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Marketing the way most textbooks treat it today was introduced around 1960. The four p's of the marketing mix have remained the marketing paradigm for decades. A paradigm shift in marketing is under way.
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Gronroos (1994) - Quo Vadis, Marketing Toward a Relationship Marketing Paradigm.pdf
Marketing the way most textbooks treat it today was introduced around 1960. The four p's of the marketing mix have remained the marketing paradigm for decades. A paradigm shift in marketing is under way.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
Marketing the way most textbooks treat it today was introduced around 1960. The four p's of the marketing mix have remained the marketing paradigm for decades. A paradigm shift in marketing is under way.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd