Académique Documents
Professionnel Documents
Culture Documents
2008
the clear objective is to develop kers from a leading roll manufacturer into a world class company.
Bengt Nilsson
Contents
Presidents comments ................................................2 Market overview .........................................................6 Division Cast Rolls America .......................................8 Division Cast Rolls Europe.......................................10 Division Forged Rolls ...............................................12 Division Specialty Rolls ............................................14 kers in China .........................................................19 An innovative company ............................................20 Quality, Safety and Environment ..............................22 Financial Statements ...............................................25 Presentation of the Board of Directors .....................28 Group Executive Management .................................29 kers Group World wide .......................................31 Contact information ..................................................32
Graphical production: EttOrd AB, Strngns Photo: Patrik Borg, Ann Heine, Mona Skoglund, Tedd Soost and The kers Group Translation: Amesto, Gteborg | Prepress: Bildrepro i Stockholm AB Print: Centraltryckeriet, Linkping, 2009 | Paper: MultiDesign White Original, Papyrus
PR ES i D En T S C O M M En TS
2008 was a very turbulent year for the global roll industry. The overheated market situation in 2007 was normalized during the first half of the year, to be followed by a dramatic decline of the market in the last quarter.
Bengt nilsson president & Ceo
duction a few years ago, have become industry standard in many markets such as Europe and north America for exam ple. nonetheless, it is likely that this vol atility has created an insecurity that has contributed to the weaker order intake in the final months of the year.
This dramatic slowdown was caused by the rapid decline of global steel demand. in turn, this decline in demand led to significant output decreases by the steel producers of the world, in order to meet the actual demand. if the development of global roll demand in recent years has been with out historical parallels, this is also true for the speed and the size of the slowdown. The leading roll makers experienced low order intake in Q4 and were also faced with demands to postpone shipments, from a few months to up to over a year, as well as of cancellations. In the first half of 2008, both raw material and energy prices increased rapidly with scrap prices reaching record levels during springtime. in the summer months prices started to fall as rapidly. The impact of volatile raw mate rial prices has, to a large extent, been dealt with through variable surcharges. These surcharges, since their intro
workforce will be decreased by around 15 percent and that activity in many plants will be dramatically reduced dur ing the first half of 2009. A new product division organiza tion was introduced in January 2008. During the year the new structure has been consolidated and a number of key recruitments were made. new corpo rate functions such as Global Produc tion Support and Corporate Develop ment were established.
The improvement program kers 25 will run during a number of years and will have effects in all areas of the Group. The program contains short term cost saving and cash generat ing actions as well as more structural improvements. During the life of the program a separate program office will secure that all activities are followed and controlled. The clear objective is to develop kers from a leading roll manu facturer to a world class company. Bengt nilsson President & CEO
KEY FIGURES
MSEK 2004 Sales Operating expenses Depreciation EBIT EBIT Margin Investments in fixed assets Return on capital employed 2.081 -98 -42 neg 176 neg 2005 2.501 -91 88 4% 156 6% 2006 2.671 -97 182 7% 61 14% 2007 2008 3.195 3.592 -109 304 10% 199 18% -120 378 11% 283 17%
My colleagues are definitely the most important thing for me, and in the foundry at kers we have a really good team and great team spirit. the fact that kers also offers an exciting job, working with molten iron thats extremely rewarding to me.
Therese Andersson
Foundry worker kers Styckebruk, Sweden
I really value my job and the way I am developing at kers. I have not only been able to become an expert in my profession, but I have also experienced other areas such as coatings and heat treatments. this means that my job isn't a routine. I hope I can carry on in this way for further development in the future.
