CHAPTER - 4

POMEGRANATE
1. Introduction
Pomegranate (Punica granatum) is grown in tropical and subtropical regions of the world. The total area under cultivation of pomegranate in India is 116.4 thousand ha and production is around 849.1 thousands tons. Maharashtra is the leading producer of pomegranate followed by Karnataka, Andhra Pradesh, Gujarat and Tamil Nadu. Ganesh, Bhagwa, Ruby, Arakta and Mridula are the different varieties of pomegranates produced in Maharashtra. In India, pomegranate is commercially cultivated in Solapur, Sangli, Nasik, Ahmednagar, Pune, Dhule, Aurangabad, Satara, Osmanabad and Latur districts of Maharashtra; Bijapur, Belgaum and Bagalkot districts of Karnataka and to a smaller extent in Gujarat, Andhra Pradesh and Tamil Nadu. World scenario Although, no FAO data on acreage and production of pomegranate at world level is available, however, it is estimated that approximately 1,439.1 thousand tons of pomegranate are produced. Out of this, 849.1 thousand tons are produced in India, while around 120 thousand tons each is produced in Spain and Iran, rest of the quantity i.e. 350 thousand tons is produced in Afghanistan, Pakistan, Egypt, Jordan, Tunisia, Lebanon, Israel, Chile, Peru, USA, etc. Indian scenario There is a sizeable increase in acreage and production of pomegranate in India. There is an increase from 96.9 thousand ha in 2003-04 to 116.4 thousand ha in 2005-06; similarly, the production has increased from 664.9 thousand tons to 849.1 thousand tons. The total production of pomegranate is concentrated mainly in the Western Maharashtra, Karnataka, Andhra Pradesh, Gujarat and to a smaller extent in Rajasthan, Tamil Nadu and Himachal Pradesh. Table 4.1: Showing the area, production and productivity of pomegranate in India AREA PRODUCTION (000 ha) ( 000tons) 96.9 664.9 2003-2004 111.8 800.7 2004-2005 116.4 849.1 2005-2006 Source: Indian Horticulture Database, 2006 YEAR PRODUCTIVITY (tons/ha) 6.86 7.16 7.29

2.

Major producing states with production of last three years

Maharashtra is the leading pomegranate producing state which has acreage of around 91 thousand ha followed by Karnataka state which has an area of 12.4 thousand ha. Then comes Andhra Pradesh (area 7.7 thousand ha), followed by Gujarat and Tamil Nadu i.e. 3.8 and 0.4 thousand ha respectively. Area, production and productivity of pomegranate in different states is given in table 4.2

36

Table 4.2: Area, production and productivity of leading pomegranate growing states in India STATE AREA(000ha)
2003-04 MAHARASHTRA KARNATAKA ANDHRA PRADESH GUJARAT TAMILNADU RAJASTHAN OTHERS TOTAL 84.3 11.2 0 0 0.5 0.4 0.5 96.9 2004-05 88.5 12.0 5.8 4.1 0.4 0.4 0.6 111.8 2005-06 91.0 12.4 7.7 3.8 0.4 0.3 0.7 116.4

PRODUCTION (000tons)
2003-04 533 116.9 0 0 12.9 1.8 0.3 664.9 2004-05 568.2 133.2 47.8 38.4 11.1 1.7 0.3 800.7 2005-06 593.6 138.6 65.0 38.2 11.1 1.8 0.8 849.1

PRODUCTIVITY (tons/ha)
2003-04 6.3 10.4 0 0 25.8 4.5 0.6 6.86 2004-05 6.4 11.1 8.2 9.4 27.8 4.25 0.5 7.16 2005-06 6.5 11.2 8.4 10.1 25.0 6.0 1.14 7.29

Source: Indian Horticulture Database, 2006

3. Description of commercially grown varieties

Table 4.3: Showing the varietal characteristics of commercially grown pomegranates Variety Ganesh Mridula Ruby Arakta Bhagwa Characteristics This variety has pinkish yellow to reddish yellow rind colour, having light pink arils and soft seeds. Fruit weighs between 225-250 gms with medium T.S.S. Fruit has bright red skin colour and weighs between 230-270 gms. The seeds are soft and high T.S.S. The fruit skin is red in colour and weighs between 225-275 gms. The grains are soft, having high T.S.S. Fruits are dark red in colour with soft seeds and with high T.S.S. The fruit is glossy red in colour with soft seeds and high T.S.S.

