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Marca Total Dearland Maggie Black Beauty Aichi Kose Shiseido Kanebo Pias Max Factor Coty
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Anul curent 100 16 3 1 0 11 10 14 6 6 5

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consumator (USD/100g) 7,90 7,00 6,50 6,00 4,80 6,00 5,50 6,00 12,00 14,00

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USD 3,90 374,40 300,00 230,00 70,00

100 77 23

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sloganul va fi Gentle even on delicate skin;

Bugetul publicitar repartizat pe medii este prezentat n tabelul nr.5. Tabelul nr.5 BUGETUL PUBLICITAR PENTRU PRODUSUL BIORE Mediul publicitar Televiziune Radio Cinema Magazine Ziare Puncte de
FXPS UDUH 3URGXF LH

Bugetul (USD) 110.000 30.000 20.000 30.000 25.000 35.000 10.000 10.000 270.000
ULORU

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Tabelul nr.6
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Suma (USD) 70.000 60.000

Promovarea la consumator
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Total
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primului an de utilizare a programului pentru Biore este prezentat n tabelul nr.7.

Tabelul nr.7 BUGETUL PRIMULUI AN

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costul bunurilor vndute

2. MDUMD EUXW D SURILWXOXL 3. Cheltuieli de marketing publicitate

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Suma (USD) 1.724.000 1.328.000 396.000 270.000 130.000 175.000 -179.000

Procente 100 77 23 16 7 10 -10

cercetare de marketing
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de marketing Conducerea firmei Kao treEXLH

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