Franck Violette
Foundry worker Sedan, France
M A R K E T Ov ERv i E W
Closer to customers
Despite the rapid downturn in the world economy, 2008 was the best year in kers history. The company strengthened its position as a global market leader offering quality rolls for the global steel and aluminum industries.
ulf Gyllenholm senior Vice president Marketing & sales
Compared to 2007, sales in China increased by more than 50 percent and by an even greater percentage in india. The increase in volumes sold was achieved without comprising profitabil ity levels. By far the most important product area for kers has been, and contin ues to be, rolls for flat products within the spheres of carbon steel, stain less steel and aluminium. Within these areas, which comprise the vast major ity of Group activities, kers has a very strong market position. For long pro ducts, kers has taken more of a niche approach with excellent capabilities to produce larger sized section mill rolls, both cast and forged, at our sites in Sweden and France.
has its roots primarily in these markets. Today our sales offices in these markets are complemented by sales offices in China and Brazil. Through this network, kers today sells to customers in over 50 countries. Our traditional markets have been, and will continue to be, important mar kets for kers, but with the rapid growth of the steel production in many emerg ing markets, the importance of the mar kets outside the traditional regions has increased greatly for kers in recent years.
tomer to always choose the correct roll for any particular application. An approach incorporating total cost of ownership is being increasingly imple mented by kers' customers. in prac tice, this means that a switch to a high tech roll solution may yield significantly better operating and overall financial results for the customer. With the purpose of further strength ening the customer perception of kers as an important supplier in China, kers held a very successful customer semi nar in China in March 2008. More than one hundred customers attended the seminar. kers' technology and know how, as well as customer case studies were presented.
Focus on change
Within our marketing and sales acti vities, one objective is to rapidly adapt to prevailing market conditions. Per haps even more important, the work and efforts to improve and change, will also prepare the business for the upturn when it eventually arises, ensur ing that kers comes out on top. Our overall objectives are to be faster, more reliable and efficient as well as more customerfocused, achieving more profitability and thus develop from being the leading global
I really enjoy the everyday contacts with customers and co-workers within kers. We are a very good team, supporting each other towards our goals. this highly motivated team work can only lead to success. For me personally, I get a lot of new experiences in the field of marketing and sales, which I find both most interesting and developing.
Barbara Kure
Sales Coordinator Ravne, Slovenia
Narrow strip mill rolls Plate mill rolls Aluminium mill rolls & Continous casting Cluster mill rolls Cold strip mill rolls Section mill rolls Back up rolls Co products Hot strip mill rolls
0%
20%
40%
D i v i S i O n CAST RO L LS A M ER i CA
Market leadership
The Division Cast Rolls America sales department has many years of opera tional, technical and product develop ment experience in working closely with the rolling mills and maintaining strong customer relationships. The company uses the product and rolling mill oper ating knowledge to provide excellent service, to improve rolling practices and to solve problems for the custom ers. These valueadded services, along with the supply of reliable product qual
Tom Adams Division Manager Cast rolls America shorT FACTs 2008 employees: 330 F.T.E. products: Hot strip mill rolls, Cold strip mill rolls vertical Seal: Bearings, bush ings, sleeves and chocks locations: Avonmore, Hyde Park and Pleasantville, PA, USA produced volume: 22.000 t
For me, kers has shown that with hard work and commitment many opportunities are presented. Having been given the opportunity to communicate with customers on a daily basis has shown me a new perspective of what their concerns and needs are. the opportunity to learn and grow, with help from knowledgeable and experienced people at kers, has made the transition very rewarding.
SalES pER REGIon
Asia 26% North America 74%
SalES
20% of the Group
nUMBER oF EMploYEES
330 people (21% of the Group) Year average F.T.E.
InvESTMEnTS
13% of the Group
Robert E. Klingensmith
Technical Sales Engineer Avonmore, PA, USA
D i v i S i O n CAST RO L LS EU RO PE
Constant improvements
The focus in the kers Group is on get ting closer to its customers. Division Cast Rolls Europe is working along these lines and is well aware of the challenges it faces. increased focus on customers' requirements, involv ing, among other things, investment in increased technical support and service on site for customers, is obvious. Work ing to ensure constant improvement has yielded results and the Division has increased production and improved the quality of its products. Reliability of
kerstin konradsson Division Manager Cast rolls europe shorT FACTs 2008 employees: 510 F.T.E. products: Hot strip mill rolls, Plate mill rolls, Section mill rolls locations: kers Stycke bruk, Sweden; Sedan, France produced volume: 31.000 t
The desire and ability to change and adapt is present within the Division. We have made great progress in terms of quality, reliability of delivery, safety and working environment.
