A PROJECT REPORT

OF

SUMMER INTERNSHIP

IN

1
 A FINAL REPORT
ON
MARKETING OF FINANCIAL PRODUCTS
and an insight towards
“ SERVICE PROLIFERATION AND CUSTOMER SATISFACTION AT RELIANCE
MONEY, LUCKNOW”

Submitted In Partial Fulfillment

Of the

Requirement of Master Degree in Business Administration

(2008 – 2009)

SUBMITTED BY

Rahul Tripathi

Enrollment No 070527014157

MBA Program (Session 2007-2009)

2
 Acknowledgement

Sometimes words fall short to show gratitude, the same happened with me during this project.
The immense help and support received from Reliance Money Limited overwhelmed me
during the project. I take this opportunity to express my gratitude to all the people who have
guided and helped me directly or indirectly in the course of completion of my project.

I feel immense pleasure to express a deep sense of gratitude to my beloved Head of

Department Mr. ARUN MITTAL (Institute of Engineering and Technology , who has given
me an opportunity to do my Summer Training in RELIANCE MONEY LTD. I would also
thankful to my Faculty Guide DR.SYED HAIDER ALI (MBA,Phd.) for his constant
support and guidance. His valuable suggestions and helping hands has helped me to complete
my project successfully.

I would like to thank RELIANCE MONEY LIMITED for giving me an opportunity to do

my internship in their esteemed organization. My special appreciation extends to Mr. Vineet
Jaiswal, Center Manager, Reliance Money Limited Lucknow for his constant
encouragement throughout this period. I also extend my gratitude to Mr. Nitish Garg, Cluster
Head, Reliance Money Limited, who instructed me with the work procedures and dealt with
me with patience at all times

My special thanks to my friends who being a part of the same internship, supported me
throughout my Internship and with whose help I could complete my work efficiently and
effectively. Their consistent help kept me motivated and going.

RAHUL TRIPATHI

Enrollment No 070527014157

MBA Program (Session 2007-2009)

3
 DECLARATION

I hereby declare that the Summer Training Report on the topic of “Marketing
of Financial Products” confined to search the subjective insight “ Service
Proliferation And Customer Satisfaction at RELIANCE MONEY LTD.
LUCKNOW”, submitted by me to UTTAR PRADESH TECHNICAL
UNIVERSITY, LUCKNOW is of my own and it is not submitted to any other
college or published any time before.

RAHUL TRIPATHI

Enrollment No 070527014157

MBA Program (Session 2007-2009)

4
 CONTENTS

1. LIST OF TABLES, CHARTS AND DIAGRAMS

2. ABBREVIATIONS

3. SUMMARY/ABSTRACT

4. INTRODUCTION

4.1.1.Purpose of the study

4.1.2.Objectives

4.1.3.Limitations

5. METHODOLOGY

6. REVIEW OF LITERATURE

7. INDUSTRY PROFILE

8. COMPANY PROFILE

9. DATA ANALYSIS

10. FINDINGS&SUGGESTIONS

11. CONCLUSIONS AND RECOMMENDATIONS

12. QUESTIONNAIRE

13. BIBLIOGRAPHY

14. GLOSSARY

5
 LIST OF TABLES, CHARTS AND DIAGRAMS

Diagrams:

1. Customer behavior

2. Mutual Fund operation flow chart

3. Organization of a Mutual Fund

4. Mutual Fund Industry Growth

5. Mutual Funds Structure /Company Structure

Tables and Charts:

1. Market Share Of The Mutual Fund Industry

2. Different Age Group Of The Respondents

3. Preferred Fund Structure

4. Investors Scheme Preference

5. Investor Fund Preference

6. Repeating Of Investments

7. Getting Monthly / Quarterly Statements From Time To Time

8. Ranking On The Customer Service Of Reliance Mutual Funds

9. Regarding Areas For Improvement By Reliance Mutual Funds

10. Redemption Satisfaction Of The Customers

11. Usage Of Value Added Services Offered By Reliance Mutual Funds

6
 ABBREVIATIONS

ASL : Allianz Securities Limited

SE : Securities
Mf : Mutual Fund
MF’S : Mutual Funds
NASDAQ : National Association of Securities Dealers Automated Quotation
BSE : Bombay Stock Exchange
AMC : Asset Management Company
AMFI : Association of Mutual Funds India
AUM : Assets under Management
CBFI : Crisil Balanced Fund Index
CCBI : Crisil Composite Bond Index
CRISIL : Credit Rating & Information Services of India Ltd.
FDI : Foreign Direct Investment
NAV : Net Asset Value
NFO : New Fund Offer
SEBI : Securities Exchange Board of India

7
 SUMMARY/ABSTRACT

The basic objective of any financial services company would be to provide an absolute tailor
made products and services to the customer and to retain them into the organization, but to
retain a particular customer is not easy because customer expectations change by time and it
becomes a tough job for the companies to curb the needs of their customers. Now with the
case of asset management company which is getting its pace and a lot of companies are
emerging as players, here a study has been undertaken with regards to RELIANCE AMC
where study looks into the expectation of the customers regarding mutual funds and issues
relating to customers expectation. The need for this research is to emphasis the expectations
of customer of mutual funds and how the company in contrast to the expectations is
performing.

This research is conducted to understand the customer’s perception towards financial

products. Till yesterday people are having very less knowledge for mutual funds because of
brokerage companies in India have not made efforts to expand the market. They have been
doing business with the same clientele. There is also a lack of investor awareness as far as
markets are concerned. The Harshad Mehta scam and various other scams have created a bad
impression in people's minds and this need to be changed. Just to put things in perspective,
India has 330 million bank accounts. The mutual fund industry has 30 million unique folios.
Unfortunately, in the broking industry, the number of people with Demat accounts has
continued to stagnate at 5.85 million in the last 10-12 years, which is worrisome. Every
industry in India has grown over the last 10 years except this one. Whatever retail
participation exists is coming from bigger cities such as Mumbai and Delhi. The services
have not reached bottom-of-the-pyramid towns. Reliance is conducting investor awareness
campaigns every Saturday at Reliance money centers.

An Investment Product is a trust that pools the savings of a number of investors who share a
common financial goal. The money thus collected is then invested in capital market
instruments such as shares, debentures and other securities. The income earned through these
investments and the capital appreciation realized is shared by its unit holders in proportion to
the number of units owned by them. Thus financial products is the most suitable investment
for the common man as it offers an opportunity to invest in a diversified, professionally
managed basket of securities at a relatively low cost. The flow chart below describes broadly
the working of a mutual fund.

8
 CHAPTER 1

INTRODUCTION

9
 INTRODUCTION

Customer satisfaction is a measure of how products and services supplied by a company can
meet the customer’s expectations.

Customer satisfaction is still one of the single strongest predictors of customer retention.
It’s considerably more expensive to attract new customers than it is to keep old ones happy.
In a climate of decreasing brand loyalties, understanding customer service and measuring
customer satisfaction are very crucial.

There is obviously a strong link between customer satisfaction and customer retention.
Customer's perception of Service and Quality of product will determine the success of the
product or service in the market.

With better understanding of customers' perceptions, companies can determine the

actions required to meet the customers' needs. They can identify their own strengths and
weaknesses, where they stand in comparison to their competitors, chart out path future
progress and improvement. Customer satisfaction measurement helps to promote an increased
focus on customer outcomes and stimulate improvements in the work practices and processes
used within the company.

Customer expectations are the customer-defined attributes of your product or service you
must meet or exceed to achieve customer satisfaction.1

There are many reasons why customer expectations are likely to change over time. Process
improvements, advent of new technology, changes in customer's priorities, improved quality
of service provided by competitors are just a few examples.

10
11
 PURPOSE OF THE STUDY

The main purpose of the study is to know the expectations of those investors who invested in
RELIANCE MONEY and the satisfaction levels of investors with the services provided by
the RELIANCE Asset Management Company Lucknow.

In the present competitive environment it is very crucial to every business firm to ensure
satisfaction to its customers. According to one survey it was found that it costs five times
more to attract a new customer than to retain an existing customer. So with all these
parameters taking into consideration one can say that it is very important to provide goods
and services that satisfy customers needs or wants irrespective of the industry or scale of the
business in which a firm is operating.

Here the main purpose of the survey is to know the various factors that are very important in
satisfying the customers needs and to know how RELIANCE MONEY is ensuring its
customers satisfaction.

The expectations of customers are vary from one customer to the other customer. For
example some customers are only concerned about the returns that they are getting in a fund
but at the same time there are some other customers who are very specific about the location,
ambience and front line employees’ interaction and some other parameters. It is very difficult
to any business firm to satisfy all the expectations of all customers but there are some
common factors that are essential to fulfill.

The objectives of the projects are given as below. The details of the survey such as the source
of data, the sample size taken and the methods of analysis are all given briefly in the
methodologies. There are some constraints throughout the project, which are given clearly in
the limitations.

12
 OBJECTIVES

The following are the objectives of the Summer Internship.

 To understand the different investment options provided by RELIANCE MONEY

through it’s marketing schemes.
 To know the investors’ expectations on Investment Products offered by RELIANCE
MONEY LTD.

 To know the various services provided by RELIANCE AMC to its investors.

 To study the satisfaction levels of customers in RELIANCE MONEY.

 To identify how the brand building helps in meeting the customers expectations to
meet their investment objectives

LIMITATIONS

 As the data will be collected through questionnaire, there are chances of biased
information provided by the respondent.
 The study is confined to the existing customers of RELIANCE MONEY only.
 The survey will be limited only to LUCKNOW.
 The study does not consider the equity investment portfolio of investors.

13
 METHODOLOGY

Data for the survey is collected through:

Primary source
• Visiting the organization (Observation Techniques)
• Using structured questionnaire for the existing customer.

Secondary Source
• Company Broachers
• Company Website
• Internet

Sample size: sample size for the survey is 100.

Type of sampling: stratified random sampling technique is used for collecting the
primary data. The data is collected only from RELIANCE MONEY customers’,
LUCKNOW.
Methods used for analysis: bar charts and pie charts are the tools that will be used in
analyzing the data.

14
 REVIEW OF LITERATURE

For the present study, the following literatures are being reviewed.

The title of Article is “Does customer satisfaction lead to profitability?”

