2012 BIKE COLLECTION

Youre about to join a group of people that is not defined by age, gender, race, personality or body fat percentage.

WE JUST LOVE THE FEELING OF RIDING A BIKE. ITS FUN.

Now, some do their best to engineer the fun right out of their bikes, because you know, cycling is serious business. These people probably dont have streamers on their handlebars.

WE MAKE BIKES THAT MAKE PEOPLE SMILE.

And this year, were going to make you sweat a little too. With the introduction of the Verse, weve expanded into fitness/transit riding. The Verse is a sporty ride thatll go as hard as youre willing to. Whatever youre into, we understand the bike is just the beginning. The stuff you add on to it and the gear you wear are all part of the ride. Theyre what make your ride your own. So be sure to also check out our Electra Life and Accessories Catalog while youre at it.

TAKE YOUR TIME...

HOW TO CHOOSE YOUR ELECTRA

The only hard part about riding an Electra is choosing which one to get. Theyre all easy to ride and they look amazing. So take your time to figure out which one is perfect for you. We have multiple collections with different models within each line. Here are a few things to consider that will help you while you peruse. PURPOSE Commuting? Burning calories? Joyriding? Find one that lives at the speed of you. STYLE As important as anything. Its got to be love at first sight. ATTIRE There is no dress code, but if youre biking in pants or a long skirt you might want a chainguard and fenders. COMFORT We pride ourselves on having some of the most comfy bikes around. Not to brag, but we were awarded a patent for our Flat Foot Technology that optimizes comfort and control. Even our more sporty bikes feel good, but some are more laid back than others. THINGS TO CARRY Laptop, groceries, beach towel? Weve got racks, baskets and bags to help you out. TIRES The 26 are all-purpose and cushy, while the 700c are faster-rolling road tires. Also check out the balloon tires for even more shock absorption. GEARS You have a lot of options from the number of gears to the type of system (internal vs. derailleur). Learn more on the GEARING OPTIONS page of the TECHNICAL section on electrabike.com. There are no rules. But if you keep these things in mind it will help you focus in on the bike that is tailor made for you. Work with your local authorized Electra dealer to determine which model is best for you.

CONTENTS
ABOUT ELECTRA ............................................................. 1 HOW TO CHOOSE YOUR ELECTRA VERSE

.............................

2 5

............................................................................

TICINO

.......................................................................... 13

FLAT FOOT TECHNOLOGY ........................................ 24 TOWNIE ....................................................................... 27 AMSTERDAM ............................................................... 53 CRUISER ........................................................................ 65 KIDS .............................................................................. 113

YOULL BE SEEING A LOT OF EACH OTHER.

At Electra, Style is in our DNA. Our bikes arent simply a means to get from here to there, or a piece of equipment in your fitness regimen. Introducing the Verse.
TM

Its our entry into a category

IF YOU WERE EVER GOING TO IF YOU WERE EVER GOING TO ROCK THE STRETCHY SHORTS, ROCK THE STRETCHY SHORTS, THIS IS THE ONE TO DO IT ON.

thats fairly conventional. And fortunately, conventional isnt our strong suit. So we infused our unique aesthetic into a fitness-oriented ride to give you a bike with speed, versatility and good looks all in one package. A bike that doesnt discriminate against agenda or attire. A bike that asks you to rethink what you know about fitness riding.

THIS IS THE ONE TO DO IT ON.

RETHINK FITNESS

RETHINK WORKOUTS

RETHINK LUNCH

RETHINK TRANSPORTATION

VERSE 24D

MENS / MOSS / SAGE / 24-SPEED

VERSE 24D

MENS / CHARCOAL / LAVA / 24-SPEED

VERSE 24D

LADIES / SAPPHIRE / OPAL / 24-SPEED

VERSE 24D

LADIES / AMETHYST / PEARL WHITE / 24-SPEED

Lightweight 6061-T6 Aluminum Frame w/ Internal Cable Routing & Aluminum Fork Shimano 24-Speed Alivio MegaRange Drivetrain Shimano EZ-Fire Plus Shifters SR Suntour Forged Alloy Crankset Alloy Dual Pivot Caliper Brakes Double Wall Alloy Rims 700 X 35c Mixed Tread Tires Electra Custom Sport Fitness Saddle

RETHINK SWEAT

RETHINK TRAFFIC

RETHINK CARDIO

RETHINK COMMUTE

VERSE 21D

MENS / BLACK / CHARCOAL / 21-SPEED

VERSE 21D

MENS / BURGUNDY / CHAMPAGNE / 21-SPEED

VERSE 21D

LADIES / JADE / TURQUOISE / 21-SPEED

VERSE 21D

LADIES / SILVER / WHITE / 21-SPEED

Lightweight 6061-T6 Aluminum Frame w/Internal Cable Routing Shimano 21-Speed Acera MegaRange Drivetrain Shimano EZ-Fire Plus Shifters SR Suntour Forged Alloy Crankset Alloy Dual Pivot Caliper Brakes Double Wall Alloy Rims 700 X 35c Mixed Tread Tires Electra Custom Sport Fitness Saddle

verse
The sweeping lines. The graphics.

TM

VERSE
VERSE 24D
Mens: Charcoal/Lava, Sage/Moss Ladies: Amethyst/Pearl White, Sapphire/Opal 6061-T6 Alloy Mens: 17, 19, 22 Ladies: 16.5, 18.5 6061-T6 Alloy Unicrown, Tapered/Radiused Leg 1 1/8 Steel Threaded/ Integrated Sealed Cartridge 118mm/68mm Double-Wall Alloy, High-Polished 700c x 32h 14 Gauge Stainless/ Brass Nipples Alloy Low Flange 32h w/QR

VERSE 21D MODEL

COLOR FRAME

Mens: Black/Charcoal, Burgundy/Champagne Ladies: Silver/White, Jade/Turquoise 6061-T6 Alloy Mens: 17, 19, 22 Ladies: 16.5, 18.5 Hi-Ten Steel Unicrown, Tapered/Radiused Leg 1 1/8 Steel Threaded/ Integrated Sealed Cartridge 118mm/68mm Double-Wall Alloy, High-Polished (Select Models) 700c x 32h 14 Gauge Stainless/ Brass Nipples Alloy Low Flange 32h w/QR Alloy Low Flange 32h w/QR

HEADSET BOTTOM BRACKET RIMS SPOKES FRONT HUB REAR HUB

The little details you discover as you spend time with your bike.

Shimano Cassette 32h w/QR

TRAFFIC.
Our bikes move you, in more ways than one.

700 x 35c Mixed Tread

700 x 35c Mixed Tread

TIRES

SR Suntour Forged Alloy 170mm w/48/38/28T Chainrings

SR Suntour Forged Alloy 170mm w/48/38/28T Chainrings

CRANKSET

Alloy Cage/Resin Body

Resin Platform w/Non-Slip Tread

PEDALS

SHMRAFFIC.
F R A M E
MENS
17 / 43cm 19 / 48cm 22 / 57cm

Shimano EZ-Fire Plus 8-Speed Trigger Shimano M191 Shimano Alivio 8-Speed

Shimano EZ-Fire Plus 7-Speed Trigger Shimano M191 Shimano Acera 7-Speed Shimano 7-Speed 14-34T KMC Z51 1/2 x 3/32 Alloy Dual Pivot Caliper

SHIFTERS

FRONT DERAILLEUR REAR DERAILLEUR CASSETTE/REAR COG CHAIN

S I Z E S
LADIES
16.5 / 42cm 18.5 / 47cm

Shimano 8-Speed 11-34T Shimano HG40 1/2 x 3/32 Alloy Dual Pivot Caliper

Alloy 4-Finger, Reach Adjustable Electra Ergonomic Fitness

Alloy 4-Finger, Reach Adjustable Electra Ergonomic Fitness

LEVERS SADDLE

Alloy Micro Adjust 27. 2mm x 350mm

Alloy Micro Adjust 27. 2mm x 350mm

SEATPOST

- Internal Cable Routing - Front and Rear Fender and Rack Mounts - Dual Water Bottle Bosses on Most Sizes

Forged Alloy 25.4mm Quill

Forged Alloy 25.4mm Quill

STEM

Kraton Rubber w/Hand Stitched Leatherette Internal Cable Routing, Stainless Steel and Anti-Rust Hardware

Kraton Rubber w/Hand Stitched Leatherette Internal Cable Routing, Stainless Steel and Anti-Rust Hardware

GRIPS

Shimano EZ-Fire Plus Trigger Shifters in 24 or 21 Speeds Alloy Dual-Pivot Road Style Caliper Brakes Electra Custom Bend Alloy Low-Rise Handlebar and Alloy Stem High Polished Double-Wall Alloy Rims w/Alloy Hubs and Stainless Steel Spokes Electra Custom Sport Fitness Saddle 700 x 35c Mixed Tread Tires

SPECIAL FEATURES

Specifications and availability are subject to change without notice.

CONTROLS

Lightweight 6061-T6 Alloy Frame

Alloy Custom Bend 30mm Rise

Alloy Custom Bend 30mm Rise

HANDLEBAR

SEATING

BRAKING

BRAKE

DRIVETRAIN

WHEELSET

FRAMESET

FORK

13

TICINO

PARTY LIKE ITS 1949.

TICINO
OLD SCHOOL STYLE. NEW SCHOOL EVERYTHING ELSE.
Great for everyday transportation and light touring, the Ticino picks up where bike builders of the 40s and 50s left off, giving it a true handcrafted feel not found in many of the todays cookie-cutter bikes. The retro-inspired hubs, cranksets, chainrings, tourist handlebars, forks, pedals and rims show classic craftsmanship. But this thing is far from a relic. When it comes to performance, the Ticino is decked out with modern components custom-manufactured by Electra, fast-rolling 700c wheels and a lightweight frame for a fine-tuned, smooth-gliding ride.

15

TICINO

TICINO 20D

MENS / BLACK / 20-SPEED

TICINO 20D

LADIES / MERLOT / 20-SPEED

Butted 6061 Aluminum Frameset Traditional Hand-Brazed, Investment-Cast Crown, Tapered-Leg Chromoly Fork Shimano 20-Speed Tiagra Drivetrain Shimano Tiagra 10-Speed Rapidfire Shifters Ticino Forged Alloy Compact Double 50/39T Crankset Tektro Cantilever Brakes [ Mens ] Alloy Center-Pulls [ Ladies] Ticino Five Star High Flange 32h Hubset Electra Elite High-Polished Alloy Rims w/Stainless Eyelets Panaracer Pasela Aramid Folding Bead 700 x 35c Tires Ticino Dual-Density Saddle Ticino Alloy Touring Pedals Hand-Brazed Chromoly Quill Stem Hammered Alloy Fenders Alloy Rear Carrier

Handcrafted Electra 760 lugged fork with chrome-plated investment -cast fork crown and tapered chromoly legs. Compact 50/39 tooth double - alloy chainrings utilize dedicated ramps and pins to provide precise front- shifting performance. Graceful mixte frame design prominently featured on ladies model for an elegant look.

TICINO 20D
No expense spared, no detail overlooked on our flagship Ticino 20D. Handcrafted, butted 6061 aluminum frame. Classic hand-brazed, tapered, butted chromoly, double-chromed investment crown fork. Enduring reverse-hinged brake levers and exclusive wrapped grips. Wide-range Shimano Tiagra 20-speed gearing and Rapidfire trigger shifters, lightweight polished alloy rear carrier, Japanese Panaracer Pasela 35c skinwall tires and a host of vintage touches - normally youd be placed on a waiting list for a handmade bike like this.

