Market Feasibility

Sports Goods

Group Members Malik Asad Ali Raza Usama Yaqube Assma Asif Javeria Rehman Sanam Kiani Najma Saarwar Mujahid Rafiqur Murrad Ahmed Samia Sultana Saherish Akther Aniqa Sadaf Ayaz Amin

SPORTS GOODS INDUSTRY OF PAKISTAN

 Sports goods industry in the country with total exports of about US $350 million per annum. Pakistan supplies about 85 percent of the total world demand of hand stitched inflatable ball which means that it exports 40 million balls worth $210 million. The Sports Goods Industry contributes 5.33% to the total exports of Pakistan.

Squash Rackets Tennis Balls Hockey stick Sports gloves polo sticks Cricket bat Kits bags

SHARE OF INDUSTRY

The approximate share of various major countries in the world sporting goods market is as follows: 1. United States of America (USA): 30% 2. European Union (EU): 33% 3. Japan: 22% 4. Canada: 3% 5. India: less than 1 %. 6. Rest of the world: 12%.

Exports of Sports Goods (Major Countries) Value in '000' dollars Country USA Germany UK France Hong Kong Italy Spain 2004-05 68,849 41,444 23,016 18,584 797 14,044 13,114 2005-06 2006-07 56,346 50,759 27,132 10,412 19,882 13,289 48,912 54,864 29,106 19,998 18,508 17,699

19,887 28,939

Netherlands
Dubai Belgium Chili Canada

10,327
3,867 8,669 1,817 3,810

9,827
6,962 11,481 2,563 5,001

14,521
12,614 10,467 7,862 7,442

Denmark
Other countries

5,078
34,094

6,255

5,770

69,047 106,912

Total

247,510

308,843 383,614

 MALIK BROTHERS AWAN SPORTS CA IHSAN SPORTS ALI SPORTS

BRANDS

 Pakistan enjoys a unique position in the global trade with reference to sports goods and its main forte is hand stitched inflatable balls. The best cricket and hockey players of the world prefer to use bats and hockey sticks Made in Pakistan About 85 percent of total production of soccer ball of the world comes from Pakistan. Most of population live in rural area so thats why labor is cheap. Thought investment in this industry we can reduce unemployment.