Author(s): Timothy L. Keiningham, Tiffany Perkins-Munn, Lerzan Aksoy, Demitry Estrin
Journal: Managing Service Quality
Publisher: Emerald Group Publishing Limited

Purpose – Many researchers have proposed a virtuous chain of effects from improved
customer satisfaction to profits. In particular, satisfaction is thought to improve share-of-
spending, which in turn leads to higher customer revenue and customer profitability. This
paper aims to examine these proposed linkages using data from the institutional securities
industry.
Design/methodology/approach – The data used in the analyses were collected as part of an
ongoing telephone satisfaction survey of 81 clients of an institutional securities firm across
two continents (North America and Europe). Mediation analysis was used to test the
hypothesized effects.
Findings – Customer revenue was found to correlate negatively with customer profitability
for unprofitable customers, and positively for profitable customers.
Research limitations/implications – One of the limitations of this research is that it tests the
propositions within a single industry. Future research should attempt to replicate these
findings in other contexts.
Practical implications – A simplistic focus on improving customer satisfaction for all
customers in order to improve share-of-wallet and customer revenue does not seem to
represent the best management approach to maximize overall firm profitability. In fact, it

15
could actually result in a negative return on investment. Therefore, customers should first be
segmented by their profitability to the firm before expending resources to improve customer
satisfaction and share-of-wallet.
Originality/value – The results of this paper challenge the conventional belief that customer
satisfaction should lead to customer retention in turn, resulting in customer revenue and
ultimately customer profitability. The findings indicate that this may not always be true.

CHAPTER 2
COMPANY PROFILE.

16
Reliance Money

Reliance Money is a group company of Reliance Capital, one of India's leading and fastest
growing private sector financial services companies, ranking among the top 3 private sector
financial services and banking companies, in terms of net worth. Reliance Capital is a part of
the Reliance Anil Dhirubhai Ambani Group.

Reliance Money is a comprehensive electronic transaction platform offering a wide range of

asset classes. Its endeavour is to change the way India transacts in financial markets and
avails financial services.

Reliance Money is a single window, enabling you to access, amongst others in Equities,

Equity & Commodities Derivatives, Mutual Funds, IPOs, Life & General Insurance

products, Offshore Investments, Money Transfer, Money Changing and Credit Cards

17
Reliance Capital

Reliance Capital Ltd (RCL) is a registered as a depository participant with National

Securities Depository Ltd (NSDL) and Central Depository Services Ltd (CDSL) under the
Securities and Exchange Board of India (Depositories and Participants) Regulations, 1996.
RCL has sponsored the Reliance Mutual Fund within the framework of the Securities and
Exchange Board of India (Mutual Fund) regulations, 1996.

RCL primarily focuses on funding projects in the infrastructure sectors and supports the
growth of its subsidiary companies, Reliance Capital Asset Management Limited , Reliance
Capital Trustee Co. Limited , Reliance General Insurance Company Limited and Reliance
Life Insurance Company Limited.

As of March 31, 2005, the company’s investment in infrastructure projects stood at Rs. 1071
Crores. The investment portfolio of RCL is Structured in a way that realizes the highest post-
tax.

Dhirubhai Ambani Group, and is ranked among the 15 most valuable private companies in
India. Reliance Capital is one of India's leading and fastest growing private sector financial
services companies, and ranks among the top 3 private sector financial services and banking
groups, in terms of net worth. Reliance Capital has interests in asset management and mutual
funds, life and general insurance, private equity and proprietary investments, stock broking,
depository services, distribution of financial products, consumer finance and other activities
in financial services.

The Reliance Anil Dhirubhai Ambani Group is one of India's top 3 business houses, and has a
market capitalisation of over Rs.2,90,000 crore (US$ 75 billion),net worth in excess of
Rs.40,000 crore (US$ 10 billion), cash flows of Rs. 9,000 crore (US$ 2.2 billion), net profit
of Rs. 5,000 crore (US$ 1.3 billion) and zero net debt.

Chairman's Profile:

18
Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil
Dhirubhai Ambani is the chairman of all listed companies of the Reliance ADA Group,
namely, Reliance Communications, Reliance Capital, Reliance Energy, Reliance Natural
Resources and Reliance Power.

He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information

and Communication Technology, Gandhi Nagar, Gujarat.

Till recently, he also held the post of Vice Chairman and Managing Director in Reliance
Industries Limited (RIL), India's largest private sector enterprise.

Anil Dhirubhai Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was
centrally involved in every aspect of the company's management over the next 22 years.

BUSSINES OVERVEIW

Reliance Capital has interests in asset management and mutual funds, life and general
insurance, private equity and proprietary investments, stock broking, depository services,
distribution of financial products, consumer finance and other activities in financial services.
Reliance Mutual Fund is India's no.1 Mutual Fund. Reliance Life Insurance is India's fastest
growing life insurance company and among the top 4 private sector insurers. Reliance
General Insurance is India's fastest growing general insurance company and the top 3 private
sector insurers. Reliance Money is the largest brokerage and distributor of financial products
in India with more than 2.5 million customers and the largest distribution network. Reliance
Consumer finance has a loan book of over Rs. 8,000 crores at the end of June 2008.
Reliance Capital has a net worth of Rs.6,862 crores (US$ 1.6 billion) and total assets of Rs.
19,940 crores (US$ 4.6 billion) as of June 30, 2008 and over 26,000 employees.

Money has increased its market share among private financial companies to nearly
Convenient & effective – Anytime & anywhere financial transaction capability. Launched in

19
April 2007. It provides the Flat fees system. It has 2.2 million customers in 1 year of official
launch. It has over 5,000 outlets across 700 towns/cities. Average daily turnover – in excess
of Rs 2,000 crores.

Considering the entire life market, including the Rs. 12,890 crores booked by life insurance
Corporation, Reliance life insurance market share works out to around 6.25% .

The life insurance market continuous to be dominated by LIC which has about 67% share this
only a marginal dip from its 73% share in end-July . These comparisons are only for first year
or new business premium.

20
FINANCIAL PRODUCTS:

Financial products are of following types:-

1. Mutual Funds

2. Equity and Commodity Derivatives

3. Life and General Insurance Products

4. Portfolio Management Service (PMS)

5. Offshore Investments

6. Money Transfer

7. Money Changing

8. Credit Cards

Reliance Capital

Reliance
Reliance Reliance General Reliance Life Reliance Consumer
Insurance Insurance Money
Mutual fund Finance

21
.

22
 MUTUAL FUNDS

SUBJECTIVE AND MARKET VEIW

23
INTRODUCTION TO MUTUAL FUND INDUSTRY

The origin of mutual fund industry in India is with the introduction of the concept of mutual
fund by UTI in the year 1963. Though the growth was slow, but it accelerated from the year
1987 when non-UTI players entered the industry in the past decade, Indian mutual fund
industry had seen a dramatic improvement, both qualities wise as well as quantity wise.
Before, the monopoly of the market had seen an ending phase; the Assets under Management
(AUM) were Rs. 67bn. The private sector entry to the fund family raised the AUM to Rs. 470
bn in March 1993 and till April 2004; it reached the height of 1,540 bn.
Putting the AUM of the Indian Mutual Funds Industry into comparison, the total of it is less
than the deposits of SBI alone, constitute less than 11% of the total deposits held by the
Indian banking industry. The main reason of its poor growth is that the mutual fund industry
in India is new in the country. Large sections of Indian investors are yet to be intellectuated
with the concept. Hence, it is the prime responsibility of all mutual fund companies, to market
the product correctly abreast of selling. The mutual fund industry can be broadly put into four
phases according to the development of the sector. Each phase is briefly described as under.

First Phase - 1964-87

Unit Trust of India (UTI) was established on 1963 by an Act of Parliament. It was set up by
the Reserve Bank of India and functioned under the Regulatory and administrative control of
the Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the Industrial
Development Bank of India (IDBI) took over the regulatory and administrative control in
place of RBI. The first scheme launched by UTI was Unit Scheme 1964. At the end of 1988
UTI had Rs.6, 700 crores of assets under management.
Second Phase - 1987-1993 (Entry of Public Sector Funds)
Entry of non-UTI mutual funds. SBI Mutual Fund was the first followed by Can bank Mutual
Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank Mutual Fund (Nov
89), Bank of India (Jun 90), Bank of Baroda Mutual Fund (Oct 92). LIC in 1989 and GIC in
1990. The end of 1993 marked Rs.47, 004 as assets under management.

Third Phase - 1993-2003 (Entry of Private Sector Funds)

24
With the entry of private sector funds in 1993, a new era started in the Indian mutual fund
industry, giving the Indian investors a wider choice of fund families. Also, 1993 was the year
in which the first Mutual Fund Regulations came into being, under which all mutual funds,
except UTI were to be registered and governed. The erstwhile Kothari Pioneer (now merged
with Franklin Templeton) was the first private sector mutual fund registered in July 1993.
The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and
revised Mutual Fund Regulations in 1996. The industry now functions under the SEBI
(Mutual Fund) Regulations 1996.
The number of mutual fund houses went on increasing, with many foreign mutual funds
setting up funds in India and also the industry has witnessed several mergers and acquisitions.
As at the end of January 2003, there were 33 mutual funds with total assets of Rs. 1, 21,805
crores. The Unit Trust of India with Rs.44, 541 crores of assets under management was way
ahead of other mutual funds.
Fourth Phase - since February 2003
This phase had bitter experience for UTI. It was bifurcated into two separate entities. One is
the Specified Undertaking of the Unit Trust of India with AUM of Rs.29,835 crores (as on
January 2003). The Specified Undertaking of Unit Trust of India, functioning under an
administrator and under the rules framed by Government of India and does not come under
the purview of the Mutual Fund Regulations.
The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is
registered with SEBI and functions under the Mutual Fund Regulations. With the bifurcation
of the erstwhile UTI which had in March 2000 more than Rs.76,000 crores of AUM and with
the setting up of a UTI Mutual Fund, conforming to the SEBI Mutual Fund Regulations, and
with recent mergers taking place among different private sector funds, the mutual fund
industry has entered its current phase of consolidation and growth. As at the end of
September, 2004, there were 29 funds, which manage assets of Rs.153108 crores under 421
schemes.

25
 Mutual Fund Operation Flow Chart

ORGANISATION OF A MUTUAL FUND:

There are many entities involved and the diagram below illustrates the organizational
set up of a mutual fund:

 Mutual funds in INDIA have a 3-tier structure of Sponsor – Trustee – AMC.

 Sponsor is the promoter of the fund.

 Sponsor creates the AMC and the trustee company and appoints the Boards of both
these companies, with SEBI approval.

 A mutual fund is constituted as a Trust

26
 A trust deed is signed by trustees and registered under the Indian Trust Act.

 The mutual fund is formed as trust in INDIA, and supervised by the Board of Trustees.

 The trustees appoint the asset management company (AMC) to actually manage the
investor’s money.

 The AMC’s capital is contributed by the sponsor. The AMC is the business face of the
mutual fund.

