Académique Documents
Professionnel Documents
Culture Documents
Introduction
Our team coded 1,440 articles and 46 hours of broadcasting during the official campaign.
This is the first ever such comparison of newspaper and broadcast coverage in Ireland. We concentrated on the which topics were covered.
Policy
The POLICY frame emphasises politics as a set of public policy choices and debates.
The Game
The GAME frames elections as the horserace and battle for voters, the images of politicians and political power as a goal in and of itself.
.05 0 .1 .15 .2
Campaigning Economy Education Election Foreign Affairs Infrastructure/Technology Ireland-specific Justice Leadership Political Ethics Political System Polls/Horserace Social Welfare
Irish Daily Mail Irish Daily Star Irish Independent Irish Mail on Sunday Irish News of the World Irish Times Sunday Business Post Sunday Independent Sunday Times Sunday World The Examiner The Irish Sun
Newspaper Framing
.2
Irish Daily Mail Irish Daily Star Irish Mail on Sunday Irish Independent Sunday Independent
-.4
-.2
-.6
Sunday World 0 .1 .2 .3 .4
20
40
1980
2000 policy
2010
.1
.2
.3
Campaigning Economy Education Election Environment Foreign Affairs Infrastructure/Technology Leadership Political System Polls/Horserace Social Welfare
-.4 0 .2
-.2
Breakfast Show Drive Time Last Word Morning Ireland News Talk News News at 530 Radio 1 News Six One News Today FM News
Broadcast Framing
Newspaper
Radio
Television
Conclusions
1. On average the 2011 election was framed as a public policy debate. Unusual in Ireland and internationally. More variation in newspaper market than in broadcast market. Most policy on early evening radio, least in Sunday tabloids.
2.
3.