MARKETING MANAGEMENT

TEAM NO ;
Submitted to

Raghu Yadaganti

MAGHILAN.A RAJASEKHAR.V GUNASEKHAR REDDY.P PRASANA SARASWATHI.V GURRUPPA.Y

OUR PRODUCT

Company Profile of

BRITANNIA

Every journey starts with one step Britannia started its journey in 1892 from a small house in Kolkata The initial investment was meager Rs. 295. By 1910, with the advent of electricity, Britannia mechanized its operations In 1921, it became the first company east of the Suez Canal to use imported gas ovens. Biscuits were in big demand during World War II, which gave a boost to the companys sales. Kerala businessman K. Rajan Pillai secured control of the group in the late 1980s In 1993, the Wadia Group acquired a stake in Associated Biscuits International (ABIL), and became an equal partner with Groupe Danone in Britannia Industries Limited.

INGREDIENTS Wheat flavour

Sugar Vegetable Oils Raising Agents Milk Solids Yeast Salt Emulsifier&Improvers

NUTRITION INFORMATION

Carbohydrates Sugars Proteins FAT Mono unsaturated fatty Acid Poly unsaturated fatty Acids Trans fatty Acids Cholesterol Energy

71g 26g 7g 18g

6g 1g 0g 0g 474kcal

Place available in TPT

Promotion strategies

Company Name : kalyani Enterprises Address : BHAVANI NAGAR, Tirupati - 517501, Andhra Pradesh, India Contact Person : Mr. Naveen Kumar (Proprietor) Mobile : +91-9885949775

All Provision Store, wholesalers retailers etc.,

Under the market strategy promotional idea is very important. Organization provides some schemes or rebates to retailers or consumers. It is several types of which makes helpful to increase sales and turnover of the organization They make advertisement according to convenient of the people and the feature of the product.

Company Profile :

Strengths

Weakness