 Investor’s money is held in the Trust (the mutual fund). The AMC gets a fee for
managing the funds, according to the mandate of the investors.

 Sponsor should have at-least 5-year track record in the financial services business and
should have made profit in at-least 3 out of the 5 years.

 Sponsor should contribute at-least 40% of the capital of the AMC.

 Trustees are appointed by the sponsor with SEBI approval.

 At-least 2/3 of trustees should be independent.

 At-least ½ of the AMC’s Board should be independent members.

 An AMC of one fund cannot be Trustee of another fund.

 AMC should have a net worth of at least Rs. 10 crore at all times.

 AMC should be registered with SEBI.

 AMC signs an investment management agreement with the trustees.

 Trustee Company and AMC are usually private limited companies.

 Trustees oversee the AMC and seek regular reports and information from them.

 Trustees are required to meet at least 4 times a year to review the AMC.

 The investor’s funds and the investments are held by the custodian.

 Sponsor and the custodian cannot be the same entity.

 R&T agents manage the sale and repurchase of units and keep the unit holder
accounts.

27
  If the schemes of one fund are taken over by another fund, it is called as scheme take
over. This requires SEBI and trustee approval.

 If two AMCs merge, the stakes of sponsor’s changes and the schemes of both funds
come together. High court, SEBI and Trustee approval needed.

 If one AMC or sponsor buys out the entire stake of another sponsor in an AMC, there
is a takeover of AMC. The sponsor, who has sold out, exits the AMC. This needs high
court approval as well as SEBI and Trustee approval.

 Investors can choose to exit at NAV if they do not approve of the transfer. They have a
right to be informed. No approval is required, in the case of open ended funds.

 For close ended funds investor approvals is required for all cases of merger and take
over.

GROWTH IN ASSETS UNDER MANAGEMENT

28
 REGULATORY STRUCTURE OF MUTUAL FUNDS IN INDIA

The regulation of mutual funds in India is governed by the SEBI vide the SEBI (Mutual
Fund) Regulation, Act 1996 (here in after referred to as SEBI Regulations). These regulations
make it mandatory for mutual funds to have a three-tier structure of sponsor – Trustee – Asset
Management Company (AMC). The sponsor is the promoter of the mutual fund and appoints
the trustees. The Trustees are responsible to the investors in the mutual fund and appoint the
AMC for managing the investment portfolio.SEBI regulations also provide for who can be a
sponsor, trustee and AMC, specifying the format of agreement between these entities. These
agreements provide for the rights, duties and obligations of these three entities. The UTI is
also structured as a trust. The important difference through is that UTI does not have sponsors
or a separate AMC. Financial intuitions and banks that contributed to the initial capital of the
UTI have their representatives on UTI’s Board of Trustees, which oversees the operation of
UTI Mutual Fund. The Association of Mutual Funds in India (AMFI) is a self-regulatory
body formed by the various MF Companies to address the practices and policies of various
aspects like new scheme launches, payments to intermediaries’ comparisons and other ethical
systems.
Likewise, different companies have their own Compliance and Audit offices, which are
mandated to control and report adherence to and deviations if any on the regulations and
policies issued by SEBI.
ADVANTAGES OF MUTUAL FUNDS

Professional Management
Diversification
Convenient Administration
Return Potential
Low Costs
Liquidity
Transparency
Flexibility
Choice of schemes
Tax benefits
well regulated

29
 MUTUAL FUNDS STRUCTURE /COMPANY STRUCTURE.

Establishes the Managed by the

mutual fund as a board of
Sponsor trust and trustees.
Company registers with
SEBI

Mutual fund Hold unit holders funds in

(For e.g. Reliance mutual fund. Enters into an
AMC) agreement with SEBI.

Floats mutual funds as per

Asset the regulations of SEBI
Management regulations.
Company.

Provides custodial services.

Custodian

Provides registrar and

Registrar transfer services.

Provides the network for

distribution of schemes to
Distributors the investors.

30
Market Share of the mutual fund industry.

Assets Under Management (AUM) as at the end of Jan-2008

Sl.no. Mutual Fund Name % Market share

1 ABN AMRO Mutual Fund 1.66
2 AIG Global Investment Group Mutual Fund 0.00
3 Benchmark Mutual Fund 1.55
4 Birla Sun Life Mutual Fund 5.73
5 BOB Mutual Fund 0.02
6 Can bank Mutual Fund 0.70
7 DBS Chola Mutual Fund 0.60
8 Deutsche Mutual Fund 1.76
9 DSP Merrill Lynch Mutual Fund 2.86
10 Escorts Mutual Fund 0.03
11 Fidelity Mutual Fund 2.13
12 Franklin Templeton Mutual Fund 6.34
13 HDFC Mutual Fund 8.73
14 HSBC Mutual Fund 3.52
15 ICICI Prudential Mutual Fund 12.24
16 ING Vysya Mutual Fund 1.38
17 JM Financial Mutual Fund 0.91
18 JPMorgan Mutual Fund 0.00
19 Kotak Mahindra Mutual Fund 4.04
20 LIC Mutual Fund 2.39
21 Lotus India Mutual Fund 0.87
22 Morgan Stanley Mutual Fund 0.77
23 PRINCIPAL Mutual Fund 3.17
24 Quantum Mutual Fund 0.01
25 Reliance Mutual Fund 14.28
26 Sahara Mutual Fund 0.04
27 SBI Mutual Fund 4.75
28 Standard Chartered Mutual Fund 3.90
29 Sundaram BNP Paribas Mutual Fund 2.45
30 Tata Mutual Fund 3.40
31 Taurus Mutual Fund 0.07
32 UTI Mutual Fund 9.67
Grand Total 100.00

31
BETA, Risk and Mutual Funds

Every investment involves risk, and it's important to determine how much risk is appropriate
for any fund that you are considering. Risk means making less than your planned return or
even losing capital

Although not exactly ideal, the standard deviation (dispersion around the mean return) is
generally accepted as a measure of risk. Unlike the standard deviation, Beta measures the
volatility of a fund relative to a benchmark index. Funds of the same type can have
significantly different levels of risks. Fund-rating services such as Morningstar and Value
Line rank risk in terms of Beta, a measurement of how volatile a fund is in comparison to a
benchmark market indicator, such as the Standard & Poor's 500-stock index. A fund with a
Beta of higher than 1.0 (1.0 = the benchmark index) would be expected to outperform the
market, while one below that figure would likely underperform. But a Beta of greater than 1.0
also means the fund is volatile. In bear markets, the value of these funds may fall much more
than the major market indexes. Beta, a component of Modern Portfolio Theory statistics, is a
measure of a fund's sensitivity to market movements. It measures the relationship between a
fund's excess return over T-bills and the excess return of the benchmark index.

By definition, the Beta of the market benchmark (in this case, an index) is 1.00. Accordingly,
a fund with a 1.10 Beta has performed 10% better than its benchmark index--after deducting
the T-bill rate--than the index in up markets and 10% worse in

Using Beta

Current Government regulations do not require Fund Companies to publish the value of Beta
in the Prospectus. They only publish return data, portfolio turnover % and the MER so you’ll
have to phone the Company for the data. Expect some pain, as customer service people don’t
get this type of question every day.

In general, Beta values are a useful way of determining how a mutual fund has done, and how
well it may do from a risk perspective in the future. Beta values for many U.S. mutual funds
can be found in financial magazines or special investing periodicals such as Investor's
Business Daily. In Canada, it’s best to phone the fund Company or use www.globefund.com
or equivalent web-site. Filtering on Beta is not provided so you’ll have to do some trial and
error to find the fund that fits the Beta that’s right for you.

32
A conservative investor whose main concern is preservation of capital should focus on funds
with low Betas, whereas one willing to take high risks in an effort to earn high rewards
should look for high-Beta funds. Some funds go better together than others. You do not
diversify if you buy two funds that have a history of moving up and down at the same time.
Also,never forget your personal financial goals and risk tolerance.

If you had a portfolio of Beta 1.2, and decided to add a fund or stock with Beta 1.5, then you
know that you are slightly increasing the riskiness (and potential average return) of your
portfolio. This conclusion is reached by merely comparing two numbers (1.2 and 1.5). That
parsimony of computation is the major contribution of the notion of "Beta". Conversely if
you got cold feet about the variability of your Beta = 1.2 portfolio, you could augment it with
a few companies with Beta less than 1.The Beta of a portfolio is the dollar -weighted average
of the securities held in the portfolio (i.e. mutual fund) relative to a given market.

DSP ML World Gold Fund

16.5
16
15.5
15
14.5
NAV

14
13.5
13
12.5
12
8

8
08

08
08

00
00

00

00

00

00
20
20

20

/2
/2

/2

/2

/2

/2
8/
4/

1/
11

18

25

15

22

29
5/

6/

6/
5/

5/

5/

6/

6/

6/

NAVs from May to June 2008

33
NAVs

Scheme Top 100 Equity Fund -

Name Reg

From Date 1-May-08

To Date 30-Jun-08

Date NAV (Rs.) Daily Return in

%

2-May-08 78.417

3-May-08 78.234 -0.233

4-May-08 78.017 -0.277

5-May-08 77.916 -0.129

6-May-08 77.406 -0.655

7-May-08 77.253 -0.198

8-May-08 76.431 -1.064

9-May-08 75.239 -1.560

12-May-08 75.623 0.510

13-May-08 75.025 -0.791

14-May-08 75.753 0.970

15-May-08 76.846 1.443

16-May-08 77.43 0.760

20-May-08 76.94 -0.633

21-May-08 76.809 -0.170

22-May-08 75.82 -1.288

23-May-08 75.129 -0.911

26-May-08 74.207 -1.227

27-May-08 74.059 -0.199

34
28-May-08 74.97 1.230

29-May-08 74.539 -0.575

30-May-08 75.111 0.767

2-Jun-08 73.755 -1.805

3-Jun-08 73.189 -0.767

4-Jun-08 71.466 -2.354

5-Jun-08 72.616 1.609

6-Jun-08 71.867 -1.031

9-Jun-08 70.109 -2.446

10-Jun-08 69.63 -0.683

11-Jun-08 70.369 1.061

12-Jun-08 70.608 0.340

13-Jun-08 70.474 -0.190

16-Jun-08 71.174 0.993

17-Jun-08 72.131 1.345

18-Jun-08 71.241 -1.234

19-Jun-08 70.287 -1.339

20-Jun-08 68.321 -2.797

23-Jun-08 67.236 -1.588

24-Jun-08 66.059 -1.751

25-Jun-08 66.433 0.566

26-Jun-08 66.953 0.783

27-Jun-08 64.897 -3.071

30-Jun-08 63.86 -1.598

average -0.481 35

std. dev. 1.200

36
Mean

1.07

Standard
Deviation

3.30

Sharpe

0.29

Beta

0.88

Treynor

1.09

Sortino

0.47

Correlation
37

0.88
 Fama

0.22

Portfolio Attribites

38
P/E

23.56 as on Jun -
2008

P/B

7.40 as on Jun -
2008

Dividend Yield

1.23 as on Jun -
2008

Market Cap
(Rs. in crores)

