Paprine

INTRODUCTION

Paprine is such an attractive name which makes almost everyone curious to know what it is. Let us break the paprine code. It is a company situated at dahiwali village near karjat in raigad district in the state of Maharashtra. The company was started in 1980s by its owners where they took the advantage of less availability of food products in their village as well as the neighbouring ones and now it continues to be a well known family business in the radius of around 25 to 30 kms. The company is more over famous in maharashtrian food products as the majority of the masses residing are maharashtrians. The company has 2 production units, 1 situated at dahiwali village and the other at dheri village both are at a distance of 3 kms from the main and famous karjat market. The firm has also started its own retail counter in the market. This is to earn more profit by eradicating the middle men and also educating the villagers about its product.

4Ps Of Marketing
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Product
The product is any article that a manufacturer desires to sell in the market. A product has the capacity to satisfy the human wants. It creates demand. It is a combination of: 1. Product line and range 2. Style, Shape , design , colour, quality and other physical features 3. Packaging and labeling 4. Product innovation 5. Guarantees and warranties 6. Special attractive features 7. Product servicing Keeping in mind these variables we can study the products of Paprine.The product line and range are the various products or the same kind of products with variations. Paprine has been manufacturing 41 products in number in the product line and 3 product ranges, product ranges are 1: Time pass snacks 2: Items for frying 3: Ready Mix Aata. The products are especially for consumption during fast.

All three ranges of the product have different style & shape, design.The styles & shapes have varied forms for all the three ranges. The products are packed in economical packs of Rs 5& 10. These products are also available in the packs of 50 gms, 100gms, 200gms, 250gms, etc. The packing for larger order is quite different from the rest.
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 The labeling is different according to the different packing style of the product. Diet chiwda has been a recent example of product innovation in paprine which has resulted in boost in sales of paprine as the population is becoming more health conscious. They opt to buy diet chiwda instead of fried one.

PLACE
It is the distribution of goods physically at the right time & right place. It includes variables - types of intermediaries available for distribution - marketing channels available - transportation, warehousing, and inventory control keeping in mind these variables we would analyses our product. The main factory is located at the hot spot very close to the market floors. This adds an advantages to the customers and the manufacturers. There is eradication of the intermediaries to some extent. They also have a self owned shop that has been working retail sale of the product.

The marketing channels are quite economical and cheap. They are affordable and easily available. The factory is situated quite near to the railway station. They own a private vehicle for transportation of goods n raw materials from one place to the other.

PRICE

The pricing strategy used by paprine is value pricing. Keeping its target consumers in mind the company sets up price according to its operational cost. And also the price offered by its competitiors.
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 The main aim of paprine is deeper penetration in the market , long term profit maximization , competitive pricing , increased sales volume and market share. Paprine Diet Chiwda is sold at a price of Rs. 26 for 150 gms pack. The price of the product is determined by taking into account many aspects like production cost , sales , and promotion etc. Most important fact to be remembered by paprine before fixing up the price is that it is a rural product. Paprine do have a profit margin of 20 % on its products . This is the reason why it has started a new unit at Dehri. The variation of price do depends on factors like price of raw materials , labour strike , excessive availability of stock (stock clearance).

PROMOTION

Although the FMCG company PAPRINE is rural based but still there is a need for almost every organization to promote its product. It is very essential to spread awareness of its product to the targeted consumers. The company has introduced attractive packaging for its product including diet chiwda , this a an air-tight packing. The same in which we get Haldirams . PAPRINE do put in efforts for advertising its products . There are some posters and banners made and put up near prime locations such as bus stops, railway stations, mandis, and cinema halls. Some time there is also free sampling done at these spots to advertise and promote its products. Also discounts are offered to customers purchasing in bulk. Seasonal discounts are also given to attract more
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consumers as this has become a part of every organizations. Most of the promotional activities is carried out in MARATHI which is the local language and understood by all.