17

TICINO

TICINO 8D

MENS / DENIM / 8-SPEED

TICINO 8D

LADIES / PEARL WHITE / 8-SPEED

TICINO 8D

MENS / LATTE / 8-SPEED

Butted 6061-T6 Aluminum Frameset Investment-Cast Crown, Tapered-Leg, Butted Chromoly Fork Shimano 8-Speed 2300 Drivetrain Shimano Acera Rapidfire Shifter Forged Alloy Crankset w/42T Alloy Chainring/ Dual Guards Tektro Cantilever Brakes [Mens] Alloy Center-Pulls [Ladies] 32h Low Flange Hubset Electra Elite DoubleWall Alloy Rims 700 x 35c Tires Ticino Dual-Density Saddle Ticino Touring Pedals Hammered Alloy Fenders

TICINO 8D
The Ticino 8D is packed with Electra design details. Like vintage, hammered-finish alloy fenders, classically-styled alloy crankset, touring pedals and a brilliant chrome-plated stem. Unique reverse-hinged bar-end levers operate retro-style brakescantilevers on the mens and center-pulls on the ladies.
TICINO 8D
LADIES / WINTERMINT / 8-SPEED

TOUR DE

WHEREVER.

21

TICINO

TICINO 7D

MENS / MIDNIGHT BLUE / 7-SPEED

TICINO 7D

MENS / RUBY / 7-SPEED

TICINO 7D

LADIES / GLACIER BLUE / 7-SPEED

6061-T6 Aluminum Frameset Investment-Cast Crown, Tapered-Leg, Steel Fork Shimano 7-Speed Altus Drivetrain Shimano TX50 Thumb Shifter Plus Forged Alloy Crankset w/42T Chainring/Dual Guards Shimano Cantilever Brakes [Mens] Center-Pull Brakes [Ladies] 32h Low Flange Alloy Hubset Double-Wall Alloy Rims 700 x 35c Tires Ticino Dual-Density Saddle Hammered Alloy Fenders

TICINO 7D
The classic essence of Ticino, with a 6061 aluminum frame and 7-speed rear derailleur. Available in both mens diamond frame and an elegant ladies twin-top tube mixte frame, you cant help but sink into this multi-speeds lush, Ticino Dual-Density saddle and revisit a time when life and bicycles were less complicated.
Handcrafted Electra investment-cast crown fork with chromoly legs. Mens models feature powerful cantilever brakes while ladies models use lowprofile, yet potent center-pull brakes. Ticino dual-density saddles are constructed with comfort-enhancing dual-density bases and use highquality weather-resistant coverings. Shimanos Thumb Shifter Plus for trouble-free shifting with an easy-to-read gear indicator.

TICINO 7D

LADIES / BLUSH METALLIC / 7-SPEED

TICINO
TICINO 20D
Mens: Black Ladies: Merlot 6061-T6 Butted Alloy Mens: Regular, Large Ladies: Regular Steel Investment-Cast Lugged Crown; Tapered, Radiused, Butted Chromoly Blades

TICINO 8D

TICINO 7D
Mens: Midnight Blue, Ruby Ladies: Glacier Blue, Blush Metallic 6061-T6 Butted Alloy Mens: Regular, Large Ladies: Regular Steel Investment-Cast Lugged Crown; Tapered, Radiused Blades 1 1/8 Steel Threaded Sealed Cartridge 68mm/110mm Double-Wall Alloy 32h 14 Gauge Stainless/Brass Nipples Alloy Low Flange 32h/QR Alloy Low Flange 32h/QR 700 x 35c, Mixed Tread Skinwall Ticino Forged Alloy 172.5mm (Mens Regular), 175mm (Mens Large), 170mm (Ladies) w/42T Chainring/ Double-Alloy Chainguards Alloy City w/Non-Slip Rubber Tread Shimano 7-Speed Thumb Shifter Plus N/A Shimano Altus 7-Speed Shimano 7-Speed 14-34T KMC Z7 Nickel Plated Front/Rear: (Mens) Shimano Cantilever Front/Rear: (Ladies) Alloy Center-Pull Alloy 4-Finger, Reach Adjustable Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Cover, Stainless Steel Bag Loops Alloy 27.2mm x 350mm

MODEL
COLOR

Mens: Denim, Latte Ladies: Wintermint, Pearl White 6061-T6 Butted Alloy Mens: Regular, Large Ladies: Regular Steel Investment-Cast Lugged Crown; Tapered, Radiused Chromoly Blades 1 1/8 Steel Threaded Sealed Cartridge 68mm/110mm Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h 14 Gauge Stainless/Brass Nipples Alloy Low Flange 32h/QR Alloy Low Flange Cassette 32h/QR 700 x 35c, Mixed Tread Skinwall Ticino Forged Alloy 172.5mm (Mens Regular), 175mm (Mens Large), 170mm (Ladies) w/42T Chainring/ Double-Alloy Chainguards Ticino Touring Pedal Alloy Body w/Alloy Cage Shimano 8-Speed Rapidfire Trigger N/A Shimano 2300 8-Speed SRAM 8-Speed 12-26T KMC Z7 Nickel Plated Front/Rear: (Mens) Tektro Cantilever Front/Rear: (Ladies) Alloy Center-Pull Bar End Alloy 4-Finger, Reach Adjustable Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Cover, Stainless Steel Bag Loops Alloy Micro-Adjust 27.2mm x 350mm

FRAME

FORK

EVERY TIME YOU PEDAL

1 1/8 Alloy Threaded Sealed Cartridge 68mm/110mm Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h, High-Polished 14 Gauge Stainless/Brass Nipples Ticino Five Star High Flange 32h/QR

HEADSET BOTTOM BRACKET RIMS SPOKES FRONT HUB REAR HUB TIRES CRANKSET

A KITTEN IS BORN.

Ticino Five Star High Flange Cassette 32h/QR Panaracer Pasela 700 x 35c, 66 TPI Aramid Folding Bead Ticino Forged Alloy 172.5mm (Mens Regular), 175mm (Mens Large), 170mm (Ladies) w/7075 Alloy 50/39T Compact Double Chainrings Ticino Touring Pedal Alloy Body w/Alloy Cage Shimano Tiagra 10-Speed Rapidfire Trigger Shimano Tiagra 10-Speed Shimano Tiagra 10-Speed Shimano Tiagra 10-Speed 12-30T Shimano 10-Speed Front/Rear: (Mens) Tektro Cantilever Front/Rear: (Ladies) Alloy Center-Pull Bar End Alloy 4-Finger, Reach Adjustable Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Cover, Stainless Steel Bag Loops Alloy Micro-Adjust 27.2mm x 350mm

PEDALS SHIFTERS FRONT DERAILLEUR REAR DERAILLEUR CASSETTE/REAR COG CHAIN

LEVERS SADDLE

SEATPOST

25.4mm Brazed Chromoly Quill, Regular: 80mm Extension, 15 Rise Large: 100mm Extension, 10 Rise Electra Cyclo-Tourist Ergo Base w/Leatherette Tape Wrap Hammered Alloy Fenders, Rear Alloy Carrier

25.4mm Brazed Chromoly Quill, Regular: 80mm Extension, 15 Rise Large: 100mm Extension, 10 Rise Electra Cyclo-Tourist Ergo Base w/Leatherette Tape Wrap Hammered Alloy Fenders

25.4mm Tig-Welded Quill, Regular: 80mm Extension, 15 Rise Large: 100mm Extension, 10 Rise Electra Hand-Stitched

STEM

GRIPS

Hammered Alloy Fenders

SPECIAL FEATURES

Specifications and availability are subject to change without notice.

CONTROLS

Ticino Cyclo-Tourist 6061 Alloy 635mm/25.0 Width x 75mm/2.95 Rise

Ticino Cyclo-Tourist 6061 Alloy 635mm/25.0 Width x 75mm/2.95 Rise

Ticino Cyclo-Tourist 6061 Alloy 635mm/25.0 Width x 75mm/2.95 Rise

HANDLEBAR

SEATING

BRAKING

BRAKE

DRIVETRAIN

WHEELSET

FRAMESET

HOLD ON TIGHT AND FEEL THE AWESOME.

Flat Foot Technology

Innovation is in our blood. Along with some other stuff, but thats not important. What is significant is that Electra was awarded US patent #7740262 for inventing a completely new type of bike that provides an improved level of comfort and control. Its called Flat Foot Technology and it provides an upright, relaxed riding position with proper leg

Patented comfort. Patented control.

The Electra Difference

Wide view of the road Upright seating

You cant fake it.

extension that also lets you drop your feet flat on the ground whenever you want without leaving the saddle. Developed in 2003, this industry innovation was first featured in Electra Townie and 20 Kids bicycles. Over the years, it has been integrated to varying degrees into the Electra Cruiser and Amsterdam collections.

AS THE ORIGINATOR AND ONLY AUTHORIZED MANUFACTURER OF FLAT FOOT TECHNOLOGY ELECTRA IS PROUD TO PROVIDE YOU WITH A BETTER WAY TO RIDE.

Relaxed arm position

MORE COMFORT. MORE CONTROL. FEEL THE DIFFERENCE OF FLAT FOOT TECHNOLOGY IN THESE ELECTRA COLLECTIONS

TOWNIE

AMSTERDAM

CRUISER

KIDS 20

Drop your feet flat on the ground whenever you want

Full and proper leg extension when pedaling

27

TOWNIE

THAT FEELING OF AMAZEMENT? WE ACTUALLY PATENTED IT.

TOWNIE

FORWARD THINKING, WITHOUT ALL THE THINKING.

The Townie was Electras first bike collection to showcase our patented Flat Foot Technology in all its glory. It challenged the hierarchy of traditional bike design and created a different riding experience with an ergonomic, upright seating position that lets you plant your feet flat on the ground whenever you want. The Townie set a new standard in comfort and control, and started a cult following in the process.

29

TOWNIE

TOWNIE ORIGINAL 1

MENS / BLACK / SINGLE - SPEED

TOWNIE ORIGINAL 1

LADIES / WHITE / SINGLE - SPEED

Lightweight 6061-T6 Aluminum Frame Shimano Single-Speed w/Coaster Brake Alloy Linear-Pull Front Brake Double-Wall Alloy Rims 26x 2.0 Semi-Slick Street Tires

TOWNIE ORIGINAL 3i

MENS / STEEL BLUE / 3-SPEED

Lightweight 6061-T6 Aluminum Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter Alloy Linear-Pull Front Brake Double-Wall Alloy Rims 26x 2.0 Semi-Slick Street Tires

ORIGINAL 1
Experience Townie in its purest form. All the benefits of Electra Flat Foot Technology coupled with the refreshing simplicity of a single-speed drivetrain plus a powerful rear coaster brake with a front linear-pull brake. Enjoy as-is, or personalize your ride with Electra parts and accessories to make it your own.

ORIGINAL 3i
Enjoy all the advantages of Townies Flat Foot Technology comfort, control, efficiency and a wide view of the road along with a Shimano Nexus 3-speed internal hub that makes shifting as easy as a twist-of-the-wrist. The gearing is protected inside the rear hub, so theres virtually no maintenance required to keep shifting smoothly.

31

TOWNIE

TOWNIE ORIGINAL 3i

MENS / BLOOD ORANGE / 3-SPEED

TOWNIE ORIGINAL 3i

LADIES / LILAC / 3-SPEED

TOWNIE ORIGINAL 3i

LADIES / CARIBBEAN BLUE / 3-SPEED

TOWNIE ORIGINAL 3i

MENS / FIELD GREY / 3-SPEED

TOWNIE ORIGINAL 3i

LADIES / PINK PEARL / 3-SPEED

THE ROAD IS CALLING.

TOWNIE ORIGINAL 3i
(24 WHEELS) LADIES / CHAMPAGNE PEARL / 3-SPEED

TOWNIE ORIGINAL 3i

LADIES / CHAMPAGNE PEARL / 3-SPEED

TOWNIE ORIGINAL 3i

LADIES / CRANBERRY / 3-SPEED

DONT HIT IGNORE.

