Regular bottle = rupees 15 Non Returnable/disposable= rupees 35 Liter Bottle=rupees 45 1.5 Liter Bottle= rupees 75 2.

25 Liter Bottle= rupees 85

Pepsi Cola offers various discounts to those retailers who have the maximum sales of Pepsi products on daily, monthly and on seasonal basis.

There is no credit system in the beverage industry. Every single bottle is sold on the cash basis.

Promotion is one of the four aspects of marketing. Promotion comprises these subcategories:

Pepsi spend huge amount on advertising. Some of the most famous cricketers in the modern era have acted as spoke persons also film stars have been acting as spoke persons.

Pepsi Cola Company has also become official sponsors of Pakistan cricket and has sponsored a number of series.

Frequency of the Pepsi ads varies from time to time. When the season is on Pepsi do heavy advertisement especially in ramzan days or eid occasions but this advertisement not remain consistent. We can hardly see the ads of Pepsi now as there is winter season.

Students were crazy about cricket and usually liked to idealize cricketers so in order to increase their sales the Pepsi cola company paid high amounts of money to the cricketers to act as their spokes men.

Placement is accomplished through efficient and sufficient channels of distributions. The Pepsi uses the following two channels for the distribution of their products. Indirect distribution involves agency holders e.g. SHAMIM & CO.Pvt. Ltd.Multan franchise has divided its region i.e. Khanewal and D.G Khan districts in two categories.

The factory vehicles operate on 45 direct routes in MULTAN selling non-returnable bottles Litter, Pet and Can.

Other than these some special points are also being looked after by direct sales vehicles such hotels restaurants, public parks, big and reputed super stores etc.