FEASIBILITY ANALYSIS

Meaning of Feasibility Analysis

Methodology for conducting a Feasibility Analysis in Developing successful business ideas. Product/service
feasibility

Propose d business venture

Spending the time and resources necessary to move forward with business idea depends on

Yes in all four areas

Industry/market feasibility Organisational Feasibility Financial Feasibility

Proceed with busines s plan

No in one or more areas

Drop or rethink busines s idea

a.
a. b.

Product/service Feasibility Analysis .Product/service desirability Concept Test Product/service demand Buying Intentions Survey Library, Internet and Gumshoe Research

Industry/target Market Feasibility Analysis Industry attractiveness Target Market attractiveness

Organizational Feasibility Analysis Management Prowess Resource Sufficiency

Financial Feasibility Total Start Up Cash Needed Financial performance of similar businesses Overall Financial Attractiveness of the proposed Venture

WRITING A BUSINESS PLAN

Meaning of business plan Reasons for writing business plan Internal reason External Reason Who reads the Business Plan a. A firms employess b. Investors and Other external stakeholders

Guidelines for Writing a business plan a. Structure of the business plan b. Content of the business plan c. Style or Format of the business plan Types of business plan a. Summary business plan b. Full business Plan c. Operational business plan