PACE

The pace of the product depends upon the demand and supply by the rural consumers. It can also be said as the speed at which the production and distribution occurs. Here is the case of paprine diet chiwda, the product is demanded all the time. The company has a production of 300 kgs of Diet Chiwda per day, which is now an average demand by overall village per day. Thus as per now, the situation is stable , whatever produced is sold out either by the retails outlet or direct from the factory.

NEW HOLLAND

INTRODUCTION
New Holland Fiat India is a 100% subsidiary of USD 15bn. CNH Global, - the Worlds largest Agricultural Equipments
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Company, the Leading manufacturer of Agricultural and construction equipment manufacturer in the world. a majority owned subsidiary of Fiat Group. Spread across 60 acres in the Greater Noida District of Uttar Pradesh, the state-of-the-art plant with an initial investment of over Rs. 250 Crores, is designed on the lines of New Hollands international manufacturing facilities. The company has focused its strength in agricultural mechanisation to build a world-class tractor company in India. Its rationale for investment in India to be driven primarily by its long involvement and in-depth understanding of the Indian agricultural industry.

4 Ps of New Holland
PRODUCT

This product, new Holland tractor is a consumer durable product. This product is mainly used for agricultural products. It is therefore mostly used by farmers. This new Holland tractor is very distant and very different from the other available products. New Holland Tractor has many product lines under the same. All these product lines varies from the horse power of the product. The tractors are of 35,40,45,50,55,75,90 horse powers. They are also available in 3 wheelers and four wheelers. The shape of the tractors is different from the other tractors. It has a curvy and a slender shape as compared to Mahindra Tractors. The packing of the product is very colour co-ordinated. It has a blue and yellow combination as compared to the red and black of Mahindra.
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New Holland Tractors has also entered the field of innovation where its has innovated a 90 hp tractor. This tractor is an A/C tractor where there is a cabin for the driver, which is packed for providing A/C luxuries. This is the most innovative and the first company to do so. The warranty given for all the New Holland Tractors is 2 years from the date of purchase. There are certain implements that can be attached to the tractor like a cultivator, a leveler , and a trolley(bogey).

PLACE
The head office if the New Holland Tractor is situated at Noida, Delhi. It is at this place where the manufacturing process of each component part of the tractor takes place. It is then transported to all its branches in the country. One of its branch is at Dahiwali (Karjat), District Raigad. Here the tractor is sold mainly to the villages at a diameter of 50 kms. It doesnt go beyond the area as the other dealer are situated. It is mainly sold in KARJAT , MANGAON and PEN. Dealer Network Wherever an Indian farmer is in need for better productivity, a New Holland dealer is never very far. New Holland India has a strong network of over 450 dealers spread across the country from Baramula in North to Kanyakumari in the South and Bhuj in West to Guwahati in the East. New Holland authorised dealers are equipped to provide its customer Sales, Service and Spare Parts support. Moreover, regular training is provided to the Dealer's Sales and Service staff at the New Holland Training
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Centre located at Greater Noida to enable them offer services to customers effectively and efficiently. Thus owning and maintaining New Holland tractors becomes a thoroughly satisfying experience for the customer.

PROMOTION

Promotional activities are mainly done to bring a recollection and awareness of the brand amongst its customers. Therefore, New Holland Tractor also does promotional activities. It sends out brochures in MARATHI to all its customers via hand delivery to doorsteps, take away brochures at showrooms, etc. It provides brochures that incorporate all the photographs and the necessary information regarding the types and features of the tractor. It also has its posters put up at the ST buses .By doing so; it promotes the brand at different places wherever the bus travels, bringing in brand awareness. They also have promos of vehicles at the HAATS and MELAS that are held in the village .There is free trial promotion at the fair and exhibitions that are held yearly quarterly or monthly. It brings on more customers . The company also goes for advertising, farmer education about the brand. The company provides various stationeries like calendars, leaflets, etc. which are available at all the outlets round the year.