I have a background in mechanical engineering and am now responsible for process engineering and machines used in the manufacture of rolls. I have had the opportunity to pursue my chosen career. My job tasks are extremely varied, and I am constantly mastering new skills and gaining experience. kers offers a very interesting work environment, which provides me with a solid basis for my future development.
Frdric Husson
SalES
29% of the Group
nUMBER oF EMploYEES
510 people (32% of the Group) Year average F.T.E.
InvESTMEnTS
30% of the Group
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D i v i S i O n FO RG ED RO L LS
sweeping changes
Division Forged rolls has undergone major changes during 2008, both in terms of its organization and on the market. Following the new divisional structure, the executive management has been renewed to a large degree and new high tech rolls have been produced and tested in our customers' facilities on a broader scale.
Division Forged Rolls has three produc tion plants. These are located in France and Belgium. The plant in Thionville includes steel works, forging, heat treat ment and machining. The plant in Ber laimont performes heat treatment and machining, while the plant in Liege manufactures ESR material (Electro slag remelting) including forging and heat treatment.
Our Division and our people strive for and achieve such great efficiency and such a high level of competence, know-how and quality, that we can only but strenghten our market-leading position.
philippe Bello Division Manager Forged rolls shorT FACTs 2008 employees: 470 F.T.E. products: Section mill rolls, backup rolls, ingots, forged bars and mechanical pieces locations: Liege, Belgium; Berlaimont and Thionville, France produced volume: Coproducts 43.000 t Rolls 19.000 t
25 program, aimed at increasing the service level while becoming more and more efficient. With the help of mod ern improvement tools, there have been reductions of non conformities, inci dents and delays. The average through put time has also decreased as well as the response time to customer requests.
production capacity
At the end of 2008, the number of employees in the Division was 450, of which 60 percent work in Thionville. The Division's main operations are the production of section mill rolls for manufacturing long products, backup rolls for cold and hot rolling, and com plementary products, primarily ingots, forged bars and mechanical pieces. The production capacity for section mill rolls is around 5.000 tons per year. The entire output of section mill rolls is
set aside for Europe. Division Forged Rolls' section mill rolls are estimated to have 5 percent of the market. Around 6.000 tons of backup rolls are manufactured annually and sold prima rily in Europe and Asia. The Division has around 8 percent of the global market. in the steel works, extra capacity enables the Division to manufacture ingots and forged bars, accounting for half of the sales of the Division.
earnings unchanged
2008 saw the market shift from rising demand and strong production expan sion with associated new hiring during the first six months, to a faltering econ omy with decreasing volumes and lay offs affecting temporary staff during the second half of the year. Despite this,
Division Forged Rolls' earnings have remained unchanged compared with the previous year. During this downturn, the Division will continue to invest in research and devel opment in preparation for expected mar ket recovery. Thanks to kers' very strong name and the Division's exten sive knowhow in relation to its compet itors, Division Forged Rolls will be in an excellent position when demand picks up again. Through close contact with customers, the Division is able to guide and follow potential market changes.
It is very motivating for me to work in a friendly team with challenging responsibilities in a worldwide company making products of the highest quality. In my job as a pyrometric technician I get opportunity to increase my knowledge as we develop techniques and working methods continuously. the comfort I feel with the kers atmosphere is essential for my job satisfaction.
Raphael Borges
Pyrometric Technician Berlaimont, France
SalES
32% of the Group
nUMBER oF EMploYEES
470 people (29% of the Group) Year average F.T.E.
InvESTMEnTS
46% of the Group
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D i v i S i O n S PECi A LT y RO L LS
Increased productivity
A reorganization and specialization pro gram has been completed during the year. Every product group is now made
Miran rebernik Division Manager specialty rolls shorT FACTs 2008 employees: 300 F.T.E. products: Cluster mill rolls, narrow strip mill rolls, cold mill work rolls, aluminum work rolls locations: Fraisses, France; Ravne, Slovenia; Sderfors, Sweden produced volume: 7.712 t
We put a lot of hard work and efforts into improving our production.
Challenges, development, variation, participation and a sense of community. the management's enthusiasm and desire to develop the company into a worldclass player is stimulating. Its interesting and exciting to be involved and contribute to this development. I have an extremely varied and challenging job, which also involves working with people from other countries and cultures.
