VSRD INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT RESEARCH

Volume : 2 Number : 6 Year : 2012

VISUAL SOFT (INDIA) PVT. LTD.

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EDITORIAL / ADVISORY BOARD

K.SINGH
Editor-in-Chief

Board Members from INDIA

R.N. YADAVA (DR.)

Former Director Gr. Sci. (CSIR-AMPRI) & Director PIT (PGOI), BHOPAL, MADHYA PRADESH

Y. PARDHASARADHI (PROF.)
Chairman, Department of Public Administration Osmani University, HYDERABAD, ANDHRA PRADESH

P. MALYADRI (DR.) (PROF.)

Principal GDC, Osmania University, TANDUR, ANDHRA PRADESH

CHANDRA KR. TEWARI (DR.)

Head of Department Pranveer Singh Academy of Technology, KANPUR, UTTAR PRADESH

OM PRAKASH YADAV
Head of Department Bhagwati Institute of Technology & Science, GHAZIABAD, UTTAR PRADESH

PANKAJ KANT DIXIT (DR.)

Head of Department, COE, Chairman of Examination Committee Bhabha Group of Institutions, KANPUR, UTTAR PRADESH

NRIPENDRA SINGH (DR.)

Associate Professor JIIT (Deemed) University, NOIDA, UTTAR PRADESH

NEELU TIWARI (DR.)

Associate Professor Jaipuria Institute of Management, GHAZIABAD, UTTAR PRADESH

RAJINDER SINGH (DR.)

Associate Professor Accurate Institute of Management & Technology, GREATER NOIDA, UTTAR PRADESH

TARU MAHESWARI
Professor ABES College of Engineering, GHAZIABAD, UTTAR PRADESH

AJIR CHATURVEDI
Assistant Professor Naraina College of Engineering & Technology, KANPUR, UTTAR PRADESH

RAKHI GUPTA (DR.)

Assistant Professor Pranveer Singh Institute of Technology, KANPUR, UTTAR PRADESH

Board Members from SAUDI ARABIA

TEG ALAM (DR.)

Assistant Professor College of Business Administration, Al Kharj University

CONTENTS
RESEARCH ARTICLES
HUMAN RESOURCE MANAGEMENT : FICTION & FALLACY............................................................... 223 to 231

Vishal Garg and Aniruddha Bhattacharjya

AN INTELLIGENT MULTI AGENT FRAMEWORK FOR E-COMMERCE USING CASE BASED REASONING AND ARGUMENTATION FOR NEGOTIATION ........................................................................................ 232 to 243

Rajesh and Shiv Kr. Tayal

CORPORATE SOCIAL RESPONSIBILITY IN RURAL DEVELOPMENT SECTOR ........................................ 244 to 253 Garima Gupta

REVIEW ARTICLES
PRODUCT PATENT REGIME POSED INDIAN PHARMA COMPANIES TO CHANGE THEIR MARKETING STRATEGIES : A SYSTEMATIC REVIEW........................................................................................ 254 to 264

Prashant B. Kalaskar and P.N. Sagar

RESEARCH COMMUNICATIONS
ROLE OF FINANCE IN PROJECT MANAGEMENT .............................................................................. 265 to 270

Neelu Tiwari

IMPLEMENTATION OF THE NREGA IN UTTAR PRADESH ................................................................. 271 to 279 R.K. Agarwal

FUTURE OF ONLINE RETAILING IN INDIA .................................................................................... 280 to 291 Sabyasachi Das and Kishore C. Behura

ADVERTISING AND CHILDREN .................................................................................................. 292 to 298 Andrea Almeida

CHALLENGES IN RURAL & AGRICULTURE MARKET......................................................................... 299 to 304 Hardeep Singh, Manoj Kr. Goel and Amit Kr. Singhal

MARKETING OF LIBRARY A PARADIGM SHIFT FROM USER MINDSET TO CUSTOMER........................ 305 to 312 Subhasish Das and Mahendra Kr. Sahu