ACKNOWLEDGEMENT

An endeavor over a long period can be successful only with the blessing, advice and support of many elders and well- wishers. I take this opportunity to express my gratitude and all of them.

First of all, my humble prostration to the Almighty for giving strength and will power that enables me to make this project successful.

I thank Dr.S.Balakrishnan Principal, Thangavelu Engineering Karapakkam,Chennai-97. for making it convenient to undertake my project work.

College,

I thank my project guide as well as project co-ordinator Mrs.MahaLakshmi The Head of Department, Department of Management Studies for guiding and correcting various documents of mine with attention and care. He has taken pain to go through the project and make necessary correction as and when needed. Without his support I would not have been able to conduct the research process in such depth.

I am also thankful to Mr.NK.Somaiah, People and Organisation Manager and Mr.Edwin, Area Sales Manager of Wrigley India Private Ltd, Chennai., for patiently supervising my work and facilitating my learning process.

I thank my Institution, all the staff members of my department and technician without whom this project would have been a distant reality.

Last but not the least I would like to express my heartfelt thanks to my lovable parents and friends and for all who gave their co- operation, manual support, and help in completing the project work. Lastly, I would like to thank all the survey respondents for their valuable time and feedback