65,481.03 as on
Jun - 2008

Large

73.01 as on Jun -
2008

Mid

NA

Small

NA

Top 5 Holding
(%) 39

29.10 as on Jun -
 No. of Stocks

43

Expense Ratio
(%)

2.13

Top 10 Holding

40
Stock

Sector

P/E

Percentage of
Net Assets

Qty

Value

Percentage of
Change with
last month

Nifty

Miscellaneous

NA

11.49

NA

96.46

-21.14

Bharti Airtel Ltd

Telecom

22.05

5.41

630,234

45.46

61.73

41

Larsen & Toubro

Engineering &
Industrial
Machinery

33.12

4.63

178,122 DSP Merrill Lynch

Top 100 Equity Fund
38.91
- Growth
-30.35

Reliance
BSE100
Industries Ltd

Oil & Gas,

Petroleum & BSE Sensex
Refinery
DSP Merrill Lynch Government Sector Fund – Growth
21.09

3.90
Fund facts
156,303
Objective
32.75
The primary investment objective of the Scheme is to seek to generate medium to long-
-34.93
term capital appreciation from a diversified portfolio that is substantially constituted of
equity and equity related securities of corporates, and to enable investors to avail of a
deduction from total income, as permitted under the Income Tax Act, 1961 from time to
Hindustan Lever
time.
Ltd

Diversified

27.50

3.66

1,484,330

30.75

16.31

Tata
42
Consultancy
Services Ltd.
Computers -
Software &
Education

19.08

3.48

340,818

29.25

16.03

Housing
Development
Finance
Corporation Ltd

Finance

25.40

3.30

140,836

27.67

-35.20

Nestle India Ltd

Food & Dairy

Products

31.35

3.28

168,869

27.53

5.85

Infosys
Technologies 43
Ltd
Software &
Education

19.48

3.19

154,050
Type of
26.76
Scheme

-39.05
Open Ended

Glenmark
Nature
Pharmaceutical
Equity
s Ltd.

Pharmaceuticals

Option
45.15

Growth
2.68

353,210
Inception
22.49
Date
-3.42
Dec 21, 2006

Face Value
(Rs/Unit)

10

Fund Size in
Rs. Cr.

467.31 as on
Jul 31, 2008

44
SCHEME PERFORMANCE (%) AS ON AUG 8, 2008

1 Month

3 Months

6 Months

1 Year

3 Years

5 Years

Since Inception

10.43

-11.45

-17.43

-1.02

NA

NA

14.23

45
The disadvantage of Mutual Fund

• No Guarantees: No investment is risk free. If the entire stock market declines in

value, the value of mutual fund shares will go down as well, no matter how balanced
the portfolio. Investors encounter fewer risks when they invest in mutual funds than
when they buy and sell stocks on their own. However, anyone who invests through a
mutual fund runs the risk of losing money.

• Fees and commissions: All funds charge administrative fees to cover their day-to-day
expenses. Some funds also charge sales commissions or "loads" to compensate
brokers, financial consultants, or financial planners. Even if you don't use a broker or
other financial adviser, you will pay a sales commission if you buy shares in a Load
Fund.

• Taxes: During a typical year, most actively managed mutual funds sell anywhere from
20 to 70 percent of the securities in their portfolios. If your fund makes a profit on its
sales, you will pay taxes on the income you receive, even if you reinvest the money
you made.

• Management risk: When you invest in a mutual fund, you depend on the fund's
manager to make the right decisions regarding the fund's portfolio. If the manager
does not perform as well as you had hoped, you might not make as much money on
your investment as you expected. Of course, if you invest in Index Funds, you forego
management risk, because these funds do not employ managers

A measurement of an option position or premium in relation to the underlying

instrument. In mutual fund also there is certain amount of risk-return factor associated
according to the investment option these are as follows

Table No.1 Risk and Return of Mutual Fund

Risk Return
Equity High High
Balanced Medium Medium
Debt Low Low

46
COMMODITY:

Commodities means rice, wheat, sugar, gold etc. And did you know that you could trade
these commodities without owning a piece of the commodity you trade in.

Commodities, which you have been eating or using all this years or donning it as a fashion
accessory or even running you car with, can be now traded on the Indian exchanges.

Commodity Futures are contracts to buy specific quatity of a particular commodity at a future
date. It is similar to the Index futures and Stock Futures but the underlying happens to be
commodities instead of Stocks and Indices.

Major Commodity Exchanges

The Government of India permitted establishment of National-level Multi-Commodity

exchanges in the year 2002 and accordingly three exchanges come in picture. They are:

• Multi-Commodity Exchange in India Ltd, Mumbai ( MCX ).

• National Commodity and Derivative Exchange of India, Mumbai ( NCDEX).

47
 • National Multi Commodity Exchange, Ahemdabad (NMCE).

However there are regional commodities exchanges functioning all over the country. At
international level there are major commodity exchanges in USA, Japan and UK.

Major commodities traded in Most popular Exchanges of the world are:

Exchange Major Commodities Traded

New York Mercantile Exchange (NYMEX) Crude Oil, Heating Oil

Chicago Board of Trade(CBOT) Soy Oil, Soy Beans, Corn

London Metals Exchange (LME)
Chicago Board Option Exchange (CBOE)
Tokyo Commodity Exchange (TCE)
Malaysian Derivatives Exchange (Mdex)
Commodity Exchange (COMEX)
Aluminum, Copper, Tin, Lead
Options on Energy, Interest Rate
Silver, Gold, Crude Oil, Rubber
Rubber, Soy Oil, Palm Oil
Gold ,Silver, Platinum

Volume traded in commodity exchanges. (In Rs.Crores)

S.no 2003-04 2004-05 2005-06

165146. 961632.6
1 MCX 2456.23 92 1

266338. 1046035.
2 NCDEX 1490.25 28 87

3 NMCE 23840.87 13988.2 18385.34

58462.8
4 NBOT 53013.08 4 53683.04

48562.65 67823.3
5 OTHERS 2 2 54734.56

129363.0 571759. 2134471.

Total 82 56 42

48
 Values of trading at different natinal exchanges in
last three years

1200000
1000000
MCX
800000 NCDEX
600000 NMCE
400000 NBOT
OTHERS
200000
0
2003-04 2004-05 2005-06

Who regulates the Commodity Exchanges?

Commodity exchanges are regulated by forward Market Commission ( FMC ); Forward

market Commission works under the purview of the ministry of food, Agriculture and Public
Distribution.

Benefits in dealing commodities futures are:

If you are an Investor, commodities futures represent a good form of investment because of
the following reasons.

• Diversification: The returns from commodities market are free from the direct
influence of the equity and debt market, which means that they are capable of being
used as effective hedging instruments providing better diversification.
• Less Manipulation: Commodities markets, as they are governed by international
price movements are less prone to rigging or price manipulations by individuals.
• High Leverage: The margins in the commodity futures market are less than the F &
O section of the Equity market.

49
How risky are these markets compared to stock & bond markets?

Commodity prices are generally less volatile than the stocks and this has been statistically

proven. Therefore it’s relatively safer to trade in commodities. Also the regulatory authorities
ensure through continuous vigil that the commodity prices are market- driven and free from
manipulations

However all investments are subject to market risk and depends on the individual decision.
There is a risk of loss while trading in commodity futures like any other financial instruments.

Top 10 Commodities are:

Traded Value (In Rs.

S.no. Commodity Crores)

1 Gold 414973.78

2 Silver 345701.08

3 Guar Seed 330439.5

4 Channa 214252.4

5 Urad 196904.49

6 Crude Oil 180776.35

7 Tur 41548.02

8 Soya Oil 110229.65

9 Mentha Oil 41533.49

10 Guar Gum 36986.32

11 Others 221126.39

Total 2134471.47

50
 Top 10 Commodities

10% Gold
2% 20%
Silver
2%
5% Guar Seed
Channa
2%
Urad
8% Crude Oil
17% Tur
Soya Oil
9% Mentha Oil
Guar Gum
10% 15% Others

51
 Reliance Life Insurance
Reliance Life Insurance, a part of the Reliance - Anil Dhirubhai Ambani Group is India's
fastest growing life insurance company and among the top 4 private sector life insurers.
Reliance Life Insurance has a pan India presence and a range of products catering to
individual as well as corporate needs. Reliance Life Insurance has over 700 branches and 1,
80,000 agents. It offers 26 products covering savings, protection & investment requirements.
Reliance Life Insurance will endeavor to attain a leadership position in the market over the
next few years, by further expanding and strengthening its distribution network and offering a
diverse array of products to suit the varied and specific needs of individual customers.

Basics of Life Insurance

What is Life Insurance?

An amount of money paid to someone (called beneficiary) when the Life Assured (in whose
name the insurance policy is taken) dies. This amount can be used to pay the expenses related
to Life assureds death or can be invested to generate income that will replace your salary. Life
Insurance is an important tool in any investors portfolio & can be used for - wealth creation,
asset building, provide for contingencies and retirement planning.

The main reason to buy Life Insurance is to

provide income replacement for your loved ones

52
Types of Life Insurance Policies

• Most Insurance policies are a combination of Savings & Protection.

• Products are formulated by either increasing or decreasing either one of these

components.

• These combinations can be broadly divided into 4 groups

- ULIPs
- Term Insurance
- Endowment Policies : Whole Life; Unit Linked etc
- Annuities & Pension
• Systematic Investment Plans( SIP) – For regular investment
SIP is investing a fixed sum periodically in a disciplined manner for long term.
It gives benefit of Rupee Cost averaging.

In SIP monthly minimum Rs.500 or Rs.100 are invested.

Interest is calculating compoundly.

Many SIP gives insurance benefits.

VAP is modified version of SIP. It is Voluntary Accumulation Plan. It allows the

investor flexibility with respect to the amount and frequency of investment.
In VAP, investor has to impose voluntary self discipline.

• Systematic Withdrawal Plan ( SWP) – For regular income

The lump sum amount is invested for one time and then fixed percent amount is
withdraw monthly.