35

TOWNIE

TOWNIE ORIGINAL 7D

MENS / BLACK / 7-SPEED

TOWNIE ORIGINAL 7D

MENS / RED METALLIC / 7-SPEED

TOWNIE ORIGINAL 7D

MENS / CHOCOLATE / 7-SPEED

Lightweight 6061-T6 Aluminum Frame Shimano TX-35 7-Speed w/MegaRange Gearing Shimano Revo Twist Shifter Forged Alloy Crankset w/44T Chainring/Dual Guards Alloy Linear-Pull Brakes Double-Wall Alloy Rims 26x 2.0 Semi-Slick Street Tires

ORIGINAL 7D
Lucky number 7 means gears a-plenty for most general riding with a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electras Flat Foot Technology. Just decide which color catches your eye, then get on and go.
TOWNIE ORIGINAL 7D
MENS / GRAPHITE / 7-SPEED

37

TOWNIE

TOWNIE ORIGINAL 7D

LADIES / WHITE / 7-SPEED

TOWNIE ORIGINAL 7D

LADIES / MATTE SAGE / 7-SPEED

TOWNIE ORIGINAL 7D

LADIES / FUCHSIA / 7-SPEED

TOWNIE ORIGINAL 7D

LADIES / QUARTZ GREY / 7-SPEED

TOWNIE ORIGINAL 7D

LADIES / VANILLA / 7-SPEED

TOWNIE ORIGINAL 7D
LADIES / VANILLA / 7-SPEED

(24 WHEELS)

TOWNIE ORIGINAL 7D

LADIES / ORANGE PEARL / 7-SPEED

39

TOWNIE

TOWNIE ORIGINAL 7D

LADIES / VIOLET / 7-SPEED

TOWNIE ORIGINAL 8i

MENS / CHARCOAL METALLIC / 8-SPEED

TOWNIE ORIGINAL 8i

LADIES / LAVENDER MIST / 8-SPEED

Lightweight 6061-T6 Aluminum Frame Shimano Nexus Internal 8-Speed w/Freewheel Shimano Nexus Twist Shifter Painted Alloy Fenders Suntour XCT Alloy Suspension Fork Alloy Linear-Pull Brakes Double-Wall Alloy Rims 26x 2.0 Semi-Slick Street Tires

ORIGINAL 8i
Top-of-the-line internal hub performance and convenience combine with the many benefits of Electras Flat Foot Technology . Enjoy carefree shifting with the wide gear range and virtually maintenance-free Shimano Nexus 8-speed internal hub with freewheel. Suspension fork and matching full fenders finish this refined Townie.
Forget the traditional fixed angles and stems, this easy-to-adjust alloy stem caters to short and tall and everyone in between. Shimanos Nexus Internal 8 is the hub to have for a wide-ratio gear range at the twist of the wrist.
LADIES / POLAR BLUE / 7-SPEED

TOWNIE ORIGINAL 7D

Lightweight alloy pedals with non-slip nubbed, soft urethane inserts grip and go, even without bike shoes.

41

TOWNIE

TOWNIE ORIGINAL 21D

MENS / BLACK SATIN / 21-SPEED / ALSO AVAILABLE IN TALL

TOWNIE ORIGINAL 21D

MENS / WHITE / 21-SPEED

TOWNIE ORIGINAL 21D

MENS / LIQUID SILVER / 21-SPEED

Lightweight 6061-T6 Aluminum Frame Shimano TX-35 21-Speed w/MegaRange Gearing Shimano EZ-Fire Plus Shifters [Mens] or Revo Twist Shifters [Ladies] Alloy Linear-Pull Brakes SR Suntour XCT Alloy Suspension Fork Double-Wall Alloy Rims 26X 2.0 Semi-Slick Street Tires

ORIGINAL 21D
The go-anywhere Townie. Ride with abandonment thanks to the lightweight frame, 21 speeds and a suspension fork equipped to handle hills, bumps, street and hardpack paths. Customize it to fit your needs with extras like racks, bags and fenders, or cherish the distinct, modern clean lines of the innovative Electra Flat Foot Technology frame.
TOWNIE ORIGINAL 21D
MENS / BLUE METALLIC / 21-SPEED

43

TOWNIE

TOWNIE ORIGINAL 21D

LADIES / PERSIMMON / 21-SPEED

TOWNIE ORIGINAL 21D

LADIES / PEWTER / 21-SPEED

TOWNIE ORIGINAL 21D

LADIES / CELERY / 21-SPEED

TOWNIE ORIGINAL 21D

LADIES / POLISHED BLUE / 21-SPEED

WE LIKE BLENDERS.

BLENDING, NOT SO MUCH.

47

TOWNIE

TOWNIE BALLOON 3i

MENS / BROWN METALLIC / 3-SPEED

BALLOON 3i
Big tires make a big difference. Balloon tires offer more than just striking good looks. With lower air pressure, these highTOWNIE BALLOON 3i
LADIES / TANGERINE / 3-SPEED

volume tires have less rolling resistance than their skinny brethren and act as a pneumatic cushion, absorbing impacts to ensure a smooth, fast ride. And with a puncture-resistant Kevlar guard you have greater protection against flats.

Lightweight 6061-T6 Aluminum Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter Alloy LinearPull Front Brake Painted Alloy Rims w/Machined Sidewalls Schwalbe Fat Frank 26x 2.35 Tires

49

TOWNIE

TOWNIE BALLOON 7D

MENS / MATTE BLACK / 7-SPEED

TOWNIE BALLOON 7D

LADIES / LIME / 7 -SPEED

Lightweight 6061 Aluminum Frame Shimano 7-Speed w/MegaRange Gearing Alloy Linear- Pull Brakes Shimano Revo Twist Shifter Forged Alloy Crank Painted Alloy Rims w/Machined Sidewalls Schwalbe Fat Frank 26x 2.35 Tires

BALLOON 7D

TOWNIE
ORIGINAL 1 ORIGINAL 3i
Mens: Black Ladies: White Mens: Blood Orange, Field Grey, Steel Blue Ladies: Pink Pearl, Caribbean Blue, Lilac, Cranberry, Champagne Pearl* 6061-T6 Alloy w/Patented Flat Foot Technology Hi-Ten Steel Unicrown, Straight/Tapered Leg 1 1/8 Steel Threaded/ Integrated Sealed Cartridge 68mm/113mm Double-Wall Alloy 26x 32/36h Painted w/Machined Sidewalls (Select Models) 14 Gauge Stainless/ Brass Nipples Alloy Low Flange 32h w/QR 6061-T6 Alloy w/Patented Flat Foot Technology Hi-Ten Steel Unicrown, Straight/Tapered Leg 1 1/8 Steel Threaded/ Integrated Sealed Cartridge 68mm/113mm Double-Wall Alloy 26x 32/36h 14 Gauge Stainless/Brass Nipples Alloy Low Flange 32h w/QR

ORIGINAL 7D
Mens: Chocolate, Graphite, Red Metallic, Black Ladies: Vanilla*, Matte Sage, White, Fuchsia, Quartz Grey, Polar Blue, Violet, Orange Pearl 6061-T6 Alloy w/Patented Flat Foot Technology Hi-Ten Steel Unicrown, Straight/Tapered Leg 1 1/8 Steel Threaded/ Integrated Sealed Cartridge 68mm/113mm Double-Wall Alloy 26x 32h Painted w/Machined Sidewalls (Select Models) 14 Gauge Stainless/ Brass Nipples Alloy Low Flange 32h w/QR

ORIGINAL 8i
Mens: Charcoal Metallic Ladies: Lavender Mist

ORIGINAL 21D
Mens: Black Satin*, Newport Blue, White, Liquid Silver Ladies: Celery, Persimmon, Pewter, Polished Blue 6061-T6 Alloy w/Patented Flat Foot Technology SR Suntour XCT Suspension w/Adjustable Preload, 63mm Travel 1 1/8 Steel Threaded/ Integrated Sealed Cartridge 68mm/122mm Double-Wall Alloy 26x 32h Painted w/Machined Sidewalls (Select Models) 14 Gauge Stainless/ Brass Nipples Alloy Low Flange 32h w/QR

BALLOON 3i
Mens: Brown Metallic Ladies: Tangerine

BALLOON 7D
Mens: Matte Black Ladies: Lime

BALLOON 8i
Mens: Ebony Ladies: Burgundy Metallic

MODEL
COLOR

6061-T6 Alloy w/Patented Flat Foot Technology SR Suntour XCT Suspension w/Adjustable Preload, 63mm Travel 1 1/8 Steel Threaded/ Integrated Sealed Cartridge 68mm/113mm Double-Wall Alloy 26x 32/36h 14 Gauge Stainless/ Brass Nipples Alloy Low Flange 32h w/QR

6061-T6 Alloy w/Patented Flat Foot Technology Hi-Ten Steel Unicrown, Straight/Tapered Leg 1 1/8 Steel Threaded/ Integrated Sealed Cartridge 68mm/122.5mm Painted Alloy/Machined Sidewalls 26x 32/36h 14 Gauge Stainless/ Brass Nipples Alloy Low Flange 32h w/QR

6061-T6 Alloy w/Patented Flat Foot Technology Hi-Ten Steel Unicrown, Straight/Tapered Leg 1 1/8 Steel Threaded/ Integrated Sealed Cartridge 68mm/122.5mm Painted Alloy/Machined Sidewalls 26x 32/36h 14 Gauge Stainless/ Brass Nipples Alloy Low Flange 32h w/QR

6061-T6 Alloy w/Patented Flat Foot Technology Hi-Ten Steel Unicrown, Straight/Tapered Leg 1 1/8 Steel Threaded/ Integrated Sealed Cartridge 68mm/122.5mm Painted Alloy 26x 36h 14 Gauge Stainless/ Brass Nipples Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h Shimano Nexus 8-Speed Internal w/Roller Brake, Alloy 36h Schwalbe Fat Frank 26x 2.35 Balloon w/Puncture-Resistant Kevlar Guard Casing, 67TPI Forged Alloy 170mm w/Alloy 44T Chainring

FRAME FORK

HEADSET BOTTOM BRACKET

RIMS

SPOKES FRONT HUB

TOWNIE BALLOON 8i

MENS / EBONY / 8-SPEED

Shimano Coaster Brake 36h

Shimano Nexus 3-Speed Internal 36h

Alloy Low Flange 32h w/QR

Shimano Nexus 8-Speed Internal 36h

Alloy Low Flange 32h w/QR

Shimano Nexus 3-Speed Internal 36h

Alloy Low Flange 32h w/QR

REAR HUB

Lightweight 6061-T6 Aluminum Frame Shimano Nexus Internal 8-Speed w/Freewheel Shimano Nexus Twist Shifter Shimano Nexus Roller Brakes w/Cooling Fins Painted Alloy Rims Schwalbe Fat Frank 26x 2.35 Tires

Electra 26x 2.0 Semi-Slick

26: Electra 26x 2.0 Semi-Slick 24: Electra 24x 2.0 Semi-Slick

26: Electra 26x 2.0 Semi-Slick 24: Electra 24x 2.0 Semi-Slick

Electra 26x 2.0 Semi-Slick

Electra 26x 2.0 Semi-Slick

Schwalbe Fat Frank 26x 2.35 Balloon w/Puncture-Resistant Kevlar Guard Casing, 67TPI Forged Alloy 170mm w/Steel 44T Chainring

Schwalbe Fat Frank 26x 2.35 Balloon w/Puncture-Resistant Kevlar Guard Casing, 67TPI Forged Alloy 170mm w/Steel 44T Chainring/Double Chainguards

