated or franchised by international chains. Chain operations range from fast food and family style dining to coffee bars and pizza places and thus can be found in all of the categories above. Example: Pancake House Pancake House was originally established in 1970 by Milagros Basa, Leticia Zamora and Carmen Zaragosa to introduce pancakes and waffles to the Philippine market. Back then, Pancake House had grown to 22 branches before being sold to a group of investors led by Martin Lorenzo in February 2000. Pancake House, Inc. was subsequently incorporated in March 2000 and was principally engaged in the development, operation and franchising of a casual dining chain of restaurants under the trade name "Pancake House". Since the acquisition, Pancake House expanded to 79 outlets at the end of 2009. B. FOODSERVICE WITHIN A LODGING PROPERTY 1. Dining Rooms- can range from upscale to family dining rooms and tend to be correlated to the size and level of service that the lodging property provides. Example: Champagne Room, Manila Hotel

2. Room Service- breakfast, lunch, dinner and snack menus that are provided in guestrooms, offered by many luxury and full-serviced hotels.

3. Lounge/Bar- where guests can enjoy light food, coffee, tea an assortment of desserts, an extensive, beverage list and sometimes, live entertainment. Example: The Boulvar, Manila Pavilion Hotel

4. Banquet and Catering responsible for providing food and other amenities for functions held within or outside the hotel.

5. Minibar- a variety of beverages and snacks placed inside the guestrooms. Prices tend to be very much higher than the actual retail price of these items.

6. Carts and Convenience storequickservice food stations located in a lodging facility offering breakfast items, lunch items and a variety of pre-packaged foods.

7. Vending Machines- provide convenient prepackaged food and drink items. Money is placed directly into the machine that dispenses them.

8. Stand Alone Restaurants that lease space- areas within the hotel leased to national chains and local operations. Example: Mrs. Fields in Manila Pavilion Hotel

9. Employee Cafeteria- free food and beverage items for hotel employees. Example: Tagpuan, Manila Pavilion Hotel

C. Catering- involves preparing food for special event. Different catering segments are defined by their service delivery system. 1. Special Occasion- important local and foreign events fall under this category. Catering for events such as these require strategic planning, comprehensive delivery system, trained and professional staff of food managers and dietary experts, international operational ability to provide a wide range of food types and menus. a.) On-premise- on-premise caterers own and manage their own facilities. The customer rents or leases the caterers facilities and services. Facilities include a large dining hall and/or similar function rooms and kitchen.

Example: Caf Via Mare

b. ) Off-premise- caterers own and manage kitchen facilities, but do not serve food on their premises.

Example: Josiahs Catering Josiah's Catering is the creation of husbandand-wife team Judith and Felix Versoza. Since 1990, we have been noted for the personalized services we offer and have made quality catering synonymous to our name. We have etched our name in the industry by coming up with worry-free party handling. Almost eighteen years of hard work has paid off because today, Josiah's Catering is one of the top caterers in the country. We have even put up our main office in Marikina. Word-of-mouth recommendations from pleased clients are what helped put the company at the top. Always learning and reinventing, we continue to set the trends in the philippine catering industry. we are proud of our competent manpower that attends to every single aspect of our clients' needs because we take pride in

giving full attention to details. professionalism and enthusiasm for what we do is evident in every party we help create. this is the kind of commitment we keep that makes clients come to us for their catering needs. we are also pleased to show our customers full consideration and transparency. this then brings client handling and coordinating as one of our top priorities. we are also proud of the culinary expertise and banquet elegance we can offer for ultimate customer satisfaction

c.) Airline- provides different set meals to airline passengers.

d.) Mobile- catering for constructions, movie productions and other outdoor events. e.) Wholesale- a food preparation company that provides cooked and prepared food for catering companies and other organizations. f.)

Accommodation- a small caterer who prepares food at the clients premises. Example: Ms. Margarita Fores Catering

and

cooks

g.) Concession- contract food companies servicing stadiums, arenas, airports, racetracks, and the like. D. Clubs- clubs that offer food to the members of the organization and their guests. 1. Country Clubs- upscale dining options for members and their family and guests. The members pays a yearly fee to join the club, as well as for the meals they eat there. Example: Baguio Country Club Restaurant

a.) City Clubs- revolve around a particular membership such as business or college association. Facilities includes guestrooms and recreational areas.

