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J l 18,
July 18 2012
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This presentation contains non-GAAP measures relating to the company's performance. You can find the
reconciliation of those measures to the nearest comparable GAAP measures in the appendix at the end of
this presentation.
p
This presentation contains forward-looking statements relating to our future performance that are based on
our current expectations, forecasts and assumptions and involve risks and uncertainties. These statements
include, but are not limited to, statements regarding expected financial results for the third quarter and full
year 2012 and the future growth in the Payments, Marketplaces and GSI businesses.
Our actual results may differ materially from those included in this presentation for a variety of reasons,
including, but not limited to; changes in political, business, and economic conditions; foreign exchange rate
fluctuations; changes to capital allocation, including increasing liquidity above current levels; the impact and
integration of recent and future acquisitions; our need to successfully react to the increasing importance of
mobile payments and mobile commerce and the social aspect of commerce; an increasingly competitive
environment for our businesses; the complexity of managing an increasingly large enterprise, with a broad
range of businesses; our need to manage regulatory, tax and litigation risks (including risks specific to
PayPal and Bill Me Later); and our need to to timely upgrade and develop our systems, infrastructure, and
customer service capabilities at reasonable cost while maintaining site stability and performance and adding
new products and features.
You can find more information about factors that could affect our operating results in our most recent annual
report on Form 10-K and our subsequent quarterly reports on Form 10-Q (available at
http://investor.ebayinc.com). You should not rely on any forward-looking statements, and we assume no
obligation to update them. All information in this presentation is as of July 18, 2012, and we do not intend,
and undertake no duty
duty, to update this presentation
presentation.
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1
Q2-12 Summary
• Maintaining
g full-year
y g
guidance
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*Note: All growth rates represent year-over-year growth in Q2-12 compared to the same period of the prior year at spot FX rates
2 ** Calculations of Non-GAAP EPS and free cash flow are included in the Appendix of this presentation
Q2-12 Summary… Revenue
($ millions)
Revenue
3,380 3,398
3,277
2,966
2 760
2,760
2,495 2,546
Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12
Reported Y/Y Growth 9% 6% 1% 5% 16% 25% 32% 35% 29% 23%
Organic
g Y/Y Growth* 11% 13% 12% 12% 14% 18% 18% 19% 18% 18%
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3
*Calculation of Organic Y/Y Growth is included in the Appendix of this presentation
Q2-12 Summary… Non-GAAP EPS*
Non-GAAP EPS*
$0.60
$0.55 $0.56
$0.52
$0.48 $0.48
$0.47
$0.42
$0.40 $0.40
Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12
Reported Y/Y Growth 8% 8% 4% 16% 12% 20% 20% 17% 18% 16%
p Margin*
Non-GAAP Op. g 30.6% 29.1% 28.7% 29.5% 29.4% 27.6% 25.3% 28.7% 26.9% 27.3%
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4 *Calculations of Non-GAAP EPS and Non-GAAP Op. Margin are included in the Appendix of this presentation
Q2-12 Results … vs. Guidance
Q2 Guidance
$3.250 - $3.350B $0.53 - $0.55
(April 18, 2012)
Stronger
$70M 0 02
0.02
Performance
Resolution of indirect
$29M 0.02
taxes dispute ***
691
657
580
551 543
519 526
411
289
266
Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12
Reported Y/Y Growth -54% -14% 3% 10% 107% 5% -9% 5% -48% -24%
Capex % of Revenue 7% 9% 7% 8% 6% 9% 10% 9% 7% 10%
FCF % of Revenue 12% 23% 26% 26% 22% 20% 18% 20% 9% 12%