PRICE

The price of any product should be very competitive and include all cost. The pricing is a very critical component here for New Holland Tractors.
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The price range starts from 5.25 lacs to 11.5 lacs. The different Horse powers are the reasons for different pricing. They have even manufactured a tractor of similar horse power but different in its kind. The price of 3 wheeler with 70 HP is 8.25 lacs and 4 wheelers with 70HP is 9.65 lacs. Other equipments are provided separately, which are charged besides the tractor. The price of a 60 hp tractor is Rs.6.7 lacs

HALDIRAM

INTRODUCTION
Haldiram offers a huge varied range of products. This well-known FMCG company which is more focused on the URBAN side. Its a well known brand and economically to purchase. It can be purchased by people of all class. Halidram has a wide range of product and wide product line. It is a small scale company.
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Haldirams, the brand name that is always associated withquality, product and service. It took more than six decades to become the leading manufacturer of Indian savoury snacks. Haldirams has been rightly termed as Taste of Tradition Known for its unbeatable taste in Mithais and Namkeen segment, Haldiram is an household name now. Haldirams has grown both in domestic and international Market. Today Haldirams is known for matchless quality,packaging, efficient supply chain management, distributionnetwork and zero impurity. Haldirams came out with different products which suited the tastes of various ethnic and geographical groups.

4 PS of Haldirams
PRODUCT

Haldiram's offers a wide range of products to its customers. The product range included namkeens, sweets, sharbats, bakery items, dairy products, papad and ice-creams However, namkeens remained the main focus areafor the group contributing close to 60% of its total revenues... The diet chiwda of haldirams has distinct features which from the rest the of the companys available. The product has many nutritional facts apart from the competitive products. The packing of this product is very attractive. It is available in different packs of different weight. It is also
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available in economical and handy packs. This product is mainly for the people who are health conscious.

Product line : Haldirams chiwda Haldirams son papdi Haldirams rasgulla Haldirams diet chiwda Haldirams badam halwa Haldirams mini samosa Haldirams sweet samosa Haldirams kachoris Haldirams chatpata dal Haldirams Punjabi taadka Haldirams bhel puri Haldirams cornflakes mixtures Haldirams aloo bhujiya Haldirams gajar halwa

PRICE
Haldiram's offered its products at competitive prices in order to penetrate the hugeunorganized market of namkeens and sweets. The company's pricing strategy took intoconsideration the price conscious nature of consumers in India... the price is fixed keeping in mind the different aspect of the of production, promotion and marketing. The price of the product depends on the packing and weight age of the product. The price is economically that even the poorest of poor can afford to by it.
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PLACE

Haldiram's developed a strong distribution network to ensure the widest possible reachfor its products in India as well as overseas. From the manufacturing unit, the company's finished goods were passed on to carrying and forwarding (C&F) agents... The haldiram diet chiwda is manufactured at Nagpur. The product is the distributed to different place with the help of different intermiditeries and wholesale agents. The product is available in every nook- corner of the city. It has various retail outlet in the manufacturing city itself . they intent to open their own retail store at different other cities also.

PROMOTION

Haldiram's product promotion had been low key until competition intensified in the snack foods market. The company tied with 'Profile Advertising' for promoting its products. Consequently, attractive posters, brochures and mailers were designed to enhance the visibility of the Haldiram's brand. The promotion of the product is done through advertisement in different media like newspaper, television and radio. Here it also promotes its self in various fairs and exhibition. They also give the wholesaler n large scale buyer bulk order discount. They also have promotional events at various super markets and malls.