TIRES

Forged Alloy 170mm w/Steel 44T Chainring

Forged Alloy 170mm w/Steel 44T Chainring

Forged Alloy 170mm w/Steel 44T Chainring/Double Chainguards

Forged Alloy 170mm w/Steel 44T Chainring

Forged Alloy 170mm Triple: 48/38/28T Chainrings

CRANKSET

BALLOON 8i

N/A

Shimano Revo 3-Speed Twist w/Optical Gear Display N/A N/A Shimano 20T KMC 1/2x 1/8 Rear: Shimano Nexus Coaster Brake Front: Cold-Forged Alloy Linear-Pull Alloy 4-Finger, Reach Adjustable Ergonomic w/Soft Lycra Insert and Shock-Absorbing Elastomers Alloy 27.2mm x 400mm (Mens) 300mm (Ladies) Alloy Custom Bend 25.5 Width/5 Rise Forged Alloy 25.4mm Quill, 80mm Extension Kraton Rubber

Shimano Revo 7-Speed Twist w/Optical Gear Display N/A Shimano TX-35 7-Speed Shimano 7-Speed 14-34T KMC Z51 7-Speed 1/2x 3/32 Front/Rear: Cold-Forged Alloy Linear-Pull Alloy 4-Finger, Reach Adjustable Ergonomic w/Shock-Absorbing Elastomers Alloy 27.2mm x 400mm (Mens) 300mm (Ladies) Alloy Custom Bend 25.5 Width/5 Rise Forged Alloy 25.4mm Quill, 80mm Extension Kraton Rubber or Electra Hand-Stitched (on Select Models)

Shimano Nexus 8-Speed Twist w/Optical Gear Display N/A N/A Shimano 20T KMC 1/2x 1/8 Rustproof Front/Rear: Cold-Forged Alloy Linear-Pull Alloy 4-Finger, Reach Adjustable Ergonomic w/Soft Lycra Insert and Shock-Absorbing Elastomers Butted Alloy Micro Adjust 27.2mm x 400mm (Mens) 300mm (Ladies) Alloy Custom Bend 25.5 Width/5 Rise Adjustable Forged Alloy 25.4mm Quill, 80mm Extension

Shimano E-Z Fire Plus 21-Speed Trigger (Mens), Shimano Revo 21-Speed Twist (Ladies) Shimano C051 Shimano TX-35 7-Speed Shimano 7-Speed 14-34T KMC Z51 7-Speed 1/2x 3/32 Front/Rear: Cold-Forged Alloy Linear-Pull Alloy 4-Finger, Reach Adjustable Ergonomic w/Soft Lycra Insert and Shock-Absorbing Elastomers Alloy 27.2mm x 400mm (Mens) 300mm (Ladies) Alloy Custom Bend 25.5 Width/5 Rise Forged Alloy 25.4mm Quill, 80mm Extension

Shimano Revo 3-Speed Twist w/Optical Gear Display N/A N/A Shimano 20T KMC 1/2x 1/8 Rustproof Rear: Shimano Nexus Coaster Brake Front: Cold-Forged Alloy Linear-Pull Alloy 4-Finger, Reach Adjustable Ergonomic w/Soft Lycra Insert and Shock-Absorbing Elastomers Alloy 27.2mm x 400 (Mens) 300mm (Ladies) Alloy Custom Bend 25.5 Width/5 Rise Forged Alloy 25.4mm Quill, 80mm Extension Ergo-Shaped Hand-Stitched Leatherette

Shimano Revo 7-Speed Twist w/Optical Gear Display N/A Shimano Altus 7-Speed Shimano 7-Speed 14-34T KMC Z72 1/2x 1/8 Rustproof Front/Rear: Cold-Forged Alloy Linear-Pull Alloy 4-Finger, Reach Adjustable Ergonomic w/Soft Lycra Insert and Shock-Absorbing Elastomers Alloy 27.2mm x 400mm (Mens) 300mm (Ladies) Alloy Custom Bend 25.5 Width/5 Rise Forged Alloy 25.4mm Quill, 80mm Extension

Shimano Nexus 8-Speed Twist w/Optical Gear Display N/A N/A Shimano 20T KMC 1/2x 1/8 Rustproof Shimano Nexus Roller Brakes Front/Rear: BR-IM50 w/Cooling Fins Shimano Nexus Alloy 4-Finger, Reach Adjustable Ergonomic w/Soft Lycra Insert and Shock-Absorbing Elastomers Butted Alloy Micro Adjust 27.2mm x 400mm (Mens) 300mm (Ladies) Alloy Custom Bend 25.5 Width/5 Rise Forged Alloy 25.4mm Quill, 80mm Extension

SHIFTERS

N/A N/A Shimano 20T KMC 1/2x 1/8 Rear: Shimano Coaster Brake Front: Cold-Forged Alloy Linear-Pull Alloy 4-Finger, Reach Adjustable Ergonomic w/Shock-Absorbing Elastomers Alloy 27.2mm x 400mm (Mens) 300mm (Ladies) Alloy Custom Bend 25.5 Width/5 Rise Forged Alloy 25.4mm Quill, 80mm Extension Kraton Rubber

FRONT DERAILLEUR REAR DERAILLEUR CASSETTE/REAR COG CHAIN

LEVERS SADDLE

SEATPOST

HANDLEBAR STEM

Ergo-Shaped Hand-Stitched Leatherette Kraton Rubber or Electra Hand-Stitched (on Select Models) Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware *Also available in Tall

Ergo-Shaped Hand-Stitched Leatherette Ergo-Shaped Hand-Stitched Leatherette Internal Cable Routing, Painted Rims, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware Internal Cable Routing, Painted Rims, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

GRIPS

Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware *Also available in 24 Version

Internal Cable Routing, Alloy Kickstand, Internal Cable Routing, Painted Stainless Steel and Anti-Rust Hardware Aluminum Fenders w/Stainless Steel Brackets, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware *Also available in 24 Version

Internal Cable Routing, Painted Rims, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

SPECIAL FEATURES

Specifications and availability are subject to change without notice.

TOWNIE BALLOON 8i

LADIES / BURGUNDY METALLIC / 8-SPEED

CONTROLS

SEATING

BRAKING

BRAKE

DRIVETRAIN

Resin Platform w/Non-Slip Tread

Resin Platform w/Non-Slip Tread

Resin Platform w/Non-Slip Tread

Alloy Platform w/Non-Slip Rubber Tread

Resin Platform w/Non-Slip Tread

Alloy Platform w/Non-Slip Rubber Tread

Alloy Platform w/Non-Slip Rubber Tread

Alloy Platform w/Non-Slip Rubber Tread

PEDALS

WHEELSET

FRAMESET

53

AMSTERDAM

YOU CAN ALMOST FEEL THE COBBLESTONES BENEATH THE WHEELS.

AMSTERDAM
A TASTE OF EUROPE. TO GO.
The Amsterdam is the embodiment of the European cycling state of mind. A modern take on the Dutch city bike, its an elegant combination of practicality, comfort and style that is perfect for everyday transportation. We started with our patented Flat Foot Technology and added fast rolling 700c wheels, an enclosed chaincase and full fenders so you can ride in your work clothes, a dress, whatever. Puddles and chain grease be damned. Some models are dressed up with additional features like a coat guard, racks, lights, and the coveted bell.

All Alexander Girard Designs Copyright Alexander Girard. All rights reserved.

55

AMSTERDAM

GET CAUGHT UP IN THE WHIRLWIND OF YOUR IMAGINATION.

Girards timeless style is the perfect complement to our classic Amsterdam.
Whimsical wooden toys, hand-painted pieces of folk art, color, texture, intricate details, imaginative prints, cutting-edge designs. It wasnt just what Alexander Girard created, but what he collected and that fascinated him all of his life. From around the globe, he sought out tens of thousands of unique cultural pieces for his home everything from hand-crafted dolls to grand canvases and glittering tapestries. Girards collection was his constant inspiration for all of the beauty and charm, joy and excitement that fill his designs. From textiles to interiors to airlines, everything Girard created is infused with his colorful imagination. He challenged the bland palette of the 1950s and brought about a multi-cultural, electric energy to design trends that are as innovative today as they were then.

AMSTERDAM GIRARD 3i

LADIES / LA FONDA DEL SOL / 3-SPEED COLLECTORS EDITION

Lightweight 6061-T6 Aluminum Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter Shimano Nexus Front Roller Brake Enclosed Metal Chaincase and Integrated Alloy Crank Basta Halogen Headlight Battery-Powered LED Rear Light Painted Double-Wall Alloy Rims Premium Chrome 700 x 40c City Tires Alloy Rear Rack Matching Bell

AMSTERDAM GIRARD 3i

LADIES / BLACK TREE OF LIFE / 3-SPEED COLLECTORS EDITION

AMSTERDAM

GIRARD 3i

The artwork of mid-century master designer Alexander Girard creates a new kind of kinetic art. Girards colorful and energetic designs add quirk and character to Electras elegantly modern Dutch city bikeadorning the frame, saddle, grips and even the bell. Experience art in motion with this truly unique ride.

57

AMSTERDAM

AMSTERDAM ROYAL 8i

MENS / BLACK / 8-SPEED

AMSTERDAM ROYAL 8i

LADIES / PEARL WHITE / 8-SPEED

Lightweight 6061-T6 Aluminum Frame Shimano Nexus Internal 8-Speed w/Freewheel Shimano Nexus Twist Shifter Shimano Nexus Roller Brakes Enclosed Metal Chaincase and Integrated Alloy Crank Shimano Dynamo Front Hub Basta Halogen Headlight Battery-Powered LED Rear Light Premium Chrome 700 x 40c City Tires w/Kevlar Puncture-Resistant Casing Alloy Rear Rack Custom Bell

ROYAL 8i
A truly aristocratic ride. The Royal 8i is our lightweight aluminum premium-edition Dutch bike: well-bred for stylish luxury and yet, practical everyday cycling. Top-of-the-line Shimano Nexus 8-speed internal hub, smooth and powerful front and rear roller brakes and durable tires with Kevlar puncture-resistant casing are a few of the special upgraded features that adorn Electras comfortable and ergonomic Amsterdam frame with patented Flat Foot Technology. Now anyone can feel like royalty.
AMSTERDAM ROYAL 8i
LADIES / BLACK / 8-SPEED

59

AMSTERDAM

AMSTERDAM CLASSIC 3i

MENS / FOREST METALLIC / 3-SPEED

AMSTERDAM CLASSIC 3i

LADIES / FOREST METALLIC / 3-SPEED

AMSTERDAM CLASSIC 3i

MENS / BLACK / 3-SPEED

AMSTERDAM CLASSIC 3i

LADIES / BLACK / 3-SPEED

CLASSIC 3i
An enhanced, elegant rendition of the classic Dutch bicycle used for everyday transportation. Vastly improved with Electras patented Flat Foot Technology frame geometry and stylish refinements to functional features fully-enclosed chaincase, coat/skirt guards, rear rack, full fenders, dynamo powered headlight and battery-powered LED rear light.
Lightweight 6061-T6 Aluminum Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter Enclosed Metal Chaincase and Integrated Alloy Crank Basta Halogen Headlight and Generator Battery-Powered LED Rear Light Double-Wall Alloy Rims Premium Chrome 700 x 40c City Tires Alloy Rear Rack Custom Bell

COMMUTERS.

WEEKEND WARRIORS.

EVERDAY SLACKERS.

STAND OUT.

WELCOME.