53
 Life Stage in Life Insurance

Peak earning age

range. High asset
creation & build up
of liabilities. Critical
stage for
Introduction of Asset base build
dependents
dependents. Start up & liabilities
of financial reduced/ taken
planning – balance care of. Need for
between asset retirement
creation & planning more
than protection.

No dependents/ Need for

liabilities protection low.
therefore need Greater need for
for insurance is regular income
less flow.

25- 45 yrs
3 and
0 30-45 years abov
M Couples e
18-25 with
a Matured Retire
(Unmarrie children coupl
r d
d)

Endowment /
Endowment /
ULIP’s ULIP’s + Term Annuities

At each stage , requirements, responsibilities and Financial

Needs differ

54
Need Analysis in life Stages

AGE STATUS INSURANCE SUGGESTED

NEEDS PRODUCTS

18yrs - 25yrs Unmarried 1.Go on a holiday Short Term Endowment

Product
2.Buy a new Car

3.Set up a new house

4.Set up Interiors

5.Buy jewellery

1.High Debt, high

expenditure Phase
Temporary term or
25yrs -30yrs Married
2.Family dependency whole life Product
on your income

3.Low accumulated
wealth

4.Need for Planning

Requirement

30yrs - 45yrs Matured couple 1.Retirement Profits or Unit Linked

Planning Endowment/

2.Wealth transfer or

55
 saving vehicles Deferred annuities

3.Returns on
investment

4.Opting for
guaranteed Product

1.Single Premium
annuities
60yrs and above Post Retirement 1.Protection in case
you live long 2.Long term care
products
2.Protection for
spouse in case of 3.Whole life products
death

3.Wealth
accumulation for
children

• Protection Plans
Protect your family even when you’re not around by investing in Reliance Protection Plans.
Choose a limited period plan or a lifetime protection plan depending on your needs. The latest
Protection Plans are as below…

1. Reliance Term plan

2. Reliance Simple Term plan
3. Reliance Special Term plan
4. Reliance Credit Guardian plan
5. Reliance Special Credit Guardian plan
6. Reliance Endowment plan
7. Reliance Special Endowment plan
8. Reliance Connect 2 Life plan
9. Reliance Whole Life plan
10. Reliance Wealth + Health plan

56
 11. Reliance Cash Flow plan

• Savings & Investment Plans

Reliance Savings & Investment Plans help you to set aside some money to achieve specific
goals in life, which means that you can enjoy life and provide for your family’s daily needs.
The savings and investment Plans are as below…

1. Reliance Total Investment Plan Series I - Insurance

2. Reliance Wealth + Health plan
3. Reliance Automatic Investment plan
4. Reliance Money Guarantee plan
5. Reliance Cash Flow plan
6. Reliance Market Return plan
7. Reliance Endowment plan
8. Reliance Special Endowment plan
9. Reliance Whole Life plan
10. Reliance Golden Years Plan
11. Reliance Golden Years Plan Value
12. Reliance Golden Years Plan Plus
13. Reliance Connect 2 Life plan

• Retirement Plans
Invest today in Reliance Retirement Plans and save money to enjoy life even after retirement.
You will never have to depend on another person or make any compromises to maintain your
current lifestyle. The latest Retirement Plans are as below…

1. Reliance Total Investment Plan Series II – Pension

2. Reliance Golden Years Plan
3. Reliance Golden Years Plan Value
4. Reliance Golden Years Plan Plus
5. Reliance Wealth + Health plan
6. Reliance Automatic Investment Plan
7. Reliance Money Guarantee Plan

57
 • Child Plans
Save systematically and secure your child’s future needs by investing in Reliance Child Plans.
You can always be there for your child when he or she needs you. The Childs plans are as
below…

1. Reliance Child plan

2. Reliance Secure Child plan
3. Reliance Wealth + Health plan

Market Return Plan

Under This plan the investment risk in the investment portfolio is borne by the policyholder.

key features

• Twin benefit of market linked return and insurance protection

• A unit linked plan, different from traditional life insurance products with maximum
maturity age of 80 years.
• Option to create your own portfolio depending on your risk appetite.
• Choose from four different investment funds
• Flexibility to switch between funds
• Option to pay regular as well as single premium & top- ups
• Option to package your policy with accidental rider
• Flexibility to increase the sum assured
• Liquidity through partial withdrawals
How does this plan work

The premium paid by the client net of premium allocation charges is invested in
fund/funds of your choice and units are allocated depending on the price of units for the
fund/funds. The fund value is the total value of units that you hold in the fund/funds. The
mortality charges and policy administration charges are ducted through cancellation of
units whereas the fund management charge is priced in the unit value.

58
Benefits

Life cover Assured: in case of unfortunate loss of life, the beneficiary will get sum
assured or fund value, whichever is higher. The client can choose the basic sum assured
within the minimum and maximum levels mentioned below.

Minimum sum Assured:

• Regular premium: annualized premium for 5 years or annualized premium for

half the policy term, whichever is higher.
• Single premium: 125% of the single premium.
Maximum sum Assured

No limit (50000 for age up to 12 years)

Maturity Benefits

On survival to maturity the fund value on maturity will be paid out.

Rider Benefits

The Client can add the Accidental Death & Total and Permanent Disablement Benefit Rider
(available only with the regular premium option).

This benefits doubles the life coverage in case of accidental death or accidental total and
permanent disablement at a very nominal additional cost. The maximum cover is Rs.
50,00,000 per life.

In case of accidental death of the life assured during the policy term, the accident benefit sum
assured will be paid immediately in a lump sum.

In case of accidental total and permanent disablement, 1/10th of the accident benefit sum
assured will be paid at the end of each year for ten years. If the total and permanent
disablement has commenced, the accidental death benefit cover ceases.

In case of maturity or on death of the life assured before payment of all installments of
accidental total and permanent disablement benefits, the remaining unpaid installments of any
will be paid in one lump sum along with death or maturity benefit.

59
Accidental total and permanent disablement means disability caused by bodily injury, which
causes permanent inability to perform any occupation or to engage in any activities for
remuneration or profits. This disability should last for at least 6 months before being eligible
for accidental total and permanent disablement benefits.

Accidental total and permanent disablement includes loss of both arms or both legs or one
arm and one leg or of both eyes. Loss of arms or legs means dismemberment by amputation
of the entire hand or foot. Loss of eyes means entire and irrecoverable loss of sight.

What are the different fund options.

We understand the value of your hard earned money and in our Endeavour to help you grow
your wealth, we offer you 4 different tailor-made investment funds. You have the option to
allocate your premium in these funds as you wish.

They are:

1. Capital Secure Fund:

The investment objective of this fund is to maintain the value of all contributions (net of
charges) and all interest additions. This fund offers steady return for little risk. The risk
profile of this fund is low. Investments would be 100% in bank deposits, government bonds
and debt instruments that offer financial security.

Further, allocation in Capital Secure Fund for a policy is subject to a maximum limit of 40%
at any time.

2. Balanced Fund:
The investment objective of this fund is to provide you with investment returns, which exceed
the rate of inflation in the long term while maintaining a low probability of negative
investment returns. Here, a major portion of your funds are invested in Fixed Securities while

60
a small percentage is invested in the equity market, which is exposed to market movements.
The risk profile of this fund is low to medium.

Investments would be at least 80% in fixed interest securities and maximum 20% in equities.

3. Growth Fund:
The investment objective of this fund is to provide you with investment returns, which exceed
the rate of inflation in the long term while maintaining a moderate probability of negative
investment returns. A greater portion of your funds are invested in fixed securities while a
small percentage is invested in the equity market, which exposed to market movements. The
risk profile of this fund is medium to high.

Investment would be at least 60% in fixed interest securities and maximum 40% in equities.

4. Equity Fund:
The investment objective of this fund is to provide policyholders with high exposure to
equities and the possibility of investment returns, which generate a high real rate of return in
the long term while recognizing that there is a significant probability of negative investment
returns in the short term. This fund offers a totally equity based investment option. Your
returns depend entirely upon the performance of the equity market. The risk profile of this
fund is high. The higher risk of this portfolio means that expected returns would also be
higher.

Investment would not exceed 30% in bank deposits and may be up to 100% in equities.

Value of Units:

The market value of assets plus/less expenses incurred

In the purchase/sale of assets plus current assets plus

61
 Any accrued income net of fund management charges

Less current liabilities less provision

Unit Value =

Total number of units on issue (before any new units

are allocated/redeemed.)

Who can Buy the product

Minimum age at entry 30 days

Maximum age at entry 65 years

Maximum age at maturity 80 years

What is the policy term

Minimum policy term 5 years

Maximum policy term 40 years

Flexible premium payment modes:

Choose from five premium payment modes.

a) Annual – minimum premium is Rs. 10,000.

b) Half – yearly – minimum premium is Rs. 5,000.

62
 c) Quarterly – minimum premium is Rs. 2,500.
d) Monthly – minimum premium is Rs. 1,000.
e) Single premium – minimum premium is Rs. 25,000.

Charges under the plan:

1. Premium allocation charge

For regular premium policies:

Term of the policy as below

Years 5-9 10 - 14 15+

First year 10% 15% 20%

Thereafter 5% 5% 5%

(The premium allocation charge for single premium & top – ups is 2%.)

2. Policy Administration charges:

Rs. 40 will be deducted from your unit account each month.

3. Fund Management Charges:

(The fund management charges will be deducted on a daily basis.)

Unit Linked Funds Annual Rate

Capital Secure 1.50%

Balanced Fund 1.50%

Growth Fund 1.75%

Equity Fund 1.75%

Revision of charges:

63
The fund management charges are subject to revision at any time, but hey will not exceed 2%
p.a. for the capital secure fund and 2.5% p.a. for the other funds.

Any changes made to the charges under this policy will be subject to IRDA approval.

4. Partial Withdrawal Charges:

Rs. 100 per withdrawal will be deducted from your unit account.

5. Switching Charge:
1% of the amount switched, with a maximum of Rs. 1,000/- per switch.

6. Mortality Charges:
The Mortality charges, based on your attained age, are determined using 1/12th of the charges
are different.

7. Surrender Charge:
This charge is levied on the unit fund at the time of surrender of the policy as under:

Number of years premiums paid Surrender charge as percentage of fund

value

Less than 1 100%

1 50%

2 20%

3 and more NIL

64
 8. Service Tax Charge
This charge will be levied on mortality, accident & disability benefit charges. The level of this
charge will be as per the rate of service tax on risk premium levied by the government from
time to time the correct rate of service tax is 12.36% this charge shall be collected along with
charges.

