Name; Pietro Alessandro (Alex) Westby

Ang Mo Kio Avenue 5 - Block 182 #02-2910 560182 Singapore 85300584 (Mobile) 9243 4827 (Mobile) Alex.Westby@yahoo.com

RESUME SUMMARY Latest Position Years(s) of Work Experience Marketing Manager 18 years

Latest Industry Sector Latest Career Level Highest Education Attained Authorized to work in Singapore Expected Salary

Trading and Distribution Senior University of Parma, Faculty of Economics Yes Negotiable

PERSONAL PARTICULARS Gender Male

Nationality Marital Status Living Location Postal Code Race

Italian Citizen & Singapore Permanent Resident Married with three children born in Singapore West 560182 Caucasian Yes

Valid Singapore Driving License / Italian Driving License SKILLS

Sales Team Management; Business Events Management; New Business Development; Customer Relationship Management; Monitoring of Customer Satisfaction and Retention; Marketing Research; Overseas Procurement of Industrial Equipment and Parts as well as of Lifestyle Consumer Products; Supply Chain Management; Knowledge of SAP Software for Logistics and Warehouse Management as well as Microsoft Word, Excel and Powerpoint. LANGUAGES Spoken: English, French, Italian, Spanish Written: English, French, Italian, EXECUTIVE SUMMARY After developing businesses across Europe and East Asia for over than eighteen years, as a Singapore Permanent Resident I eventually succeeded in : a) establishing a seriously extensive portfolio of local and international contacts; b) gaining valuable knowledge in different areas of expertise; c) acquiring a solid professional background at all management levels; d) becoming familiar with the entire business process spanning from procurement, accounting, operation management, marketing and sales of both industrial equipment and consumer products.

EDUCATION Module 9 ( Grade / GPA: Passed ) Singapore College of Insurance, Capital Market Long-Term Financial Instruments , 2009 - 2009 Module 5 ( Grade / GPA: Passed ) Singapore College of Insurance, Regulations for Financial Advisors , 2009 - 2009 University of Milan, Italy, Political Economics Diploma , 1985 - 1987 Westminster Language Institute, English Proficiency Certificate , 1985 - 1986 Italian Advertising Agencies Association of Milan,, Marketing Research Post-college Diploma , 1985 - 1986 ( Grade / GPA: 56/60 ) E. Berard French College of Aosta, Italy, Scientific College Diploma , 1980 - 1984

W ORK EXPERIENCE

Publicis - FCB - Mac Group S.p.A. (Inc.) Marketing Research Executive

1987 -1989

Location: Milan, Northern Italy Industry: European group of advertising agencies providing a full range of advertising services to large corporates; Job description: appointed to provide key marketing information to newly acquired accounts as well as to lead tracking researches before and/or after the advertising campaign so as to test and monitor the impact of new brandnames, new products, new mock-up packages, new commercials upon a selected panel of consumers.
Massey-Ferguson / Landini S.p.A. (Inc.) Export Area Manager

1989 - 1992

Location: Reggio Emilia, Northern Italy Industry: World leading manufacturer of agricultural machinery, tractors and construction equipment; Job description: travelling extensively across Spain, Portugal, Greece, Holland, Switzerland, Austria and Germany to visit the Companys local importers and sole agents with purpose to promote and incentive the sales of both the agricultural equipment and the genuine spare parts available at the Company's Central Parts Operation in Italy

Iteco S.p.A. (Inc.), Export Area Manager

1993 - 1996

Location: Mantova, Northern Italy Industry: Designer and manufacturer of high-tech mobile elevating platforms and scissor lifts employed in renovation and construction works; Job description: travelling across Italy, France, Belgium, Switzerland and Germany with purpose personally to oversee the advertising, exhibition, sales and/or direct rental of the construction equipment manufactured by the Company.

Biesse Group - Biesse Asia Pte. Ltd, Singapore Export Area Manager

1996 - 1998

Location: Singapore Industry: World leading manufacturer of numerically controlled woodworking machinery for the furniture industry; Job description: appointed to provide technical and marketing support from Singapore to the Malaysian importers of the high precision numerically controlled woodworking machinery and the panel sizing equipment manufactured by the Italian parent company.

Marcus Evans Hospitality Group - ICM Sdn. Bhd. Business Development Consultant

1999 - 2000

Location: Kuala Lumpur, Malaysia Industry: the worlds largest corporate hospitality business and the Asian leader in conferences and business events management; Job description: appointed to promote and finalise across East Asia the companys corporate entertainment and hospitality packages related to the World Cup of Golf and the Malaysian Formula One Grand Prix (car racing championship).

Sacmi Group - Sacmi Singapore Pte. Ltd. Operation Manager

2000 - 2003

Industry: Market leader worldwide in the design, assembly and commissioning of turn-key manufacturing plants for the packaging industryLocation: Location: Singapore Job description: appointed to oversee and incentive the Companys parts marketing business across East-Asia with care to develop new business relationships and foster the existing ones while promoting the pool of aftersales services available in Singapore for the equipment end-users in the region; Responsibilities: Entrusted to: to process requests for technical assistance as well enquiries for spare parts; to release highly customized proposals for aftersales service; to finalise Clients supplies from Singapore of either parts or services; to process Clients purchase orders; to source the locally unavailable portion of the goods or services on order from the Italian parent company; to recommend to Clients the most competitive/appropriate forwarders; to invoice and despatch the goods on order; to visit Clients manufacturing plants on a regular basis; to monitor local stock position and plan monthly refurbishments; to perform the stock take prior to the yearly auditing of the accounts; to provide technical and marketing back-up to the Area Managers in their endeavours to promote the parent companys packaging equipment across East-Asia; Key Accomplishments: - Contributed to the set-up from scratch the Companys Packaging Division in Singapore; - Raised in three years the Singapores Packaging Division turnover from Sgd. 1,100,000 (fiscal 1999) to Sgd. 2,800,000 (fiscal 2002) .

Pegasus International - Strategic Business Development Marketing & Operation Manager, Hospitality Management

2004 - up to present

Location: Singapore Industry: a) overseas sourcing, procurement and international marketing of selected European lifestyle products; b) delivery on a contract basis of procurement, marketing and event management consultancy services. Accomplishments: - Successfully set up in Singapore a retail and wholesale business leveraging on both the sales expertise and the extensive operation management / organizational growth skills acquired; - Successfully launched, introduced and marketed across Singapore leading brands of European lifestyle products previously unknown to the local market; - Acquired and retained an extensive portfolio of regular clients who often co-sponsored on mutually rewarding grounds a large number of business events and exhibitions held islandwide for branding purposes. - Implemented branding, sales and event management projects for prestigious Clients such as: -> TTS Eurocars Pte. Ltd.; -> Parker's Wines Pte. Ltd., -> Roo's Cellar Pte. Ltd.; -> The Wine Company; -> BID - Beer Importers & Distributors; -> The Lotus Group of Restaurants; -> The Brand Theatre Group. -> Spizzico Group of Italian Restaurants; -> Mondo Mio Group of Italian Restaurants (G & R Fusion Pte. Ltd.)