WINTER TRAINING PROJECT ON CORPORATE SOCIAL RESPONSIBILITY OF THE COCA COLA COMPANY

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD OF THE DEGREE

MASTERS OF BUSINESS ADMINISTRATION (SESSION 2010-2012)

UNDER GUIDANCE: Mrs. Darshneel B.Grover Assistant Professor

SUBMITTED BY: MONICAGUPTA 1019170014 IIET

INVERTIS INSTITUTE OF ENGINEERING & TECHNOLOGY BAREILLY

DECLARATION

I Monica Gupta student of MBA IVrth semester (Roll no- 1019170014) at IIET hereby declare that the project report titled Corporate Social Responsibility of The Coca Cola Company submitted in the fulfillment of the MBA programme (2010-2012) batch offered by Invertis Institute of Engineering & Technology, Bareilly is based on genuine works.

This report has not been submitted to any other institution or university for the fulfillment of any other course of study or any other purpose.

Monica Gupta MBA IVrth Sem

PREFACE

A Project is a scientific and systematic study of real issues on a problem with the application of management concept and skills. The study can deal with small or big issues in any division of an organization. It can be case study where a problem has been dealt with, through the process of management. The essential equipment of a project is that, it should contain scientific collection of data , analysis and interpretation of data leading to valid conclusion.

Project is an essential part in MBA curriculum. It enables the student to share the real experience in industry and market.

The topic of my project is CORPORATE SOCIAL RESPONSIBILY OF THE COCA COLA COMPANY.

This project report tends to give a sharp picture of the CSR of the company.

I hope, this study can be of some help to the soft drinks company of his product and services

Acknowledgements

It is a matter of great pleasure to thank all esteemed persons who helped me to complete my final research project successfully otherwise, it would not been possible.

Acknowledgement is not only a ritual, but also an expression of indebtedness to all those who have helped in the completion process of the project. One of the most pleasant aspects in collecting the necessary and vital information and compiling it is the opportunity to thank all those who actively contributed to it.

I like to express my deepest gratitude and thanks to my Project Guide Mrs Darshneel B.Grover for the valuable guidance and constant encouragement, which she extended to me throughout my Winter project.

MONICA GUPTA

CONTENTS
1-Introduction of the company 2-History of the company 3-Mission, Vision and values 4-System of Coca Cola in India and worldwide 5-Corporate Governance 6-Corporate Social Responsibility 7-Products Description 8-SWOT Analysis 9-Objective of the study 10-Research Methodology 11-Finding 12-Conclusion 13-Bibliography 7 15 24 28 35 39 68 80 84 86 93 95 97

INTRODUCTION OF THE COMPANY

INTRODUCTION OF COCA COLA

In 1886, Dr. John Pemberton created the formula of Coca-Cola, a pharmacist in Atlanta, Georgia. The drink was sold ad-refreshing elixir at the fountain counter of Jacobs Pharmacy of which Dr. John Pemberton was part owner, unaware that the pharmacist had given birth to caramel colored syrup, which is now the chief ingredient of the world favorite drink. Today the white-on-red flow of Coca-Cola is familiar sight in more then195 countries. The syrup combines with the carbonate water to fuel a $16.2 billion corporation that has captured a 46% slice of the global soft drinks market. The company estimates that the drink is served more than 773 million times every day and if all Coke ever produced were filed in standards bottles and placed end to end it would wrap around the equator 21, 161 times. The story of Coca-Cola is a story of a drink and its charm with the consumed. The story of ecstasy and again that the drink has caused to those dedicated to its growth Pemberton first managed to sell and average of 9 drinks per day, though a shop called Jacobs Pharmacy, in 1891, Candler bought Coca-Cola company with the initial stock of $1,00,000. Coca-Cola was registered at the US patent office in 1893, and began selling at soda fountains for 5 cents a glass of therapeutic refreshment 1894; I got into bottles, courtesy a candy merchant Joseph Boedenharn of Mississippi. Five years later; the drink was being bottled on a regular basis under a region wise franchising system; and its first competitor Pepsi Cola, Coca-Colas first bottling plant opened in Chattanooga, Tennessee followed by another in Atlanta in 1900. The unique taste of cola was an outstanding success. Over the next two decade the number of plants crossed 1000. In a bit to difference the product, the company adopted 6.5 ounce, pale green contour bottle designed by the root glass company of Terri Haute, Indiana. Today it is an intrinsic of the brand.

The company broadened its horizons when Robert Woodruff the son of a banker who acquired to Company for $25 million in 1919, assumed charge in 1923. He began by upgrading bottling operations, brought in innovations like a six-bottle carry home carton, and gear up advertising support. It was under Wood Ruff that the brand. Known affectionately as coke by now associated itself with sportive events. By the early 1940s the brand was selling as the real thing to set itself apart from me to Colas. As a time went by the company brought out some new aerated drinks. The first one Fanta appeared in the selves in 1960. Its birth was an accident; the companys German name is an attempt to produce Coca-Cola without some key ingredients, turned out into an orange flavored drink instead. Its strategists who feared the dependence on just one put a cap on growth welcomed it. While fanta was being rolled out the company bought minute made corps. This in 1967 was combined with Duncan foods to pave way for the Coca-Cola foods. Several beverages followed the most notable being Sprite, a lemon drink developed in the late 1950 and formally launched in 1961. Coca-Cola had diversified the company into businesses and it even had a steam generator and boiler making division. Robert. C. Goizueta, Cuban born 27 years veteran took over as the Coca-Cola unlike Pepsi Company depended on a single brand. The best insurance policy that he figured was to let coke evolve to the summer slacking it with variants, even reinventing if needed. In 1982, the company launched what is now considered among the worlds most successful brand extensions Diet Coke under the leadership of Sergio Zyman, the head of us marketing. The idea was to retain the loyalty for the health conscious drinker who loved the taste but hated the calories. After this it came out with caffeine free versions of its main drinks. Yet in the US the company kept losing ground to Pepsi. Zyman, a former Pepsi

marketer argued that the correct strategy was to replace 98 year old with better tasting cola, label it as New Coke and blare the news which is exactly what the company did more than a decade ago in 1985. But when placed on the shelves it did not budge. On wide spread protest it was recalled after79 days. The company has about 100 brands in its portfolio but Coke, Fanta and Sprite account for most of its sales. In 1994, the real things coke sold over 52.5 billion liters. For the taste of it diet coke along with Coca-Cola light sold 8.5 billion liters, which makes it the worlds two top non-cola drinks sold over 6.5 billion liters each. Which sprite aimed at the independent youngster two does not care what as others drink. In 1993, Coca-Cola reentered India after 16 years long exile, four years Pepsi made its debut India. While Coke plays on brand nostalgia, Pepsi address the young crowd, which unlike a in America is a dominate ort if the population here.

SOFT DRINK MARKET IN INDIA

Today India is one of the most potential markets, with population of around 900 million people; the Indian soft drinks market was only of 200 cases per year. This was very low even compared to Pakistan and Philippines. Population and potential market are two major reasons for major multinational companies of entering India. They feel that a huge population coupled with low consumption can only lead to an increase in the soft drink market. Another increase in the sale of soft drinks in the scorching heat and the climate of India, which is suitable for high sale of soft drinks. All these factors together have contributed to a 30% growth in the soft drinks industry. If the demand continues growing at the same rate, within two years the volume could touch 1 billion cases. All these factors are the reasons for the entry two giant of the soft drink industry of the world to enter the Indian market. These two giants Pepsi and Coca-Cola, themselves share 96% of the soft drink market share. Cadburys Schweppes, Campa Cola and other soft drink brands share rest. But was the scene same 20 years ago? The answer is No. 1970 was the year of pure soft drinks Campa Cola and Parle people (Thumsup and Limca). Soft drink consists of a flavor base, sweetener and carbonated water. In general terms nonalcoholic drinks are considered as soft drinks this name soft drink was given by Americans as against hard which is mainly alcoholic. The major participants involved in the production and distribution of soft drink are concentrate and syrup producers, bottlers and retail channel. Concentrate producers manufacture basic soft drink flavors and retail channel refers to business location that tells or serves the products directly to consumers. Soft drink is not a product, which a person plans to buy before hand, but is an impulse purchase. Lots of sale depends upon the strength of merchandizing done at the point of sale.

It all begin in 1977, a change in government at the center led the exit of Coca-Cola which preferred to quit rather diluting its equity to 40% in compliance with the Foreign Exchange Regulation Act (FERA). The first national cola drink to pop up was double seven. In the meantime, Pure Drinks, Delhi on cokes exit, switched over to Campa Cola. The beginning of 1980s saw the birth of another cola drink, Thumsup, Parle the Gold Spot people, launched it in 1978-79, as Refreshing Cola. By the mid-eighties McDowells launched Thrill, and by the late eighties three was Double Cola, which entered in India market, as a NRO run outfit with its plant in Nasik {Maharastra}, in 1978 Parle, Indian soft drinks market (Share 33%) with its Gold Spot and Limca brands. Later Thumsup also started Thumsup. At the same time the threat to the Indian soft drinks was that of fruit drinks. In 1988, fruit drinks market was valued at Rs. 40 crores and grew at the rate 20%. Coca-Cola entered Indian by buying up to 69% of the 1800 crore soft drink market (i.e. 5 Parle Export brands of Thumsups,Limca, Gold Spot, Citra&Maaza). Today the scene has changed making it a direct battle between two giant Coca-Cola and Pepsi. The picture will become clearer by looking at the Indian market shares in the beverages Industry. One of the strongest weapons in Coke armory is the flexibility it has empowered its people with. In coke every employee, may he be a manager or salesmen, have an authority to take whatever steps he or she feels will make the consumers aware of the brand and increase its consumption. Thus coke believes in establishing and nurturing creditability of the salesmen and making commitment to grow business in accounts. All these factors together led to a high growth in the Indian market and constantly increasing market share.