4. Good Agricultural Practices (GAP) Using disease free and quality plant material of improved cultivars. Adoption of high planting density. Proper canopy management. Integrated nutrient and water management. Keeping proper load of fruits on the tree Timely control of pests and diseases by adopting IPM practices.

37

5. Harvesting season of crop in leading states

Harvest season of pomegranate is depicted below (in 12 months). Because of adopting a number of bahar treatments, pomegranate in Maharashtra and Gujarat states is available throughout the year -Lean Period
STATES JAN FEB MAR APR

-Peak Period
MAY JUN JUL AUG

- Throughout Year
SEP OCT NOV DEC

Maharashtra Karnataka Andhra Pradesh Gujarat Fig. - 7 *The above graph showing harvest pattern in leading pomegranate growing states. Source: Indian Horticulture Database, 2006

6. Arrival pattern in market

Pomegranates are available almost throughout the year. With the adoption of bahar treatment its harvest can be tailored according to demand. Table 4.4: Details of arrival pattern of pomegranate according to bahar treatment S.No. 1. 2. 3. Bahar Mrig Hasta Ambe Flowering Time June-August October- November January-February Period of Harvest November-March February-May June - August

7 (a). Concentrated pockets

The details of concentrated pockets of pomegranate in different states are given below in table 4.5. In Andhra Pradesh pomegranate cultivation has started mainly in Anantpur district. Table 4.5: Showing concentrated pockets of pomegranate in India. State Maharashtra Karnataka Gujarat Andhra Pradesh Districts Solapur, Nasik, Sangli, Ahmadnagar, Pune , Satara Bijapur, Bagalkot, Belgaum Bhavnagar, Ahmedabad, Sabar Kantha Anantpur

38

7 (b). Catchment areas of market

Table 4.6: Showing the details of catchment areas of markets of pomegranate in leading states Districts (Market) Maharashtra Solapur Nasik Sangli Ahmednagar Pune Satara Karnataka Bijapur Belgaum Andhra Pradesh Gujarat Bagalkot Anantpur Bhavnagar Ahmedabad Sabar- Kantha States Blocks Karmala,Barsi, Madha, Mohol, Mangalwedha,Singole, Malsiras, Pandharpur, Akalkot. Kalvan, Peint, Igatpuri, Sinnar, Niphad, Yeola, Nandgaon, Satana Furgana, Dindori, Melgaon Atpadi,Khanapur,Islampur,Shirala,Valva,Tasgaon,Kavathe,Mahankal,Ja th, Miraj Srirampur,Sangamner,Akola,Rahuri,Nevasa,Parner,Pathardi,Srigonda,K j t Junnar,Ambegaon,Ghod,Rajgurunagar,Wadgaon, Sirur, Mulshi, Welhe, Purandhar, Bhor,Baramati,Indapur,Daund,Saswad Mahabaleshwar,Khandala,Wai,Phaltan,Koregaon,Khata,Patan,Karad,Va dug. Indi, Sindgi, Basavna Bagevadi,Muddebihal,Tikota. Athni, Arkali, Chikodi, Mukeri, Bailhongal, Ramdurg Jamkhandi,Mudhol,Hungund,Badami. Guntakal, Gooty, Rayalacheruve, Uravakonda, Kanekallu, Rayadurg, Kalyandurg, Kambadur, Manakasira,Nallamada. Botad, Gadhda, Valbhipur, Umrala, Mandir, Gariadhar, Palitana, Talaja, Chogha,Vaibhipur. Mandal, Rampura, Samand, Bavia, Dholka, Dhandhkulla, Ranapur. Vijarnagar,Khedbrahma,Vadali,Idar,Bhiloda,Talod,Dhansura,Bayad,M alpur, Meghraj,Bhiloda

8. Criteria and description of grades

Table 4.7: Details of grade designation and sizing of pomegranate as per AGMARK standard Grade designation 1 Extra class Grade requirements 2 Pomegranate in this class must be of superior quality. They must have the shape, development and colouring that are typical of the variety and/or commercial type. They must be free of defects, with the exception of very slight superficial defects, provided these do not affect the general appearance of the produce, the quality, the keeping quality and presentation in the package. Grade tolerances 3 5% by number or weight of pomegranates not satisfying the requirements of the grade, but meeting those of class I grade or, exceptionally, coming within the tolerances of that grade.