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*Calculation of FCF is included in the Appendix of this presentation
Business Update… Payments Revenue and Volume
1
15.5 15 5
15.5 16 1
16.1
672 694
647 13.0 13.4
11.9
521 552
480
Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12 Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12
$ millions $ billions
992 1,073 1,107 1,240 1,309 1,357 27.4 28.7 29.3 33.4 33.9 34.5
y/y growth y/y growth
23% 31% 32% 28% 32% 26% 28% 34% 31% 24% 24% 20%
Fx-neutral y/y growth Fx-neutral y/y growth
23% 30% 31% 31% 31% 27% 27% 29% 27% 24% 25% 23%
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* Starting Q1’12, includes inter-BU revenue, which is eliminated at the consolidated eBay Inc. level
Business Update… Payments Operating Metrics
Take Rate 3.63% 3.73% 3.78% 3.71% 3.87% 3.94% Segment margin increased
due primarily to
Transaction Expense 1.11% 1.11% 1.14% 1.04% 1.07% 1.07%
improvement in
Loss Rate 0.21% 0.25% 0.31% 0.27% 0.26% 0.26% transaction margin and
operating leverage
Transaction Margin** 63.7% 63.6% 61.5% 64.8% 65.6% 66.3%
0.4% 20% 4%
0.2% 10%
0.0% 0% 0%
Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 Q1 12
• BML share of US TPV continued to • BML ggrowth coming g from increased • Slightly
g y lower Y/Y driven byy continued
grow Y/Y, creating transaction penetration in Marketplaces and strong revolving balances offset by
expense savings for PayPal Merchant Services higher losses
• BML active customer base grew 30%
Y/Y and spend per active customer
increased 7% Y/Y
Revenue*
($ millions)
Marketingg
Services & 323
Other Revenue 329 303
314 299
268
Transaction
Revenue
Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12
$ millions
1,553 1,663 1,653 1,772 1,728 1,814
y/y growth
12% 19% 17% 16% 11% 9%
Fx‐neutral y/y growth
11% 12% 12% 17% 13% 14%
% Int'l
60% 59% 59% 60% 59% 60% ®
10 * Starting Q1’12, includes inter-BU revenue, which is eliminated at the consolidated eBay Inc. level
Business Update… Marketplaces Operating Metrics
Fx‐Neutral
Fx Neutral Y/Y Growth
Y/Y Growth 8% 10% 11% 10% 13% 15% • Continued mix shift with
fixed price growth of
20% Y/Y and auctions up
Vehicles GMV 2,050 2,238 2,149 1,864 1,871 2,021 4% Y/Y
Y/Y Growth 1% 2% 0% ‐3% ‐9% ‐10%
Fx‐Neutral Y/Y Growth 0% ‐3% ‐4% ‐3% ‐8% ‐7%
Segment margin
Fi d i
Fixed price as a % of GMV
% f GMV 61% 62% 63% 64% 64% 65% increased due primarily to
a one-time item and
Segment Margin operating leverage
Marketplaces Segment Margin 40.5% 38.8% 38.5% 40.6% 38.7% 39.6% ®
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Business Update… GSI Revenue and Operating Metrics
Revenue / Metrics
($ millions)
Marketing
Services &
Other Revenue
68
Same Store Sales (SSS) 20% 20% 18% 26% 26% 21% Segment margin impacted
y/y growth
/ h by seasonality and V11
Segment Margin N/A N/A -0.9% 2.8% 21.4% 9.5% 4.7% technology spend
* Results of operations of GSI are included in our consolidated results of operations as of June 17, 2011. Total Pro Forma transaction revenues are not comparable to prior year pro forma transaction revenues because of impact of
revenues from divested businesses being recorded as service fees vs. gross product revenues for the post-acquisition stub period. Starting Q1’12 includes inter BU-revenue, which is eliminated at the consolidated eBay Inc. level
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** GeC merchandise sales (GMS) represents the retail value of all sales transactions, inclusive of freight charges and net of allowances for returns and discounts, which flow through the GSI ecommerce platform, whether we record the
12 full amount of such transaction as a product sale or a percentage of such transaction as a service fee. As of Q1’12, the numbers for Q1’11, Q2’11 and Q3’11 have been adjusted
*** Calculation of revenue excluding the impact of the shift to a service fee model is included in the Appendix of this presentation.