How safe is your investment

• The investments made in the unit funds are subject to investment risks associated with
capital markets and the NAVs of the units may go up or down based on the
performance of the fund and the factors influencing the capital market, and the insured
is responsible for his/her decisions.
• The unit price is a reflection of the financial and equity/debt market conditions and
can increase or decrease at any time due to this.
• Benefits payable under the policy will be made according o the tax laws and other
regulations in force at that time.
• There are no guarantees for any fund of any kind under this policy. The benefit
payable on maturity will be equal to the value of your units.
• The name in the funds in n way indicates the returns derived from them.
• Please note that Reliance life Insurance company limited is only the name of the
insurance company and Reliance market return plan is only the name of the unit
linked life insurance policy and does not in anyway indicate the quality of the policy
or its future prospects or returns

Free Look Period.

In case the policyholder disagrees with any of the terms and conditions of the policy, he may
return the policy to the company within 15 days of its receipt for cancellation, stating his/her
objections in which case the company will refund an amount equal to the non allocated
premium plus the charges levied by cancellation of units plus fund value as on the date of

65
receipt of the request in writing for cancellation, less the proportionate premium for the
period the company has been on risk and the expenses incurred by the company medical
examination and stamp duty charges. If the risk acceptance date falls within cooling off
period, then on cancellation RLIC shall pay fund value less of charges.

RELIANCE DEMAT ACCOUNTS

Overview of Demat Account.

In India, a Demat account, the abbreviation for dematerialised account, is a type of banking
account which dematerializes paper-based physical stock shares. The dematerialised account
is used to avoid holding physical shares: the shares are bought and sold through a stock
broker.

This account is popular in India. The Securities and Exchange Board of India (SEBI)
mandates a demat account for share trading above 500 shares. As of April 2006, it became
mandatory that any person holding a demat account should possess a Permanent Account

66
Number (PAN), and the deadline for submission of PAN details to the depository lapsed on
January 2007.

Procedure

1. Fill demat request form (DRF) (obtained from a depository participant or DP with whom
your depository account is opened).
2. Deface the share certificate(s) you want to dematerialise by writing across Surrendered for
dematerialisation.
3. Submit the DRF & share certificate(s) to DP. DP would forward them to the issuer / their
R&T Agent .
4. After dematerialisation, your depository account with your DP, would be credited with the
dematerialised securities.

Reliance Money Demat Account Services

Reliance Money – Transacting and investing simplified.

Get ready to change the way you transact and invest in financial products and services.

Whether you wish to transact in equity, equity & commodity derivatives, IPO’s offshore
investments or prefer to invest in mutual funds, life & general insurance products or avail
money transfer and money changing services, you can do it all through reliance money.

Simply open a reliance money account and enjoy the convenience of handling all your key
financial transactions through this one window.

Benefits of having a reliance money account

• It’s cost effective

You pay comparatively lower transaction fees. As an introductory offer, we invite you to pay
a flat fee of just Rs. 500/- and 750/- and transact through reliance money. This fee is valid for
two months or a specified transaction value

67
See the table below for details.

• Its offers single – window access

Through reliance money’s associates, you can transact in equity, equity and commodities
derivatives, offshore investments mutual funds, IPO’s life insurance, general insurance,
money transfer, money changing and credit cards, amongst others.

• Its convenient
You can access reliance money’s services through

• The internet
• Transaction kiosks
• The phone (call & transact)
• Our all – India network of associates
On an assisted trade (through the call centre or our network of associates) a charge of Rs 12
per executed trade will be applicable.

• Its Safe
Your account is safeguarded with a unique security number that changes every 32 seconds.
This number works as a dynamics password to keep your account extra safe.

68
 • Its provides you a demat account
You get your own demat account with reliance capital at an annual fee of just Rs. 50/-.

• Its provides you a 3-in-1 facility.

You can access your banking, trading and demat account through a single window and
transfer funds across accounts seamlessly.

• It provide you value- added services

At www.reliancemoney.com, you get

• Reliable research, including views of external experts with an enviable track record
• Live news updates from Reuters and Dow Jones
• CEO’s / expert views on the economy and financial markets
• Tools that help you plan your investments, tax, retirement, etc. in the personal finance
section
• Risk Analyser for analysis of your risk profile
• Asset allocators to build an appropriate investment portfolio
• Innovative use of technology for facilitating convenient trading/investments – kiosks

(similar to ATM’s)

69
Reliance Money Provide the kiosks (similar to ATM’s) Facilities, to their customer through
which the customers can trade on available kiosks at the particular Branch of Reliance
Money. The company are going to open these kiosks in the market as the ATM’s of the Banks.

Reliance Money provides 3 different trading platforms for equity trading:

Insta Trade

Fast Trade

Easy trade

The benefits

• A safe and convenient way to hold securities;

• Immediate transfer of securities;
• No stamp duty on transfer of securities;
• Elimination of risks associated with physical certificates such as bad delivery, fake
securities, delays, thefts etc.;
• Reduction in paperwork involved in transfer of securities;
• Reduction in transaction cost;

70
 • No odd lot problem, even one share can be sold;
• Nomination facility;
• Change in address recorded with DP gets registered with all companies in which
investor holds securities electronically eliminating the need to correspond with each
of them separately;
• Transmission of securities is done by DP eliminating correspondence with
companies;
• Automatic credit into demat account of shares, arising out of
bonus/split/consolidation/merger etc.
• Holding investments in equity and debt instruments in a single account.

Research design/Methodology
Research design can be defined as the plan and structure of enquiry formulated in order to
obtain answers to research questions on business on business aspects. Research design can be

71
understood as that which gives the blueprint for collection, measurement and analysis of
business data. The research plan constitutes the overall program of the business research
process. The planning process includes the framework of the entire research process, starting
from developing hypothesis to the final evaluation of collected data.

Research design is essential because it facilitates the smooth flow of various research results
can be obtained with minimum utilization of time, money and effort. Therefore it can be said
that design is highly essential for planning research activities. If research design is not
properly prepared, it will jeopardize the whole research process and will not meet its purpose.

Exploratory Studies
Exploratory research is carried out to make problem suited to more precise investigation or to
frame a working hypothesis from an operational perspective. Exploratory studies help in
understanding and assessing the critical issues of problems. It is not used in case where a
definite result is desired. However, the study results are used for subsequent research to attain
conclusive results for a particular problem situation. Exploratory studies are conducted for
three main reasons, to analyze a problem situation, to evaluate alternatives and to
discover new ideas.

Research hypothesis
If a hypothesized relationship or prediction has to be tested by scientific methods, it is called
research hypothesis. A research hypothesis is one that links an independent variable to a
dependent variable. It should generally contain one dependent and one independent variable.

Method of Data collection

Data can be collected in different ways from the subject of study. One method is to observe
subjects on certain parameters, which is called observation studies. In such studies, the
subjects (respondents) by asking them questions through a questionnaire. Here the
researcher can adopt either method based on the study that needs to be conducted. For
instance, if research has to be done on the traffic flow at a particular junction, then the
observation method is best. On the other hand, if consumer preferences about a new product
are to be estimated, then a questionnaire for obtaining consumer responses is the best method.

Research Design has been classified into four subsections they are:
1. Sample selection and size;

2. Sampling procedure;

3. Data collection; and

72
 4. Analytical tools

 Sample Selection and size

The first step of research is sample selection, for which the respondents were consumers in
Nanded city. The total consumers covered were 400. The same numbers of questionnaires
were distributed, but only 370 fully-completed questionnaires were received. Results are
based on the response of these 370 respondents.

 Sampling procedure

The consumers are selected by the convenience sampling method. The selection of
units from the population based on their easy availability and accessibility to the researcher
is known as convenience sampling. Convenience sampling can be used as a part of a
preliminary research that forms a basis for conducting the detailed research. Convenience
sampling is at its best in surveys dealing with an exploratory purpose for generating
ideas and hypothesis.

Steps in Sampling Procedure

• Defining the target population

• Specifying the sampling frame

• Specifying the sampling Unit

• Selection of the sampling method

• Determination of sample size

• Specifying the sampling plan

• Selecting the sample

73
 Data Collection method.
For the present study, the survey method was used for collecting primary data. A structured
questionnaire was used for the purpose. The questionnaire included multiple choice questions.
The main source of secondary data has been Insurance Chronicle, ICFAI Journal of
Services Marketing, the Icfai Journal of Consumer Behavior, Indian Journal of
Marketing, and Behavioral Finance.

The study employs primary data collected by communicating with the respondents with the
help of structured questionnaire. Before undertaking the survey, pilot test of the questionnaire
was done with 40 respondents. Their views were incorporated in the final questionnaire. The
Marathi version of the questionnaire was also used in the survey to include responses of
investors, who are not comfortable with the English language, as the research area is a area of
Marathwada.

The study mainly deals with the financial behavior of individual investors towards mutual
funds and ULIP in Nanded.

 Analytical Data
The data thus collected, was tabulated, interpreted and analyzed with a view to make the
study meaningful. In the present study, hypothesis testing, percentage, frequency and cross
tabulation methods have been used for analysis.

3. Review of Literature

74
Sunayna khurana (2008) analyzed the customer preference in life insurance industry in
India. She had analyzed the customer preference regarding plans and company, their
purpose of buying insurance policies, satisfaction level and their future plans for the new
insurance policy.
Mr. K B S Kumar edited the book ‘Insurance customer service’ of ICFAI University
press; it includes the chapters like ‘Tracking customer satisfaction’ by Mr Tom
moormam.

U Jawaharlal and Nikhil Pareek analyzed ‘the customer service in Life Insurance’ In
Insurance Chronical (April 2004) he had analyzed the different services of Life
Insurance players in India.
Narayan Krishnamurthy in Outlook money (Sep 15, 2003) article analyzed the
situational need of Insurance at different situations and steps of life in his article ‘AT
every step of Life…’.

Navasiyam et al. (2006) analyzed the socioeconomic factors that are responsible for
taking life insurance policies and examined the preferences of the policyholders towards
various types of policies of LIC. From the analysis, it was found that factors such as age,
educational level and sex of the policyholders are insignificant. However, income level,
occupation and family size are significant while deciding on an insurance policy. From
the analysis, it is inferred that respondents belonging to the age group of 31 to 40 years
are much interested in taking a life insurance policy.

MFs have attracted a lot of attention and kindled the interest of both academic and
practitioner communities. Compared to the developed markets, very few studies on MFs
are done in India. This literature review reveals investor behavior studies. The researches
on mutual funds has been extremely skewed in terms of geographical coverage, most
focused to developed countries like Us.