39

Class I

Pomegranates in this class must be of good quality. They must be characteristics of the variety and/or commercial type. The following slight defects may be allowed, provided these do not affect the general appearance of the produce, the quality, the keeping quality and presentation in the package. - a slight defect in shape. - a slight defect in colouring; - slight skin defects(i.e. scratches,scars,scraps and blemishes) not exceeding 5% of the total surface area. This class includes pomegranates which do not qualify for inclusion in higher classes, but satisfy the minimum requirements. Following defects may be there provided the pomegranates retain their essential characteristics as regard the quality, the keeping quality and presentation: - defects in shape; - defects in colouring - skin defects(i.e., scratches ,scars, scrapes and blemishes), not exceeding 10% of the total surface area

10% by number or weight of pomegranates not satisfying the requirements of the class, but meeting those of class II or, exceptionally, coming within the tolerances of that grade.

Class II

10% by number or weight of pomegranates not satisfying the requirements of the grade, but meeting the minimum requirements.

PROVISION CONCERNING SIZING Size is determined by the weight or maximum diameter of the equatorial section of the fruit, in accordance with the following table: Table 4.8: Details of sizing in pomegranate fruits Size Code A B C D E Weight in grams (minimum) 400 350 300 250 200 Diameter in mm (minimum) 90 80 70 60 50

9. Packaging and its details

(A) For export market Usually for packing pomegranates for export purposes, a cardboard corrugated fibreboard box of 4.0 or 5.0 kg capacity is used. The dimensions of such boxes depending upon the capacity are: 40

i. For 4Kg box - 375 x 275 x 100 mm

ii. For 5 Kg box- 480 x 300 x 100 mm

The details specifications are given below in the table 4.9. Table 4.9: Specification details for Corrugated Fiber Board (CFB) Boxes for packing pomegranates for exports Specification 1. Material of Construction 2. Grammage gm/m2 (outer to inner) 3. Bursting strength kg/cm2 4. Puncture resistance, inches/tear inch 5. Compression strength, kgf 6. Cobb (30 min g/m2) Ring & Flap Tuck in type RSC (regular slotted container) 5 Ply CFB 3 Ply CFB *230X140X 140X140X140 Min 10 Min 250 Min 350 Max 130 *230X140X 140X140X140 Min 10 Min 250 Min 350 Max 130 Slide type 5 Ply CFB *230X140X 140X140X1 40 Min 10 Min 250 Min 350 Max 130

*Outer ply of white duplex board Source: Post- Harvest Manual for Export of Pomegranates, APEDA, New Delhi. (B) For domestic markets For domestic markets also, the pomegranate is packed in Corrugated Fiber Board boxes, according to their weight.

10. Distribution of produce from primary to terminal market

Pomegranates grown in different parts of country are transported to the big cities for marketing. The fruits produced in Maharashtra, Karnataka, Andhra Pradesh and Tamil Nadu find market in Mumbai, Nagpur and Kolkata. The important whole sale markets of pomegranate in India are Kolkata, Delhi, Mumbai, Chennai, Bangalore, Nagpur, Pune and Ahmedabad. Pomegranates for these big markets are usually collected at the central places in all pomegranate growing areas. From Mumbai and Kolkata ports the pomegranate is exported to the destination markets.

41

11. Price graph of pomegranate in metros

Price Graph of Pomegranate in Metros
4500 4000 3500 Price (Rs/Qtl) 3000 2500 2000 1500 1000 500 0 Delhi Kolkata Cities Chennai Bangalore
January February March April May June July august September October November December

Fig.- 8 *The above graph showing the price (in Rs./Qtl.) of pomegranate in major cities