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MAHINDRA TRACTORS
Introduction
For over two decades, Mahindra Tractors is the undisputed leader of the Indian tractor market, which is the largest tractor market in the world. A division of over US$ 6 billion conglomerate, Mahindra & Mahindra, it began as a joint venture with International Harvester. And with that began a new era in power, control and reliability in farm equipment manufacturing. Today, with the largest manufacturing set up in India, Mahindra Tractors is among the top three players in the global market. And as we step into the 27th year of excellence, they continue on their journey of cultivating golden harvests across the globe.
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4 Ps Mahindra
PRODUCT
Mahindra tractor is also a consumer durable product company. This product is mainly used for agricultural products. It is therefore mostly used by farmers. Mahindra Tractor has many product lines under. All these product lines varies from the horse power of the product. The tractors are of 35,40,45,50,55,75,90 horse powers. They four wheelers. The shape of the tractors is different from the other tractors. It has a box shape as compared to New Holland Tractors. The packing of the product red and black of Mahindra. Mahindra tractor has only 60 HP or less tractors for national sales. The above 60 hp tractors are only for exports.The warranty given for all the Mahindra Tractors is 2 years from the date of purchase. There are certain implements that can be attached to the tractor like a cultivator, a leveler , and a trolley(bogey). There has been a product innovation as similar to the New Holland 90 hp tractor , but those model are only export models , and not for domestic sale.Whereas New Holland has taken the product for export as well as domestic sales.

PRICE
The price if a 60 hp tractor similar to the one of New Holland is Rs.7.25 lacs.
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 Here the price is determined by various aspects like production , marketing , promoting and quantity demanded. Since it has been a 27 years famous company the price is higher than that of New Holland.The company has emerged as a leader and also has adopted strategies accourdingly. The price of its products varies from different horse power of the tractor .Also the Price slides down a little bit if other agricultural equipments are been purchased with the tractor.

PLACE
The head office if the New Holland Tractor is situated at Uttar Pradesh. The manufacturing process of each component part of the tractor takes place in three factories nation-wide. It is then transported to all its branches in the country. One of its branch is at Lamington Road , Mumbai. Here the tractor is sold mainly to the villages at a diameter of 50 kms. Although there are less buyers of tractors in the city as none of them has the need of tractors.

PROMOTION

They promote their brand through advertisement on various sources of larger media like television, newspaper, radio. The advertise through visual ads on Doordarshan which is more often viewed by the farmers. They provide with stationeries, brochures and calendars. They even take part in fairs and exhibition held for farmers. They even provide farmers with test drives. They do not promote the product through vehicles promotion
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Mahindras Samriddhi Centers help drive rural prosperity by educating Indian farmers about technological inputs and contemporary solutions to farming issues. Samriddhi organizes and delivers a comprehensive range of agrirelated information, equipment, and services all under one roof. They provide insurance products, sell and maintain tractors and implements, and run productivity demo farms and soil and irrigation water testing facilities. They also deliver knowledge updates on the weather, crops, eradication of pests and diseases, and mandi (agricultural markets) locations and prices.

LOOPHOLES of f.m.c.g
no scope of expansion limited media publicity lack of awareness no proper employment of skilled personnel no proper facility to the workers cost is higher to the urban products. poor technology no uniformity in the product no proper marketing strategies. the firm doesnt have its own goodwill.

Solution to f.m.c.g
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Adopt proper market strategies & better advancement in production techniques. Focus on promoting product and increase in brand awareness Extend its reach more far and increase its market diameter Adopt use of machine, instead of labour produce. More competitive pricing This could result in boost of sales Tapping of the urban market.

Loop holes of consumer durables

No promotion on larger media like television, newspapers, radio. Lack of awareness in the villages beyond 50 kms each Limited products available No proper warehousing No manufacturing units Slow pace due to less availability & due to improper warehousing

Solution to consumer durables

Setup production units in Maharashtra as masses are involved in agriculture Focus more on the quality & durability of the product

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 Take measure to make brand awareness Open more retail showrooms for sales and demonstration of tractors Take educational awareness measures for farmers as done by Mahindra Give additional information to the customers on agricultural information Setting up a free center for farmers to provide information on agricultural products as well as techniques for quick and proper production of the same.

This is a report from our group.The place we visited was Dahivali Village , Karjat . Dist.Raigad , Maharashtra. The starting below are the powerpoint slides of the presentation by our group.
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