Fredrik Lvstrm
Project manager Sderfors, Sweden
SalES
16% of the Group
nUMBER oF EMploYEES
300 people (18% of the Group) Year average F.T.E.
InvESTMEnTS
11% of the Group
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I really enjoy working with mechanical things and with the machines we have at kers. I find it especially interesting to work with the impressive dimensions of the rolls we produce here at kers in thionville.
Thomas Baticle
Machine operator Thionville, France
K ERS i n C H i n A
Anders hallberg Chairman of the Board shanxi kers TIsCo roll Co. ltd. shorT FACTs 2008 employees: 320 F.T.E. products: Hot strip mill work rolls location: Taiyuan, Shanxi, China produced volume: 6.500 t
It is very interesting and positive with the international atmosphere in kers. We come from many different countries with different cultures all working together towards the goal An even better kers. We do this by adopting the kers working methods which have shown to be succesful over the years. I really appreciated the training program I experienced when I was new in kers.
kers' technology
The quality improvements will be made possible by transferring kers techno logy to the company. Employees from Shanxi kers TiSCO Roll Co. Ltd. have visited kers' various facilities in Europe and received training in technology, qua lity and safety issues. Knowledge build up is also facilitated by three expatriates (acting General Manager, Foundry Man ager and Machine shop Manager) and by having employees from other kers plants working in Taiyuan. in 2008, an extensive machinery investment program was implemented, with the biggest investment being a cen trifugal spin caster. This technology will allow kers to deliver rolls of various material qualities, with a very high level
I am constantly learning and becoming more and more efficient thanks to a good training program and hard work. I really enjoy my job and it didnt take long for me to feel a strong bond with my colleagues and the company. naturally I want to develop and advance in the company and I know that I have every opportunity to do that.
Xu GuoHua
Deputy Machine shop manager Taiyuan, China
Flora Xie
the biggest investment in 2008 in the Chinese plant was a centrifugal spin caster. kers can, with the new spin caster, supply high quality rolls of various grades from the plant.
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A n i n n OvATi v E C O M PA n y
An effective innovation process and focus on technical service will move kers forward
kers focus on technical service and customer support will improve the quality of customers' products. Closer collaboration with customers, and more effective management of the innovation process, will raise the quality levels of material and product development even further.
The aim of the research and develop ment work at kers is to maintain the Group's pole position within the indus try. Material and product development is an ongoing process with ever more demanding quality requirements. R&D work is carried out by a project organi zation involving a team of 25 or so at the seven laboratories and elsewhere. A special Research and Development Council, made up of R&D managers within the Group, holds quarterly meet ings to formulate, assess and make decisions on development initiatives. There are two competence centers: one in Sweden, focusing on cast rolls, and one in Belgium, focusing on forged rolls. R&D work can be divided into three areas of activity: Skillsenhancing activities. This involves, for example, investigating the connection between different materials and their properties. Product and processdevelop ment activities. These are based on existing products or a specific requirement from a customer. Strategic activities. A more vision ary and forwardlooking approach that aims to find new production technologies and material.
The main focus is development of exist ing materials, but alternative manufac turing methods and materials are con tinuously being investigated and tested. Refinement of existing materials has moved from lowalloy to highalloy prod ucts. Establishment of high speed steel rolls is continuing; rolls for cold rolling and rolls for the latter stands in a Hot Strip Mill are being developed and will be upgraded shortly.
kers is an international company with a rich mix of cultures. speaking French, english and swedish is a real benefit for me working in the cast R&D team. I believe in kers vision underlining the importance of research and development to provide highquality rolls to our customers.
kers Academy
kers Academy is an internal skills center within the Group that was set up in 2008. Employees receive training to ena ble them to address the requirements of the future. The intention is also to offer customers the opportunity to participate in this training concerning new products and materials. This is part of improved technical service for customers.
Jrme Snaneuch
R&D Engineer kers Styckebruk, Sweden
adaptation of products to the specific requirements of each customer. During 2008, new activities were added to the system and a number were launched on the market. Additional new projects are awaiting launch in 2009.
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Q UA LiT y, S A FE T y A n D En v i RO n M En T
A change in focus to a more deliberate strategy for work involving safety issues is visible in the kers organization. The objectives for 2008 were achieved and the objectives for 2009 have been set even higher.
stefan lind Vice president Global production support
Sound and standardized processes will raise quality to a very high level.