12. Export and export potential

A. Domestic strengths for export Domestic strengths for exporting pomegranate are given in the following points: India is the largest producer of pomegranates in the world. India produces finest varieties of pomegranate having soft seeds, very less acids and very attractive colour of the fruits and grains. With adoption of different bahars, India can supply pomegranates almost throughout the year. Maximum cultivation of pomegranate is in states of Maharashtra and North Western Karnataka which are very close to the western port of Mumbai for exporting to Gulf and European countries. Quality of pomegranate is much superior to Spain and Iran in edible quality and attractiveness. Agri Export Zone for enhancing exports of pomegranate has been established in Maharashtra state. There is strong research support for scientific cultivation of pomegranate like National Research Center for Pomegranate, Solapur, MPKV, Rahuri in Maharashtra and IIHR, Bangalore in Karnataka state. Pomegranate co-operative societies from Maharashtra state have formed an apex cooperative namely MAHA ANAR. Bhagwa variety has high acceptance in European market. Pomegranate export facility center is being set up/has been set up in Baramati area with mechanical handling system. 42

Farmers have been trained for export quality production and have registered with GLOBALGAP certification. MSAMB has recently obtained brand name i.e. MAHAPOM.

B. Exports Export of pomegranate has upsurged from 6303 tons in 2002-2003 to 21,670 tons in 20062007 (Table 4.10 & Fig 9). This is more than 300% increase in exports from India. Actually there is tremendous potential for exports of pomegranate from India. This is evident from the fact that Spain exports about 75% of its estimated production of 1,20,000 tons, whereas Iran exports about 20% of its estimated production of 1,20,000 tons and India exports only 2.55% (21,670 tons) of its total production of 8,49,100 tons . This is inspite of the fact that India is largest producer of pomegranates in the world. Moreover, India produces finest edible quality pomegranates which are available almost throughout the year. Table 4.10: Export of pomegranates in the last five years Years Quantity (tons) 2002-2003 6303 2003-2004 10315 2004-2005 14039 2005-2006 19652 2006-2007 21670 Source: APEDA Database, 2006-07. Value (in Rs. Lakhs) 1434.5 2109.0 2988.7 5670.1 7957.3

Export of pomegranates in last five years 25000 Quantity in tons 20000 15000 10000 5000 0

2002-2003

2003-2004

2004-2005

2005-2006

Year

Fig. - 9 C. Export potential Export potential is discussed for different regions in the following paragraphs:

43

2006-2007

(i) GCC Countries India exported only 11,924 tons of pomegranates to Gulf countries during 2006-2007. Although, no data is available on exact quantity of imports from other countries like Spain and Iran, however, because of nearness, Iran and Lebanon are the main suppliers of pomegranates to Gulf countries. Supplies from Iran and Lebanon are from September to December months and start tapering from January month onwards.But in case of India, production of pomegranate is at peak from December to March months and continues up to April to June months with the help of Hast Bahar and Ambe Bahar crops. Thus, India can export pomegranate to Gulf Countries from January to June months without any competition from Iran and other countries. Even otherwise India is supplying pomegranates at competitive prices compared to Iran. (ii) European Union Exports from India to EU including Russia during 2006-2007 were 6342 tons as per APEDA database. There is 50% increase compared to exports of 4011 tons during 20052006. No data on imports of pomegranates from FAO or Comtrade database is available. In EU countries main supplier/exporter is Spain and supplies from this country prevail during September to December months and start tapering from January onwards.Like GCC countries, India with the help of Hast Bahar and Ambe Bahar crops can supply from January onwards up to July months and thus can dominate the market during these months without any competition from Spain, as only limited quantities are available from Chile, Peru etc. (iii) ASEAN Countries Exports of pomegranates is slowly increasing to ASEAN countries as there were exports of 125 tons to Malaysia, 89 tons to Singapore, 36 tons to Thailand and only 17 tons to Indonesia during 2006-07. There is no competition from any country; however aggressive campaign about its therapeutical properties needs to be made by holding fruit shows and nurturing the markets. Moreover Free Trade Agreements already signed with Thailand and to be signed soon with Singapore should further accelerate exports. (iv) Pacific Rim countries and China Exports to these countries are very negligible as only 40 tons were exported to Japan and 36 tons to China (2006-07). These countries need to be made aware about therapeutic qualities of this fruit by holding fruit shows etc. Moreover, Free Trade Agreement with South Korea (which is likely to be signed soon) and Asia Pacific Trade Agreement with China, is likely to further provide opportunities for export of pomegranates. If there is requirement of irradiation for eliminating fruit fly, this can also be done, as facilities for same have been created in India. (v) U.S.A. and Canada India exported 275 tons of pomegranates to Canada and 46 tons to U.S.A. during 2006.Exports of pomegranates to Canada should be further accelerated as there is tremendous scope for exports to this country.