Example: UP Bahay ng Alumni The Ang Bahay ng Alumni, a joint project of the University of the Philippines and the UP Alumni Association was launched on June 19, 1992. It was envisioned to be a Convention Center with a 2,000-capacity. It is a timely addition to the campus facilities, Quezon City having no convention center as large as the Ang Bahay. b.) Fraternal Club- male membership clubs having their own building, which offers onpremise dining for the members. Example: YMCA Manila E. Within other establishments-foodservices associated with other establishments are offered as a amenity. The primary purpose of the customers trip is for the establishment itself and not the foodservice. 1. Food courts in malls- has a main area surrounded by many fastfood and sandwich outlets. It is usually separated from the stores in the mall. Example: SM Foodcourt

2. Department and Retail Stores- dining options within the department or retail itself. Example: Caf Via Mare in a department store

3. Travel plazas and Truck stops- a place where drivers can refuel their vehicles, rest, etc. maps and visitor assistance can also be found here. Example: Shell of Asia NLEX

4. Convenience store- pre-packaged snacks, cold and hot drinks, served inside the mini mart. Example: 7 Eleven

F. Special Entertainment Conceptsentertainment concepts associated with restaurants. 1. Dinner Theater-combines the enjoyment of a restaurant with a play or a musical.

2. Visible Kitchen- open kitchens wherein the customers can see how the food is being prepared and where they can even talk to the chef. Example: Saisaki Open Kitchen

INSTITUTIONAL FOODSERVICE A. School or College- food service options in educational institutions. Can either be owned by the school or contracted out to operators.

B. Military- foodservice options situated in military establishments. C. Correctional- foodservice inside jails for prisoners and staff

D. Hospital or Lifecare- foodservice options in medical establishments and institutions.

E. Corporate Dining- upscale food choices in an elegant setting for executives and corporate clients.

F. Employee Cafeteria- meal options for staff of an office or building.

ERGONOMIC PRODUCTS 1. Ergonomic Car Features Help Drivers with Pain Guest Author -

Marji

Hajic

As we age, our reaction time to a visual stimulus, visual acuity, muscle strength and motion typically decline. Arthritis, stroke, diabetes and other processes may compound the normal aging process. With the large number of baby boomers heading for retirement, the number of Americans aged 55-74 is projected to nearly double by 2030. Smart product designers have started adding perks to their merchandise that allow the elderly to live independently for longer periods of time. The Automobile Club of Southern California (AAA.com) recently published a list of senior-friendly features that are helping the aging enjoy the independence that driving brings (Westways; Blueprint for Safety: These Automotive Features Help Oder Drivers Stay Safe and Comfortable Behind the Wheel; September 2008). However, not only the elderly can benefit from these additions. Those suffering from a disability or even pain from repetitive strain injuries such as carpal tunnel syndrome, tendinitis, or thoracic outlet syndrome should look for these features that reduce the stress of driving. For example, those who have arthritic hands, loss of coordination, painful, or stiff fingers should look for a four-door model car since less strength is required to open and close the doors than two-door models with longer and heavier doors. It is also easier and requires less strength to use a thick steering wheel, a keyless entry and keyless ignition on the dashboard, power mirrors and seats, and larger dashboard controls with buttons. Those with limited or painful motion in the back, neck, shoulder and arm should look for a car model with tilt and telescoping steering wheels, large and wide-angle mirrors, comfortable heated seats with lumbar supports, and adjustable easy to use seat belts.

2. Office Computer Chair

3. Kitchen Layout

4. Ergonomically Configured Childrens Bedroom

5. Ergonomic Office Layout

Republic of the Philippines BULACAN AGRICULTURAL STATE COLLEGE INSTITUTE OF MANAGEMENT Pinaod, San Ildefonso, Bulacan

Characteristics and Classification of Foodservice Operations

Examples of Ergonomic Products

By: Christian A. Dela Cruz Instructor: Mr. Billy Joe Villena

Characteristics and Classification of Foodservice Operations B. Commercial Foodservice- foodservice operations that compete in a freemarket and are open to all customers. 9. Stand-Alone Restaurants- restaurants which literally stand alone, meaning apart from other hospitality establishments. It is the largest, most common and best known category. Stand-alone restaurants come in different sizes and price ranges, other cuisines and have different service systems and configuration. b.) Quickservice- are also known as fast food restaurants. Timing of the service defines this category, along with instant production for the customer. Sub-segments within this category includes: Traditional- quick service and high traffic locations characterize traditional fast food outlets. Restaurants in this segment offer a standard menu with limited and inexpensive choices that attempt to satisfy a broad audience.