Focus on quality, safety and environmen tal aspects are all crucial for success. in 2008, kers focused more strongly on these areas by establishing a new group wide function Global Production Sup port. Quality and safety work have top priority and the objectives have been set high: to become a world leader in these areas too. Sound and standardized proc esses will raise quality to a very high level. At kers' safety conference 2008 the foundation was laid for intensi fied work to reduce the number of acci dents resulting in lost working hours. kers has decided to use the interna tional measurement system for acci dents. This system measures Lost Time Accidents (LTA), to enable comparison with other companies. The same deci sion forum decided to focus on personal protection equipment and its use. 2007 was used as a base, with the target then set for reducing LTA throughout the Group by 25 percent in 2008, which was fulfilled. In other words, a high target yielded immediate results it was par ticularly evident in terms of eye injuries. Requirements for analyses and action are now being established within the organization and a further 25 percent reduction of LTA is required in 2009. The requirement stipulating use of pro tection equipment now also applies to contractors and visitors. The personal protection equipment for employees and
third-party certified according to the international iSO 9001 quality standard. Work to create a common quality sys tem for the kers Group is continuing. An agreement has been signed with a third party to certify a quality manage ment system that will be in full opera tion by 2010. Major quality improvements have been made during the year with regard to work on centrifugally cast rolls. Reject costs have been halved for these products thanks to a new stand ardized working method. Work on improving quality within this area also resulted in positive improvements within the environmental field. Improved qual ity has, among other things, produced a substantial reduction in the need to eliminate defects by lancing. The lanc ing operation generates discharge of metalliferous material into the air.
visitors has also been strictly specified, as has the means of determining usage compliance.
Cultural shift
The reporting system for incidents and accidents was launched in 2007 and has been further improved in the past year. More and more incidents are being reported. A cultural shift in the safety aspects is starting to evolve through out the Group and has resulted in a
changed attitude among employees. Safety efforts must permeate work at all levels in the organization, from Group management to individual employees in the office or on the shop floor. In order to constantly improve safety, the work of standardizing safety work will continue.
I like the challenging and fast paced atmosphere in the company that allows me to help improve the safety and health of all the workers here at kers.
Milica Petrovich
Safety Manager Avonmore, PA, USA
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Board of Directors
CHRiSTER GyBERG Chairman Born in 1947 Education: Chalmers University of Technology, MSc in Engineering Member of the board since 2008
MARTin ivERT Board member Born in 1948 Education: Royal institute of Technology, Stockholm, MSc in Metallurgy Member of the board since 2008
BEnGT MAUnSBACH Board member Born in 1968 Education: Stockholm School of Economics, MSc in Economics and Business Administration Member of the board since 2008
BEnGT niLSSOn president & Ceo Born in 1961 Education: Royal institute of Technology, Stockholm, MSc in Engineering Physics Employed in kers since 2007
AnDERS RUTH executive Vice president & CFo Born in 1960 Education: Stockholm University, BSc in Business Administration Employed in kers since 2008
LARS SKLD Board member Born in 1950 Education: University of Stockholm, Master of law Member of the board since 2007
FREDRiK STRMHOLM Board member Born in 1965 Education: Stockholm School of Economics, MSc in Economics and Business Administration Member of the board since 2008
AnDERS ULLBERG Board member Born in 1946 Education: Stockholm School of Economics, MSc in Economics and Business Administration Member of the board since 2008
iAn MCWHiRTER executive Vice president Corporate Development Born in 1974 Education: McGill University, Montreal, Master of Business Administration (MBA) Employed in kers since 2008
ULF GyLLEnHOLM senior Vice president Marketing & sales Born in 1944 Education: Lund University, BSc in Business Admini stration Employed in kers since 2008
JACQUES CUGnOn Group Business Controller Born in 1968 Education: Fucam in Mons, Belgium. MSc in Economics, Degree in accounting and management Employed in kers since 2007
JOHAn BLOMQUiST Deputy Board member Born in 1978 Education: Stockholm School of Economics, MSc in Economics and Business Administration Member of the board since 2008
PETER nORLinDH Deputy Board member Born in 1946 Education: Stockholm School of Economics, MSc in Economics and Business Administration Member of the board since 2002
leGAl sTruCTure: kers AB is a Swedish company with its registered office in Strngns, registration number 556153-4792. In July 2008 kers AB was acquired by kers Holding AB, which is a Swedish company owned by Altor Fund II GP Ltd (85%) with its registered office in Jersey and by STC Interfinans AB (15%).