44

D. Measures for enhancing competitiveness for export Following measures if adopted are likely to enhance competitiveness of Indian pomegranates in foreign markets: Competition of India with regard to export of pomegranates is with Spain and Iran, which are nearer to European countries who import maximum quantity.Our efforts needs to be towards lowering production cost by increasing productivity. For exporting to South East Asian countries, and to economize on cost of transport, it is suggested that special production areas for export need to be developed in Anantpur area in Andhra Pradesh and drier areas of Tamil Nadu, so that exports can be done from eastern ports. Packhouse facilities need to be established in Karnataka and Andhra Pradesh pomegranate growing areas also. India has already embarked upon building up quality and branding its product in order to compete with Spain and Iran. The Brand needs to be popularized aggressively. Pomegranate supplies from Spain and Iran to Europe taper from January onwards and therefore, supplies from India need to be concentrated during February to July months with the help of Hast and Ambe bahar when there will be no competition from Spain. Efforts need to be made to popularize pomegranates in Canada, U.S.A., South American countries etc by holding fruit fairs, exhibitions etc, as there is good price realization also from these countries. Similarly, efforts need to be accelerated in popularizing pomegranates in Australia, Korea, Japan, etc.

13. Storage
Temperature Relative Humidity Storage Period : : : 5-7C 90-95% 2-3 months

14. Documents required for exports

a) Documents related to goods a) Invoice a) Mate Receipt b) Packing List b) Shipping Bill c) Certificate of origin c) Bill of handing b) Bill of Exchange b) GLOBALGAP Certification c) Health d) Airway Bill b) Documents related to shipment c) Documents related to Payment a) Letter of Credit (L/C) a) Phytosanitary Certificate Certificate 45 d) Documents related to quality of goods

e) Organic Certification Certificate indicating material produce is based on organic farming. f) Documents related to Foreign Exchange Regulations GR Form: Documents required by RBI which assures to RBI that the exporter will realize the proceeds of goods within 180 days from the date of Shipment. g) Other Document Bank Realization Certification (BRC):- This is the advice given by Foreign Exchange Bank after the realization of money from Importer.

15. Chain of events happen upto shipment

Flow diagram of essential operations of pomegranate Exporters/Packers Production Monitoring pesticide/fungicide application program Inspection at farm level or final field survey Harvesting by hand and cutting stem properly Transport to packhouse Receipt at packhouse Rejection of unwanted fruits Washing with a disinfectant and then with clean water Removal of excess water Treatment with fungicide and wax Drying Sizing Grading for quality Nose cleaning Packed into cardboard boxes Precooling Palletisation Storage in cold store Container loading Transportation to port

46

16. Price prevailing in international market

The given below tables shows the annual average price range of pomegranates in different international markets. The table 4.11 shows the pricing trend in EU markets. Table 4.11: Summary of prices for pomegranate in potential markets for India Country European Union Annual Average price Range (2008) Currency USD/kg INR/kg 2.52 to 4.08 113.4 to183.6

Source: ITC Market News Service, Talkingretail.com, Freshplaza.com, Pomegranet.info

17. Cost Calculation from harvest to packhouse to port

Showing the cost involved in exporting pomegranate (as per information collected during 2008) (a) Procurement price*: Variety Bhagwa Approx. price (in Rs./kg) 40-60

*Price of pomegranates varies according to variety like Bhagwa, Arakta or Ganesh (b) Charges for harvesting, packing, transport ,etc.(below in table): Table 4.12: Charges for harvesting, packing, transport ,etc. Particulars Packing cost Precooling + Cold storage Inland transportation charges Labour cost Total Source: MSAMB, Maharashtra. 20 container (Rs/kg) 5.2 3.0 3.5 1.0 12.7 40container (Rs/kg) 5.2 3.0 1.7 1.0 10.9

47

(c ) Sea freight charges*: Freight rates for reefer container are as follows: Reefer containers (Rates in US dollars) 20 40 (i) Dubai/Doha 1100 1600 (ii) Kuala Lampur/Singapore 600 900 (iii)UK/Amsterdam 1700 2700 * It varies from year to year /season to season, capacity of container and distance covered.

48