The Flavours of Soft Drinks are currently running in the Market Coke teams along brands like: -

Coca-Cola Fanta Thumsup Limca Sprite Kinley Soda Maaza Kinley Water Diet coke

THE FUTURE OF COCA-COLA

While doing business overseas offers Coke wonderful growth opportunities it also has its own disadvantages. The economic slowdown in various overseas markets and the strong dollar had their impact on Coca-Cola revenues and bottom line in 1998. But the company optimistic about the future. M. Douglas investor, the Chief Executive Officer of the Coca-Cola Company says, In the year 1998 has been a challenging period for the Coca-Cola Company as economic environment became more uncertain in the later part of 1998, and we strongly believe that our fundamental opportunities for long term growth have not changed. As long as maximization of share holder wealth remain Cokes focus for its future is assured Goizueta had stated and proven to the world that focus on shareholder wealth does more good to the company than focus on revenues and it is not that coke does not enjoy volumes for it is worlds No. 1 soft drink manufacture. It is not content with this title and is aiming at higher volumes year after year. Surely coke will continue to grow. Point on Roberto had reduced the company basically to its trademark and the returns are so astronomical as to be off the boards. It just absolutely added a jet engine to their performance.

HISTORY OF THE COMPANY

HISTORY OF COCA COLA

The Coca-Cola Company re-entered India through its wholly owned subsidiary, Coca-Cola India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Since then its operations have grown rapidly through a model that supports bottling operations, both company owned as well as locally owned and includes over 7,000 Indian distributors and more than 1.3 million retailers. Today, our brands are the leading brands in most beverage segments. The Coca-Cola Companys brands in India include Coca-Cola, Fanta Orange, Fanta Apple, Limca, Sprite, Thums Up, Burn, Kinley, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh and Nestea Iced tea, the Georgia Gold range of teas and coffees and Vitingo (a beverage fortified with micro-nutrients). In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely, Hindustan Coca-Cola Beverages Pvt Ltd; thirteen authorized bottling partners of The CocaCola Company, who are authorized to prepare, package, sell and distribute beverages under certain specified trademarks of The Coca-Cola Company; and an extensive distribution system comprising of our customers, distributors and retailers. Coca-Cola India Private Limited sells concentrate and beverage bases to authorized bottlers who are authorized to use these to produce our portfolio of beverages.These authorized bottlers independently develop local markets and distribute beverages to grocers, small retailers, supermarkets, restaurants and numerous other businesses. In turn, these customers make our beverages available to consumers across India. The Coca-Cola Company has invested nearly USD 1.1 billion in its operations in India since its re-entry back into India in 1992. The Coca-Cola system in India directly employs over

25,000 people including those on contract. The system has created indirect employment for more than 1,50,000 people in related industries through its vast procurement, supply and distribution system. We strive to ensure that our work environment is safe and inclusive and that there are plentiful opportunities for our people in India and across the world. The beverage industry is a major driver of economic growth. A National Council of Applied Economic Research (NCAER) study on the carbonated soft-drink industry indicates that this industry has an output multiplier effect of 2.1. This means that if one unit of output of beverage is increased, the direct and indirect effect on the economy will be twice of that. In terms of employment, the NCAER study notes that an extra production of 1000 cases generates an extra employment of 410 man days. As a Company, our products are an integral part of the micro economy particularly in small towns and villages, contributing to creation of jobs and growth in GDP. Coca-Cola in India is amongst the largest domestic buyers of certain agricultural products. As an industry which has strong backward and forward linkages, our operations catalysis growth in demand for products like glass, plastic, refrigeration, transportation, and Industrial and agricultural products. Our operations also lead to incremental growth for enterprises engaged in post production activities like merchandising, marketing and sales. In addition, we share best practices and technological advancements with our suppliers, vendors and allied industries which often lead to improvement in the overall standards of quality across industries. The Coca-Cola Company has always placed high value on good citizenship. Our basic proposition entails that our Companys business should refresh the market; enrich the workplace; protect and preserve the environment; and strengthen the community. We leverage our unique strengths to actively support and respond to local needs -- be it the need

for education, health, water or nutrition. We have used our distribution network for disaster relief, our marketing prowess to raise awareness on issues such as PET recycling, and our presence in communities to improve access to education and potable water. The Coca-Cola India Foundation is now taking forward in the community at large, projects and programs of social relevance to carry forward the message of inclusive growth and development. For more details on activities of the Coca-Cola India Foundation, please visit the website of the Coca-Cola India Foundation.

COMPANY HIGHLIGHT Coca-Cola worldwide and in India

The Coca-Cola Company is the worlds largest beverage company. Along with Coca-Cola, recognized as the worlds most-valuable brand, the Company markets four of the worlds top five soft drink brands, including Diet Coke, Fanta and Sprite and a wide range of other beverages, including water, juices and juice drinks, tea, coffee and sports drinks. Through one of the worlds largest beverage distribution system, consumers in more than 200 countries enjoy The Coca-Cola Companys beverages at a rate exceeding 1.6 billion servings each day. Coca-Cola in India is the countrys leading beverage Company with an unmatched portfolio of beverages. The Company manufactures and markets leading beverage brands like CocaCola, Thums Up, Fanta, Fanta Apple, Limca, Sprite, Maaza, Minute Maid, Burn, Kinley and Georgia range of tea coffee, Nestea and Fanta Fun Taste. One of the early investors in India, the Coca-Cola system provides direct and indirect employment to more than 1, 50,000 people. The Coca-Cola System in India has more than 1 million retailers and our business has a multiplier effect on employment and earning opportunities. Coca-Cola in India is the largest domestic buyer of sugar and one of the top buyers of mango pulp. The Coca-Cola System in India business also positively impacts industries like Glass, Plastics, Resin Manufacturers, Sugar, Automobiles, White Goods Manufacturers, Banking etc. The Coca-Cola Company has always placed high value on good citizenship. At the heart of business is a mission statement called the Coca-Cola Promise - The Coca-Cola Company exists to benefit and refresh everyone that it touches. This basic proposition entails that the Companys business should refresh the markets, protect, preserve and enhance the environment and strengthen the community. Coca-Cola India provides extensive support for

community programs across the country, with a focus on education, health and water conservation. The Company has installed more than 500 rain water harvesting structures in the country. The Company has also undertaken the rejuvenation and reconstruction of several traditional water bodies including check dams. We are also working towards providing clean drinking water to school children in Chennai and areas in West Bengal in partnership with Rotary International and UN Habitat respectively. The Company is committed to work with communities across India in its effort to contribute to mutual growth and development.

Message from the President & CEO, Coca-Cola India & South West Asia(ATUL SINGH)
2011 has been an eventful year for the company. We have grown our volumes, made effective technological innovations, developed long standing partnerships with a number of organizations and continued to build our portfolio of brands. India is a strategic market for The Coca-Cola Company. The Company announced a $ 2 Billion investment in India, in the next 5 years beginning 2012, which is directed at realizing the tremendous opportunity that exists in this market. The investment represents our commitment to continued innovation, consumer marketing and brand building, expansion of distribution and our manufacturing capacity and creates economic growth and opportunities for the local community. The India and South West Asia Business Unit is on track to achieve our 2020 goals, although there is a long way to go. Our India business has been growing for the last 23 quarters and 17 of these quarters have seen double digit growth. We are working to maintain this growth momentum and realize the potential in this market. India ranks among the top ten markets of The Coca-Cola Company in volume terms and is the largest market in the Eurasia and Africa Group. Last year, was a year of good results. Two of the Companys core sparkling brands 1 Thums Up and Sprite were the countrys top selling soft drink brands. Trademark CocaCola was one of our fastest growing sparkling brands and Maaza2 was Indias largest selling juice drink. Coca-Cola was recognized as Indias most trusted beverage brand 3 as well as the most exciting youth brand in the country4. Coca-Cola India also ranked amongst the top five most respected FMCG companies in India5 . The Company launched Coke Studio, a fusion music show in partnership with MTV, which became a national phenomenon with

712,000 Facebook fans, over 2.5 million hits on YouTube and close to 10 million downloads on mobile platforms. Sustainability remained a key focus area for the Company and together with our bottling partners; we accomplished many of our goals, including achieving a net zero balance with regard to groundwater usage in India. We are well integrated with our local communities and are doing our bit to contribute to economic and social growth. We launched the Coca-Cola NDTV Support My School campaign, which is aimed at creating more than 100 model schools in India. Each of the 100 schools will receive improved access to water and gender-specific sanitation, infrastructure for water conservation and rainwater harvesting, landscape improvement, library construction, teacher training, and new sports facilities. We also collaborated with Jain Irrigation to launch Project Unnati- an Ultra High Density Plantation technology for farmers in Andhra Pradesh, which will lead to better productivity in the Mango belt, train farmers on water conservation and sustainability. An example of innovating in India for Indian conditions was the launch of, eKOcool, a solar powered refrigerator, which overcomes the barrier of grid power availability and provides growth opportunities for many small business enterprises. The refrigerator is also equipped with a solar mobile charger and a lantern which provide additional income generation for the outlet. We actively supported grassroots level sports programs to encourage active, healthy living such as the Coca-Cola Under-16 Cup cricket tournament, the Coca-Cola Mir Iqbal Hussain Trophy football tournament and Sprite Gully Cricket. Collectively these programs are engaging more than 50,000 youth in healthy active living programs.

As we work towards continuing our growth momentum in 2012, we remain committed to work with communities across the country for our mutual growth and development; and I look forward to your continued support in carrying the growth momentum forward.

MISSION VISION AND VALUES

MISSION VISION AND VALUES

The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Road map" for winning together with our bottling partners. Our Mission Our Road map starts with our mission, which is enduring. It declares our purpose as a Company and serves as the standard against which we weigh our actions and decisions.

To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference

Our Vision Our vision serves as the framework for our Road map and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

People: Be a great place to work where people are inspired to be the best they can be Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs

Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value

Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities

Profit: Maximize long-term return to share owners while being mindful of our overall responsibilities

Productivity: Be a highly effective, lean and fast-moving organization

Our Winning Culture Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. Live Our Values Our values serve as a compass for our actions and describe how we behave in the world.

Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, its up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well

Focus on the Market

Focus on needs of our consumers, customers and franchise partners Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious

Work Smart

Act with urgency Remain responsive to change Have the courage to change course when needed Remain constructively discontent Work efficiently

Act Like Owners

Be accountable for our actions and in actions Steward system assets and focus on building value Reward our people for taking risks and finding better ways to solve problems Learn from our outcomes -- what worked and what didnt

Be the Brand

Inspire creativity, passion, optimism and fun

SYSTEM OF COCA COLA IN INDIA AND WORLDWIDE

COCACOLA SYSTEM IN INDIA AND WORLD WIDE

At the core of our business in India, as in the rest of the world is our production and distribution network, which we call the Coca-Cola system. Globally, the Coca-Cola system includes our Company and more than 300 bottling partners. The Coca-Cola Company manufactures and sells concentrate and beverage bases. Our authorized bottlers combine our concentrate or beverage bases as the case may be with sweetener (depending on the product), water or carbonated water to produce finished beverages. These finished beverages are packaged in authorized containers bearing our trademarks -- such as cans, refillable glass bottles, non-refillable PET bottles and tetra packs -- and are then sold to wholesalers or retailers. In India, additionally, the Company also sells certain powdered beverage mixes such as Vitingo and Fanta Fun Taste. Our beverages reach our ultimate consumers through our customers: the grocers, small retailers, hypermarkets, restaurants, convenience stores and millions of other businesses that are the final points of distribution in the Coca-Cola system. What truly defines the CocaCola system, and indeed what makes it unique among businesses, is our ability to create value for our customers and consumers. In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely, Hindustan Coca-Cola Beverages Pvt Ltd; thirteen authorized bottling partners of The CocaCola Company, who are authorized to prepare, package, sell and distribute beverages under certain specified trademarks of The Coca-Cola Company; and an extensive distribution system comprising of our customers, distributors and retailers. Coca-Cola India Private Limited sells concentrate and beverage bases to authorized bottlers who are authorized to use these to produce our portfolio of beverages.These authorized bottlers independently

develop local markets and distribute beverages to grocers, small retailers, supermarkets, restaurants and numerous other businesses. In turn, these customers make our beverages available to consumers across India.

HISTORY OF BOTTLING
1950195819731977Coca-Cola bottling plant opens in New Delhi Concentrate plant opens in India 22 bottling plants operate in 13 states Coca-Cola and 38 other companies refuse to dilute stake, formally withdraws from Country in 1978 1992Re-enters India

BOTTLING PARTNER
In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely, Hindustan Coca-Cola Beverages Pvt Ltd; thirteen authorized bottling partners of The Coca-Cola Company, who are authorized to prepare, package, sell and distribute beverages under certain specified trademarks of The Coca-Cola Company; and an extensive distribution system comprising of our customers, distributors and retailers. Coca-Cola India Private Limited sells concentrate and beverage bases to authorized bottlers who are authorized to use these to produce our portfolio of beverages.These authorized bottlers independently develop local markets and distribute beverages to grocers, small retailers, supermarkets, restaurants and numerous other businesses. In turn, these customers make our beverages available to consumers across India.

WORKING AS GLOBAL TEAM

Our people are the face of our brands. They are talented and passionate, and they take immense pride in being a part of this Company with a global scale. The Coca-Cola system in India directly employs over 25,000 people including those on contract. The system has created indirect employment for more than 1,50,000 people in related industries through its vast procurement, supply and distribution system. We strive to ensure that our work environment is safe and inclusive and that there are plentiful opportunities for our people in India and across the world.

LEADING THE INDUSTRY AND REFRESHING THE WORLD RESPONSIBILY

Since our first soda fountain sales in 1886, we have played a role in driving marketplace innovation and catalyzing growth in local economies where we operate. Today we lead the beverage industry with more than 500 beverage brands across the world including four of the top five sparkling brands. But while our business opportunities are enormous, our commitment to the consumers and the communities in which we operate is even greater. Atul Singh, President & CEO, India and South West Asia leads the Companys operations in India, Nepal, Bhutan, Bangladesh, SriLanka and Maldives. In our journey to become a profitable, sustainable growth company, our management structure has evolved to sharpen external focus on the marketplace with greater speed, productivity and effectiveness.

Atul Singh President & CEO, Coca-Cola India and South West Asia
Atul Singh is the President & CEO of Coca-Cola India and South West Asia Business Unit, a responsibility that he took over on September 1, 2005. He is responsible for Coca-Colas operations in India, Sri Lanka, Bangladesh, Bhutan, Nepal and the Maldives. Under his stewardship, Coca-Colas business in India has made strides in all facets of its operations and has reported twenty consecutive quarters of growth of which fourteen quarters have registered double digit growth. Atul joined The Coca-Cola Company in 1998 as Vice President, Operations of Coca-Cola, India Division. He led the Franchise Operations and Key Accounts group of the India Division from 1998 to 2001. Atul then moved to China and served as the President of the East, Central and South China Division. Additionally, Atul was also responsible for the global and strategic Key Customer Relationships for Greater China and was a member of the Customer Leadership Council. Prior to this, Atul served as Deputy Division President and headed the Operations group of China Division. Under his leadership, mainland China operations were among the fastest growing Coca-Cola businesses. Atul is an independent Director on the Board of Bata India Ltd. He is also the current Chairman of AMCHAM India and the Vice-Chairman of the Asia Pacific Council of American Chambers of Commerce (APCAC) for South Asia. He is the Chairman of the Sports Committee of Confederation of Indian Industry (CII) having earlier chaired CIIs National Committee on Rural Development and the National Committee on CSR. He is also the Chairman of the Environment Committee of Federation of Indian Chambers of Commerce and Industry (FICCI), having earlier led the Sports Committee of FICCI for three years. Atul is a member of the Advisory Board of AIESEC, the worlds largest student organization and a

member of the Young Presidents Organization, a global body dedicated to creating Better Leaders through Education and Idea Exchange. Atul is regularly invited to panel discussions and guest lectures across the globe. He has been a panelist at the Indian Economic Summit, World Economic Forum on subjects of Sustainability, Rural Development and Supply Chain Management over the past five years. He has been invited to be a guest speaker at several business schools like the Kelloggs Business School, Indian School of Business, Hyderabad and Singapore Management University. He has also addressed several sessions for CII, FICCI, AMCHAM, Asia Society and US India Business Council etc. Prior to joining Coca-Cola, Atul worked with The Colgate Palmolive Company for 10 years and held several key positions including Country General Manager, Nigeria (1995-1998), Finance Director and then Country General Manager, Romania (1992-1995) and Finance Manager, Body Care Division, USA (1990-1992). Before joining Colgate, Atul worked as an Auditor with Price Waterhouse in New York. Atul is an alumnus of the prestigious St. Xaviers College of Kolkata, India from where he majored in Commerce (Honors). Atul holds an MBA degree from Texas Christian University, USA. He has lived and worked in the four continents of Asia, Africa, Europe and North America.

ORGANISATION CHART

CORPORATE GOVERNANCE

CORPORATE GOVERNANCE
Coca-Cola India operations are fully integrated into the governance structure of The CocaCola Company, including two important codes: (a) The Code of Business Conduct outlines expectations for employees to comply with the law and act ethically in all matters. The Code remains applicable to all employees of The Coca-Cola Company and its majority-owned subsidiaries. More details on the code can be accessed at our corporate. Anti-Bribery Policy: The Coca-Cola Company and its subsidiaries are committed to doing business with integrity. This means avoiding corruption of all kinds, including bribery of government officials. We will abide by all applicable anti-bribery laws, including the U.S. Foreign Corrupt Practices Act, and local laws in every country in which it does business. The Company is a signatory to the United Nations Global Compact, by which it is committed to work against corruption and bribery around the world. The Company also has incorporated a prohibition against bribery into its Code of Business Conduct. This anti-bribery policy provides compliance requirements to prevent improper payments and to ensure accurate reporting of permissible payments under all applicable anti-bribery laws.

(b) The Code of Business Conduct for Suppliers seeks to extend and clarify similar ethical expectations to our suppliers. The Supplier Code became effective in February 2008. Both the Code of Business Conduct and the Supplier Code highlight the EthicsLine reporting service, through which individuals can confidentially ask questions or report concerns to an independent administering party.

ADVISORY BOARD
Ours is a Company committed to achieving the highest standards of governance, and we continuously engage with our stakeholders, seeking their inputs to further refine our strategy and operations. As part of our commitment, Coca-Cola India has constituted the following Advisory Boards: India Advisory Board The India Advisory Board guides our Company on various issues including future strategies, corporate citizenship and corporate governance. Mr. Naresh Chandra, former Ambassador of India to the United States, who also headed the Government of India committee on Corporate Governance, is the Chairman of the Board. The Advisory Board meets three to four times a year and reviews the performance of the Company. It also guides our Companys management on various operational and environment-related matters to help us formulate short- and long-term strategies. Advisory council on Environment and Sustainability The Advisory council on Environment and Sustainability (ACES) guides our company to preserve, protect and enhance the environment and natural resources. The ACES also helps to ensure that our Company uses its resources and capabilities to provide active leadership on environment and sustainability related matters relevant to our business. The Council is chaired by General V.P. Malik (Retd), Former Chief of Indian Army, who has also been a member of the National Security Advisory Board and Honorary Advisor to the Center for Policy Research, New Delhi.