Tamal Datta chaudhuri, Jayanta Kumar seal, edited the book named ‘Mutual Funds
Industry’ it includes empirical study made by Navdeep agrwal and Mohit Gupta titled
‘performance of mutual fund in India: an empirical study’.
Mary Rowland written ‘The New Common sense Guide to mutual funds’ it includes
the guidelines while investing in mutual fund. How should one invest in mutual fund and
when what step should be taken in a situation by a investor.
Gupta LC (1993) conducted a household investor survey with the objective to provide
data on investor preferences on MFs and other financial asset.

LIMITATIONS OF THE RESEARCH

75
1. The research is confined to a certain parts of Lucknow and does not necessarily shows

a pattern applicable to all of Country.

2. Some respondents were reluctant to divulge personal information which can affect the

validity of all responses.

3. In a rapidly changing industry, analysis on one day or in one segment can change very

quickly. The environmental changes are vital to be considered in order to assimilate the

findings.

4. Sometime the customer did not give right information about himself.

5. Sometime the gap of communication was come in between the interaction.

6 . The lack of knowledge in customers was remained the major limitation.

CHAPTER 4

76
EMPIRICAL ANALYSIS

77
 BODY OF RESEARCH

TABLE: 1

TABLE SHOWING DIFFERENT AGE GROUP OF THE

RESPONDENTS

AGE NO OF RESPONDENTS

0-18 0

18-36 40

36-54 50

54-72 10

72 & ABOVE 0

CHART - 1

72 &
Above
noof respondentS 0-18
0% 0%

54-72
10%

18-36
40%

36-54
50%

78
Inference: The majority of the respondents i.e. 46% are from the age group of 36-54. And
the second largest age group is 18-36. And the remaining investors are from 54-72 age group.

PREFERRED FUND STRUCTURE

Table-2

Structure of the fund No of investors preferred

Open – ended fund 64

Close – ended fund 24

Interval funds 12

Total 100

CHART - 2

Noof investorspreferred

100
90
80
70
60
50
40
T
tleA
x
is

30
20
10
0
Open – Close – Interval Total
ended ended funds
fund fund
No of investors preferred 64 24 12 100

Inference: It is observed that 64 out of 100 that are 64% of investors are interested to invest
their money in open ended funds the reason can be attributed to its convenience to enter and
exit at any time. 24% investors preferred to invest in close ended funds because they are long

79
term investors as well as they want some tax benefits. And the remaining 12% investors
replied that they don’t mind to invest in any funds including interval funds

INVESTORS SCHEME PREFERENCE

Table-3

Preferred fund scheme No of investors preferred

Growth scheme 52

Income scheme 16

Balanced scheme 32

Total 100

CHART - 3

Inference: In the above given graph it is showed that 52 out of 100 that are 52% of customers
are interested to invest in growth schemes. 8 out of 25 that are 32% of customers are
interested to invest in Balanced schemes and the remaining 16% customers are preferred to
invest in Income schemes.

80
INVESTORS FUND PREFERENCE

Table-4

Type of fund No of investors preferred

Tax saver funds 15

Index funds 40

Sectorial funds 45

Total 100

CHART - 4

Inference: Out of 100 investors 15 that is 15% of customers are preferred to invest in Tax
saver funds. 40 that is 40% of investors are preferred to invest in index funds which give
returns based upon respective indexes.. 45 that is 45% of investors are interested to invest in
sectorial funds that means they are ready to take high risk but want high returns

81
Table-5

TABLE SHOWING REPEATION OF INVESTMENTS

MADE BY THE RESPONDENTS.

RESPONSE NO OF RESPONDENTS

YES 64

NO 36

TOTAL 100
Chart-5

No of Respondents

NO, 36
YES

NO

YES, 64

Inference: Out of 100 respondents 64 customers have already reinvested in the company,
while the rest are waiting for a correct time to enter in the market for the second time.

82
GETTING MONTHLY / QUARTERLY STATEMENTS

FROM TIME TO TIME

TABLE-6

Getting Monthly / Quarterly statements No of Investors

from time to time

Yes 70
No 30

CHART - 6

Inference:

70 out of 100 people getting monthly/quarterly statements from time to

time 30 out of 100 people not getting monthly/quarterly statements from time to time .

83
Table-7

RESPONDENTS RANKING ON THE CUSTOMER

SERVICE OF RELIANCE MUTUAL FUNDS

RANKS NO OF RESPONDENTS
ONE 34
TWO 16
THREE 26
FOUR 16
FIVE 8

Chart-7

84
Inference: Out of 100 respondents 34 ranked RELIANCE as AMC one for customer service
function.

Table-8

RESPONSE REGARDING AREAS FOR

IMPROVEMENT BY RELIANCE MUTUAL FUNDS

AREAS NO OF RESPONDENT
CUSTOMER SERVICE 35
MONITORING OF FUND 38
AGENTS TRAINING 22
OTHERS 5
TOTAL 100

Chart-8

85
Inference: Out of 100 respondents 38 respondents want RELIANCE to improve at their fund
monitoring function.

86
 Table-9

REDEMPTION SATISFACTION OF THE CUSTOMERS

Satisfaction about Redemption No of Investors

facilities
Yes 65
No 35

Chart-9

Inference: Sixty five percent of the customers are happy with the redemption facilities
of RMF.

87
 Table-10

RESPONSE REGARDING USAGE OF VALUE ADDED

SERVICES OFFERED BY RELIANCE MUTUAL FUNDS

VALUE ADDED
SERVICES NO OF RESPONDENT
ATM 0
Ecs 60
Online transaction 20
Direct investment 40

CHART-10

88
Inference: Most of the customers are making use of value added services of Ecs and a few
of them make use online transaction and direct investment.

Table 11
Factors to be Considered in future Investment
Factors to Considered for future Investment

Sr. No. Factors Considered Responses

(No. of Persons)
1 Returns 165
2 Security of Money 195
Total 370

Chart 11 factors to Considered for future Investment

FactorsConsiderable while Future

Investment
200
195
190
185
180
175
170
165
160
155
150
Return Security

89
Interpretation
In future people will be more preferring to the security of their money means they want an
secured option which should provide good returns. As ULIP are the option in which you can
have the security also and good returns. The second choice of the investors is return of their
money.

Table12
Most preferred way for investment
Table11. Mutual fund or ULIP

Sr.No. Investment Option Response

(No. of Persons)
1 Mutual Fund 170
2 ULIP 200
Total 370

Chart 12 Mutual fund or ULIP

Mutual Fund Or ULIP

205
200
195
190
185
180
175
170
165
160
155
ULIP Mutual Fund

Interpretation
As most of the people want the option which should provide security and good returns and
there is only option available with good liquidity is ULIP of Reliance. 54% people had opted
for ULIP as their future investment and 45% of people opted for Mutual Fund. So we can find
that there not so much difference in these option.

90
 Table 13

Rating for Reliance life Insurance ULIP

Rating for Reliance Life Insurance ULIP

Sr. No. Ratings Response

(No. of Persons)
1 Fair 30
2 Average 30
3 Good 80
4 Best 230

Chart 13 Rating for Reliance Life Insurance ULIP

Ratings
250

200

150

100 Ratings

50

0
Fair Average Good Best

Interpretation

91
62% of people given Best rating to the Reliance Life Insurance ULIP, so from this We can
analyze that Reliance Life Insurance is doing good but it is having good potential in Market.
To improve its market share they should improve the awareness level of the common people.

Table 14

Reasons to invest in RLIC

USP of Reliance Life Insurance

Sr. No. Factors Responses

(No. of Persons)
1 Innovative Products 110
2 Good returns 70
3 Good Brand Name 90
4 Good Marketing strategy 65

Chart . USP of Reliance Life Insurance

USP
65
110 INNovative Products
Good Returns
Good Brand Name

90 Good Marketing Strategy

70

Illustration
Innovative Products and good brand name are the main success factor for Reliance Life
Insurance. 35% customers are attracted due to the Innovative products offered by RLIC. So if

92
RLIC wants to penetrate its market share they should improve the should give more emphasis
on marketing strategy, improving the distribution channel etc.

Hypothesis testing

H 0 - People will not prefer investment in ULIP of RLIC as Compared to mutual

fund in Nanded

H 1 - People will prefer investment in ULIP of RLIC as Compared to mutual fund in

Nanded

The Sample size taken for this Hypothesis is 370. The preference of 370 will be
recorded and can be analyzed by ‘z’ test. Because sample size is more than 30

I have taken the response of 370 people. 210 persons had given positive preference
for Reliance Life ULIP.

= 210

= 370

= 10

Sample size > 30

X −µ
Z= σ

Z = 210-370/10

= -16

Level of significance = 5% i.e.1.96

93
 -1.9 +1.
6 96

Two tailed test

-16 falls in rejection region so Ho is rejected

H0 is Rejected and H1 is accepted then we can say that People will prefer investment in ULIP
of RLIC as Compared to mutual fund in Nanded

94
 Conclusions and/or Recommendations

From above analysis and survey we can conclude as follows

 Awareness of Investment Products is increasing as more number of

private players are entering in life insurance industry.

 Mutual Fund is also getting more and more famous in Indian market as
many private companies innovating new funds as the investors demand.

 SIP differentiate from Mutual fund in respect of Insurance cover.

 Investors in Reliance Money Products will be getting the advantage of

life insurance cover.

 ULIP and Mutual fund are providing same type of investment funds like,
equity funds, debt funds, infrastructure fund, balanced fund etc.

 In terms of expenses mutual funds are having low expenses .

 Mutual fund companies charging 1.5% to 2.5% as entry and exit load,
Reliance Capital are charging 25% yearly as asset allocation charges.

 People are turning to words the Investment Products as a good investment

option but as ULIP is in its starting phase so customers are preferring only
big brands.

 Mutual fund is having good growth but many customers from rural areas
don’t have any knowledge about Mutual fund.

 Even investors from cities like NANDED don’t have that much of
Knowledge about fund selection they all are depend on Brokers.

95
 People in Nanded are investing in only good branded companies as they
don’t believe on other financial companies for taking Investment
Products.

 There is a need for insurers to undertake a demand audit in order to

understand what the policyholder wants and needs.

 Deriving the right feedback from customers and bringing out innovative
products which cater to customer demands will go a long way in tapping
the market potential of the insurance and Mutual fund sector.

 Mutual fund and ULIP Insurance both are facing fierce competition;
increasingly more organizations are seeking to enhance their demand in
the market place.

 For Reliance MONEY They should go for creating more awareness about
its ULIP & SIP as now also people are just investing because Reliance is
India’s most Known and Favorite brand in past.

 RELIANCE MONEY should go for innovating more and more products

and improving the distribution channels as per the area of sales.

 It was found that majority of the investors i.e.46% are from the age group
of 36-54. This is the group of middle age people who deserve to invest
for their future financial needs.

