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Simply Clever

By: Jayanti Patel Kartik Petkar

History Of Skoda

Skoda Auto an automobilemanufacturer is based in theCzech Republic.

It was 1894, 26-year old Vaclav Klement, a bookseller and Vaclav Laurin opened a bicycle repair shop in 1895 in Mlad Boleslav,Czech Republic.
Laurin & Klement

Before going into business partnership with Klement, Laurin was established as a bicycle manufacturer in the nearby town of Turnov.

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After World War I the Laurin-Klement company began producingtrucks, but in 1924, after running into problems and being hit by a fire, the company sought a partner, and was acquired bySkoda Works.

Skoda Works an arms manufacturer which had become a multi-sector concern and the biggest industrial enterprise inCzechoslovakia.

Skoda Works was Established in 1859.

The 1st Laurin & Klement automobile, the Voiturette A was a 6/22/12 full success, later becoming the

koda Auto Private Limited(Global)


Number of locations Area served Key people China, Czech Republic, India, Kazakhstan, Russia, Slovakia, Ukraine Global(except North America) Prof. Dr.H.C. Winfried Vahland Chairman of the Board of Directors Prof. Dr.Martin Winterkorn Chairman of the Supervisory Board 762,600 units (2010) Automotivefinancial services ($13.5 billion USD) ( Rs.67000 crores) ($1.9 billion USD) (Rs 9500 crores) ($8.33 billion USD) (Rs 41,500 crores) 24,714 (2010) Volkswagen Group koda Auto Deutschland koda Auto India koda Auto Polska koda Auto Slovakia koda-Auto.com

Production output Services Revenue Profit Total assets Employees Parent Subsidiaries

Website

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koda Auto India Private Limited Company Profile Type Industry Founded Headquarters Number of locations Area served Products Production output Revenue Subsidiary Automotive industry November 2001 Aurangabad,Ma harashtra,India 2(Aurangabad, Chakan) India Automobiles 20,019 units (2010) ($767.21 million USD) (Rs 2990 crores) koda Auto

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Parent

Automotive Sector In India is 7th largest and 2ndIndia fastest growing automotive market in the world.

Its current turnover is $35 billion(INR 1,75,000 cr), and accounts 5% of Indias(GDP).

Indias current GDP is $1.4 trillion expected to grow 3.75 trillion by 2020.

It employs 13 million people

By the year 2016 Indian automotive industry may vary $122 billion (INR 6,10,000 cr) to $159billion(INR 7,95,000) (estimated by SIAM)

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Automotive Sector In Automotive industry may account for 10%-11% towards India 2016 . Indias GDP by the year

Car Production in 1999-2000 -- 5,17,957(units). In the year 2009-2010-- 28,14,548(units). Industry has seen growth of 400 percent in 10 years.

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Position Of Skoda Auto India

4th Oldest Company In the World Ranks 6th in India - ADAC

Expanding Skodas reach in India The company planning to add to its existing network of 65 dealerships to cover more cities and towns. koda Auto India registers a growth of 20% in August 2011 Records total sales of 1812 units in August 2011. 1.Economics Times Zigwheels Design of the Year

2.BBC Top Gear- Car of the Year(Laura)


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Products Of Skoda Auto


1.Skoda Superb TheSkoda Superbis alarge family carprimarily built by theCzechcar manufacturerSkoda Autoas itsflagship car The versions produced from 2001 to 2008 are based on theplatformof theVolkswagen Passat It is currently the largest and most luxurious model in Skoda's model range.

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2.Skoda Octavia Afterwards replaced by Laura Skoda Octavia was the first launched in India in 2001. Targeted at the Indian premium segment,its handling, fuel efficiency and low pricing These segments of cars were developed to target the premium segment Was changed and was restructured to Laura. Makes one of the best cars in India and people prefer it because of its distinct features, variety of colours and accessories

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3. Skoda Yeti

Skoda Yeti was introduced as an SUV in December 2010 in India.

However it did not make an impact on the Indian market

High competition offered by the Honda CRV ,Toyota Fortuner and also domestic brands such as Tata and Mahindra auto.

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4.Skoda Fabia

Skoda India launched the latest version of Fabia in 2007.

Couldn't live up to the hype created by the previous generation Octavia.

Fabia has not succeeded in this market due to dealer problems, steep prices and Skoda trying to position itself as a luxury marquee.

Also in the competition sector Hyundai i20 ,Maruti Suzuki Swift and Ritz were way ahead of their sales than Skoda fabia. 6/22/12

Services Of Skoda Auto India

Skoda Finance - for finance and insurance solutions that are quick, competitive, hassle free and convenient

Skoda Assistance -24x7 Road Assist like: Minor mechanical or electrical breakdown causing immobilisation Flat / Weak battery Flat tyre Running out of fuel Wrong fuel filling Key lock-out / misplaced

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VI.

Marketing Strategies Of Skoda

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Unique Promotions
Promotes Itself by sponsoring in various sporting events like:
o

Tour De France Giro DItalia World Rally Championship (WRC) Ice Hockey World Championship Czech Hockey League Czech National Hockey Team
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Skoda has a unique promotions strategies as follows:

1. Best Care In The World

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2. Because You Are Special

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3. Adventure At A Touch Of A Button

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4. Life is beautiful in A Skoda

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Contribution To Indian Economy (FDI) Invested nearly $600 million in India

Employment to nearly 300 people directly and 800 indirectly

India is export hub for Skoda for exporting cars to Nepal, Myanmar(Burma) and Srilanka which helps to earn foreign exchange.

Provides revenue to Govt Of India In form of Direct and Indirect tax

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COMPANY SOCIAL RESPONSIBILITY (CSR)


Partners with Social Organizations like Health Clown Civic Society, Klokanek-Children in need fund, Cancer Research Foundation.

In 2003,took initiative to Plant One Tree For Every Car Sold in Czech Republic.

Skoda India provides educational material to ITI(industrial training institute),Aurangabad

Making extraordinary effort to limit the negative influence of its production activity on environment

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JOB OPPORTUNITIES

Product management-product manager

International business management-dealer network management


Technical development-Design Purchasing department Development-research and develop engineer

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Current & Future Launched & Upcoming Model Activities of Car


1. Skoda Laura RS

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2.Skoda Fabia Scout (2011 end-2012)

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Launches By the year 2013 1. Skoda Youngster (Small Car)

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2.Skoda Rapid Sedan

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Bibliography
Information Collection Sources
1.

www.skoda-auto.com www.skoda-auto.co.in

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Image courtesy:
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http://overdrive.in

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Our Experien ce
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Thank You

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