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Merchandising
Merchandising is the department which mediates marketing and production departments. It is Space optimization through effective Brand/Package allocation, focusing on gaining first position, providing greatest exposure of brands to all consumers, creating a consistent, orderly and clean appearance for the products, maximizing the use of POS to increase consumer awareness of brand and promotions.
Introduction
Merchandising is a process through which products a re planned, developed, executed and presented to the buyer. It includes directing and overseeing the development of product line from start to finish. Marketing and merchandising depart ment: A team of merchandisers and marketers work together under a profit controls head. Merchan disers handle the foreign buyers. The teams are made according to the buyers being handled. Merchandising is the department which mediates marketing and production departments. Some times, merchandising department will have to do costing and pricing also. In any case, the merchandiser is the person whose responsibility is to execute the orders perfectly as per the costing and pricing. So it is a very valuable department. Following are the main responsibilities of merchandisers. Two type of merchandising done in garment exports
Marketing merchandising
Product Development Costing Ordering Marketing merchandising is to bring orders costly products development and it has direct contact with the buyer.
Product Development Market and product Analysis Selling the concept Booking orders Confirming Deliveries Designing and Sampling Costing Raw Material Flow Monitoring Production Follow Ups Payments Follows Internal & external communication, Sampling Lab dips Accessories & trims Preparing internal order sheets Preparing purchase orders Advising and assisting production, Advising quality department about quality level Mediating production and quality departments Giving shipping instructions and following shipping, Helping documentation department Taking responsibility for inspections and Following up the shipment.
Understanding Textile for a merchandiser As a Garment Merchandiser he/she must have the knowledge about Textile.
The word Textile originally applied only to woven fabrics, now generally applied to fibers, yarns, or fabrics or products made of fiber, yarns or fabrics. The term Textile originates from the Latin verb Texere-to-weave-but, as the Textile institutes terms and definitions Glossary explains, it is now a general term applied to any manufacture from fibers, filaments or yarns characterized by flexibility, fineness and high ratio of length to thickness. Textile Fiber: Fibers used for the production of yarn and fabric. There are many fibers looks like textile fiber but all the fibers are not textile fibers. Textile fibers must the following propertiesI.
Primary Propertiesa. High length to width ratio b. Tenacity c. Flexibility d. Spinning Quality e. Uniformity
II.
Secondary Properties: a. Physical shape b. Elastic recovery and elongation c. Resiliency d. Flammability and other thermal reactions e. Density f. Luster g. Color h. Moisture regain
Skills Necessary:
Mathematical, Analytical, Interpersonal, Organizational, Mechanical, Manual Dexterity, Decision Making, Computer Skills, Written Communications, SelfMotivated, Leadership, Management, Detail Oriented, Tactful, Works under pressure, Sales, Basic Business Principles, Responsible, Goal Oriented, Customer Service, Negotiating, Orderly Minded, Initiative, Good Judgment, Determination, Confidence.
If you dont ask you dont get: Another tenet of negotiating is Go high, or go home. As part of your preparation, define your highest justifiable price. As long as you can argue convincingly, dont be afraid to aim high. But no ultimatums, please. Take-it-or-leave-it offers are usually out of place. Anticipate Compromise: You should expect to make concessions and plan what they might be. Of course, the other side is thinking the same, so never take their first offer. Even if its better than youd hoped for, practice your best look of disappointment and politely decline. You never know what else you can get. Offer and expect commitment: The glue that keeps deals from unraveling is an unshakable commitment to deliver. You should offer this comfort level to others. Likewise, avoid deals where the other side does not demonstrate commitment. Dont absorb their problems: In most negotiations, you will hear all of the other sides problems and reasons they cant give you what you want. They want their problems to become yours, but dont let them. Instead, deal with each as they come up and try to solve them. If their budget is too low, for example, may be there are other places that money could come from. Close with Confirmation: At the close of any meeting- even if no final deal are struck-recap the points covered and any areas of agreement. Make sure everyone confirms. Follow up with appropriate letters or emails. Do not leave behind loose ends.
Inspection of the produced garment for quality, quantity, packing and other requirements of the buyer. Preparation of banking and shipment formalities. Continuous follow-up of progress
Normally the person who is engaged and given responsibility for a particular garment export orders (L/C), is called garment merchandiser. So he/she should monitor all the jobs related to execution of an export order as well as maintain a continuous liaison with the garment exporter and garment importer to inform continuous progress of the garment export order. Progress for garment production quantity with required quality level within scheduled time is the most important and critical job of the garment merchandiser. Hence, through knowledge is essential for a garment merchandiser for successful execution for the export order. With the change of time now a day, garments quality became very important. To maintain the produced garments with required quality level, it is very essential to start from fiber, yarn, fabric, dyeing, printing, finishing, garment production, garment inspection and quality control, testing garment washing/dyeing, garment finishing, packing etc. technical affairs. Its a matter to mention that I will write about all technical affairs one after another. But there is no hesitation to say that if someone draws the high concentration about this topic he/she would be a successful merchandiser.
Should have clear knowledge about procurement/collection of an export order (export L/C). A Merchandiser should have the ability to plan and execute the time schedule.
A smart Merchandiser should have the ability to make liaison with buyer & production people. A Merchandiser should have clear knowledge about garment shipment formalities. Should have clear knowledge about banking and commercial formalities. Should have clear knowledge about sourcing of raw materials.
Should have clear knowledge about garment costing and raw materials consumption calculation. Should have self-motivated and hardworking ability. And finally, should be able to maintain commitment.