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  • Media Plan Royal Enfield: By:-Ambar Dongre Vikram Jadon Nivedita Singh

    Transféré par

    Rudresh Raj Singh
    15 vues10 pages
    Royal Enfield is launching a new premium 750 cc bike To be targeted at mid-level working professionals Age 25-35 Gendermale Geographicmetros psychographicsadventurous, travelers, avid-bikers, middle class and above. Objectives Position the brand as a unique and compelling brand.

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    1213991_634534891857905000

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    Royal Enfield is launching a new premium 750 cc bike To be targeted at mid-level working professionals Age 25-35 Gendermale Geographicmetros psychographicsadventurous, travelers, avid-bikers, middle class and above. Objectives Position the brand as a unique and compelling brand.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    15 vues10 pages

    Media Plan Royal Enfield: By:-Ambar Dongre Vikram Jadon Nivedita Singh

    Transféré par

    Rudresh Raj Singh
    Royal Enfield is launching a new premium 750 cc bike To be targeted at mid-level working professionals Age 25-35 Gendermale Geographicmetros psychographicsadventurous, travelers, avid-bikers, middle class and above. Objectives Position the brand as a unique and compelling brand.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 10

    Media Plan Royal Enfield

    By:- Ambar Dongre Vikram Jadon Nivedita Singh

    Brief
    Royal Enfield is launching a new premium 750 cc bike To be targeted at mid-level working professionals Age 25-35 Gender- male Geographic- Metros Psychographics- adventurous, travelers, avid-bikers, middle class and above.

    Objectives
    Position the brand as a unique and compelling brand Generate positive press and consumer media coverage Create purchase consideration among users/prospects Drive demand and achieve sales targets

    SWOT
    Strength Oldest bike brand High performance and comfort Used on large scale for military Weakness Not too popular in urban areas To bulky

    Opportunity Tap the urban market More brand visibility

    Threat Threat from other competitors (Avenger & karizma)

    Media Plan
    Banner ads on- auto websites like bikeindia.in, indiabikes.com, auto.indiamart.com etc. Bike road trip websites like bcmtouring.com, classic-bike-india.com, extremebiketours.com etc. Youtube video Press conference

    Social Media
    Updating the current Royal Enfield fan page. Royal Racer game .winners will get either of two: Royal kit or free accessories.

    Creatives
    Banner ad Sunny Deol ye 750 cc ki bike jab chalti hai na chalti nai udd jati hai Power Power Power ??? Bullet in bullet ??? Youtube video

    Thank you !!!

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