Health and Wellness Advisory Council We believe that our industry has a role to play in helping Indian consumers lead healthier lives. Coca-Cola is committed to developing and launching a portfolio of products that enable the Indian consumer to lead healthier lives. The Health and Wellness Advisory Council (H&WAC) shares this belief and guides and assists our Company to (a) identify and highlight the evolving nutritional needs of Indian Consumers (b) suggest viable health & wellness solutions for beverage applications and (c) support consumer education programs that promote a healthy and active lifestyle. Coca-Cola India Foundation Advisory Board Coca-Cola India Foundation has constituted an Advisory Board to advise it on its overall working, its mission objectives, functioning priorities and long term strategies best designed to achieve maximum public benefit. The Board constituted under the Chairmanship of Justice JS Verma, former Chief Justice of India, comprises eminent personalities who have provided distinguished service to public, social, charitable organizations / institution, and who have expertise in the field covered by the objects of the Foundation. This Board meets three to four times a year.

CORPORATE SOCIAL RESPONSIBILITY

CORPORATE SOCIAL RESPONSIBILITY INTRODUCTION

Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large

The same report gave some evidence of the different perceptions of what this should mean from a number of different societies across the world. Definitions as different as CSR is about capacity building for sustainable livelihoods. It respects cultural differences and finds the business opportunities in building the skills of employees, the community and the government from Ghana, through to CSR is about business giving back to society from the Philippines.

Traditionally in the United States, CSR has been defined much more in terms of a philanthropic model. Companies make profits, unhindered except by fulfilling their duty to pay taxes. Then they donate a certain share of the profits to charitable causes. It is seen as tainting the act for the company to receive any benefit from the giving.

The European model is much more focused on operating the core business in a socially responsible way, complemented by investment in communities for solid business case reasons. Personally, I believe this model is more sustainable because:

1. Social responsibility becomes an integral part of the wealth creation process - which if managed properly should enhance the competitiveness of business and maximize the value of wealth creation to society.

2. When times get hard, there is the incentive to practice CSR more and better - if it is a philanphropic exercise which is peripheral to the main business, it will always be the first thing to go when push comes to shove.

But as with any process based on the collective activities of communities of human beings (as companies are) there is no 'one size fits all'. In different countries, there will be different priorities, and values that will shape how business act. And even the observations above are changing over time. The US has growing numbers of people looking towards core business issues.

For instance, the CSR definition used by Business for Social Responsibility is:

Operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business.

On the other hand, the European Commission hedges its bets with two definitions wrapped into one:

A concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment. A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis

When you review each of these, they broadly agree that the definition now focuses on the impact of how you manage your core business. Some go further than others in prescribing how far companies go beyond managing their own impact into the terrain of acting specifically outside of that focus to make a contribution to the achievement of broader societal goals.

CORPORATE SOCIAL RESPONSIBILITY OF THE COMPANY

LIVE POSITIVELY focuses on seven core areas key to our business sustainability: Beverage Benefits; Active Healthy Living; Energy Management and Climate Protection; Community; Sustainable Packaging; Water Stewardship; and Workplace.

1-WATER Our goal is to safely return to communities and nature an amount of water equivalent to what we use in all of our beverages and their production. Water is the foundation of life and of every beverage we make. But within 20 years, two-thirds of the worlds population may face severe water stress. Improving water quality and availability is vital to our business and the communities we serve. Its what drives our water stewardship commitment -- and our focus on reducing, recycling and replenishing. REDUCE We believe that our first responsibility is to manage our own water resources in our operations wisely. Water is the most important ingredient in our beverages. Water is also used for beverage manufacturing processes such as rinsing, cleaning, heating and cooling. The Coca-Cola system in India has improved its water use efficiency (water usage ratio) by over 25 percent since 2005.

RECYCLE Goal: Return to the environment, at a level that supports aquatic life, the water we use in our manufacturing operations by the end of 2010 through comprehensive wastewater treatment. While we work to reduce our water use and improve our water efficiency for each litre of product we produce, we also are focused on recycling the water we use in our operations. Our global goal is to return all the water that we use for manufacturing processes to the environment at a level that supports aquatic life. In India, all our plants are already in compliance with this requirement. Typically referred to as wastewater, water used in our system operations is recycled through a treatment and cleansing process. This ensures that the quality of the wastewater meets applicable local laws and regulations before being released back into the environment. Treated wastewater is then used within our plants for utility purposes in boilers, evaporators, chillers and outside for landscape irrigation and dust control, reducing our use of external water resources.

In our manufacturing plants, wastewater is a result of production processes, such as container-washing systems, line lubrication and equipment cleaning. The generated wastewater is fully treated at the on-site Effluent Treatment Plant (ETP) and this typically includes secondary treatment (including the collection of wastes, screening/settling of solids, biological treatment to remove nutrients and disinfection and disposal) to meet The CocaCola Company (TCCC) and the Indian Pollution Control Board (PCB) norms. It is pertinent to mention here that TCCC norms are typically more stringent than the local regulatory norms applicable to our Industry. Additionally, all the discharged waste water is measured and also used in many plants for developing green belt inside the plants. Thus, the treated waste water in large number of units complies with Zero Discharge norm of the PCB where in all the treated waste water is utilized within the plant premises for on-land discharge. The treated wastewater is also used for secondary purposes of the plant, such as toilet cleaning, floor wash etc which is in keeping with our policy to reduce water and use recycled water for secondary purposes within our plants.

REPLANISH Goal: Expand global support of healthy watersheds and sustainable community water partnerships. While we work to reduce our water use and improve our water efficiency for each litre of product we produce, we also are focused on recycling the water we use in our operations. Our global goal is to return all the water that we use for manufacturing processes to the environment at a level that supports aquatic life. In India, all our plants are already in compliance with this requirement. Typically referred to as wastewater, water used in our system operations is recycled through a treatment and cleansing process. This ensures that the quality of the wastewater meets applicable local laws and regulations before being released back into the environment.

Treated wastewater is then used within our plants for utility purposes in boilers, evaporators, chillers and outside for landscape irrigation and dust control, reducing our use of external water resources. In our manufacturing plants, wastewater is a result of production processes, such as container-washing systems, line lubrication and equipment cleaning. The generated wastewater is fully treated at the on-site Effluent Treatment Plant (ETP) and this typically includes secondary treatment (including the collection of wastes, screening/settling of solids, biological treatment to remove nutrients and disinfection and disposal) to meet The CocaCola Company (TCCC) and the Indian Pollution Control Board (PCB) norms. It is pertinent to mention here that TCCC norms are typically more stringent than the local regulatory norms applicable to our Industry. Additionally, all the discharged waste water is measured and also used in many plants for developing green belt inside the plants. Thus, the treated waste water in large number of units complies with Zero Discharge norm of the PCB where in all the treated waste water is utilized within the plant premises for on-land discharge. The treated wastewater is also used for secondary purposes of the plant, such as toilet cleaning, floor wash etc which is in keeping with our policy to reduce water and use recycled water for secondary purposes within our plants.

2-PACKAGE Our vision is to advance a packaging framework in which our packaging is no longer seen as waste, but instead as a valuable resource for future use. To realize this zero waste vision, we are guided by a commitment to continuous improvement. COMPLETING THE CYCLE Packaging adds value to our products by increasing shelf life, minimizing breakage, reducing transportation and handling costs, safeguarding public health, providing product information and creating consumer convenience. But in an era of rising energy costs and scarce resources, we must work toward packaging that adds value not only to our products, but also to our environment and society. REDUCE We aim to be amongst the most efficient users of consumer-preferred packaging in the global beverage industry and in India. This begins in our package development stage, where we work to use the least amount of natural resources necessary to protect product quality and meet consumer needs. One of the ways we conserve natural resources is by light weightingtaking weight and material out of our packaging. Our packaging innovation teams are continually testing packages and looking for new ways to decrease our raw material use while also reducing costs. In India, over the last decade, we have successfully reduced the weight of our glass bottles used for packaging sparkling beverages ranging from 10% to 33% for different pack sizes .

RECOVER AND RECYCLE Another aspect of our package development process is to work with the industry associations and all others involved in the recycling value chain to recover and recycle packages after they are used. We work in partnership with local communities to help develop economically and environmentally effective solutions tailored to meet their specific needs. The majority of our packages are 100 percent recyclable and among the most recycled consumer packages in the world. This is a result of our selection of materials that have an established economic value, justifying their collection and reuse. In a bid to promote the recycling of PET packages, the Company periodically sources merchandise like T-shirts made from recycled PET and distributes it amongst its employees and business partners such that they become ambassadors of the cause .

3-CLIMATE Our goal is to grow the business, not the carbon in our manufacturing operations. Improve the energy efficiency and reduce emission of greenhouse gases in cold drink equipment. Protecting our climate together At Coca-Cola India we believe that climate change is a profound challenge that will require concerted action by government, business and civil society. We also recognize that climate change may have long-term direct and indirect implications for our business and supply chain. We have a role to play in working to use the best possible mix of energy sources while improving the energy efficiency of our manufacturing and distribution processes. Our climate protection efforts start inside the Company, with a combination of action and education in the three areas explained below, where we have the biggest climate protection opportunity: EQUIPMENT , FACILITIES AND BOILING PLANTS Cold-Drink Equipment With climate change most closely associated with burning fossil fuels, it surprises many people to learn that a portion of our emissions of greenhouse gases comes from the cooling equipment that keeps our beverage products cold. With an aim to improve the energy efficiency of our cooling equipment to reduce the emissions, The Coca-Cola Company has developed a proprietary device called energy management system (EMS). The EMS is a device that reduces energy consumption of a cooler up to 35% by allowing the temperature inside the cooler to rise (between 7C to 14C) during periods when the outlet is closed and maintains the correct cooler temperature (between 0C and 7C) during the active hours of the outlet. The EMS manages this by detecting the people movement in-front of the cooler through an infrared sensor eye & through the cooler door opening and closing

counts. The unit is totally self managing and does not require any special interference of the user. It can substantially reduce the number of service calls whilst saving on average up to 35% energy (when compared with a 24hour running cooler without EMS). Additionally, the EMS facilitates longer life to the compressor, fans and lights in a cooler, by protecting against High voltage (> 250V) & Low voltage (< 180V) supplies and saves maintenance cost of the cooler owner. All the cooling equipment of more than 250 liters capacity that we bought in 2009 were 100% fitted with EMS which is also mentioned on the cooler body (labels). We have also made 100% transition to HFC free (Hydroflourocarbons free) insulation foam for our cold drink equipment. Facilities and bottling plants Achieving energy efficiency is a continuous process and we are consistently working on fixing the basics -- fixing leaks, insulating pipes, reducing pressure and optimizing temperatures, as well as investing in efficient lighting, compressor optimization and heat recovery. At some of our bottling plants, we have converted the conventional boilers into biomass-based briquette boilers such that there are fewer emissions. TRANSPOTATION PLANT As a product, beverages have an extensive presence in India and are widely distributed. Such a distribution system requires efficient management of the distribution fleet to keep our carbon emission levels low. As a beginning and with a view to be more environment-friendly, our product delivery vehicles owned by our bottling partners in Delhi now operate on Compressed Natural Gas (CNG). CNG is a fossil fuel substitute for gasoline (petrol), diesel or propane fuel. Although its combustion does produce greenhouse gases, it is a more environmentally clean alternative to those fuels and it is much safer than other fuels in the event of a spill (natural gas is lighter than air, and disperses quickly when released). CNG is made by compressing natural gas (which is mainly composed of methane [CH4]), to less than 1% of its volume at standard atmospheric pressure.

