Sai lm: [*]u t qu ln cho vic qung co khi tim lc ti chnh cn cha mnh, khng bit th trng khch

h hng ang giai on no. [*]Khng kim sot c vn doanh thu v chi ph. [*]Qu ch quan v cc khon n i vi nh cung cp, khng c chnh sch d phng [*]Khng lng trc c ri ro ca hot ng u t [*]Chnh sch chm sc khch hng cha tt C hi: 1. TT KH rng tim nng 2. S lng nh cung cp ln n nh 3. Nh cung cp c chnh sch bn hng a dng 4. c cung cp sn phm c cht lng cao Nguy c: 1. Kh nng cc nh cung cp quay mt vi doanh nghip cng lc. 2. S khng hi lng ca khch hng v cht lng sn phm 3. i th cnh tranh manh 4. S khng hi lng vi chnh sch chm sc khch hng ca doanh nghip. im mnh: 1. xc nh c khch hng mc tiu 2. nh v c SP trn TT khch hng mc tiu 3. Qung co trn cc phng tin tip cn vi KH mc tiu. 4. tng kinh doanh c tnh thuyt phc cc nh cung cp 5. C mi quan h tt i vi cc nh cung cp Sn phm c cht lng tt im yu: 1. Hot ng TC lng lo 2. Cng tc nhn s cha c ch trng 3. Kinh nghim qun l cha nhiu 4. Khng ch trng tm hiu th trng bo ho hay cha. 5. Cha c k hoch chi tit 6. Ngn sch hn ch 7. Cha d tr c y cc tnh hung c th xy ra 8. Chnh sch chm sc khch hng cha c ch trng =>CC BN C TH S DNG MA TRN SWOT XUT CHIN LC CHO TNH HUNG NY! Bi hc kinh nghim Xy dng chin lc kinh doanh c th, Ch trng xy dng b my hot ng ca cng ty

Qun l cht ch hot ng ti chnh Cn nm bt th trng khch hng ang giai on no c chnh sch u t ng mc, tit kim c chi ph. C chnh sch d phng ri ro c th xy ra