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and by international treaties.

IT IS ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOS

e United States & Canada and by international treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, O

Copyright Envision SBS. 2004. All rights reserved. Protected by the copyright laws of the United States & Canada and by international treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO ANY OTHER PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL BE SUED IN A COURT OF LAW.

POSSIBLE RESEARCH AND DEVELOPMENT STRATEGIES


R&D EMPHASIS

Basic scientific research Product development Process development

R&D TIMING

First mover Follower

PRODUCT AND PROCESS DEVELOPMENT Who?

Separate R&D department Cross-functional team Some variation

How?

Formal or informal process Use prototypes Use product test Use design reviews Use test markets How to implement new design How to evaluate success of new design

CURRENT R&D STRATEGIES

Employee suggestion systems Risk-taking and innovative culture

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