4-WORKPLACE We foster open environments, as diverse as the markets we serve, where workplace rights are respected and people are inspired to be the best they can be.Our goal A Great Place to Work Coca-Cola India wins in the marketplace because of the pride, passion and dedication our people bring to the business of quenching the worlds thirst. We aspire to be a great place to work, where employees around the world are given opportunities to collaborate and build the worlds greatest brands, to develop their skills and expand their breadth of experience, and all while having fun in the process. WORKPLACE RIGHTS In Coca-Cola India Mission, Vision & Values, we commit to being a leader in corporate responsibility and express our aspiration to be among the world's most respected companies. Among the keys to earning that respect is maintaining world-class standards for fair and dignified treatment of all the people who work for Coca-Cola India. We communicate this commitment in our Workplace Rights Policy and Human Rights Statement. Our Workplace Rights Policy (the "Policy") serves to ensure that we apply a consistent approach to workplace rights worldwide -- as an integral part of our culture, strategy and dayto-day operations. The Policy contains our principles on freedom of association, forced labor, child labor, discrimination, work hours and wages, safe and healthy workplaces, workplace security and community and stakeholder engagement. HUMAN RIGHTS STATEMENT We are committed to earning the trust of our employees and those who do business with a set of values that represent the highest standards of quality, integrity, excellence, compliance

with the law and respect for the unique customs and cultures in communities where we operate. The reputation of The Coca-Cola Company and Coca-Cola India is built on trust and respect. Our employees and those who do business with us around the world know we are committed to earning their trust with a set of values that represent the highest standards of quality, integrity, excellence, compliance with the law and respect for the unique customs and cultures in the communities where we operate. The Coca-Cola Company and Coca-Cola India have always endeavored to conduct business responsibly and ethically. We respect international human rights principles aimed at promoting and protecting human rights, including the United Nations Declaration of Human Rights and the International Labor Organization's Declaration on Fundamental Principles and Rights at Work, and we actively participate in the United Nations Global Compact. Our acknowledgment of these international principles is consistent with our dedication to enriching the workplace, preserving the environment, strengthening the communities where we operate and engaging with our stakeholders to pursue progress toward these goals. In our workplaces and the communities in which we operate, we believe that a serious commitment to human rights is fundamental to the way we conduct our business. We treat our employees with dignity, fairness and respect, and we are guided by our shared values of integrity, collaboration and accountability. Our commitment is formalized and manifested through various policies including our Workplace Rights Policy, our Code of Business Conduct and our environmental governance and management systems. While these policies apply to The Coca-Cola Company and all of the entities that it owns or in which it holds a majority interest, Coca-Cola India is committed to working with and encouraging the independent bottling partners to uphold the values and practices that these policies drive.

The Coca-Cola Company and its bottling partners jointly understand that the true measure of a well-managed business is not just weather it is financially successful, but how it achieves that success. As our system does business around the world touching so many different and distinct local cultures, we know that its not enough to be profitable, we must also be responsible. This is best achieved in Coca-Colas unique business system when The CocaCola Company and bottlers work together toward our shared goals. We have expressed these shared goals in a global framework for good corporate citizenship and local accountability called Citizenship @ Coca-Cola India. The framework consists of a commitment to embrace a shared set of principles across our global system and is designed to measure and drive improvement in four areas of operation: workplace, marketplace, community and environment. We expect the individual companies that belong to our system to accept the accountability to live up to this commitment and apply these principles to every facet of their local operations. Through our Supplier Guiding Principles Program, we work with our direct suppliers to ensure that they uphold laws and regulations in the workplace and conduct their business ethically and responsibly. WORKPLACE RIGHT POLICY We value the relationship we have with our employees. We are committed to fostering open and inclusive workplaces that are based on recognized workplace human rights, where all employees are valued and inspired to be the best they can be. We value the relationship we have with our employees. The success of our business depends on every employee in our global enterprise. We are committed to fostering open and inclusive workplaces that are based on recognized workplace human rights, where all employees are valued and inspired to be the best they can be.

Our Workplace Rights Policy is guided by international human rights standards, including the Universal Declaration of Human Rights, the International Labor Organization's Declaration on Fundamental Principles and Rights at Work and the United Nations Global Compact. The Workplace Rights Policy applies to The Coca-Cola Company and all of the entities that it owns or in which it holds a majority interest. The Coca-Cola India is committed to working with and encouraging our independent bottling partners to uphold the principles in this Policy and to adopt similar policies within their businesses. The Policy includes the following components:

Freedom of Association and Collective Bargaining Forced Labor Child Labor Discrimination Work Hours and Wages Safe and Healthy Workplace Workplace Security Community and Stakeholder Engagement

Freedom of Association and Collective Bargaining The Company respects our employees right to join, form or not to join a labor union without fear of reprisal, intimidation or harassment. Where employees are represented by a legally recognized union, we are committed to establishing a constructive dialogue with their freely chosen representatives. The Company is committed to bargaining in good faith with such representatives.

Forced Labor The Company prohibits the use of all forms of forced labor, including prison labor, indentured labor, bonded labor, military labor or slave labor. Child Labor The Company adheres to minimum age provisions of applicable laws and regulations. The Company prohibits the hiring of individuals that are under 18 years of age for positions in which hazardous work is required. The Companys prohibition of child labor is consistent with International Labor Organization standards. Discrimination The Company values all employees and the contributions they make and has a longstanding commitment to equal opportunity and intolerance of discrimination. We are dedicated to maintaining workplaces that are free from discrimination or physical or verbal harassment on the basis of race, sex, color, national or social origin, religion, age, disability, sexual orientation, political opinion or any other status protected by applicable law. The basis for recruitment, hiring, placement, training, compensation and advancement at the Company is qualifications, performance, skills and experience. Work Hours and Wages The Company compensates employees competitively relative to the industry and local labor market. We operate in full compliance with applicable wage, work hours, overtime and benefits laws. We offer employees opportunities to develop their skills and capabilities and provide advancement opportunities where possible.

Safe and Healthy Workplace The Company provides a safe and healthy workplace. We are dedicated to maintaining a productive workplace by minimizing the risk of accidents, injury and exposure to health risks. Workplace Security The Company is committed to maintaining a workplace that is free from violence, harassment, intimidation and other unsafe or disruptive conditions due to internal and external threats. Security safeguards for employees are provided as needed and will be maintained with respect for employee privacy and dignity. Community and Stakeholder Engagement The Company recognizes its impact on the communities in which it operates. We are committed to engaging with stakeholders in those communities to ensure that we are listening to, learning from and taking into account their views as we conduct our business. Where appropriate, we are committed to engaging in dialogue with stakeholders on workplace rights issues related to our business and within our sphere of influence. We believe that local issues are most appropriately addressed at the local level. We are also committed to creating economic opportunity and fostering goodwill in the communities in which we operate through locally relevant initiatives. Guidance and Reporting for Employees The company creates workplaces in which open and honest communications among all employees are valued and respected. Coca-Cola is committed to following all applicable labor and employment laws wherever we operate. If you believe that a conflict arises between the language of the policy and the laws, customs and practices of the place where you work, if you have questions about this policy or if you

would like to report a potential violation of this policy, you should raise those questions and concerns through existing processes, which make every effort to maintain confidentiality. You may ask questions or report potential violations to local Management, Human Resources, Legal Department or Strategic Security. Employees can also report suspected violations through the EthicsLine secured internet website at www.KOethics.com or by calling the appropriate toll-free number for your location, which can be found on the www.KOethics.com website. No reprisal or retaliatory action will be taken against any employee for raising concerns under this policy. The Company is committed to investigating, addressing and responding to the concerns of employees and to taking appropriate corrective action in response to any violation. For Individuals in the European Union: Please note that Ethics Line phone or web services only allow you to report financial, accounting and auditing matters. Should you wish to report issues under the Workplace Rights Policy, such reports should be made directly to local Management, Human Resources or Legal Department. The Company reserves the right to amend this policy at any time. Nothing in this policy says or implies that a contract exists between the Company and its employees or that participation in this program is a guarantee of continued employment with The Coca-Cola Company. TRAINING AND SKILL DEVLOPMENT Pegasus is Coca-Cola Indias flagship program to develop functional experts each year, enhancing their skills, to take on future roles within the Company. Spread over seven months, under the Pegasus program, the participants are exposed to several development opportunities; a 360 degree feedback and personalized coaching for individual personal development; academic learning sessions to develop general management skills; collaborative business projects for experiential 'live' learning and importing and exporting