GSI… Integration Update
Synergies
Enhance GSIonPlatform
Track Leverage eBay Channel Increase PayPal Ubiquity
Revenue* 221
Merchant
coverage
203
Q2'11 Q2'12
Segment Consumer
Margin N/A 4.7% preference
• GSI clients continue to gain share (SSS • 13 GSI merchants/brands live on eBay • PayPal coverage of GSI’s volume
+21% Y/Y) was 83%
• GSI Marketing Services extensions are
• V11 certification shift to 2H’12... now live on Magento/x.commerce • PayPal share of checkout on GSI’s
deployment expected post holiday season volume was 13% in Q2’12, up from
• Utilizing GSI demand generation
12% last quarter
capabilities (email, retargeting and
affiliate marketing)
*Results of operations of GSI are included in our consolidated results of operations as of June 17, 2011. Total Pro Forma transaction revenues are not comparable to Q3-10 Pro Forma
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13 transaction revenues because of impact of revenues from divested businesses being recorded as service fees vs. gross product revenues for the post-acquisition stub period.
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Business Update… Operating Expenses*
Sales & Marketing Product Development General & Admin. Prov. for Trxn
(% of Revenue) (% of Revenue) (% of Revenue) and Loan Loss**
(% of Revenue)
20.8% 20.1%
• Continued investment in • Accelerating innovation... • Continued operating leverage • Top Rated Seller penetration
online and brand marketing to Mobile, platforms and offline increasing... Lower buyer
drive consumer engagement protection expense
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* All expenses are shown on a non-GAAP basis (calculations can be found in the Appendix of this presentation)
14 ** Prov. for Trxn and Loan Loss includes Marketplaces and PayPal transaction loss, Marketplaces consumer protection programs, bad debt expense and BML loan loss
Q2-12 Cash Flow / Capital Allocation…
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*Cash balances/flows include cash, cash equivalents and non-equity investments
15 ** Other includes FX impact, employee stock plans and other
***Calculation of FCF is included in the Appendix of this presentation
Guidance FY 2012
FY’12 Guidance
Revenue Non-GAAP
(in billions) EPS*
Low High Low High
$13.80 $14.10 $2.30 $2.35
Y/Y
18% 21% 13% 16%
Growth
Q3'12 Guidance
Revenue Non-GAAP
(in billions) EPS*
Low High
g Low High
g
$3.30 $3.40 $0.53 $0.55
Y/Y
11% 15% 10% 15%
Growth
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* Calculation of Non-GAAP EPS is included in the Appendix of this presentation
17
Summary
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18
Q&A
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19
Appendix
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20
Q2-12 Summary… RoIC*
25.7%
25.3%
25.0%
24.5%
23.9%
23 2%
23.2% 23 0%
23.0%
22.8%
22.5%
22.2%
Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12
*Trailing 12-month Pro-Forma Net Operating Profits After Tax / (Average Total Assets – 95% of Average Cash, Cash Equivalents, and Investments - Average Current Liabilities)
Calculation of Return on Invested Capital is included in the Appendix of this presentation
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21
Business Update… GMV-Based Formats
$8.0
$8.0 $8.0
$6.0
$6.0 $6.0
Strong performance ... ... Stable dollar volume as shift ... Shifting from GMV to lead
continues to fixed price ... gen model
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22
Calculation of Organic Revenue Growth
Mar 31, Jun 30, Sept 30, Dec 31,
2010 2010 2010 2010
Note: Acquisition impact includes acquisitions made within 12 months of the quarter. ®
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Reconciliation of Quarterly GAAP to Non-
GAAP Operating Margin
Mar 31, Jun 30, Sept 30, Dec 31, Mar 31, Jun 30,
2011 2011 2011 2011 2012 2012
GAAP operating income (loss) $ 565 $ 519 $ 537 $ 754 $ 653 $ 695
Stock-based compensation
expense 119 119 108 111 111 127
Employer payroll taxes on stock-
stock
based compensation 13 1 1 1 14 2
Acquisition related transaction
expense - 57 - 1 - -
Amortization of acquired intangible
assets (1) 52 66 105 105 105 103
Restructuring - - - - - -
Non-GAAP operating income $ 749 $ 762 $ 751 $ 972 $ 883 $ 927
(1) Includes amortization of acquired intangible assets within cost of net revenues and operating
expenses.
