PROJECT REPORT OF RESEARCH METHODOLOGY ON

COMPARATIVE STUDY OF BAJAJ V/S HERO HONDA Under the Guidance of Professor: Wing Commander V.K.Agrawal
Prepared by: VIKRAM AWASTHI (47)

INDEX
Sr No. 1. 2. Particulars OBJECTIVES HISTORY OF BAJAJ -Profile -Bajaj Intro -Company History -Timeline of new releases 3. HISTORY OF HERO HONDA -Company Profile

4.

Research methodology -Data Source -Research Approach -Sampling unit -Data Completion and Analysis

-Scope 5. LIMITATION OF RESEARCH STUDY 6. ANALYSIS AND INTERPRETATION 7. CONCLUSION 8. RECOMMENATION 9. BIBLIOGRAPHY 10. ANNEXURE

OBJECTIVES:1) To know the market share of Bajaj & Hero Honda. 2) To know the perception of customers regarding bikes. 3) To determine the customers satisfaction regarding bikes. 4) To determine the factors influencing the choice of customers regarding bikes.

HISTORY OF

BAJAJ
Bajaj Auto limited is one of the largest two wheeler manufacturing company in India apart from producing two wheelers they also manufacture three wheelers. The company had started way back in 1945. initially it used to import the two wheelers from outside, but the year 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor cycle have become an integral part of the Indian milieu and over the years have come to represent the aspirations of modern India. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of Japan to produce the latest motorcycles in India which are of world class quality. The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes Learning, Innovation, Perfection, Speed and Transparency. Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in 2005-06. the sales are backed by a network of after sales service and maintenance work shop all over the country. Bajaj Auto has products which cater to every segment of the India two wheeler market Bajaj CT 100 Dix offers a great value for money at the entry level. Similarly Bajaj Discover 125 offers the consumer a great performance without making a big hole in the pocket.

COMPANYS HISTORY
BAJAJ Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It stared off by selling import two and three wheelers in India. In 1959, it obtained license from the Government of India to manufacture two and three wheelers and it went public in 1960. in 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell

500,00 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year.

Some of the models that Bajaj makes (or has made) are: Scooters Bajaj Sunny Bajaj Chetak Bajaj Cub Bajaj Super Bajaj Wave Bajaj Legend Motorcycles Kawasaki Eliminator Bajaj Pulsar Bajaj Kawasaki Wind 125 Bajaj Boxer Bajaj CT 100 Bajaj Platina Bajaj Caliber Bajaj Discover Bajaj Avenger

Upcoming Models Bajaj Pulsar 220 DTS-Fi Bajaj Krystal Bajaj Blade Bajaj Sonic

New Image
The company, over the last decade has successfully changed its image from a scooter manufacturer to a two wheeler manufacture, product range ranging from Scooterettes to Scooters to Motorcycle. Its growth in numbers has come in the last 4 years after successful introduction of a few models in the motorcycle segment. The company is headed by Rahul Bajaj who is worth more than US$1.5 million.

HISTORY OF HERO HONDA

India has the largest number of two wheelers in the world with 41.6 million vehicles. India has a mix of 30 %automobiles and 70% two

wheelers in the country. India was the second largest two wheelers manufacturer in the world starting in 1950s with the birth of automobile products of India (API) that manufactured scooters.API manufactured the Lambrettas but, another form its association with piaggio of Italy(manufacturer of Vespa). The license raj that exitedbetween the 1940s to 1980s in India, did not allow foreign companies to enter the market and import were tightly controlled. This regulatory maze, before the economic liberalization, made business easier for local players to have a sellers market. customer in India were forced to wait 12 year to buy a scooter from Bajaj.

In the mid 1980s, the Indian government regulation changed and permitted foreign companies to enter the Indian market through minority joint ventures. The two wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Honda. The entry of these foreign companies changed the Indian market dynamics from the supply side to the demand side. With a larger selection of two wheelers on the Indian Market. The industry produced more models, styling options, prices, and different fuel efficiencies. The foreign companies new technologist helped make the products more reliable and with better quality. Indian companies had to change to keep up with their global counterparts.