AMSTERDAM
GIRARD 3i ROYAL 8i CLASSIC 3i
Tree of Life: Black La Fonda del Sol: Cream Mens: Black Ladies: Black, Pearl White Mens: Black, Forest Metallic Ladies: Black, Forest Metallic Dutch Royal 6061-T6 Alloy w/Patented Flat Foot Technology Steel Investment-Cast Lugged Crown; Tapered, Radiused Leg 1 1/8 Steel Threaded Sealed Cartridge 68mm/118mm Painted Double-Wall Alloy 36h Dutch Royal 6061-T6 Alloy w/Patented Flat Foot Technology 4130 Chromoly, Unicrown; Tapered, Radiused Leg 1 1/8 Steel Threaded Sealed Cartridge 68mm/118mm Polished Double-Wall Alloy 36h 14 Gauge Stainless/Brass Nipples Shimano Nexus HB-IM41 w/Roller Brake Alloy 36h Shimano Nexus 8-Speed Internal 36h City 700 x 40c w/Kevlar Puncture-Resistant Casing Forged Alloy 170mm w/Alloy 38T Dutch Royal 6061-T6 Alloy w/Patented Flat Foot Technology 1 1/8 Steel Threaded Sealed Cartridge 68mm/118mm Painted or Polished Double-Wall Alloy 36h 14 Gauge Stainless/Brass Nipples Alloy Low Flange Nutted 36h Shimano Nexus 3-Speed Internal 36h City 700 x 40c

ORIGINAL 3i
Mens: Black, Charcoal Metallic Ladies: Orange, Cream

MODEL
COLOR

Dutch Royal 6061-T6 Alloy w/Patented Flat Foot Technology Steel Investment-Cast Lugged Crown; Tapered, Radiused Leg 1 1/8 Steel Threaded Sealed Cartridge 68mm/118mm Polished Double-Wall Alloy 36h 14 Gauge Stainless/Brass Nipples Alloy Low Flange Nutted 36h Shimano Nexus 3-Speed Internal 36h City 700 x 40c (Cream Color on Orange) Forged Alloy 170mm w/Alloy 38T

FRAME FORK

HEADSET BOTTOM BRACKET RIMS SPOKES FRONT HUB REAR HUB TIRES

AMSTERDAM ORIGINAL 3i

MENS / BLACK / 3-SPEED

14 Gauge Stainless/Brass Nipples Shimano Nexus HB-IM41 w/Roller Brake Alloy 36h Shimano Nexus 3-Speed Internal 36h City 700 x 40c (Cream Color on La Fonda del Sol) Forged Alloy 170mm w/Alloy 38T

Forged Alloy 170mm w/Alloy 38T

CRANKSET

Resin Platform w/Non-Slip Tread

Alloy Platform w/Non-Slip Rubber Tread

Resin Platform w/Non-Slip Tread

Resin Platform w/Non-Slip Tread

PEDALS

Shimano Revo 3-Speed Twist w/Optical Gear Display N/A N/A Shimano 19T KMC 1/2x 1/8 Shimano Rear Coaster, Front: Shimano Nexus Roller w/Cooling Fins BR-IM45

Shimano Nexus 8-Speed Twist w/Optical Gear Display N/A N/A Shimano 19T KMC 1/2x 1/8 Shimano Nexus Roller w/Cooling Fins Front/Rear: BR-IM45 Alloy 4-Finger, Reach Adjustable Retro Leatherette w/Steel Springs

Shimano Revo 3-Speed Twist w/Optical Gear Display N/A N/A Shimano 19T KMC 1/2x 1/8 Shimano Rear Coaster Front: Cold-Forged Alloy Side-Pull Alloy 4-Finger, Reach Adjustable Retro Leatherette w/Steel Springs

Shimano Revo 3-Speed Twist w/Optical Gear Display N/A N/A Shimano 19T KMC 1/2x 1/8 Shimano Rear Coaster Front: Cold-Forged Alloy Side-Pull Alloy 4-Finger, Reach Adjustable Retro Leatherette w/Steel Springs

SHIFTERS FRONT DERAILLEUR REAR DERAILLEUR CASSETTE /REAR COG CHAIN

AMSTERDAM ORIGINAL 3i AMSTERDAM ORIGINAL 3i

LADIES / ORANGE / 3-SPEED

MENS / CHARCOAL METALLIC / 3-SPEED

Alloy 4-Finger, Reach Adjustable Retro Leatherette w/Steel Springs LEVERS SADDLE

Lightweight 6061-T6 Aluminum Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter Enclosed Metal Chaincase and Integrated Alloy Crank Matching Full Fenders Polished Double-Wall Alloy Rims 700 x 40c City Tires

Classic Alloy Pillar 27. 2mm x 300mm Alloy Custom Bend 24.8 Width/3.5 Rise Alloy Head, 1 1/8 Steel Quill, 40mm Extension Ergo-Shaped Hand-Stitched Leatherette Painted Steel Fenders, Enclosed Chaincase, Front Mud Flap, Coat/Skirt Guards, Steel Rear Rack w/Strap, Basta Generator, 6V Halogen Headlight, Battery-Powered LED Rear Light, Matching Bell, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

Butted Alloy Micro Adjust 27.2mm x 300mm Alloy Custom Bend 24.8 Width/3.5 Rise Alloy Head, 1 1/8 Steel Quill, 40mm Extension Ergo-Shaped Hand-Stitched Leatherette Painted and Pinstriped Steel Fenders, Enclosed Chaincase, Front Mud Flap, Coat/Skirt Guards, Alloy Rear Rack w/Strap, Axa High-Output Generator, 6V Halogen Headlight, Battery-Powered LED Rear Light, Amsterdam Bell, Heavy Duty Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

Classic Alloy Pillar 25.4mm x 300mm Steel Custom Bend 23.5 Width/2.5 Rise Alloy Head, 1 1/8 Steel Quill, 40mm Extension Ergo-Shaped Hand-Stitched Leatherette Painted and Pinstriped Steel Fenders, Enclosed Chaincase, Front Mud Flap, Coat/Skirt Guards, Alloy Rear Rack w/Strap, Basta Generator, 6V Halogen Headlight, Battery-Powered LED Rear Light, Amsterdam Bell, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

Classic Alloy Pillar 25.4mm x 300mm Steel Custom Bend 24.8 Width/3.5 Rise Alloy Head, 1 1/8 Steel Quill, 40mm Extension Ergo-Shaped Hand-Stitched Leatherette Painted and Pinstriped Steel Fenders, Enclosed Chaincase, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

SEATPOST

HANDLEBAR STEM

ORIGINAL 3i
A stylish, streamlined Dutch bike with Amsterdam-signature features: comfortable and efficient patented Flat Foot Technology, fully-enclosed chaincase and matching full fenders. Stunning in its simplicity, yet playful with its palette.
AMSTERDAM ORIGINAL 3i
LADIES / CREAM / 3-SPEED

GRIPS

SPECIAL FEATURES

Specifications and availability are subject to change without notice.

CONTROLS

SEATING

BRAKING

BRAKE

DRIVETRAIN

WHEELSET

FRAMESET

Steel Investment-Cast Lugged Crown; Tapered, Radiused Leg

65

CRUISER

GET A LITTLE WIND IN YOUR BEARD.

CRUISER
WHEREVER YOU GO, THERE YOU ARE.
We didnt invent the cruiser. We just dialed the awesome up to 11. We took the old clunky ride, opened up the frame geometry, moved the pedals forward, relaxed the seat angle and gave the entire body breathing room. Once it felt good, we made it look even better. We view every Electra Cruiser as a work of art. An expression of your individual style that is integrated through every detail of the bike to create a ride like youve never experienced. Choose between a steel or aluminum frame, single or multiple gears, and a variety of styles and accessories that let your true self shine.

67

CRUISER

FASHION
Sophisticated and expressive styles that are ready for the urban runway.

GIGI 3i

LADIES / CREAMy bLUE / 3-SpEED

BLACK BETTY 3i

LADIES / bLACK / 3-SpEED

The unique personalities of our Fashion Cruisers are fully integrated throughout the entire bikefrom the frame, fenders and chainguards to the carefully crafted saddles and matching grips, right down to the rims and tires.

GIGI/FLEUR

And after nineteen years of refinement to their frame geometry and a U.S. patent, these beauties ride as great as they look, setting a new standard for the modern cruiser.
NIGHT OWL 3i
LADIES / bLUE FADE / 3-SpEED

FLEUR 3i

LADIES / RASpbERRy / 3-SpEED

bETTy/NIGHT OWL
Boomerang Hi-Ten Steel Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires [Night Owl] 26x 2.125 Hotster Flame Tires [Betty] Matching Bell [Night Owl] Dice Valve Caps [Betty] Genuine Leather Streamers [Betty]

Boomerang Hi-Ten Steel Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires Matching Bell Alloy Rear Rack [Gigi] and Classic Fork Struts [Gigi]

SIT DOWN.

STAND OUT.

71

CRUISER

SUGAR SKULLS

CHRIE 3i

LADIES / bLACK / 3-SpEED

SUGAR SKULLS 3i

LADIES / bLACK / 3-SpEED

CHRIE 3i

LADIES / HOT pINK / 3-SpEED

Boomerang Hi-Ten Steel Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires Matching Bell Genuine Leather Streamers

CHRIE
Boomerang Hi-Ten Steel Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires Matching Bell and Valve Caps

73

CRUISER

MARIpOSA
DAISY 3i
(24 WHEELS) LADIES / yELLOW FADE / 3-SpEED

DAISY 3i

LADIES / yELLOW FADE / 3-SpEED

DAISy/GypSy

MARIPOSA 3i

LADIES / bLACK / 3-SpEED

Boomerang Hi-Ten Steel Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires Matching Bell

GYPSY 3i

LADIES / FOREST GREEN / 3-SpEED

Boomerang Hi-Ten Steel Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires Matching Bell [Daisy], Chrome Ding-Dong Bell and Wicker Basket [Gypsy]

75

CRUISER

NAVAJO

NAVAJO 3i

LADIES / COppER / 3-SpEED

Boomerang Hi-Ten Steel Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires Matching Bell Embroidered Saddle Tassels on Saddle and Grips

77

CRUISER

pEACE
PEACE 3i (24 WHEELS) LADIES / pURpLE / 3-SpEED

OM/KARMA

PEACE 3i

LADIES / pURpLE / 3-SpEED

OM 3i

LADIES / JADE / 3-SpEED

Boomerang Hi-Ten Steel Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires Matching Bell and Valve Caps Peace Symbol Spoke Pattern

Boomerang Hi-Ten Steel Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires Matching Bell Classic Fork Struts [Karma] Handlebar Flower [Om]

KARMA 3i

LADIES / pURpLE FADE / 3-SpEED

79

CRUISER

KOI 3i

LADIES / NUDE / 3-SpEED

BLANC ET NOIR 3i

LADIES / bLACK / 3-SpEED

bLANC ET NOIR

HULA 3i

LADIES / IVORy/bLUE / 3-SpEED

Boomerang Hi-Ten Steel Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires Full Rim Design [Koi] Matching Bell and Valve Caps

KOI/HULA
BLANC ET NOIR 3i
LADIES / WHITE / 3-SpEED

Boomerang Hi-Ten Steel Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter 26 x 2.125 Tires Matching Bell Genuine Leather Streamers

81

CRUISER

ATTITUDE
Pinstriped, flamed, stretched, stripped and chopped. Theyre the answer to the age-old question What are you lookin at? If you want something with a little more punch, you found it.

The Mens Attitude collection features custom frames and components inspired by the hotrod and motorcycle cultures. Tricked out forks, struts, fenders, handlebars, racks and custom tires give these bikes a look all their own. All style. All substance. All attitude. Not to mention patented Flat Foot Technology.
COURIER 3i
ALUMINUM / MENS / CHICAGO GREy / 3-SpEED

COURIER 3i

ALUMINUM / MENS / KHAKI/RED / 3-SpEED

Lightweight 6061-T6 Aluminum Frame w/Wooden Tank Plate Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter Alloy Crank and Sealed Cartridge Bottom Bracket Painted Alloy Rear Rack w/Wood Slats 26x 2.35 Vintage Diamond Balloon Tires Spinner Bell
Blank wooden plate available to create custom signage. See Electra Life and Accessories Catalog or electrabike.com for details.