Example: The McDonald's concept was introduced in San Bernardino, California by Dick and Mac McDonald of Manchester, New Hampshire. It was modified and expanded by their business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business interests of the McDonald brothers in the concept and went on to found McDonald's Corporation. Quick comfortinexpensive, nutritious, home-cooked family meals in a fast-service fashion. Example: Kenny Rogers Roasters is a chicken restaurant that was founded by country musician Kenny Rogers and former Kentucky governor John Y. Brown, Jr., who had also owned Kentucky Fried Chicken from 1964 to 1971. The menu was originally centered on wood-firedrotisserie chicken. After closing almost all of its U.S. operations, Kenny Rogers Roasters now operates primarily in Asia. Kenny Rogers Roasters is a chicken restaurant that was founded by country musician Kenny Rogers and former Kentucky governorJohn Y. Brown, Jr., who had also owned Kentucky Fried Chicken from 1964 to 1971. The menu was originally centered on woodfiredrotisserie chicken. After closing almost all of its U.S. operations, Kenny Rogers Roasters now operates primarily in Asia. Double-drive through- based on a limited menu and service, reduced development and operational costs, and cheaper products. This segment has no indoor setting.

Example: The flagship store of Andok's was located at Baler Street corner West Avenue, Quezon City. To date, the business has over 300 outlets nationwide. Two Cebu branches were opened in 2002, one in Mabolo and another in Mactan. Within two years, eleven outlets were operating in the province.

In September 2004, Andok's opened its first dine-in store in D'Mall in the island of Boracay, Aklan. Five more stores were put up on the island. Toward the end of 2005, Andok's opened two more dine-in stores on the island of Panay. The first dine-in outlet in Metro Manila opened in Market! Market!, Taguig. In 2006, two branches in Baguio City were converted into dine-in stores. The company now has more than 60 dine-in stores all over Metro Manila. b. ) Cafeteria- characterized by customer self-service. Patrons move along a line where a server plates a wide variety of hot and cold food which are already pre-packaged and drinks are selfservice. Example: Goldilocks Bakeshop is a bakeshop industry in the Philippines which produces and distribute Philippine cakes and pastry. The chain was named after Goldilocks, a character from the fairy tale Goldilocks and the Three Bears. Goldilocks was first opened in 1966 as a family business and started in a one-door apartmentof a twostory structure on Pasong Tamo Street, Makati City. It has established 192 branches throughout the islands. c.) Buffet and Smorgasbord- characterized by all-you-can-eat for a fixed price. d.) Theme- characterized by a special theme that incorporates the design, menu and service of the restaurant. Example: Nyotaimori in Japanese literally means female body plate, and this restaurant named after the tradition of eating sushi and sashimi off a nude womans body takes the concept to a whole new level. An edible body, with dough skin and sauce blood is wheeled into the room on a hospital gurney and placed upon a table. The hostess begins the meal by cutting into the body with a scalpel and then patrons dig in, operating on the body to reveal edible organs. e.) Ethnic- reflect a specific international cuisine. Many are owned by families of a specific cultural heritage, while some are chain-operated or franchised.

