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1. Which shoe brand do you use?

2. Why do you use the above mentioned brand?

3. How did you first know about the brand? (Any person, advertisement, offers, situation)

4. Have you used any other brand?

5. Which brand did you use previously?

6. Do you use other products of the same brand?

7. Are you happy with this brand? If yes then why?

8. What according to you is the personality of this brand?

9. What are the benefits of buying this brand over the other?

10. What do you like about this brand the most?

11. What is the first thing that comes to your mind when you hear the word adidas?

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