Overview

Located around the idyllic hill-town of Panchgani in Western India, Mapro Foods manufactures Fruit Jams; Fruit beverage concentrates Crushes and Squashes; and Fruit Bars. With an annual processing capacity of around 30 thousand MT, Mapro is a market leader in Western India. The company has grown organically over the last five decades with sustained profitability. Known for its quality and innovation, Mapro has been built on its founders philosophy of developing products that are wholesome, nutritious, value-for-money, and imaginative.

50 fruitful years
Founded in 1959, the Company had its humble beginnings in the hill-town of Panchgani, near Mahabaleswar, when a businessman named Kishore Vora a pharmacist by profession, decided to make some strawberry jam. He then went on to develop innovative products such as jelly sweets, fruit cubes with fruit juice and rose syrups with rose petals all for the first time in country. Today, his hobby has borne fruit in the shape of Mapro, one of the most modern, hygienic, quality-focussed fruit product manufacturing units in India. His vision has been taken forward, thereby transforming the region around Mahabaleshwar and Panchgani, the erstwhile sleepy hill stations of Maharashtra, into a flourishing fruit processing zone.

A range of nutritive, lip-smacking products

Mapros portfolio of products provides a high quotient of natural fruit in the form of Jams, Fruit bars and chews, Syrups, Crushes, Squashes, and Dessert Toppings. Its range of premium products such as Thandai crush and Kesar syrup are made from the finest selection of exotic ingredients. Mapros products are known for their wholesome taste and quality, as also their natural goodness and nutritive value. Mapro was the pioneer of fruit-based confectionery in India, with its first jelly sweets being made from fruit juices and liquid glucose. The Falero pulpy fruit chews, which are better known as pates de Fruit in the rest of the world are excellent exemplars of Mapros very own Innovation Labs. Faleros come in unique indigenous flavours that are suited to the Indian palate, like Kacchi Kairi (Raw Mango), Alphonso Mango and Strawberry.

An emphasis on excellence and quality

With its state-of-the-art production facilities, Mapro is committed to developing, producing, packaging, storing and selling food products, with high regard for safety, nutrition and taste, by continually improving quality and food safety management systems to meet and exceed customers expectations. The company has obtained ISO 9001:2008 certification and ISO 22000:2005 certification from BVQi. The implementation of B. R. C. Standards is being planned in the near future.

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Beyond business
Mapro Foods has a flat organisational structure where management and employees work hand-inhand. Lunch is cooked in the common canteen for one and all, including guests, who all eat the simple, sumptuous and wholesome meal together. Employees who have put in a number of years of service are recognised and felicitated. The education of children of employees is encouraged and supported and employees families are included in all celebrations. Mapro has successfully led the socio-economic upliftment of people in this region. Besides men, women have had the means of earning a livelihood too, and there is a focus on education of the younger generation. The development of the village of Gureghar, comprising around 70 families, between 1971 and 1985, is a case-study in itself. It started out with 12 persons working as permanent employees at the Gureghar fruit processing unit, with the rest into subsistence farming. But for them too, there was hope. They had continuous and sustained income with a ready market at their doorstep. They started growing strawberries, with technical guidance from Mapro, and today the region has the highest produce of strawberries in all of India, one of the major catalysts for the manifold increase in tourist inflow over time. All these achievements have been through sustainable means, keeping the regions ecology in mind. Gureghar boasts of being one of the first villages to have 100% sanitation with every house having their own biogas plant. Today, statistics reveal 100% employment in the village, with none under poverty line, and 100% literacy with a 0% dropout rate. Mapros vision does truly extend beyond business.

Strawberry Festival
Held in the month of March/April (during the Easter weekend), the Mapro Strawberry Festival at Mapro Garden, has become a much awaited annual event. Started four years ago, when strawberry production far exceeded market demand, Mapro conceptualised this unique four-day festival dedicated to promoting strawberries, encouraging overall fruit consumption and boosting tourism in Mahableshwar and Panchgani. The Festival is supported by the All India Strawberry Growers Association (AISGA), to promote strawberry cultivation in the country. The Festival has grown in size over the years with a turnout of thousands of enthusiasts. Through the Festival, tourists get to experience Mapros array of products and state-of-the-art technology. The Festival showcases raw strawberries and innovative strawberry-based products such as

strawberry pizza, strawberry bhel, chocolate dipped strawberries and strawberry sandwiches among others. The four-day event also includes free strawberry farm visits, Mapro Food Park visits, and other cultural and entertainment activities. Over 250 farmers from nearby villages participate in the festival, opening their farms to tourists, and Mapro garden offers strawberries that you can eat to your hearts content, completely free! Get a head start to your day with this delicious, deep red, fruit-filled, healthy jam. Apart from being a perfect topping for toast at breakfast, it is often used on cakes, cookies and tarts. Roll some jam for a quick snack in a chapati or puri or just lick it off a spoon for a lip-smacking, delightful explosion of fruitiliciousness.

Hiiiiiiiii! I'm Strawby Baby and there's nobody quite like me! I'm peppy, fresh and everybody's favourite! I like pink and my friends say I'm the sweeeetest! Of course, I'm the best when it comes to the skating rink! Come, be my partner. Pick me up for a healthy dose of flavonoids, antioxidants and vitamin C. Refresh yourself now by adding one part squash to three parts water.