2011

MARKETING PLAN
(CHILDREN RECREATION AND ARTS CENTER)

BS-VI (MORNING) KARACHI UNIVERSITY BUSINESS SCHOOL 10/12/2011

UNIVERSITY OF KARACHI
GROUP MEMBERS:
BS-VI (MORNING) NAMES
ANIL AMIN VIRANI ARIF GHULAM ASIM RAZA KHAN ABDULLAH RIAZ ADNAN QADRI MAISAM RAZA SHABBIR HAKIM ALI

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04 07 08 15 16 28 45

SUBMITTED TO:
SIR SHAMEEL ZUBAIRI

KARACHI UNIVERSITY BUSINESS SCHOOL

TABLE OF CONTENTS
CONTENTS
EXECUTIVE SUMMARY BUSINESS OVERVIEW: SCOPE IN PAKISTAN OUR MISSION GOALS OF THE BUSINESS POTENTIAL OF THE BUSINESS KEYS TO SUCCESS LEGAL STRUCTURE MARKET OVERVIEW: CUSTOMER INFORMATION MARKET INFORMATION SWOT ANALYSIS COMPETITIVE ANALYSIS COMPETITIVE STRATEGY MARKETING MIX STRATEGY: PRICE PLACE PRODUCT PROMOTION BUDGET (MARKETING) 10 10 11 11-12 13 06-07 07 08 08-09 09 03 03-04 04 04 04-05 05

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OPERATIONS: LOCATION TIMINGS OUR ROUTINE ACTION PLAN HARVEST STRATEGY FINANCIAL SEGMENT: START UP SUMMARY INCOME STATEMENT BALANCE SHEET 18 19-20 21 14 14 14-15 16 17