COMPANYS HISTORY
Hero Honda Motorcycles Limited is an Indian manufacture of motorcycles and scooters. Hero Honda is a joint venture that began in 1984 between the Hero group of India and Honda from Japan. It has been the worlds biggest manufacture of 2- wheeled motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year. Hero Honda's Splender is

the worlds largest selling motorcycle. Its 2 plants are in Dharuhera and gurgaon, both in Haryana, India. It specializes in dual use motorcycles that are low powered but very fuel efficient

Vision:The story of Hero Honda began with a simple vision - the vision of a mobile and an empowered India, powered by its bikes. Hero MotoCorp Ltd., company's new identity, reflects its commitment towards providing world class mobility solutions with renewed focus on expanding company's footprint in the global arena. Mission:Hero MotoCorps mission is to become a global enterprise fulfilling its customers' needs and aspirations for mobility, setting benchmarks in

technology, styling and quality so that it converts its customers into its brand advocates. The company will provide an engaging environment for its people to perform to their true potential. It will continue its focus on value creation and enduring relationships with its partners

Strategies:Hero MotoCorp's key strategies are to build a robust product portfolio across categories, explore growth opportunities globally, continuously improve its operational efficiency, aggressively expand its reach to customers, continue to invest in brand building activities and ensure customer and shareholder delight. STRENGTH Excellent ability to Understand Customer Needs and deliver best suitable products. Recognized and established Brand name. Products with Superior Performance, Low maintenance and high resell value.

RESEARCH METHODOLOGY
It is well known fact that the most important step in marketing research process is to define the problem. Choose for investigation because a

problem well defined is half solved. That was the reason that at most care was taken while defining various parameters of the problem. After giving through brain storming session, objectives were selected and the set on the base of these objectives. A questionnaire was designed major emphasis of which gathering new ideas or insight say as determine and bind out solution to the problems. DATA SOURCE: research included gathering both primary and secondary data. Primary data is the first hand data, which are selected a fresh and thus happen to be original in character. Primary data was crucial to know various customer and past consumer views about bikes and to calculate the market share of this brand in regards to other brands. secondary data are those which has been collected by some one else and which already have been passed through statistical process. Secondary data has been taken from internet, newspaper, magazines and companies web sites. RESEARCH APPROCH The research was used survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. Target population is well identified and carious methods like personal interviews and telephone interviews are employed. SAMPLEING UNIT It gives the largest population that will be sampled. This research was carried in vadodara. These were 100 respondents.

DATA COMPLETION AND ANALYSIS After the data has been collected, it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions. SCOPE My project was based on the Comparative Study of Bajaj V/S Hero Honda and data was taken in the vadodara only.

Limitations of Research study

1) Research work was carried out in Chandigarh only the finding may not be applicable to the other parts of the country because of social and cultural differences. 2) The sample was collected using connivance-sampling techniques. As such result may not give an exact representation of the population 3) Shortage of time is also reason for incomprehensiveness. 4) The views of the people are biased therefore it doesnt reflect true picture.

CONCLUSION
Most of the pulsar,CBZ&karizma are purchased by young generation 18 to 30 because they prefer stylish looks and rest of the models of Hero Honda are purchased more by daily users who needs more average of bikes than looks. Hero Honda is considered to be most fuel-efficient bike on Indian roads. Service & Spare parts are available throughout India in local markets also. While buying a motorcycle, economy is main consideration in form of maintenance cost, fuel efficiency.

ANNEXURE
AGE:15-20 25-30 OCCUPATION:Businessman Student Q1) Which CAR do you have? MARUTI Q2) Which Model do you have? maruti:maruti alto maruti Zen hyundai:Hyundai 10 Centro Q3) Income of consumer? 100000-200000 300000-400000 Q4) For how long do you own a car? 0-1 year 2-3 year Q5) How do you come to know about this car? Newspaper Magazine Telivision Friends & Relative 1-2 year above 3 year 200000-300000 above 400000 maruti 800 maruti swift Hyundai i20 getz HYUNDAI Any Other 20-25 Above 30 Employee Other

Q6) Does advertisement influence your decision in choosing a car? Yes No Cant Say

Q7) Do you have full knowledge about car before buying? Yes No

Q8) Which factor below influence your decision? Price Quality Mileage Status Symbol Resale Value

Q 9)How would you rate the following factors of car with respect to different company? maruti Mileage Maintenance Price Look & Shape Brand Image Comfort Q10) Any Suggestion for company . . Date: (Signature) Hyundai