TERM PROJECTSTRATEGIC MANAGEMENT

SUBMITTED TO: Prof. VEERESH SHARMA SUBMITTED BY: AMIT KANABAR DATE: 19 March, 2012

EXTERNAL ENVIRONMENT ANALYSIS

Potential Entrants

High Bargaining power Network equipments-Limited nos. Intensity is High Tower Providers-Few available Price war Handset suppliers-Large nos.
Suppliers
Industry Competitors

High Entry Barriers High setup cost Expensive license fee Oligopolistic structure Product differentiation is difficult Brand name

Buyers

Huge threat Internet-VoIP, Skype, Gtalk etc. Alternate Technology-CDMA Rivals-DoCoMo, Reliance etc.

Low bargaining Power Scattered customer Number portability & Price war
Substitutes

INTERNAL ENVIRONMENT ANALYSIS

Strength
3rd largest operator Pan India presence International Submarine cables

Weakness
Untapped rural market Price war

SWOT Opportunities
Growing Indian Telecom market Rural Telecom market VAS New Technologies

Threats
Reliance & DoCoMo Substitutes Skype, Gtalk, Facebook Video chat etc.

COMPETITIVE ADVANTAGE
ACQUISITION & JOINT VENTURES

Agreement with Siemens & Beetel State wise acquisition: A.P. & Karnataka JT Mobiles; Kolkata Spice cell etc. Zain Telecom Africa (Acquisition)
OUTSOURCING

Customer service operations-BPOs Back end Operations-IT giants(IBM & Cisco)

SUPPLIER RELATIONSHIP & INTEGRATION

Forward integration-Broadband service Long term supplier relation-IBM (10yrs), Siemens (till date)

RECOMMENDATIONS
New Domestic acquisition African Strategy
Danger of Civil war Less attention paid towards development

EU Crisis safeguard Internet Firewall M-Commerce

CONCLUSION
Advantage Outsourcing, JVs, Customer base Price war & sustenance.
Untapped rural & African market