Example: Italiannis Restaurant- Originally a concept started by Carlson Restaurants, the parent company of TGI Fridays, Italiannis Restaurant was envisioned as being an affordable place to enjoy great Italian food in a family friendly setting, with a focus on homemade recipes prepared from scratch. Carlson Restaurants grew this concept, opening multiple Italiannis across the United States, as well as internationally in

Mexico, Columbia, the Phillipines, and Korea. While the original location in Hurst always did well with its loyal following, Carlson made the decision at the turn of the millennium to sell off the US locations, and the Russell Family purchased the original location in Hurst in 2002. Staying true to the original concept but putting a personal touch that only an owner operated restaurant can provide, the Russells, with the help of Executive Chef extraordinaire Violeta Zertuche, have enjoyed great success at Italiannis and look forward to all the new and exciting people the future is sure to bring in.

f.) Bars and Taverns- Bars offer light food menu and an extensive alcoholic and nonalcoholic bar lists and are open from midafternoon to after midnight. Bars can have a theme. Example: Irish Pub

g.) Luxury or Upscale- mostly independent establishments serving expensive to very expensive gourmet food and wines with impeccable service. Each restaurant often profiles the notoriety of the owner, chef or owner/chef. Example: MARIOs Quezon City, one of the most respected restaurants in Quezon City, is now serving holiday offerings for your special occasions, including Christmas, birthdays, Thanksgiving, and other important events. As this Manila restaurant celebrates its 27th anniversary this November, you, too, can enjoy landmark festivities with these holiday specials.

h.) Family- prevailing customer base are families. Most offer moderately priced food, table service, large seating capacity and are either chain-operated or franchised. Example: Don Henricos-Don Hen, as its more popularly known, traces its beginnings from the kitchen of its founder in Baguio almost two decades ago. He has the talent and passion for coming up with new flavors by mixing sauces, so it was a natural decision for him to open up an Italian restaurant that showcases his talents. He opened up his first branch along Session Road in Baguio in 1993, hoping to create something that would click with the university students in the city. And click it did. However, it became an instant hit not only among students, but also among families in Baguio and even among tourists visiting the city. Word soon spread about this up and coming Italian restaurant that serves great food. And it wasnt long before Don Henricos opened up its first branch in Metro Manila. Today, it has 10

branches spread across Luzon and the Visayas, including the original branch along Session Road, SM Baguio, Malate, Tomas Morato, at the Brickroad in Sta. Lucia Mall in Cainta, Greenhills, West Avenue, Alabang, SM Mall of Asia, and at the Ayala Center Cebu. i.) Diner- a traditionally American restaurant reflective of the 1950s in terms of dcor and menu. Example: 50s Diner

j.) Specialty- menu revolves around a particular category of menu items or specialty. Can be either dependent restaurants or chain. Price range from moderate to expensive. Example: Alfredos Steakhouse

k.) Delicatessen- establishments serving over the counter, made to order sandwiches and a wide selection of meats and cheeses. Example: Sntis Delicatessen- is a high-end shop that offers excellent quality gourmet products from all over the world. It aims to gratify the tastebuds of people with highly discriminating taste who constantly look for great tasting food which were only available in hotels and fine dining restaurants then. The highly celebrated products of Santis Delicatessen include European Sausages, Cold Cuts, Prime Meats such as Certified Angus Beef, and hundreds of wine varieties from all the worlds best wine producers. l.) Specialty Coffee- chain operated, franchised or independent establishments offering a variety of coffee beans, an extensive menu of hot and cold drinks and a limited selection of pastries and sandwiches. Example: Gloria Jean's Coffees was founded by Gloria Jean Kvetko in 1979 in Chicago, USA. Gloria Jean's Coffees began as a small coffee and gift shop in Chicago USA which now has over 110 locations throughout the U.S. In 1995, Nabi Saleh and Peter Irvine,[1]former Managing Director of advertising agency DDB Needham, visited the United States to sample the Gloria Jean's Coffees brand. Saleh and Irvine

identified the opportunity for this brand in Australia, purchasing the international licensing rights from Diedrich Coffee, Inc. m.) Ice Cream Parlor- specialty outlets offering multiple varieties of ice creams, frozen yogurt, specialty cakes, shakes, etc.

