Académique Documents
Professionnel Documents
Culture Documents
Group Members:
Sanchita Ghorai- M.B.A.-B.I.-7 Prathamesh Phalke- M.B.A.- B.I.- 8 Eshan Vaikar M.B.A.-Retail-11 Parag Tiwade- M.B.A.-I.B.-17 Supriya ghogke- M.B.A.-I.B.-18 Desiree Emanuel- M.B.A.-I.B.-23 Yogesh Jadav- M.B.A.-I.B.-29
We Will Discuss:
About AMUL Co. Vision, Mission, Objectives, Goals, Values Policies S.W.O.T. Analysis & P.E.S.T. Analysis B.C.G. Matrix Porters Five forces Porters Value Chain Strategies
Introduction
Vision
Liberate our farmers from economic oppression and lead them to prosperity.
Mission
Dairy cooperatives of Gujarat turnover of Rs. 27000 crores by the year 2020.
Introduction
Objective
Is to ensure that the maximum share of the consumers rupee goes back to the milk product.
Business Policies
Business Policy In AMUL CO.
HR Policy.
Compensation Policy.
H.R. Policy
HR policies allow an AMUL Co. to be clear with employees on: The nature of the organization What they should expect from the organization What the organization expects of them How policies and procedures work What is acceptable and unacceptable behavior The consequences of unacceptable behavior
Business Policies
Compensation
SWOT Analysis
SWOT Analysis
Strengths
Wide range of products Affordable prices Effective ad campaign Brand image Diversification
Weaknesses
SWOT Analysis
Opportunities
Plans to expand through franchising. The company is going to increase the strength of its retail outlets by adding another 15,000 outlets to its present network by the end of this year.
SWOT Analysis
Threats
Increasing population Increasing requirement Difficult to expand population on milch animal Adulteration
Water Chemicals
Pesticides
PEST Analysis
Political
Government Policies
owned
designed by government are firstly applied to government firm for more benefits
Economical
Franchising FDI
Social
Employed
Employment
Technological
Sophisticated
BCG Matrix
Cash cow AMUL butter (normal) AMUL kool AMUL milk (fresh)
Stars AMUL butter (low fat) AMUL tazza milk (packaged) Amul cheese
BCG Matrix
Question marks AMUL chocolates AMUL lassi AMUL mithai mate Dogs AMUL nutramul AMUL shakti
Threat of new entrant Economies of scale Customer/ supplier loyalty Experience Distribution channels Technology requirement high
Value Chain
The
value chain, is a concept from business management that was first described and popularized by Michael Porter in his 1985. analyze the specific activities through which firm can create a competitive advantage.
To
Primary Activities Inbound logistics Operations Outbound logistics Marketing & sales Services Secondary activities Firm infrastructure Human resource management Technology Procurement
MILK COLLECTION
RETAILERS
500,000 RETAILERS
Twin Objectives
long-term, sustainable value proposition to a growth to its large customer base by member farmers providing milk and other dairy products a low price
Simultaneous development of suppliers and customers: AMUL and GCMMF adopted a number of strategies to assure growth
Improvement programs Employees of the GCMMF meet every Friday between 10 to 11 am to discuss quality issues at a depot.
Cost Leadership Price its products as low as possible. Focus on Core Activities It chose a strategy to focus on core dairy activities and rely on third parties for other complementary needs.
Financial Strategy
AMULs financial strategy may thus be characterized by two elements: Retention of surplus to fund growth and development
Sylvester
account
Ansoff Matrix
Aims
Amul is set to build up 10,000 `Amul Parlours' across the country during the year. It is trying to get more and more customers through a more intensive distribution. Amul trying to acquire a shelf in the yet to come Wal-Mart.
Amul is now shifting its focus from urban to rural markets and smaller towns. Amul is having a variation of an existing product.
products.
Amul
is also increasing its market base for milk through a new version the Amul Tazaa.
the instant energy based sport drink has been launched. has recently launched a new variation of ice-cream.
Amul
Diversification Strategy
Amul
has identified the need to increase its presence in newer markets and thus have come up with many new such strategies for increasing its presence in the entire market
Diversification Strategy
Concentric diversification strategy Amul has identified a segment for the health conscious people and is introducing two probiotic ice cream ranges. Working class women as a new segment and has introduced frozen easy to cook stuffed parathas, matar paneer and paneer pakodas.
Diversification Strategy
Horizontal
diversification strategy
Amul to provide something new to its older and loyal customers have come up with a facility. Amul has to say is that the diversification has nothing to do with the increasing competition.
Diversification Strategy
Conglomerate diversification strategy "Stamina" which will be the first sports drink by an Indian company and it will be priced at only Rs 12 for 200ml which will be lower than its competitors whose price ranges around Rs.60 to 75.
Future Plan
Expansion
of
Distribution network Creative marketing Consumer education Product innovation will leverage effectively on rising income level and growing affluence among Indian consumer.
Future Plan
Tapping the rising demand for new value added products. Milk shed area will increase to 231 lakh kg per day (23.1 million kg per day), at an annual growth rate of 4%. Installing Bulk Milk Chillers and Automatic Milk Collection System in all our village cooperative societies.
Future Plan
Collect as much as 195 lakh kg per day (19.5 million kg per day) of milk in the peak flush season. We plan to double to processing capacity of our dairy plants to 20.70 million kg per day by 2020. Milk drying capacity will also be enhanced by 200 MTs per day.
Future Plan
Plan to expand our cattle feed manufacturing capacity more than four times to 12,000 MTs per day by 2020. Total investments envisaged for creating all the required infrastructure would be Rs. 2,600 crore (Rs. 20 billion) till the year 2020.
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