COURIER

83

CRUISER

ZARAPE 3i

ALUMINUM / MENS / MATTE pETROL / 3-SpEED

Bullet Tank 6061-T6 Aluminum Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter Alloy Crank and Sealed Cartridge Bottom Bracket Alloy Fender Stays Classic Fork Struts 26x 2.35 Vintage Diamond Balloon Whitewall Tires

ZARApE
Each Zarape saddle uses a genuine Mexican blanket and has a unique appearance which may differ from what is pictured.

MULHOLLAND

MULHOLLAND 3i

ALUMINUM / MENS / bLACK/RED / 3-SpEED

Bullet Tank 6061-T6 Aluminum Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter Alloy Crank and Sealed Cartridge Bottom Bracket Alloy Fender Stays Classic Fork Struts 26x 2.35 Vintage Diamond Balloon Tires

87

CRUISER

LAKESTER 3i

ALUMINUM / MENS / RED/CREAM/bLUE / 3-SpEED

STRAIGHT 8 3i

ALUMINUM / MENS / bLACK SATIN / 3-SpEED

Hydroformed 6061-T6 Aluminum Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter Alloy Crank and Sealed Cartridge Bottom Bracket 24x 3.0 Fatti-O Tires

Hydroformed 6061-T6 Aluminum Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter Alloy Crank and Sealed Cartridge Bottom Bracket 24x 3.0 Fatti-O Tires 8 Ball Valve Caps

LAKESTER

STRAIGHT 8

89

CRUISER

Ed big Daddy Roth was, to many, the consummate artist, free-spirited maverick of Southern Californias car culture of the 1950s through the 90s. His Rat Fink grinning, fly-pestered image is an icon of the Southern California car scene and beatnik years. Ed was constantly inventing and innovating new cars, new trikes and new bikes. We believe Ed would be pleased to find that his namesake is the coolest of cool bikes.

Rat Fink name and device are registered trademarks of Ed Big Daddy Roth, Inc. 2011

RATROD

RAT FINK 3i

ALUMINUM / MENS / METAL FLAKE GREEN / 3-SpEED

Extra-Stretched Hydroformed 6061-T6 Aluminum Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter Extra Long Chrome Plated Triple Clamp Fork Alloy Crank and Sealed Cartridge Bottom Bracket 24x 3.0 Fatti-O Tires Dice Valve Caps [Rat Fink]

RAT FINK/GHOSTRIDER
RATROD 3i
MENS / MATTE bLACK / 3-SpEED

Classic Hi-Ten Steel Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Hotster Flame Tires Dice Valve Caps

GHOSTRIDER 3i

ALUMINUM / MENS / bLACK / 3-SpEED

5 Cruiser 83

TANDEM
Forget heavy cruiser tandems. We made our own with lightweight aluminum frames and chromoly forks. A clean fusion of Electras mens and ladies patented Flat Foot Technology cruiser geometry into one seamless bicycle built-for-two. Crafted with modern components including smooth-braking front and rear roller brakes.

SWING/HELLbETTy

SWING TANDEM 3i

ALUMINUM / bLACK / 3-SpEED

Two distinctive styles to choose between: the elegant Swing with white pinstriping on black, and the feisty Hellbetty with hot rod flames, bold extra-wide Fatti-O rear tire, and saddles and grips with tassels.
HELLBETTY TANDEM 3i
ALUMINUM / HOT RED / 3-SpEED

Lightweight 6061-T6 Aluminum Tandem Frame Chromoly Fork Shimano Nexus Internal 3-Speed w/Freewheel Shimano Revo Twist Shifter Alloy Cranks and Sealed Cartridge Bottom Brackets Shimano Nexus Roller Brakes 26x 2.125 RetroRunner Tires [Swing] 26x 2.125 Hotster Flame Front Tire and 24x 3.0 Fatti-O Rear Tire [Hellbetty]

93

CRUISER

CLASSIC
Never underestimate a classic. It pedals smooth and sweet, but still invokes all the classic cruisers dreamy lines and vintage styling.

CRUISER CUSTOM

Seventeen years ago, we were the first to paint flowers on a bike. Today, weve refined the traditional cantilever frame, added our patented Flat Foot Technology and offer a variety of gearing options. From distinctively refined Cruiser and Coaster graphics to the two-tone dart paint on the Super Deluxe to the hibiscus floral design on the Hawaii, fun rolls with every ride.
CRUISER CUSTOM 1
MENS / CHARCOAL/bLACK / SINGLE-SpEED

CRUISER CUSTOM 1

MENS / bLUE/DARK bLUE / SINGLE-SpEED

Classic Steel Frame Single-Speed w/Coaster Brake Alloy Rims [Charcoal/Black] or Painted Alloy Rims [Blue/Dark Blue] 26x 2.125 Classic Knobby Tires

CRUISER CUSTOM

CRUISER CUSTOM 1

LADIES / pEARL WHITE/MINT / SINGLE-SpEED

CRUISER CUSTOM 1

LADIES / LAVENDER/pURpLE / SINGLE-SpEED

Classic Steel Frame Single-Speed w/Coaster Brake Painted Alloy Rims 26x 2.125 Classic Knobby Tires Painted Fenders

97

CRUISER

CRUISER 1

CRUISER 1

MENS / SILVER SATIN / SINGLE-SpEED

CRUISER 1

MENS / RED SATIN / SINGLE-SpEED

CRUISER 1

LADIES / bLUE / SINGLE-SpEED

CRUISER 1 (24 WHEELS) MENS / bLACK SATIN / SINGLE-SpEED

CRUISER 1 (24 WHEELS) LADIES / MINT / SINGLE-SpEED

CRUISER 1

MENS / bLACK SATIN / SINGLE-SpEED / REGULAR / ALSO AVAILABLE IN TALL

CRUISER 1

MENS / bLUE / SINGLE-SpEED

CRUISER 1

LADIES / MINT / SINGLE-SpEED

CRUISER 1

LADIES / bLACK / SINGLE-SpEED

Classic Steel Frame Single-Speed w/Coaster Brake Alloy Rims 26x 2.125 Classic Knobby Tires

OH YES WE DID.

CRUISER 1

LADIES / pURpLE / SINGLE-SpEED

CRUISER 1 (24 WHEELS) LADIES / WHITE / SINGLE-SpEED

CRUISER 1

LADIES / WHITE / SINGLE-SpEED

CRUISER 1

LADIES / pINK / SINGLE-SpEED

101

CRUISER

CRUISER 7D

MENS / RED SATIN / 7-SpEED

CRUISER 7D

LADIES / MINT / 7-SpEED

CRUISER 7D

MENS / bLACK SATIN / 7-SpEED

CRUISER 7D

LADIES / pINK / 7-SpEED

Classic Steel Frame Shimano TX-35 7-Speed w/MegaRange 14-34T Gearing Alloy Linear-Pull Brakes Alloy Rims 26x 2.125 Classic Knobby Tires

CRUISER 7D
CRUISER 7D
LADIES / WHITE / 7-SpEED

103

CRUISER

COASTER 1
Lightweight aluminum modern cruiser with nineteen years of refinement built in to improve the ride experience. youll notice the difference with Electras patented Flat Foot Technology combined with custom bend handlebars.

COASTER 3i

COASTER 1

ALUMINUM / MENS / SILVER SATIN / SINGLE-SpEED

COASTER 1

ALUMINUM / LADIES / RObINS EGG bLUE / SINGLE-SpEED

COASTER 3i

ALUMINUM / MENS / SILVER SATIN / 3-SpEED

COASTER 3i

ALUMINUM / LADIES / pEARL WHITE / 3-SpEED

COASTER 1

ALUMINUM / MENS / bLACK / SINGLE-SpEED

COASTER 1

ALUMINUM / LADIES / ELECTRIC pINK / SINGLE-SpEED

COASTER 3i

ALUMINUM / MENS / bLACK / 3-SpEED

COASTER 3i

ALUMINUM / LADIES / ELECTRIC TURQUOISE / 3-SpEED

Lightweight 6061-T6 Aluminum Frame Shimano Single-Speed w/Coaster Brake Alloy Crank and Semi Cartridge Bottom Bracket Alloy Seat Post 26x 2.125 RetroRunner Tires Painted Fenders [Ladies]

Lightweight 6061-T6 Aluminum Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter Alloy Crank and Semi Cartridge Bottom Bracket Alloy Seat Post 26x 2.125 RetroRunner Tires Painted Fenders [Ladies]

105

CRUISER

COASTER 7D

ALUMINUM / MENS / bLACK SATIN / 7-SpEED

COASTER 7D

ALUMINUM / LADIES / ELECTRIC GREEN / 7-SpEED

COASTER 7D

COASTER 7D

ALUMINUM / MENS / SILVER SATIN / 7-SpEED

COASTER 7D

ALUMINUM / LADIES / CREAM / 7-SpEED

Lightweight 6061-T6 Aluminum Frame Shimano TX-35 7-Speed w/MegaRange 14-34T Gearing Shimano Revo Twist Shifter Alloy Linear-Pull Brakes Alloy Crank and Semi Cartridge Bottom Bracket Alloy Seat Post 26x 2.125 RetroRunner Tires Full-Wrap Painted Fenders [Ladies]

107

CRUISER

SUpER DELUXE
SUPER DELUXE 3i
ALUMINUM / LADIES / AQUA/CREAM / 3-SpEED

SUPER DELUXE 3i

ALUMINUM / LADIES / CANDy RED/WHITE / 3-SpEED

SUPER DELUXE 3i SUPER DELUXE 3i

ALUMINUM / MENS / NAVy/CREAM / 3-SpEED

ALUMINUM / MENS / CANDy RED/WHITE / 3-SpEED

Lightweight 6061-T6 Aluminum Frame Shimano Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter Alloy Crank and Sealed Cartridge Bottom Bracket Painted Alloy Rims [Aqua/Cream, Navy/Cream] and Alloy Rims [Candy Red/White] Rear Rack Classic Fork Struts Alloy Fender Stays 26x 2.125 RetroRunner Tires

109

CRUISER

HAWAII
HAWAII 1/3i (24 WHEELS) LADIES / pINK / SINGLE-SpEED OR 3-SpEED

HAWAII 1/3i

LADIES / RED / SINGLE-SpEED OR 3-SpEED

HAWAII 1/3i

LADIES / pINK / SINGLE-SpEED OR 3-SpEED

HAWAII 1/3i (24 WHEELS) LADIES / bAby bLUE / SINGLE-SpEED OR 3-SpEED

HAWAII 1/3i

LADIES / MINT / SINGLE-SpEED OR 3-SpEED

HAWAII 1/3i

LADIES / bAby bLUE / SINGLE-SpEED OR 3-SpEED

Classic Hi-Ten Steel Frame Shimano Single-Speed or Nexus Internal 3-Speed w/Coaster Brake Shimano Revo Twist Shifter 26x 2.125 [24x 2.125 on 24] Blossom Trail Whitewall Tires

CRUISER
MODEL LADIES FASHION 3i MODELS
COLOR Various, Refer to Catalog Page FRAME Boomerang Hi-Ten Steel w/Patented Flat Foot Technology Steel Unicrown (some models w/Classic Fork Struts*) 1 Steel Threaded 9-PC Loose Ball Painted Alloy