Example: Blue Marble Ice cream Parlor, New York

n.) Chain- owned and operated or franchised by international chains. Chain operations range from fast food and family style dining to coffee bars and pizza places and thus can be found in all of the categories above. Example: Burger King- The predecessor to what is now the international fast food restaurant chain Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King. Inspired by the McDonald brothers' original store location in San Bernardino, California, the founders and owners, Keith J. Kramer and his wife's uncle Matthew Burns, began searching for a concept to open a new restaurant around. After purchasing the rights to two pieces of equipment called "Insta" machines, the two opened their first stores around a cooking device known as the InstaBroiler. The Insta-Broiler oven proved so successful at cooking burgers, they required all of their franchises to carry the device. After the original company began to falter in 1959, it was purchased by its Miami, Florida, franchisees James McLamore and David R. Edgerton. The two initiated a corporate restructuring of the chain; the first step was to rename the company Burger King. The duo ran the company as an independent entity for eight years, eventually expanding to over 250 locations in the United States, when they sold it to the Pillsbury Company in 1967. B. FOODSERVICE WITHIN A LODGING PROPERTY 1. Dining Rooms- can range from upscale to family dining rooms and tend to be correlated to the size and level of service that the lodging property provides. Example: The Rotisserie, Manila Pavilion Hotel

10. Room Service- breakfast, lunch, dinner and snack menus that are provided in guestrooms, offered by many luxury and full-serviced hotels.

11. Lounge/Bar- where guests can enjoy light food, coffee, tea an assortment of desserts, an extensive, beverage list and sometimes, live entertainment. Example: Lobby Lounge, Manila Hotel

12. Banquet and Catering responsible for providing food and other amenities for functions held within or outside the hotel.

13. Minibar- a variety of beverages and snacks placed inside the guestrooms. Prices tend to be very much higher than the actual retail price of these items.

14.

Carts

and

Convenience

store-

quickservice food stations located in a lodging facility offering breakfast items, lunch items and a variety of pre-packaged foods. 15. Vending Machines- provide convenient pre-packaged food and drink items. Money is placed directly into the machine that dispenses them.

16. Stand Alone Restaurants that lease space- areas within the hotel leased to national chains and local operations. Example: Padis Point in a hotel

17. Employee Cafeteria- free food and beverage items for hotel employees. Example: Tagpuan, Manila Pavilion Hotel

C. Catering- involves preparing food for special event. Different catering segments are defined by their service delivery system. 1. Special Occasion- important local and foreign events fall under this category. Catering for events such as these require strategic planning, comprehensive delivery system, trained and professional staff of food managers and dietary experts, international operational ability to provide a wide range of food types and menus. a.) On-premise- on-premise caterers own and manage their own facilities. The customer rents or leases the caterers facilities and services. Facilities include a large dining hall and/or similar function rooms and kitchen.

Example: The Makati Skyline

b. ) Off-premise- caterers own and manage kitchen facilities, but do not serve food on their premises. Example: Hizons Catering Hizons Catering Services, Inc. is an off-premise caterer specializing in corporate events, private parties and weddings. Established in 1987, we are currently on our 24th year of consistently providing clients with quality food at competitive prices and a service that is efficient, friendly and courteous. In line with this, we would like to offer our services to your company for any upcoming events that you may have. We can provide comprehensive food service solutions for any event ranging from company outings for 10,000 persons to small parties of up to 50 persons. c.) Airline- provides different set meals to airline passengers.

d.) Mobile- catering for constructions, movie productions and other outdoor events .

e.) Wholesale- a food preparation company that provides cooked and prepared food for catering companies and other organizations. f.) Accommodation- a small caterer who cooks food at the clients premises. Example: Ms. Margarita Fores Catering g.) Concession- contract food companies stadiums, arenas, airports, racetracks, and the D. Clubs- clubs that offer food to the members organization and their guests. servicing like. of the prepares and

1. Country Clubsmembers and their members pays a yearly as for the meals they Example: Baguio

upscale dining options for family and guests. The fee to join the club, as well eat there. Country Club Restaurant

a.) City Clubs- revolve around a particular membership such as business or college association. Facilities includes guestrooms and recreational areas. Example: Club Filipino is an exclusive members-only social club and recreational facility located between North Greenhills subdivision and Greenhills Shopping Center in the city of San Juan, Metro Manila. Established in 1898 as an elite Filipino country gentlemen's organization, the club has developed a reputation for being a meeting ground for Filipino political progressives throughout its history. "Club" is pronounced "Cloob" in the Spanish fashion. Today the club's amenities include a swimming pool, tennis, badminton and squash courts, bowling alleys, outdoor restaurant, salon, and "Kalayaan Hall," an indoor events/reception room. Club Filipino was most notable in recent Philippine history for serving as the inaugural venue for President Corazon Aquino during the People Power Revolution of 1986 and as the location where on 9 September 2009, her only son, Senator Benigno Aquino III announced his bid for the Presidency in the upcoming 2010 Philippine presidential election after the latter's death on 1 August 2009 due to colon cancer, promising to continue the fight that his parents started. b.) Fraternal Club- male membership clubs having their own building, which offers onpremise dining for the members.