learning by replicating best practices. Company and bottler associates have been a part of this program over the years. Under the aegis of the Coca-Cola University, a special program Eagles, helps source fresh young talent ahead of demand, for our franchise bottlers. Spread across six months, the Eagles program includes classroom learning, e-learning, mentoring, coaching & feedback and fieldwork. There are several other training programs conducted by the Coca-Cola University and the Company throughout the year for skill development and capability building. SUPPLIERS Our suppliers and business partners are vital to our continued success .They provide our system with materials, including ingredients, packaging and machinery, as well as goods and services. Having a sound, stable and ethical supply base is important for our growth and the footprint we leave in local communities around the world. Our suppliers provide our system with materials, including ingredients, packaging and machinery, as well as goods and services. As a Company, we have a responsibility to hold our direct suppliers and bottling partners to standards commensurate with our own operations. Our suppliers are expected, at a minimum, to conduct business in an ethical manner and comply with all applicable laws and regulations. Our Supplier Guiding Principles (SGPs) communicate our values and expectations for our bottling partners and business partners. They are the foundation of our commitment to promote the respect of labor rights among our business partners. The SGPs are a requirement for all direct suppliers of goods and services to the Coca-Cola India System and all suppliers of materials that are specifically authorized by The Coca-Cola Company for use by our suppliers. The SGPs are included or where necessary, incorporated

by reference in all supplier contracts, and many suppliers receive training to facilitate implementation. Global policy requires that suppliers be assessed for compliance at least once every three years by an authorized external auditing agency. If non-compliance is found, we provide a timeframe and offer expertise for corrective action by the facility. We also require follow-up assessments of non-compliant facilities as frequently as every six months. Suppliers have offered positive feedback on the SGPs program, including the observation that it supports the transition of their Human Resources teams from an administrative function to a professional department. Following the implementation of the new Labor Contract Law, weve also received feedback on the value of offering support and education regarding the relevant laws and compliance. We do recognize that some suppliers may view the audit process as time- and resource-intensive. To alleviate inefficiencies for suppliers who sell to ours and other companies, we are willing to review and accept results of third-party audits completed for other companies with comparable supplier codes, and we encourage our suppliers to share our audit results with their other customers. SUPPLIERS GUIDING PRINCIPLES Compliance with Applicable Laws and Standards Suppliers to The Coca-Cola Company and Coca-Cola India and suppliers authorized by The Coca-Cola Company and Coca-Cola India are required to meet the following standards, at a minimum, with respect to their operations as a whole. Laws and Regulations Supplier will comply with all applicable local and national laws, rules, regulations and requirements in the manufacturing and distribution of our products and supplies and in the provision of services. Child Labor Supplier will comply with all applicable local and national child labor laws.

Forced Labor Supplier will not use forced, bonded, prison, military or compulsory labor. Abuse of Labor Supplier will comply with all applicable local and national laws on abuse of employees and will not physically abuse employees. Freedom of Association and Collective Bargaining Supplier will comply with all applicable local and national laws on freedom of association and collective bargaining. Discrimination Supplier will comply with all applicable local and national discrimination laws. Wages and Benefits Supplier will comply with all applicable local and national wages and benefits laws. Work Hours and Overtime Supplier will comply with all applicable local and national work hours and overtime laws. Health and Safety Supplier will comply with all applicable local and national health and safety laws. Environment Supplier will comply with all applicable local and national environmental laws. Demonstration of Compliance Supplier must be able to demonstrate compliance with the Supplier Guiding Principles at the request and satisfaction of The Coca-Cola Company. These minimum requirements are a part of all agreements between The Coca-Cola Company and its direct and authorized suppliers. We expect our suppliers to develop and implement appropriate internal business processes to ensure compliance with the Supplier Guiding Principles. The Company routinely utilizes independent third parties to assess suppliers compliance with the SGP; the assessments generally include confidential

interviews with employees and on-site contract workers. If a supplier fails to uphold any aspect of the SGP requirements, the supplier is expected to implement corrective actions. The Company reserves the right to terminate an agreement with any supplier that cannot demonstrate that they are upholding the SGP requirements.

5-COMMUNITY Our vision is to advance a packaging framework in which our packaging is no longer seen as waste, but instead as a valuable resource for future use. To realize this zero waste vision, we are guided by a commitment to continuous improvement Improving quality of life The Coca-Cola system in India and The Coca-Cola India Foundation (Anandana), work with local organizations, governments and NGOs to support projects most relevant to community needs, connecting our business with communities to help them grow and prosper. Among the community projects that we do are our projects to provide access to clean drinking water in schools and communities. This includes our project to provide clean drinking water in primary schools in and around Chennai in partnership with Rotary International. In similar partnerships, we are working with UN-HABITAT to provide safe drinking water to primary schools in West Bengal and with Winrock International and Naandi Foundation to communities in Andhra Pradesh. The Winrock-Naandi partnership projects are also aimed at improving health and income of the communities in addition to improving food security. COMMUNITY DISASTER RELIEF AND REHABILITATION We feel fortunate to be able to help those in dire need, from providing bottled water to using our delivery vehicles for aid distribution and associate volunteerism. Our system is in a unique position to provide assistance during and after natural disasters, given our distribution strength and reach within communities. We feel fortunate to be able to help those in dire need, from providing bottled water to using our delivery vehicles for aid distribution and associate volunteerism. A recent example of our support to communities in the aftermath of natural disasters is our project to reconstruct primary schools in areas of Bihar which were severely affected by the floods of 2008. The rehabilitation projects were

undertaken in partnership with the NGOs World Vision India, Plan India and Save The Children and for reconstruction of classrooms. COMMUNITY AWARENESS PROGRAM Raising awareness on water conservation, water usage, hygiene and sanitation and environment protection amongst all stakeholders has been one of the priority areas for the Company. Our Company regularly participates and organizes workshops and seminars, panel discussions and interactive sessions in partnership with trade associations, NGOs and government organizations to create awareness on these important subjects. Quizzes, street plays, distribution of leaflets and brochures, screening of films, distribution of audio visual material are some of the other tools employed to engage stakeholders. A film titled Our Environment Lets Protect It jointly produced by Coca-Cola India and the NGO, BAIF is being used to create awareness on the environment and has been distributed in hundreds of schools. This effort has been recognized by the India Today Readers Digest group by giving the Company the Pegasus Gold Award. As an awareness building program, the Company and its bottling partners annually celebrate World Water Day, World Environment Day, World Earth Hour and the International Coastal Clean Up Day, thereby reaching out to thousands of stakeholders. EDUCATION Worldwide The Coca-Cola Company and it's leaders have supported education for more than 100 years. We believe that education is one of the keys to socioeconomic development. Hence we support and encourage educational programs for students of all ages. Our programs focus on supporting educational infrastructure, scholarships, business-education partnerships and other local needs.

In several communities in and around our plant operations, we are contributing towards school infrastructure construction and repair of classrooms, internet stations, computers, stationery etc. In Andhra Pradesh we partnered with the state government education department to give away meritorious scholarships to first and second ranked students in four categories (SC, ST, Backward Class and other backward caste) in all the districts of the state. The Company also conducts the Limca Book of Records Quiz for students. In 2010 the Quiz was conducted in over 3000 schools across 80 cities. We believe that such initiatives catalyze the overall development and growth of children.

6-BEVERAGE BENEFITS Our goal is to quench every thirst and every need. Provide and tailor beverages for every lifestyle, life stage and occasion based on individual needs. Offer quality products you can trust all the time. Quenching the worlds thirst Every day, in more than 200 countries around the world, people enjoy 1.6 billion servings of The Coca-Cola Company's beverages. We have a great responsibility to each and every one of these people: not only to help fulfill consumers daily hydration needs, but also to support life-enhancing experiences. Beverage Innovation Coca-Cola India is one of the leading beverage companies in India offering great tasting, quality nonalcoholic beverages to consumers. Our brands in India include Coca-Cola, Fanta Orange, Fanta Apple, Limca, Sprite, Thums Up, Burn, Kinley, Maaza and Minute Maid Pulpy Orange juice drink, the Georgia Gold range of teas and coffees ,Fanta Fun Taste and Vitingo (a beverage fortified with micro-nutrients). Our aim is to offer a beverage for every lifestyle and occasion, where it also makes sense for our long-term business growth. We focus our resources on what consumers want today and anticipating what they will want tomorrow. From the added benefits of vitamins and minerals to new ingredients, sweeteners, tastes and innovations in package sizes, we are constantly challenging ourselves to identify high-quality additions to our portfolio. Vitingo Iron deficiency is widely prevalent in India with an estimated 69% children below 5 years being deficient in Iron. 72% pregnant women and nearly 70% young women are also reported to be Iron deficient. Food fortification and supplements are a solution to this problem. Coca-Cola India has developed a nutritional beverage option Vitingo - that can address the issues of Iron Deficiency and Iron Deficiency Anemia. Vitingo is a low cost

beverage powder which contains five essential micronutrients Iron, Folic Acid, Vitamin A, Vitamin C and Zinc. In 2009 Coca-Cola India in partnership with the NGO, Bharat Integrated Social Welfare Agency (BISWA), launched a program to build awareness on micro-nutrient malnutrition (or Hidden Hunger) in the bottom of the socio-economic pyramid population in India. The two partners are working together to establish a successful income-generation model for the local communities and distribute Vitingo to the bottom-of-the-pyramid population in the state. (Gopaldas, 2002, Sheshadri, 1996 )

7- ACTIVE HEALTHY LIVING Our goal is to help people lead active, healthy lives by offering a wide variety of beverages, our focus on information and education, and our support of physical activity. Were all in this together Making a positive difference includes caring about health and well-being -- both physical and emotional. Together with our partners and stakeholders, we can play a role in helping to identify and support practical solutions that help all people achieve active, healthy, balanced lifestyles. EDUCATION We believe that we have a responsibility to inform our consumers with fact-based ingredient and nutrition information for our products so they can make beverage choices that are in line with a sensible, balanced diet and active lifestyle. We also have a responsibility to respect and support our consumers and communities with advertising and marketing that is tasteful, truthful and responsible. We now provide basic nutrition information on all our product packages and labels. Infact, all the returnable glass bottles (RGBs) that we have purchased after March 19, 2009 have nutritional labeling on the bottles itself while for bottles that have been purchased prior to this date, we provide this information on the bottle closures (crowns). In addition, we have also made a global commitment to provide front-of-packaging (FOP) energy information (per serving) on nearly all of our packaging by the end of 2011. This is based on consumer insight that tells us that they want more nutrition information in an easyto-read, at-a-glance format.