BULLET TANK 3i MODELS

STRAIGHT 8 3i/ LAKESTER 3i

Straight 8: Black Satin Lakester: Red/Cream/Blue

RAT FINK 3i/ GHOSTRIDER 3i

Rat Fink: Metal Flake Green Ghostrider: Black

RATROD 3i
Matte Black

COURIER 3i
Khaki/Red, Chicago Grey

SWING/HELLBETTY TANDEM 3i
Swing: Black Hellbetty: Hot Red

CRUISER CUSTOM 1
Mens: Charcoal/Black Blue/Dark Blue Ladies: Pearl White/Mint, Lavender/Purple Classic Hi-Ten Steel w/Patented Flat Foot Technology Steel Unicrown

CRUISER 1 (26/24)
Mens: Black Satin*, Silver Satin, Red Satin, Blue Ladies: White*, Mint*, Blue, Pink, Purple, Black Classic Hi-Ten Steel w/Patented Flat Foot Technology Steel Unicrown

CRUISER 7D
Mens: Black Satin, Silver Satin Ladies: White, Mint, Pink

COASTER 1
Mens: Black Satin, Silver Satin, Ladies: Robins Egg Blue, Electric Pink Classic 6061-T6 Alloy Aluminum w/Patented Flat Foot Technology Steel Unicrown

COASTER 3i
Mens: Black Satin, Silver Satin, Ladies: Pearl White, Electric Turquoise Classic 6061-T6 Alloy Aluminum w/Patented Flat Foot Technology Steel Unicrown

COASTER 7D
Mens: Black Satin, Silver Satin Ladies: Cream, Electric Green

SUPER DELUXE 3i
Mens: Navy/Cream, Candy Red/White Ladies: Aqua/Cream, Candy Red/White Classic 6061-T6 Alloy Aluminum w/Patented Flat Foot Technology Steel Unicrown w/Classic Fork Struts 1 Steel Threaded Sealed Cartridge Navy/Cream, Aqua/Cream: Painted Alloy Candy Red/White: Alloy 14 Gauge Stainless Steel/ Brass Nipples Alloy 36h Shimano Nexus 3-Speed Internal w/Coaster Brake 36h RetroRunner 26x 2.125 (Whitewall on Candy Red/White and Aqua/Cream) Electra Custom Alloy 3-Piece

HAWAII 1/3i (26/24)

26 Ladies: Mint, Pink, Red, Baby Blue 24 Ladies: Pink, Baby Blue Classic Hi-Ten Steel w/Patented Flat Foot Technology Steel Unicrown

KIDS 16
Mini Rod Boys: Black, Red Hawaii Girls: Pink, Baby Blue

KIDS 20
Various, Refer to Catalog Page

TOWNIE KIDS 20 7D
Boys: Black Girls: Lilac

MODEL
COLOR

Zarape: Matte Petrol Mulholland: Black/Red

FRAMESET

FORK

Steel Unicrown w/Classic Fork Struts 1 Steel Threaded Sealed Cartridge Painted Alloy

Steel Unicrown Straight Blade

Extra Long Triple Clamp Steel

Steel Unicrown

Steel Unicrown

Chromoly Unicrown

Steel Unicrown

Steel Unicrown

Steel Unicrown

Steel Unicrown

Hi-Ten Steel Unicrown, Straight Tapered Leg 1 Steel Threaded Steel 3 Piece Painted Alloy w/machined sidewalls 14 Gauge Stainless Steel/ Brass Nipples Alloy Low Flange 28h Nutted Alloy Low Flange 28h Nutted

FORK

HEADSET BOTTOM BRACKET RIMS

1 1/8 Steel Threadless Sealed Cartridge Painted Alloy

1 1/8 Steel Threadless Sealed Cartridge Ghostrider: Polished Alloy Rat Fink: Painted Alloy 14 Gauge Stainless Steel/ Brass Nipples Alloy 36h Shimano Nexus 3-Speed Internal 36h w/Coaster Brake Electra Fatti-O 24x 3

1 Steel Threaded 9-PC Loose Ball Painted Alloy

1 Steel Threaded Sealed Cartridge Painted Alloy

1 1/8 Steel Threaded Sealed Cartridge Swing: Alloy Hellbetty: Painted Alloy 14 Gauge Stainless Steel/ Brass Nipples Shimano Nexus BR-IM40 w/ Roller Brake Alloy 36H Shimano Nexus 3-Speed Internal w/Freewheel 36h Swing: RetroRunner 26x 2.125 Hellbetty: F: Hotster 26x 2.125 R: Fatti-O 24x 3.0 Electra Custom Alloy 3-Piece

1 Steel Threaded 9-PC Loose Ball Painted Alloy/Alloy

1 Steel Threaded 9-PC Loose Ball Alloy

1 Steel Threaded 9-PC Loose Ball Alloy

1 Steel Threaded Semi Cartridge Alloy

1 Steel Threaded Semi Cartridge Alloy

1 Steel Threaded Semi Cartridge Alloy

1 Steel Threaded 9-PC Loose Ball Alloy

1 Steel Threaded 9-PC Loose Ball Mini Rod: Painted Alloy Hawaii: Alloy 14 Gauge Stainless Steel/ Brass Nipples Alloy 36h Coaster 28h

1 Steel Threaded 9-PC Loose Ball Hawaii: Alloy RatRod, Chrie, Betty: Painted Alloy 14 Gauge Stainless Steel/ Brass Nipples Alloy 36h Coaster 36h

HEADSET BOTTOM BRACKET RIMS

SPOKES

WHEELSET

FRONT HUB REAR HUB

Alloy 36h Shimano Nexus 3-Speed Internal w/Coaster Brake 36h RetroRunner, Blossom Trail or Hotster* 26x 2.125; 24: Strat-o-Ballon 24x 2.125 Classic Steel One Piece

Alloy 36h Shimano Nexus 3-Speed Internal w/Coaster Brake 36h Electra Vintage Diamond 26x 2.35 (Whitewall on Zarape) Electra Custom Alloy 3-Piece

Alloy 36h Shimano Nexus 3-Speed Internal w/Coaster Brake 36h Electra Fatti-O 24x 3

Alloy 36h Shimano Nexus 3-Speed Internal w/ Coaster Brake 36h Electra Hotster 26x 2.125

Alloy 36h Shimano Nexus 3-Speed Internal w/Coaster Brake 36h Vintage Diamond Balloon 26x 2.35 (Cream on Chicago Grey) Electra Custom Alloy 3-Piece

Steel 36h Coaster 36h

Steel 36h Coaster 36h

Alloy 36h Shimano Coaster 36h

Alloy 36h Shimano Coaster 36h

Alloy 36h Shimano Nexus 3-Speed Internal w/Coaster Brake 36h RetroRunner 26x 2.125 (Whitewall on Ladies) Electra Custom Alloy 3-Piece

Alloy 36h Alloy 36h

Alloy 36h 1: Shimano Coaster 36h 3i: Shimano Nexus 3-Speed Internal w/Coaster Brake 26: Blossom Trail 26x 2.125 24: Blossom Trail 24x 2.125 (Whitewall) Classic Steel One Piece

FRONT HUB REAR HUB

TIRES

Classic Knobby 26x 2.125

26: Classic Knobby 26x 2.125 24: Classic Knobby 24x 2.125 (Whitewall on Ladies) Classic Steel One Piece

Classic Knobby 26x 2.125 (Whitewall on Ladies) Classic Steel One Piece w/44T Chainring/Double Chainguards Deluxe Block

RetroRunner 26x 2.125 (Whitewall on Ladies) Electra Custom Alloy 3-Piece

RetroRunner 26x 2.125 (Whitewall on Ladies) Electra Custom Alloy 3-Piece w/44T Chainring/Double Chainguards Resin Barefoot

Mini Rod: Hotster 16x 2.125 Hawaii: Blossom Trail 16x 2.125 Classic Steel One Piece

RatRod, Sparker, Betty: Electra 20x 2.125 Semi-Slick Hotster 20x 2.125; Chrie, Hawaii: Strat-O-Balloon 20x 2.125 Classic Steel One Piece Forged Alloy 152mm w/40T Chainring/Double Chainguards Resin

TIRES

CRANKSET

Electra Custom Alloy 3-Piece

Rat Fink: Custom Tubular Steel 3-Piece; Ghostrider: Electra Custom Alloy 3-Piece Electra Retro

Classic Steel One Piece

Classic Steel One Piece

CRANKSET

PEDALS

Electra Retro

Electra Retro

Lakester: Electra Retro Straight 8: Alloy Platform Shimano Revo 3-Speed Twist w/Optical Gear Display

Deluxe Block

Electra Retro

Swing: Deluxe Block Hellbetty: Electra Retro Shimano Revo 3-Speed Twist w/Optical Gear Display

Deluxe Block

Deluxe Block

Resin Barefoot

Resin Barefoot

Electra Retro

Deluxe Block

Resin

Resin

PEDALS

DRIVETRAIN

FRONT DERAILLEUR REAR DERAILLEUR CASSETTE/REAR COG CHAIN

N/A N/A 22T KMC 410 Shimano Coaster N/A Electra Comfort with Matching Design w/Double-Coil Springs

N/A N/A 22T KMC 410 Shimano Coaster N/A Zarape: Comfort with Zarape Fabric w/Double-Coil Springs Mulholland: Electra Low Profile w/Double-Coil Springs Classic Alloy Pillar Electra Bullhorn

N/A N/A 22T KMC 410 Shimano Coaster N/A Electra Low Profile w/Double-Coil Springs

N/A N/A 22T KMC 410 Shimano Coaster N/A Rat Fink: Electra Flame Bucket w/Double-Coil Springs Ghostrider: Electra Low Profile w/Double-Coil Springs Classic Alloy Pillar Electra Attitude

N/A N/A 22T KMC 410 Shimano Coaster N/A Electra Comfort w/Double-Coil Springs

N/A N/A 22T KMC 410 Rustproof Shimano Coaster Alloy Electra Low Profile w/Double-Coil Springs

N/A N/A 22T KMC 410 Front and Rear: Shimano BR-IM45 Roller Alloy Swing: Comfort w/Double-Coil Springs Hellbetty: Electra Low Profile w/Double-Coil Springs Classic Alloy Pillar F: Electra Caf R: Electra Custom Tandem Polished Alloy Classic Swing: Electra Kraton Hellbilly: Electra Hellbilly Painted Fenders (Stubby Rear on Hellbetty), Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

N/A N/A 22T KMC 410 Coaster N/A Electra Comfort w/Elastomer Springs

N/A N/A 22T KMC 410 Coaster N/A Electra Comfort w/Elastomer Springs

N/A Shimano Tourney TX-35 Shimano 14-34T KMC Z51 Alloy Linear Pull Alloy Electra Comfort w/Elastomer Springs

N/A N/A 22T KMC 410 Shimano Coaster N/A Electra Comfort w/Elastomer Springs

N/A N/A 22T KMC 410 Shimano Coaster N/A Electra Comfort w/Elastomer Springs

N/A Shimano Tourney TX-35 Shimano 14-34T KMC Z51 Alloy Linear Pull Alloy Electra Comfort w/Elastomer Springs

N/A N/A 22T KMC 410 Shimano Coaster N/A Electra Low Profile w/Double-Coil Springs

N/A N/A 22T KMC 410 Shimano Coaster N/A Electra Comfort w/Elastomer Springs

N/A N/A 18T KMC 410 Coaster N/A Electra Kids Comfort w/Elastomer Springs and Flame Design (Mini Rod) or Hawaii Design (Girls) Classic Steel Pillar Electra Kids Cruiser Bar

N/A N/A 20T KMC 410 Coaster N/A RatRod, Sparker, Betty, Chrie: Electra Kids w/Double-Coil Springs; Hawaii: Electra Kids w/Elastomer Springs Classic Steel Pillar Electra Kids Cruiser Bar

N/A Shimano FT-30 7 Speed Shimano 7-Speed 14-28T KMC Z51 7-Speed 1/2x 3/32 Front/Rear: Cold Forged Alloy Linear-Pull Alloy 4-Finger, Reach Adjustable Ergonomic w/Shock-Absorbing Elastomers