Example: YMCA Manila E. Within other establishments-foodservices associated with other establishments are offered as a amenity. The primary purpose of the customers trip is for the establishment itself and not the foodservice. 1. Food courts in malls- has a main area surrounded by many fastfood and sandwich outlets. It is usually separated from the stores in the mall.

Example: SM Foodcourt

2. Department and Retail Stores- dining options within the department or retail itself. Example: Caf Via Mare in department store

3. Travel plazas and Truck stops- a place where drivers can refuel their vehicles, rest, etc. maps and visitor assistance can also be found here. Example: Shell of Asia NLEX

4. Convenience store- pre-packaged snacks, cold and hot drinks, served inside the mini mart. Example: Mini Stop

F. Special entertainment restaurants.

Entertainment Conceptsconcepts associated with

1. Dinner Theater-combines the enjoyment of a restaurant with a play or a musical. Example: Ihaw ihaw Kalde-kaldero Kawa kawali restaurant 2. Visible Kitchen- open kitchens wherein the customers can see how the food is being prepared and where they can even talk to the chef. Example: Saisaki Open Kitchen

INSTITUTIONAL FOODSERVICE G. School or College- food service options in educational institutions. Can either be owned by the school or contracted out to operators.

H. Military- foodservice options situated in military establishments.

I. Correctional- foodservice inside jails for prisoners and staff

J. Hospital or Lifecare- foodservice options in medical establishments and institutions.

K. Corporate Dining- upscale food choices in an elegant setting for executives and corporate clients.

L. Employee Cafeteria- meal options for staff of an office or building. Example: Tagpuan, Manila Pavilion Hotel

ERGONOMIC PRODUCTS

1. Office Chairs KAB executive office chairs are designed with maximum adjustment capability that enable you to fine tune the seat position to accommodate Advanced as pressure your work environment. such cycle

engineering

techniques

mapping and durability

testing are used to develop foam contours and density for maximum comfort. Welded steel construction supports the orthopedic quality cushions for years of comfort. All KAB executive office chairs include air lumbar support to provide an infinite range of adjustment. The chair will mold itself to you. KAB Seating Designers and Engineers apply their in-depth knowledge of engineering & ergonomics. The result is an office chair that feels substantial, supportive and comfortable. KAB Seating's office chair customers include U.S. government & military branches, British government & military branches, Smithsonian Astrophysical Observatory, Lockheed

Martin, Erickson, NATO, Shell Oil, Volvo, Exxon, British Petroleum, Barclays Bank, Harvard University and Yale University. 2. Pillows

All of our pillows (and head cushions) are filled with Dacron 387 fiber "Comfort Clusters". These clusters provide a down-like, soft, comfortable and supportive feel, with superior loft and retention. They are hypo-allergenic, mildew-resistant and non-absorbent. Our pillows are available in over 100 fabrics, divided into 6 price code categories (visit ourDesignCenter for details). A. Lumbar Rolls If you are seeking additional support in the lumbar region, consider our Lumbar Roll. With a zipper along the back, its easy to add or remove fiber to suit your needs. They are perfectly sized for our chairs, rockers and recliners. 16" x 7" x 3".

B. Throw Pillows Add coziness to your sofa, or just make a fashion statement. Available in 3 sizes: 14" square, 16" square and 18" square.

C. Baby Cushion The Baby Cushion is a luxurious addition to any nursing chair, rocker or glider. We recommend the Avantgarde fabric for superior softness and exceptional cleanability. A Baby Cushion is included as part of the Baby Rocker Kit.

3. Room Design and Interiors

4. Office Work Station

5. Kitchen Dining Table and Chairs Ergonomic Design