PHYSICAL ACTIVITY Coca-Cola Mir Iqbal Hussain Trophy Football Program Regular physical activity is essential to achieving an active healthy lifestyle. Among the physical activity programs that Coca-Cola supports in India is the Coca-Cola Mir Iqbal Hussain Trophy - a grass root level football initiative to discover budding football talent in the country. This program is in partnership with the All India Football Federation (AIFF) which is affiliated to FIFA. 2009 was our first year of partnership with FIFA for this Under-16 football tournament wherein an expected 6,000 young players participated. 16 young footballers who played in this tournament in 2009 were identified by the Technical team at AIFF and were sent to attend The Coca-Cola 2010 International Football Camp in South Africa from 15th20th June, 2010. In 2010, the tournament has been further scaled up and will be played in 75 cities covering 1500 schools. RESPONSIBLE MARKETING The Coca-Cola System has policies and practices in place regarding marketing our beverages in a responsible manner. We are committed to creating accurate, age-appropriate advertising. We led the global beverage industry in adopting a global Advertising and Marketing to Children Policy, communicating our marketing guidelines and our respect for the role of parents in choosing beverage options for their children. We do not directly target children under the age of 12 in our marketing messages in our advertising, and we do not show children drinking any of our products outside of the presence of a parent or caregiver.

PRODUCT DESCRIPTION

PRODUCTS OF THE COCA COLA COMPANY

1-Coca Cola In India, Coca-Cola was the leading soft-drink till 1977 when the government policies necessitated its departure. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation. Coca-Cola is the most popular and highest-selling soft drink in history, as well as the bestknown product in the world. Coca-cola has a truly remarkable heritage. From a humble beginning in 1886, it's now the flagship brand of the largest manufacturer, marketer and distributor of non alcoholic beverages in the world. Coca-Cola is the most popular and highest-selling soft drink in history, as well as the bestknown product in the world. Coca-cola has a truly remarkable heritage. From a humble beginning in 1886, it's now the flagship brand of the largest manufacturer, marketer and distributor of non alcoholic beverages in the world. Coca-Cola is the most popular and highest-selling soft drink in history, as well as the bestknown product in the world. Coca-cola has a truly remarkable heritage. From a humble beginning in 1886, it's now the flagship brand of the largest manufacturer, marketer and distributor of non alcoholic beverages in the world.

2-Diet Coke Launched in 1982 in America, Diet Coke (also known as Coca-Cola light in some countries) has become the world's third largest soft drink World's Third Largest Selling Soft Drink Diet Coke is for those who want plenty of taste but no calories. Diet coke is also known as Coke light in some countries World's Third Largest Selling Soft Drink Diet Coke is for those who want plenty of taste but no calories. Diet coke is also known as Coke light in some countries

3-Thums-Up Originally introduced in 1977, Thums Up was acquired by The Coca-Cola company in 1993. Today it is the largest selling soft drink brand in India. Thums Up is known for its strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to separate the men from the boys. Today it is the largest selling soft drink brand in India. Thums Up is known for its strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to separate the men from the boys.

4-Sprite Since its inception is 1999, Sprite has not only established itself as a brand which successfully boasts it's 'cut-thru' perspective with an authentic, edgy, irreverent, urban and straight forward style, but has also achieved status of an undisputed youth 'badge' brand. Today Sprite is the most preferred and fastest growing soft drink in India and has become the second largest soft drink in 2009, aiming for the No.1 spot. Sprite is the brand that gained most share in sparkling beverages in year 2010 Present in over 130 countries worldwide. In India sprite is the second largest brand of soft drinks. Sprite is the brand that gained most share in sparkling beverages in year 2010 Present in over 130 countries worldwide. In India sprite is the second largest brand of soft drinks.

5-Fanta Fanta entered the Indian market in the year 1993. Perceived as a fun youth brand, Fanta stands for its vibrant color, tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment. Fanta the 'orange' drink Over the years Fanta has occupied a strong market place and is identified as the "The Fun Catalyst". Fanta the 'orange' drink

Over the years Fanta has occupied a strong market place and is identified as the "The Fun Catalyst".

6-Limca Born in 1971, Limca has remained unchallenged as the No.1 Sparkling Drink in the Cloudy lemon Segment. The success formula is the sharp fizz and lemoni bite combined with the single minded proposition of the brand as the provider of "Freshess Limca's freshness is like no other- 'lime n lemoni' Lime 'n' lemoni Limca can cast a tangy refreshing spell on anyone, anywhere. Derived from 'Nimbu' + 'jaisa' hence Lime Sa, Limca has lived up to its promise of refreshment and has been the original thirst choice of millions of consumers for over 3 decade. Limca's freshness is like no other- 'lime n lemoni' Lime 'n' lemoni Limca can cast a tangy refreshing spell on anyone, anywhere. Derived from 'Nimbu' + 'jaisa' hence Lime Sa, Limca has lived up to its promise of refreshment and has been the original thirst choice of millions of consumers for over 3 decade.".

7-Maaza Introduced in 1970s, Maaza has today come to symbolize the very spirit of mangoes. Universally loved for its taste, color, thickness and wholesome properties, Maaza is the mango lover's first choice. Maaza the wholesome family fun Mango. Imagine this delicious fruit, bottled. This is what Maaza is all about. Maaza- the most loved beverage brand in India. It provides the most authentic experience of rich, juicy mangoesanytime, anywhere!

Maaza the wholesome family fun Mango. Imagine this delicious fruit, bottled. This is what Maaza is all about. Maaza- the most loved beverage brand in India. It provides the most authentic experience of rich, juicy mangoesanytime, anywhere!

8-Milky Maaza Delite Maaza Milky Delite has been test launched in Kolkatta in August 2010. a lip smacking milky blend of juicy and delicious mangoes. Perfectly blended and delightfully refreshing, it offers a great taste in every sip. A taste so irresistible that you will never want to share it with anyone. More so, it is from Maaza that has been delighting mango lovers for over three decades. a lip smacking milky blend of juicy and delicious mangoes. Perfectly blended and delightfully refreshing, it offers a great taste in every sip. A taste so irresistible that you will never want to share it with anyone. More so, it is from Maaza that has been delighting mango lovers for over three decades.

9-Minute Maid Pulpy Orange The history of the Minute Maid brand goes as far back as 1945 when the Florida Food Corporation developed orange juice powder. They branded it Minute Maid, a name connoting the convenience and the ease of preparation (In a minute). Refreshingly Orange Surprisingly Pulpy! Minute Maid one of the world's largest juice and juice drink brands. Refreshingly Orange Surprisingly Pulpy! Minute Maid one of the world's largest juice and juice drink brands.

10- Minute Maid Nimbu Fresh Launched first in South of India in January 2010, Minute Maid Nimbu Fresh, started refreshing the whole of India by April 2010. Just Like Home-made Lemonade A lemon drink with no added preservative or colour, Minute Maid Nimbu Fresh offers a refreshing drinking experience as close to homemade Nimbu Paani as possible in a packaged format. Nostalgia in a bottle, Minute Maid Nimbu Fresh offers 'Ghar Ki Yaadon Ka Ras' (memories of home-made lemonade) in every sip. Just Like Home-made Lemonade A lemon drink with no added preservative or colour, Minute Maid Nimbu Fresh offers a refreshing drinking experience as close to homemade Nimbu Paani as possible in a packaged format. Nostalgia in a bottle, Minute Maid Nimbu Fresh offers 'Ghar Ki Yaadon Ka Ras' (memories of home-made lemonade) in every sip.

11-Burn Launched in northe europe in year 2000 Burn has expanded to over 80 countries over a short 10 year period. Most successful energy drink brand world over From the coca-cola company Burn is The Coca-Cola Company's most successful Energy Drink brand. Successful world over sold in over 80 countries across the world Most successful energy drink brand world over From the coca-cola company Burn is The Coca-Cola Company's most successful Energy Drink brand. Successful world over sold in over 80 countries across the world

12- Kinley Water Kinley water comes with the assurance of safety from The Coca-Cola Company. That is why we introduced Kinley with reverse osmosis along with the latest technology to ensure purity of our product. Because we believe that right to pure, safe drinking water is fundamental. Water you can trust and be truly safe and pure. Kinley water understands the importance and value of this life giving force. Kinley water thus promises water that is as pure as it is meant to be. Water you can trust and be truly safe and pure. Kinley water understands the importance and value of this life giving force. Kinley water thus promises water that is as pure as it is meant to be.

13-Kinley SodaLaunched in 2002 Kinley soda today is no.1 national Soda brand. India's no.1 National Soda brand. With its unique taste and formula Kinley Soda packs quite a punch India's no.1 National Soda brand. With its unique taste and formula Kinley Soda packs quite a punch

14-Nestea Coca-Cola India launched Nestea in Mumbai in 2010. Lemony Light refresher Nestea Iced Tea Part of the Beverage Partners Worldwide (BPW) partner Ship between Nestle and CocaCola, One of the largest selling ready-to-drink tea brand sold in over 60 countries. Lemony Light refresher Nestea Iced Tea Part of the Beverage Partners Worldwide (BPW) partner Ship between Nestle and CocaCola, One of the largest selling ready-to-drink tea brand sold in over 60 countries.

15- Schweppes Schweppes was launched in India in 1999 after the international take over of the brand from cadbury schweppes. Premium range of mixers Ever since its launch schweppes is recognized as a mixer that knows its drink the best.It is available in select towns and channels.

