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DO's business model is based on selling half-hour slots of commercial time to the programme producers and charging them a minimum guarantee. Software suppliers, advertisers and audiences are deserting DO owing to its unrealistic pricing policy. DO's projected growth of revenue is only 6-10% as against 50-60% for the private sector channels.
DO's business model is based on selling half-hour slots of commercial time to the programme producers and charging them a minimum guarantee. Software suppliers, advertisers and audiences are deserting DO owing to its unrealistic pricing policy. DO's projected growth of revenue is only 6-10% as against 50-60% for the private sector channels.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
DO's business model is based on selling half-hour slots of commercial time to the programme producers and charging them a minimum guarantee. Software suppliers, advertisers and audiences are deserting DO owing to its unrealistic pricing policy. DO's projected growth of revenue is only 6-10% as against 50-60% for the private sector channels.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd