NAME:

AGE:
SEX:
OCCUPATION: studying/wor ing/other [*underline the chossen one]
1) HOW OFTEN DO YOU CONSUME CHIPS ?
a)
b)
c)
d)

daily
every 2-3 days
one wee
once in a month

2) ARE YOU HEALTH CONCIOUS ?

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3) WHICH CHIPS DO YOU PREFER ?
a) ba ed
b) fried
C) others
4) HOW DO YOU CHOOSE WHICH CHIPS TO PURCHASE ?
a)
b)
c)
d)
e)
f)

quality
quantity
cost
availablity
flavours
others

5) ANY BRAND OF CHIPS YOU ARE LIKING AND CONSUMING LATELY ?

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6) HOW DID YOU GET INTRODUCED TO THE PRODUCT ?
a)
b)
c)
d)

advertisements
word of mouth
stores/mar ets/shop eepers
popularity

7) IS PACKAGING IMPORTANT TO YOU ?

very much................|................notatall [*rate on the bar shown]
8) ARE YOU ATTRACTED BY THE SPECIAL OFFERS THAT THE BRANDS OFFER ?
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9) DO YOU GET INFLUENCED TO BUY THE PRODUCT BY THE 'BRAND AMBASSADOR'(PERSON WHO
PROMOTES THE BRAND)??
.........................................
10) DOES THE SHAPE OF THE CHIPS THAT YOU CONSUME, ATTRACT YOU ?
IF YES THEN, WHY ?
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11) WHEN DO YOU PREFER TO CONSUME CHIPS ?
a)
b)
c)
d)
e)

as a snac
with drin s
at parties
at movies
other

12) WHO DO YOU BUY CHIPS FOR ?

a)
b)
c)
d)

yourself
for children
for family
other

13) HOW MUCH QUANTITY DO YOU USUALLY BUY ?

a)
b)
c)
d)

mini pac
family pac
regular pac
depends

14) WHICH FLAVOUR IN CHIPS LURES YOU MORE ?

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15) WHICH CHIPS WOULD YOU PREFER,IF YOU ARE TO CHOOSE ?
a) lays
b) bingo
c) other
16) WHERE DO YOU PURCHASE CHIPS FROM ?
a) departmental stores
b) mar et/small shops
c) others
17) ARE THERE ANY OTHER CHIPS THAT YOU CONSUME TOO ?
.........................................................

18) WOULD YOU LIKE TO SUGGEST ANY ADDITIONAL FLAVOURS TO THE BRAND OF CHIPS YOU
CONSUME MOST ?
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