Ateneo de Davao University

Bachelor of Science in Marketing SY 2007 2008

First Year First Semester Course Code EDP 111 Hist 111B Engl 11 Socio 111 Fili 1 Math 111 NS 1 FYCF 1 PE 1 Course Title Fundamentals of Computer Software and Application Philippine History, Politics and Governance Basic Communication Skills Introduction to Sociology Sining ng Pakikipagtalastasan College Algebra Introduction to Biological Science First Year Christian Formation Physical Education Units 3 3 3 3 3 3 3 1 2 24

Second Semester Course Code PS 211 Engl 13 Fili 2 NS 2 Lit 1 Theo 111 Psy 111 FYCF 2 PE 2 Course Title Philippine Constitution Grammar and Composition Pagbasa at Pagsulat sa Ibat Ibang Disiplina Introduction to Earth Science Literary Appreciation (Philippine, Asian, World) Jesus Christ and Salvation History Introduction to Psychology First Year Christian Formation Physical Education Units 3 3 3 3 3 3 3 1 2 24

Second Year First Semester Course Code Acc 1 Engl 21B Mgt 210 Math 230 Fin 210 Econ 211 Theo 121 PE 3 NSTP CWTS 1 Course Title Accounting 1 Speech Art Business Organization and Management Mathematical Analysis for Business Basic Business Finance Macroeconomics Theory and Practice Church and Sacraments Physical Education National Service Training Program Civil Welfare Training Service Units 3 3 3 3 3 3 3 2 3 26 Second Semester Course Code Acc 2 Mgt 221 MK 220 Hum 1 Math 213B Eng 23 Fin 222 PE 4 NSTP CWTS 2 Course Title Accounting 2 Human Behavior in Organization Salesmanship and Negotiation Introduction to Arts Appreciation Business Statistics Writing Across the Discipline** Business Economics Physical Education National Service Training Program Civil Welfare Training Service Units 3 3 3 3 3 3 3 2 3 26

** Subject content is MGT 215 Business Communications Formerly Business Reports and Correspondence Per CMO 39, 7/18/2006

Third Year First Semester Course Code Acc 311 Mgt 314 MK 310 MK 323 Philo 103 Tax 414B BL 311 HRM 300 Course Title Managerial Accounting Elements of Business Research with Laboratory Basic Marketing Consumer Behavior Introduction to Philosophy with Logic and Critical Thinking Philippine Tax Systems and Income Taxations Law on Negotiable Instruments Human Resource Management with Labor Laws Units 3 5 3 3 3 3 3 3 26

Second Semester Course Code Fin 324 MK 322 MK 321 Math 331 MK 400 Theo 131 Philo 104 Mgt 333 Hist 50 Course Title Financial Management Marketing Research Marketing Management Quantitative Analysis Public Relations and Information Christian Morality and Spirituality Philosophy of the Human Person TQM (Total Quality Management) Rizals Life and Works Units 3 3 3 3 3 3 3 3 3 27

Required Summer Course Code Prac 1 Prac 2 Course Title Training for Transformation Field Work Units 3 3 6

Fourth Year First Semester Course Code MK 410 Mgt 429 MK 413 MK 414 MK 429 Theo 141 Philo 106 Course Title Marketing Elective * Entrepreneurship Fundamentals of Advertising / Promotion Sales Force Management Retail Management Christian Commitment and Solidarity Philosophy of Religion Units 3 3 3 3 3 3 3 21

Second Semester Course Code Mgt 326 ISM 413 Mgt 426 MK 415 MK 430 Philo 107B MK 412 Course Title Ecology and Business Marketing Information System Business Policy and Strategic Marketing Global Marketing and E Commerce Service Marketing Moral Philosophy with Business Ethics and Corporate Responsibility Marketing Elective 2 * Units 3 3 3 3 3 3 3 21

* Choice of the following professional subjects Minimum number of students: 25 1. Social Marketing 2. Integrated Marketing Com. (Promo. Strategy)