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Reconciliation of Quarterly GAAP to Non-
GAAP Net Income / EPS
Jun 30, Sep 30, Dec 31, Mar31, Jun 30, Sept 30, Dec 31, Mar 31, Jun 30,
2010 2010 2010 2011 2011 2011 2011 2012 2012
GAAP net income $ 412 $ 432 $ 559 $ 476 $ 283 $ 491 $ 1,980 $ 570 $ 692
Stock-based compensation expense 92 94 94 119 119 108 111 111 127
Non-GAAP net income per diluted share $ 0.40 $ 0.40 $ 0.52 $ 0.47 $ 0.48 $ 0.48 $ 0.60 $ 0.55 $ 0.56
Shares used in non-GAAP diluted share calculation 1,330 1,328 1,326 1,320 1,315 1,309 1,308 1,308 1,309
(1) Includes amortization of acquired intangible assets within cost of net revenues and operating expenses.
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Reconciliation of GAAP to Non-GAAP
Quarterly Statement of Income
Three Months Ended Three Months Ended
June 30, 2012 June 30, 2011
Reported Entries GAAP Reported Entries GAAP
(in millions
millions, except per share data and percentages)
Basic 1,291 1,291 1,297 1,297 (c) Amortization of acquired intangible assets and developed technology
(d) Income taxes associated with certain non-GAAP entries
Diluted 1,309 1,309 1,315 1,315
(h) Amortization of intangibles and stock-based compensation for Skype
Operating margin 20 % 7% 27 % 19 % 9% 28 % (i) Acquisition related transaction expense
Effective tax rate 19 % 5% 24 % 3% 16 % 19 % (j) Gain from the acquisition of a business
(k) Loss on divested business
(m) Accretion of note receivable ®
(p) Gain on the divestiture of a
26 business
Calculation of Free Cash Flow
Three Months Ended
Full
Mar 31, Jun 30, Sep 30, Dec 31, Year
2010 2010 2010 2010 2010
(in millions)
GAAP operating cash
flow $ 418 $ 726 $ 747 $ 854 $ 2,745
Purchases of property
and
equipment, net (152) (207) (167) (197) (723)
Free cash flow $ 266 $ 519 $ 580 $ 657 $ 2,022
2 022
Three Months
Ended
June 30,
30
2012
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Reconciliation and Calculation of Return on
Invested Capital
Denominator components: Q2'10 Q3'10 Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12
Total assets $ 18,748 $ 19,948 $ 22,004 $ 23,005 $ 24,834 $ 24,901 $ 27,320 $ 28,207 $ 28,258
Total cash, cash equivalents and
investments $ 6,726 $ 7,464 $ 9,115 $ 9,480 $ 7,475 $ 7,031 $ 8,382 $ 8,732 $ 8,384
Current liabilities $ 3,564 $ 3,809 $ 4,517 $ 4,763 $ 6,143 $ 6,145 $ 6,734 $ 6,965 $ 6,800
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Q3’12 and FY 2012 GAAP and Non-GAAP
Guidance
Three Months Ending
September 31, 2012
(in millions, except per share
amounts)t ) GAAP N
Non-GAAP
GAAP ((a))
Revenues $3,300 - $3,400 $3,300 - $3,400
Diluted EPS $0.42 - $0.44 $0.53 - $0.55
(a) Estimated non-GAAP amounts above for the three months ending September 30,
2012, reflect adjustments that exclude the estimated amortization of acquired
intangible assets of approximately $95
$95-$105
$105 million
million, estimated stock
stock-based
based
compensation expense and employer payroll taxes on stock-based compensation
expense of approximately $115-$135 million, and the accretion of a note receivable of
approximately $5 million as well as the related tax impact
(b) Estimated non-GAAP amounts above for the 12 months ending December 31,
2012 reflect adjustments that exclude the estimated amortization of acquired
2012,
intangible assets of approximately $400-$420 million, estimated stock-based
compensation expense and employer payroll taxes on stock-based compensation
expense of approximately $485-$515 million, the gain on a divestiture of approximately
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$118 million, and the accretion of a note receivable of approximately $20 - $25 million
30 as well as the related tax impact.
FY 2012 GAAP and Non-GAAP Cash Flow
Guidance
Year ended
(in billions) December 31, 2012
Forecasted operating cash flow $3.6 - $3.8
Forecasted purchases of PP&E $1.2 - $1.3
Forecasted free cash flow $2.4 - $2.5
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