16-Georgia Gold Introduced in 2004, the GEORGIA Gold range of Tea and Coffee beverage is the perfect solution for your office and restaurant needs! Hot Beverages: Espresso, Americano, Cappucino, Caffe Latte, Mochaccino, Hot Chocolate, Cardamom Tea. Quality Coffee & Tea from the CocaCola Company Come and explore our world. From Freshly Ground "Bean-to-cup" Coffee, Quality Tea, Refreshingly chilled Iced Teas and Cold Coffee Quality Coffee & Tea from the CocaCola Company Come and explore our world. From Freshly Ground "Bean-to-cup" Coffee, Quality Tea, Refreshingly chilled Iced Teas and Cold Coffee

PRODUCT SAFETY & QUALITY

The global nature of our business requires that the Coca-Cola system has the highest standards and processes for ensuring consistent product safety and quality from our concentrate production to our bottling and product delivery. We measure key product and package quality attributes to ensure our beverage products in the marketplace meet Company requirements and consumer expectations. Consistency and reliability are critical to our product quality and to meeting global regulatory requirements and Company standards.

NUTRITION LABELS
A nutritionally balanced diet, along with regular physical activity, is essential for maintaining good health. All foods and beverages can fit into a healthy, balanced diet when consumed in appropriate portions and with appropriate frequency. The Coca-Cola Company and CocaCola India cares about its consumers and is committed to providing a variety of beverage products, complete with factual, meaningful and understandable nutrition information that motivates and empowers consumers to make informed dietary choices. We have made great strides in expanding the level of nutritional information on our packaging, offering consumers factual and meaningful information about our beverage products to assist them in their beverage selections. Our policy is to place nutritional information on all of our labels, where feasible. Where this is not possible, for example on recyclable glass bottles, we provide nutritional information via other means such as Company websites. We follow nutrition labeling requirements in the countries where our products are sold, and in many places, we exceed these requirements. The type and amount of information is a reflection of local regulations and consumer interest. At a minimum, our labels provide the beverage product's amount of energy (kilocalories, calories, kilojoules), protein, carbohydrate, fat, total sugars, and sodium, as well as any nutrient for which a nutrition or health claim is made. We participate in nationally tailored nutrition labeling programs in many regions and countries, including Australia, the European Union, Latin America and the United States. Nutrition Facts & Information on Packaging

We provide ingredient information and nutrition labeling to meet local regulations. In line with changing expectations and consumer and customer needs, we are voluntarily expanding our packaging activities as indicated in the following examples: Australia In 2007, we began providing per-serving caloric information on the front of product labels in Australia as part of a collaborative, industry-wide initiative and based on consultation with stakeholders and consumer groups. We now have kilojoule information on the front of product labels in Australia. United States In 2007, Coca-Cola joined the industry in providing caffeine content in addition to the other detailed nutritional information already on packaging in the United States. In 2008, Coca-Cola announced plans to place calories-per-serving and servings-percontainer information on the front of all packages for its entire U.S. beverage portfolio. Read the news release to learn more. In 2009, Coca-Cola began rolling-out new packaging with front-of-pack calorie information. Europe In Europe, we are committed to on-package Guideline Daily Amount (GDA) labeling designed to give consumers meaningful, consistent and transparent nutritional information. In addition, we have committed to putting the number of calories per serving on the front of all packaging, along with the percentage the calories represent of total recommended daily calorie consumption. On the back of packaging, we provide nutritional information for calories, sugars, total fat, sodium and fiber per serving size and per 100 mL. We have GDA nutrition labeling on all our packages in Europe. In 2009, The Coca-Cola Company announced its worldwide commitment to place energy information on the front of nearly all products and packages by 2011. We are now rolling out front-of-pack energy labeling in Mexico and the United States. Read the news release to learn more.

SWOT ANALYSIS

SWOT ANALYSIS
WHAT IS SWOT ANALYSIS? SWOT analysis is a basic, straight forward model that provides direction and serves as a basis for the development of marketing plans. It accomplishes this by assessing an organizations strengths (what an organization can do) and weaknesses (what an organization cannot do) in addition to opportunities (potential favorable conditions for an organization) and threats (potential unfavorable conditions for an organization). SWOT analysis is an important step in planning and its value is often underestimated despite the simplicity in creation. The role of SWOT analysis is to take the information from the environmental analysis and separate it into internal issues (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines if the information indicates something that will assist the firm in accomplishing its objectives (a strength or opportunity). SWOT analysis is general technique which can be applied across diverse functions and activities, but it is particularly appropriate to the early stages of planning for a TIPD visit. Performing SWOT analysis involves generating and recording the strengths, weaknesses, opportunities, and threats relating to a given task. It is customary for the analysis to take account of internal resources and capabilities (strengths and weaknesses) and factors external to the organization (opportunities and threats).

STRENGTHS Brand Portfolio Plant Location Effective Distribution Channel Sharply focused positioning of all the products High Quality Products Advanced Plant Technology Patent rights Good Inventory System

WEAKNESS Lack of proper Incentives Brindavan Beverage Ltd is unable to cater the demand of Bareilly region properly After Sales Services Company is unable to provide credit: Lack of proper training

OPPORTUNITIES Launch Fanta Apple Potential Rural Market

THREAT Competitions between Coca-Cola and Pepsi Illegal distribution by some distributor and salesman Better after sales service provided by Pepsi Schemes floated by Pepsi affects the sale of pet

OBJECTIVES OF THE STUDY

OBJECTIVES OF THE STUDY

To study the products of the coca cola company.

To study the corporate social responsibility of the company towards the society.

To study the SWOT analysis of the company.

To study the mission, vision and values of the company.

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the research problems. It may be understood as a science of studying how research is done scientifically. In it we study the various steps that are generally problem along with the problem behind them. It is necessary for the researcher to know not only the research methods/ techniques but also the methodology. Researchers not only need to know how much to develop certain indices or the tests, how to calculate the means, the mode, the median and the standard deviation or chi-square, how to apply particular research techniques are relevant and which are not and what would they mean and indicate and why. Researchers also need to understand the assumptions underlying various techniques and they need to know the criteria by which they can decide that certain techniques and procedures will be applicable to certain problems for the researcher to design his methodology for his problem as a same may differ from problem to problem.

RESEARCH DESIGN
The formidable problem that follows the tasks of defining the research problem is the preparation of the research product popularly known as the research design. Decision regarding what, where, when, how much, by what mean concerning an inquiry or a research study or a research design. A research design is the arrangement of the conditions for the collections and analysis of data in a manner that aim to combine relevance to research purposes with economy in procedure. In fact it is conceptual structure within which the research is conducted more explicitly, the design decisions happen to be in respect of:-

1. What is the study about?

2. Why is the study being made?

3. Where will the study be carried out?

4. What type of data is required?

5. Where can the required data found?

6. Where periods of the time will the study include?

7. What will be the sample design?

8. What techniques of data collection will be used?

9. How will the data be analyzed?

10. In what style will the report be prepared?

Generally there are three types of research i.e. Exploratory Research Descriptive Research Experimental Research

But I have adopted the Descriptive Research Methodology

Descriptive research is those which are concerned with describing the characteristics of a particular individual or of a describing the characteristics of a particular individual or of a group, such studies are concerned with specific predictions, with narration of facts and characteristics concerning individual group or individual, group or situation.

Its is conducted for the following reasons:-

1. To describe the characteristics of relevant groups.

2. To estimate the percentage of units in a given populations.

3. To determine the consumer perception.

4. For market studies, which describe the size of the market.

5. For market share studies, which determines the proportion of total sales.

6. For sales analysis studies, which describes sales by geographic reason.

7. For product usage studies.

8. For pricing studies.

9. For advertising studies.

DATA COLLECTION TOOL

After the research methodology the data is collected. The task of data collection is to check the plan, so that the researcher carefully selects the method for his/her own study. There are 2 types for collecting the data:-

1. Primary Data

2. Secondary Data

1. Primary Data

Information, which has been gathered for the first time, is called primary data. Here the source expected to have the desire information are contacted by various methods to collect data. The reputation and experience of the investigators of collecting the data results in accuracy of information collected.

There are 4 ways by which the Primary data can be collected:-

1. Observation Method

2. Interview Method

3. Questionnaire

4. Schedule

2. Secondary Data

Secondary data means data that is already available and it refers to data, which has already been collected and analyzed by someone else. Secondary data may either published data or unpublished data. The researcher must be careful in using secondary data. He/she must make a minute scrutiny because it is possible that secondary data may be inadequate or unsuitable in the contents of problem, which the researcher wants to study.

I have adopted secondary data for this project.

QUESTIONNAIRE

In this method a questionnaire is sent to the persons concerned with a request to answer the questions and return the questionnaire. The questionnaire consists of several questions printed in a pre decided order and the respondents have to answer the questions on their own.

Characteristics of Good Questionnaire:-

1. Completeness

2. Conciseness 3. Clarity 4. Cooperation of respondents 5. Careful construction

FINDING

FINDING

Minimize company carbon footprint and water usage by reducing packaging, water,

and energy

Consistently provide the highest quality and food safety compliant beverages in market place

Ensure a safe place to work respecting human rights and be fully compliant

with workplace rights

Make a difference in local communities by encouraging employee

volunteerism and by corporate involvement

Develop all employees and business partners to become proud ambassadors of our

products and company

CONCLUSION

CONCLUSION

Every organization has its unique characteristic, its own culture, and its own problem. And special needs. Each organization has therefore its own organizations corporate social responsibility.

The Coca Cola Company aim to support sustainable development in communities Where they operate and contribute to the welfare of society.

Maximizing the efficient use of water in production facilities and to be an example in this area by improving water quality and waste management.

We aim to reduce the amount of energy we consume in the production, distribution and cooling processes that make up our energy consumption by pursuing improvements and at the same time to enhance our quality.

BIBLIOGRAPHY

BIBLIOGRAPHY

www.google.com

www.cocacola.com

www.wikipedia.com

www.wikipedia.org

www.ask.com