TOM ADAMS Division Manager Cast rolls America Born in 1957 Education: Pennsylvania State University, BSc in Metallurgy Employed in kers since 1983
KERSTin KOnRADSSOn Division Manager Cast rolls europe Born in 1967 Education: Royal institute of Technology, Stockholm, MSc in Metallurgy Employed in kers since 2007
PHiLiPPE BELLO Division Manager Forged rolls Born in 1960 Education: Ecole Polytechnique Paris and Ecole des Mines de Paris, MSc Employed in kers since 2008
MiRAn REBERniK Division Manager specialty rolls Born in 1961 Education: University of Economics Employed in kers since 2004
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Sponsorship for innovation For us, its important for the kers Group to be associated with enterprise, innovation and the desire to keep up with the competition. By focusing on young players, kers Hockey is taking an approach that is in perfect accord with the major challenges facing kers as a company.
Bengt Nilsson
President & CEO
Head Office
Sweden kers Styckebruk
kers is a professional company and the brand name kers is very strong in the industry. I am very proud to be part of a company that has good quality products. For me, as a manager in this international company, kers provides leadership training and other career development opportunities which strongly make me feel that I contribute to the development of the company. this makes me grow also as an individual.
Lisa Liu
General Manager, Shanghai, China
sales Offices
Belgium Brazil China France Slovenia Sweden UK USA Liege Piracicaba Shanghai Fraisses Ravne kers Styckebruk vale of Glamorgan Avonmore, PA
Manufacturing sites
Belgium China France Liege Taiyuan Berlaimont Fraisses Thionville Sedan Ravne kers Styckebruk Sderfors Avonmore, PA Hyde Park, PA Pleasantville, PA
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Contact information
h e A D o FF I C e
kers AB SE 647 83 kers Styckebruk SWEDEn Phone: +46 159 321 00 contact@akersrolls.com
D i v i s i o n Fo r g e d r o l l s
DiviSiOn HEAD OFFiCE kers France, Thionville Chemin du Leidt B.P. 10200 FR57104 Thionville FR AnCE Phone: +33 3 82 82 23 00 kers France, Berlaimont 17, Chemin de Hayzettes B.P. 20010 FR59145 Berlaimont FR AnCE Phone: +33 3 27 53 66 00 kers Belgium S.A. 40, rue de la Barrire BE 4100 Seraing BELGiUM Phone: +32 4 33 88 110
Asia
kers AB Shanghai Representative office Room 38123813 nanzheng Plaza 580 nanjing Road W (west) Shanghai 200041 CHinA Phone: +86 21 6267 14169 kers Rolls Trading (Shanghai) Co. Ltd Room 38123813 nanzheng Plaza 580 nanjing Road W (west) Shanghai 200041 CHinA Phone: +86 21 6267 14169
europe
Fraisses, France 20, Rue de la Gare B.P. 2 FR 42490 Fraisses FR AnCE Phone: +33 4 77 40 49 00 Liege, Belgium 40, rue de la Barrire BE 4100 Seraing BELGiUM Phone: +32 4 33 88 110 Ravne, Slovenia Koroka c.14 Si2390 Ravne na Korokem SLOvEniA Phone: +386 2 87 07 846 kers Styckebruk, Sweden SE 647 83 kers Styckebruk SWEDEn Phone: +46 159 321 00 kers UK Ltd Suite G8, The Business Centre Cardiff House, Cardiff Road GBvale of Glamorgan CF63 2AW UniTED KinGDOM Phone: +44 1446 731263
JoInT VenTure
Shanxi kers TiSCO Roll Co. Ltd. no. 2 JianCaoPing Taiyuan Shanxi Post Code: 030003 P.R. CHinA Phone: +86 351 3131696
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The kers Group | Annual Report 2008
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