MAJOR PROJECT REPORT ON AN AN ALYSIS ON MARK ETING STRATEGIES AND CONSUMER PREFERENCE OF CADBURY CHOCOLATE

PREPARED BY
Aditi Khanna BBA (BNI) VI semester ENROLLMENT NO- 02021201809

SUBMITTED TO
Mrs. Shailza Dutt (Assistant Professor)

MAHARAJA SURAJMAL INSTITUTE

(AFFLIATED TO GURU GOBIND SINGH INDRAPRASTHA NIVERSITY)

C-4 Janakpuri, New Delhi, 110058

CERTIFICATE

This is to certify that Aditi Khanna, a student of BBA (B&I), Roll no. (02021201809), MAHARAJA SURAJMAL INSTITUTE, New Delhi pursuing her 3 years full time programme for the year 2009-2012 has successfully completed her project report on AN ANALYSIS ON MARKETING STRATEGIES AND CONSUMER PREFERENCE OF CADBURY CHOCOLATE. It is stated that the work has been done as per the requirements of the project.

Mrs. Shailza Dutt (Assistant Professor) (MSI)

ACKNOWLEDGEMENT

Project Work is never the accomplishment of an individual rather it is an amalgamation of the efforts, idea and cooperation of a number of entities. I acknowledge with gratitude and appreciation, my indebtedness to my mentor & guide, Mrs. Shailza Dutt for allowing me to work on the topic AN ANALYSIS ON MARKETING STRATEGIES AND CONSUMER PREFERENCE OF CADBURY CHOCOLATE . I also thank her for the ideas and basic concepts she delivered and shared with me, as they helped me a lot in accomplishing this project of mine.

Aditi Khanna BBA (B&I) - VI SEM 02021201809

Table of contents

CHAPTERS Chapter 1

PARTICULARS Introduction Objectives Research Methodology Limitations

PAGE NOS. 1 5 6

8 9 34

Chapter 2 Chapter 3

Company Profile Analysis And Interpretation Conclusion And Recommendations BIBLIOGRAPHY ANNEXURE

Chapter4

45