FRONT DERAILLEUR REAR DERAILLEUR CASSETTE/REAR COG CHAIN BRAKE LEVERS SADDLE

BRAKING

BRAKE LEVERS SADDLE

SEATING

SEATPOST HANDLEBAR

Classic Steel Pillar Electra Caf

Classic Alloy Pillar Electra Attitude

Classic Steel Pillar Electra Bullhorn

Classic Alloy Pillar Electra Caf

Classic Steel Pillar Electra Bullhorn

Classic Steel Pillar Electra Bullhorn

Classic Steel Pillar Electra Bullhorn

Classic Alloy Pillar Electra Bullhorn

Classic Alloy Pillar Electra Bullhorn

Classic Alloy Pillar Electra Bullhorn

Classic Alloy Pillar Electra Bullhorn

Classic Steel Pillar Electra Caf

Alloy 27.2mm x 250mm Alloy Custom Bend 21.0 Width/5.0 Rise Forged Alloy 22.2mm Quill, 40mm Extension Hand-Stiched

SEATPOST HANDLEBAR

CONTROLS

STEM GRIPS

Alloy Classic Various, Coordinated to Bike

Polished Alloy Classic Zarape: Comfort Kraton Mulholland: Hand-Stitched Painted Fenders, Alloy Fender Stays, Integrated Kickstand, and Stainless Steel and AntiRust Hardware

Threadless 4-Bolt Electra Custom

Threadless 4-Bolt Rat Fink: Electra Rat Fink Ghostrider: Electra Custom Painted Stubby Rear Fender, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware Rat Fink: Dice Valve Caps

Alloy Classic Electra RatRod Flame

Polished Alloy Classic Comfort Kraton

Alloy Classic Comfort Kraton

Alloy Classic Comfort Kraton

Alloy Classic Comfort Kraton

Alloy Classic Comfort Kraton

Alloy Classic Comfort Kraton

Alloy Classic Comfort Kraton

Alloy Classic Hand-Stitched

Alloy Classic Comfort Kraton

Alloy Electra Kraton

Alloy RatRod, Hawaii: Electra Kraton; Sparker, Chrie: Electra HandStitched Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

STEM GRIPS

SPECIAL FEATURES

Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware & Bell. Some Models Include: Alloy Rack, Wicker Basket, Custom Valve Caps, Bar-End & Saddle Tassels. *Refer To Catalog Page For Details

Painted Stubby Rear Fender, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware Straight 8: Checker Rear Rim, 8-Ball Valve Caps

Painted Fenders, Dice Valve Caps, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Painted Fenders, Alloy Rack w/Wood Slats, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware, Spinner Bell

Painted Fenders, Integrated Kickstand and Stainless Steel and Anti-Rust Hardware

Integrated Kickstand and Stainless Steel and Anti-Rust Hardware *Also available in 24 Mens Black also available in 24 and Tall Frames

Painted Fenders (Ladies), Integrated Kickstand and Stainless Steel and Anti-Rust Hardware

Painted Fenders (Ladies), Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Painted Fenders (Ladies), Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Painted Fenders (Ladies), Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Rear Rack, Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Painted Fenders, Integrated Kickstand, Stainless Steel and Anti-Rust Hardware, Hawaii Design Saddle

Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Internal Cable Routing, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

SPECIAL FEATURES

Specifications and availability are subject to change without notice.

CONTROLS

SEATING

BRAKING

DRIVETRAIN

SHIFTERS

Shimano Revo 3-Speed Twist w/Optical Gear Display

Shimano Revo 3-Speed Twist w/Optical Gear Display

Shimano Revo 3-Speed Twist w/Optical Gear Display

Shimano Revo 3-Speed Twist w/Optical Gear Display

Shimano Revo 3-Speed Twist w/Optical Gear Display

N/A

N/A

Shimano Revo 7-Speed Twist w/Optical Display

N/A

Shimano Revo 3-Speed Twist w/Optical Display

Shimano Revo 7-Speed Twist w/Optical Display

Shimano Revo 3-Speed Twist w/Optical Gear Display

1: N/A 3i: Shimano Revo 3-Speed Twist w/Optical Gear Display

N/A

N/A

Shimano Revo 7-Speed Twist w/Optical Gear Display

SHIFTERS

WHEELSET

14 Gauge Stainless Steel/ Brass Nipples (some models with powdercoat finish*)

14 Gauge Stainless Steel/ Brass Nipples

14 Gauge Stainless Steel/ Brass Nipples (Powdercoated on Straight 8)

14 Gauge Stainless Steel/ Brass Nipples

14 Gauge Stainless Steel/ Brass Nipples

14 Gauge Stainless Steel/ Brass Nipples

14 Gauge Stainless Steel/ Brass Nipples

14 Gauge Stainless Steel/ Brass Nipples

14 Gauge Stainless Steel/ Brass Nipples

14 Gauge Stainless Steel/ Brass Nipples

14 Gauge Stainless Steel/ Brass Nipples

14 Gauge Stainless Steel/ Brass Nipples

SPOKES

FRAMESET

6061-T6 Alloy w/Hydroformed Bullet Tank and Patented Flat Foot Technology

6061-T6 Alloy w/Hydroformed Top Tube and Patented Flat Foot Technology

6061-T6 Alloy w/Hydroformed Top Tube

Stream Ride Hi-Ten Steel w/Patented Flat Foot Technology

6061-T6 Alloy w/ Wooden Tank Plate and Patented Flat Foot Technology

Classic 6061-T6 Alloy Tandem w/Patented Flat Foot Technology

Classic Hi-Ten Steel w/Patented Flat Foot Technology

Classic 6061-T6 Alloy Aluminum w/Patented Flat Foot Technology

Stream Ride Hi-Ten Steel

Stream Ride Hi-Ten Steel w/Patented Flat Foot Technology

6061-T6 Alloy w/Patented Flat FootTechnology

FRAME

113

KIDS

KID-SIZED BIKE. YOU-SIZED FUN.

KIDS
BASEBALL-CARD-IN-THE-SPOKES FUN.
The whole point of being a kid is to have fun. Well, theres learning and stuff, but we dont make books. We make bikes. And what sets Electra apart from the pack is the patented Flat Foot Technology. Available on all 20 models, it ensures proper leg extension and no tippy-toe stops so kids can focus on the enjoyment of the ride. Our specially designed kid-sized saddles, handlebars and grips help guarantee perfect fit and our unique frame design offers the adjustability to accommodate major growth spurts. While the little ones will definitely like the cool designs, parents will appreciate the rustproof stainless steel hardware, alloy rims, and thud-resistant steel chainguards and fenders. Choose between the 16 Cruisers (with removable training wheels) and the 20 models, and get ready to ride like the wind.

MINI ROD KIDS 1

(16 WHEELS)

bOyS / bLACK / SINGLE-SpEED

MINI ROD KIDS 1 (16 WHEELS)

bOyS / RED / SINGLE-SpEED

KIDS 16

HAWAII KIDS 1

(16 WHEELS)

GIRLS / bAby bLUE / SINGLE-SpEED

HAWAII KIDS 1

(16 WHEELS)

GIRLS / pINK / SINGLE-SpEED

Cruiser Hi-Ten Steel Frame Single-Speed w/Coaster Brake Alloy Rims, Front Hub, Seat Clamp and Stem Training Wheels 16x 2.125 Blossom Trail Tires [Hawaii] or 16x 2.125 Hotster Tires [Mini Rod]

117

KIDS

HAWAII KIDS 1

(20 WHEELS) GIRLS / bAby bLUE / SINGLE-SpEED

SPARKER SPECIAL KIDS 1

(20 WHEELS) bOyS / RED / SINGLE-SpEED

HAWAII KIDS 1

(20 WHEELS) GIRLS / pINK / SINGLE-SpEED

SPARKER SPECIAL KIDS 1 (20 WHEELS)

bOyS / bLUE / SINGLE-SpEED

CHRIE KIDS 1

(20 WHEELS) GIRLS / HOT pINK / SINGLE-SpEED

KIDS 20
Lets kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electras patented Flat Foot Technology. RatRod, betty, Chrie and Hawaii models are made to match the adult versions.
RATROD KIDS 1
(20 WHEELS) bOyS / MATTE bLACK / SINGLE-SpEED

Cruiser Hi-Ten Steel Frame Single-Speed w/Coaster Brake Alloy Rims, Front Hub and Seat Clamp Alloy Stem and Integrated Kickstand 20x 2.125 Strat-O-Balloon Tires [Chrie, Hawaii] or 20x 2.125 Hotster Tires [RatRod, Sparker Special, Betty]

BETTY KIDS 1 (20 WHEELS)

GIRLS / bLACK / SINGLE-SpEED

KIDS TOWNIE
Modern Electra style and all the benefits of patented Flat Foot Technology in a lightweight aluminum 7-speed offering.

TOWNIE KIDS 7D

(20 WHEELS)

ALUMINUM / bOyS / bLACK / 7-SpEED

TOWNIE KIDS 7D

(20 WHEELS)

ALUMINUM / GIRLS / LILAC / 7-SpEED

Lightweight 6061-T6 Aluminum Frame Shimano TX-35 7-Speed Shimano Revo Twist Shift Alloy Linear-Pull Brakes Alloy Crank w/Double Chainguard Alloy Rims, Seatpost and Handlebar Q/R Seat Clamp 20x 2.125 Semi-Slick Street Tires

DRESS YOURSELF. DRESS YOUR BIKE.

Now that youve found your bike, Its time to make it your own.
D

Be sure to check out our Life and Accessories Catalog or electrabike.com for ways to trick out your ride.

ELECTRA LIFE/ACCESSORIES CATALOG 2012

As fun as it would be, you cant live your whole life on your bike. So this year we added a line of bags, shirts and socks that go beyond the bike and into your life.
A B C D E HANDLEBAR CAMERA MOUNT (368798) AMSTERDAM BELL (328619) REAR MOUNT WICKER SADDLE BASKETS w/LINER (368792) POLISHED ALLOY RACK (368766) Designed to fit Amsterdam AMSTERDAM BUBBLE VALVE CAP (328277) E

Special Thanks to barrio Star Restaurant. photography by brian Kuhlmann, Mark Clifford and James Cassimus. More at electrabike.com

t ec el bi ra
EURopE Electra Bicycle Company GmbH Hamburg, Germany Tel +49 40 55 00 60 60 Fax +49 40 55 00 60 629 yes@electrabike.com www.electrabike.de

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WAY TO ROLL

USA HEADQUARTERS Electra Bicycle Company, LLC. 3270 Corporate View, Suite A Vista, CA 92081 Tel 760-607-2453 Order line 800-261-1644 Fax 760-598-7350 www.electrabike.com

CAnAdA Revolution Sport Supply, Inc. #15, 5656 10th Street NE Calgary, Alberta T2E 8W7 Tel 403-569-2686 Toll free 877-809-2453 www.revolutionss.com

AUSTRALIA Southcott Cycle Division 34 Hinkler Rd. Mordialloc, Victoria, Australia 3195 Tel +61 (0)3 9580 7388 Toll Free 1 800 805 024 www.southcottcycles.com.au

JApAn Rainbow Products Japan 8096 Ohba Fujisawa Kanagawa Japan 251-0861 Tel +81 (0)466 47 8885 www.electra-bike.jp

for our complete list of dealers and international distributors please visit electrabike . com

Amsterdam, Flat Foot Technology, Ticino, Townie, Verse and Way to Roll are trademarks of Electra Bicycle Company, LLC. Specifications and availability are subject to change without notice. Always wear a helmet. 2011 Electra Bicycle Company, LLC. All rights reserved. Printed in the USA.