 It was found that Out of 100 respondents 64 customers have already

reinvested in the company, while the rest are waiting for a correct time to
enter in the market for the second time.

 It was observed that Out of 100 respondents 62 investors have reinvested

due to better returns and performance of funds. While the rest of the

96
 investors have voted for performance of funds and services provided by
the company.

 It was observed that Out of 100 investors 15 that is 15% of customers are
preferred to invest in Tax saver funds. 40 that is 40% of investors are
preferred to invest in index funds which give returns based upon
respective indexes.. 45 that is 45% of investors are interested to invest in
sectorial funds that means they are ready to take high risk but want high
returns

 It was found that Out of 100 respondents 34 ranked RELIANCE as AMC

one for customer service function.

 It was found that Out of 100 respondents 38 respondents want

RELIANCE to improve at their fund monitoring function.

97
 QUESTIONNAIRE

NAME: …………………………………………………
AGE: ……………………………………………………
PROFESSION: …………………………………………..

1. Have you ever invested in RELIANCE INVESTMENT PRODUCTS?

Yes [ ]

No [ ]

2. If yes why did you choose RELIANCE Investment Products?

3. By structure in which type of schemes did you invested?

Open - Ended Schemes [ ]

Close - Ended Schemes [ ]

Interval Schemes [ ]

4. By investment objective in which type of schemes have you invested?

Growth Schemes [ ]

Income Schemes [ ]

Balanced Schemes [ ]

5. In which type of fund you want to invest?

Tax saver funds [ ]

Index funds [ ]

Sectorial funds [ ]

6. Did you repeat your investment after your initial investments?

Yes No

7. Are you getting Monthly / Quarterly statements from time to time?

98
 Yes [ ]

No [ ]

8. Are you satisfied with the redemption facilities provided by RELIANCE MONEY?

Yes [ ]

No [ ]

9. Are you satisfied with portfolio management managed by RELIANCE MONEY?

Yes [ ]

No [ ]

10.Which value added service you are using?

ATM [ ] Online tranction [ ]

Ecs [ ] Direct investment [ ]

11.Are you satisfied with value added services offered by RELIANCE MONEY?

Yes [ ]

No [ ]

12.Grade the customer service of RELIANCE with regards to Mutual Funds on a scale
of 1-10

(Where 1 will represent the best monitoring of fund, while 10 would reflect the poor
monitoring of fund)

99
1 2 3 4 5 6 7 8 9 10

13.What is your opinion on RELIANCE Mutual Funds overall performance?

Excellent [ ]

Good [ ]

Better [ ]

Bad [ ]

14.In what areas do you want RELIANCE mutual funds to improve?

E.g. Customer service

Monitoring of fund

Agents training

Others

THANK YOU

100
 REFERENCES
1. FEFSI statistics (Fe´de´ration Europe´enes des Fonds et Socie´te´s D’Investissement, the
European umbrella organisation of the investment fund industry), available at
http://www.fefsi.org.

2. Wilcox, R. (2001) ‘Advertising mutual fund returns’,

Journal of Public Policy and Marketing, Vol. 20, pp. 133– 137.

3. Jain, P. and Wu, J.S. (2000) ‘Truth in mutual fund advertising: Evidence on future
performance and fund flows’, Journal of Finance, Vol. 55, pp. 937-958.

4. Sirri, E. and Tufano, P. (1998) ‘Costly search and mutual fund flows’, Journal of Finance,
Vol. 53, pp. 1589–1622.

5. Advertising in the mutual fund business: The role of judgmental heuristics in private
investors’ evaluation of risk and return 8th August, 2002 Jenny Jordan Klaus P. Kaas

6. MUTUAL FUNDS IN INDIA - PERSPECTIVES AND STRATEGIES

Edition 2007 Published by ICFAI BUSINESS SCHOOL :- Arindam Banerjee

101
 BIBLIOGRAPHY

BOOKS/MAGAZINES REFFERED:

STUDY GUIDE- PRINCILES & PRACTICES OF LIFE / GENERALINSURANCE,

by AIMA.

Books published by INSURANCE INSTITUTE OF INDIA

LIFE-INSURANCE, by Mc GILL

INSURANCEWATCH.

MONEYOUTLOOK

REFERENCES

Websites:

• www.reliancemutualfunds.com
• www.amfiindia.com
• www.mutualfundsindia.com

102
 • www.mutualfundsindia.com
• www.ask.com
• www.faq.com
• www.bseindia.com
• www.amfiindia.com/mutual funds/nav/about funds/open ended schemes.com
• www.investopedia/aboutus/html

GLOSSARY

Advisor

Your financial consultant who gives professional advice on the fund's investments and to
supervise the management of its assets.

Amortization

A method of equated monthly payments over the life of a loan. Payments usually are paid
monthly but can be paid annually, quarterly, or on any other schedule. In the early part of a
loan, repayment of interest is higher than that of principal. This relationship is reversed at the
end of the loan.

Appreciation

When an investment increases in value, it appreciates. For example, a equity share whose
price goes from Rs. 20/- to Rs. 25/- has appreciated by Rs. 5/-.

Arbitrage

103
The practice of buying and selling an interlaced stock on different exchanges in order to profit
from minute differences in price between the two markets.

Asset

Property and resources, such as cash and investments, comprise a person's assets; i.e.,
anything that has value and can be traded. Examples include stocks, bonds, real estate, bank
accounts, and jeweler.

Asset Allocation

When you divide your money among various types of investments, such as stocks, bonds, and
short-term investments (also known as "instruments"), you are allocating your assets. The
way in which your money is divided is called your asset allocation.

Annualized Return

This is the hypothetical rate of return that, if the fund achieved it over a year's time, would
produce the same cumulative total return if the fund performed consistently over the entire
period. A total return is expressed in a percentage and tells you how much money you have
earned or lost on an investment over time, assuming that all dividends and capital gains are
reinvested.

Balanced Fund

A mutual fund that maintains a balanced portfolio, generally 40% bonds and 60% equity.

Barter

The exchange of goods and services for other goods and services without the use of money.

Bid or Sell Price

The price at which a mutual fund's shares are redeemed (bought back) by the fund. The bid or
redemption price means the current net asset value per share, less any redemption fee or back-
end load.

Blue Chip

104
A share in a large, safe, prestigious company, of the highest class among stock market
investments. A blue-chip company would be called thus by being well-known, having a large
paid-up capital, a good track record of dividend payments and skilled management.

Capital

This is the amount of money you have invested. When your investing objective is capital
preservation, your priority is trying not to lose any money. When your investing objective is
capital growth, your priority is trying to make your initial investment grow in value.

Capital Gain

Profit from a sale of an investment constitutes a capital gain. For example, if you bought a
share of stock for Rs. 5/- and later sold it for Rs. 7/-, you would have a capital gain of Rs. 2/-.

Capital Gains Distributions

Payments (usually annually) to mutual fund shareholders of gains realized on the sale of
portfolio securities.

Capital Growth

A rise in market value of a mutual fund's securities, reflected in its NAV per share. This is a
specific long-term objective of many mutual funds.

Closed-ended Mutual Fund

A mutual fund that offers a limited number of shares. They are traded in the securities
markets. Price is determined by supply and demand. Unlike open-ended mutual funds,
closed-ended funds do not redeem their shares.

Derivative

An investment contract based on an underlying investment called an "instrument." The most

common type of derivative is an option contract, which involves the right to buy or sell the
underlying instrument at an agreed price. Futures contracts are also derivatives.

Diversification

105
The policy of spreading investments among a range of different securities to reduce the risks
inherent in investing.

Dividend

When companies pay part of their profits to shareholders, those profits are called dividends. A
mutual fund's dividend is money paid to shareholders from investment income the fund has
earned. The amount of each share's dividend depends on how well the company does.

Endorsement

Assigning or transferring a lien to another person is accomplished through the use of an

endorsement. The words "PAY TO THE ORDER OF" and then the name of the person to
whom the lien is being assigned to, is written. If there is not enough space on the original note
to write an endorsement, it is written on a separate piece of paper that is permanently affixed
to the original note. This is called an along.

Face Value

The face value is the term used to describe the value of a bond in terms of what the company
which issued the bond will actually repay when the loan matures. It's sometimes described as
nominal or par value.

Growth Fund

A mutual fund whose primary investment objective is long-term growth of capital. It invests
principally in common stocks with significant growth potential.

Income Fund

A mutual fund that primarily seeks current income rather than growth of capital. It will tend
to invest in stocks and bonds that normally pay high dividends and interest.

Index Fund

106
A mutual fund that seeks to mirror general stock-market performance by matching its
portfolio to a broad-based index (e.g. BSE Sensex).

Load
A sales charge or commission assessed by certain mutual funds ("load funds") to cover their
selling costs.

Net Asset Value

Also known as NAV, this is the unit price (or rupee value) of one unit of a mutual fund. NAV
is calculated at the end of every business day. It is calculated by adding up the value of all the
securities and cash in the mutual fund's portfolio (its assets), subtracting the fund's liabilities,
and dividing that number by the number of units that the fund has issued. It does not include a
sales charge. The NAV increases (or decreases) when the value of the mutual fund's holdings
increase (or decrease).

Redeemable

Preferred shares or bonds that give the issuing corporation an option to repurchase securities
at a stated price. These are also known as callable securities.

Redemption Fee

A fee charged by a limited number of funds for redeeming, or buying back, fund units.

Redemption Price

The price at which a mutual fund's units are redeemed (bought back) by the fund. The
redemption price is usually equal to the current NAV per unit.

Reinvestment Date

The date on which a share's dividend and/or capital gains will be reinvested (if requested) in
additional fund shares.

Rupee Cost Averaging (SIP)

The technique of investing a fixed sum at regular intervals regardless of stock market
movements. This reduces average share costs to the investor, who acquires more shares in

107
periods of lower securities prices and fewer shares in periods of high prices. In this way,
investment risk is spread over time.

Sector Fund

A fund that operates several specialized industries sectors portfolios under one umbrella.
These sectors could be FMCG or Technology.

Systematic Investment Plan

Many mutual funds offer investment programs whereby unit holders can invest. The Unit
holders of the scheme can benefit by investing specific Rupee amounts periodically, for a
continuous period. The SIP allows the investors to invest a fixed amount of Rupees every
month or quarter for purchasing additional units of the scheme at NAV based prices.

Systematic Withdrawal Plans

Many mutual funds offer withdrawal programs whereby unit holders receive payments from
their investments. These payments are usually drawn from the fund's dividend income and
capital gain distributions, if any, and from principal only when necessary.

108