Sikkim Manipal University Model Question Paper Subject: Marketing Subject code: BB0001; Book id: B0078 Total

marks: 70 marks
Notes: 1. Question paper has three parts i.e. Part A, Part B and Part C (Total 38 questions) 2. Part A consist 20 questions of 1 mark each 3. Part B consist 11 questions of 2 marks each. 4. Part C consist 7 questions of 4 marks each. 5. All questions are compulsory

PART A (One mark questions)

1) Marketing myopia is found in which of the marketing concept? a. Production b. Selling c. Marketing d. Product

2) Aspiration group is a part of _______________ factor that influences consumer behaviour a. Psychological b. Personal c. Social d. Economic

3)

Which promotional tool is considered to have direct contact with customers? a. Sales promotion b. Advertising c. Publicity d. Personal selling

4) When a product eventually dies out from the market, this stage is termed as a. Saturation b. Decline

c. Obsolescence d. Maturity

5) Which of the following is an example for durable goods? a. Gas b. Cameras c. Grocery goods d. Office supplies

6) Marketing analysis comprises of which of the following elements? a. Exchange process b. Marketing audit c. Marketing process d. Product design

7) Which among the following is a part of Micro-environment? a. b. c. d. Consumer Government Politicians Employees

8) Which of the following features of service makes it difficult to store for future use? a. Inseparability b. Intangibility c. Heterogeneity d. Perishability

9) Short-term incentives adopted to promote and encourage purchase and sale of products is referred to as a. Sales Promotion b. Personal selling c. Publicity d. Advertising

10) Reducing the number of products in a product line is called as

a. b. c. d.

Product line contraction Product line expansion Product line modification Product mix

11) Family income is an example for which type of factor? a. Personal b. Political c. Economic d. Social 12) Mass production is followed in which of the following marketing philosophies? a. b. c. d. Social marketing concept Selling concept Product concept Marketing concept

13) Identify the secondary buying motive from the following a. b. c. d. Comfort Social approval Attraction Curiosity

14) One of the bases for segmenting markets based on socio-economic factor is a. b. c. d. Usage rate Brand loyalty Climate Education

15) Mass marketing is also called as a. b. c. d. Differentiated marketing Undifferentiated marketing Concentrated marketing Individualised marketing

16) Which of the following represents brand personality?

a. b. c. d.

Self image Buyers Perception Brand image Buying motivation

17) Name the type of role performed by individuals who strongly affects the purchase of a product. a. b. c. d. Initiator Buyer Influencer Decider

18) Modern marketing concept is ______________________. a. b. c. d. Product oriented Production oriented Customer oriented Supplier oriented

19) Standardisation is a ________________ function of marketing. a. b. c. d. Physical distribution Auxiliary Selling Merchandising

20) When customers choose substitute products, then they have to consider which type of costs? a. b. c. d. Cost of industrial output Cost of switching Cost of materials Price-performance ratio

PART B (Two marks questions)

21) Identify the true and false statements A. Using loud speakers is a form of advertising B. Outdoor advertising is also called as mural advertising a. A and B is true

b. c. d.

A and B is false A is false and B is true A is true and B is false

22) The act of selling the same item produced under a single control, at different prices to different buyers is known as a. Price determination b. Price discrimination c. Absorption pricing d. Cost based pricing 23) When each party has something that could be of value to other party, it results into a. Exchange process b. Marketing activity c. Market place d. Money exchange 24) Identify the true and false statements A. Production concept deals with achieving production efficiency B. Product concept deals with selling products to as many consumers as possible a. A and B is true b. A and B is false c. A is false and B is true d. A is true and B is false 25) When consumers remember such information that support their beliefs and attitudes, it is called as _________________________ a. Selective Distortion b. Selective Retention c. Learning d. Selective Exposure 26) Which of the following is a socio-economic factor? a. Age, income, education b. Age, lifestyle, income c, Age, habits, Personality d. Age, income, population density 27) Which of the following functions is performed by labelling? a. Protection to product b. Facilitate distribution

c. Cost reduction d. Product information 28) Selective specialisation has the advantage of ____________________ the firms risk. a. Increasing b. Decreasing c. Diversifying d. Eliminating 29) Marketers have to reassure consumers who are suffering from _________________________. a. Brand disloyalty b. Bad self image c. Cognitive dissonance d. Buyers perception 30) ______________________ can be easily converted to cash. a. Consumer credit b. Savings c. Liquid assets d. Personal income 31) The responsiveness of the buyers purchases to a relative change in the price of a product is termed as ____________________________. a. Price leverage b. Buyer leverage c. Price elasticity d. Bargaining power

PART C (Four marks questions)

32) Match the following branding terms with its example First set: 1. Logo 2. Generic brand 3. Brand 4. Brand name Second set: A. Tata Tea B. Trademark C. Pure Gold

D. Colourful windows a. 1A, 2B, 3C, 4D b. 1B, 2C, 3D, 4A c. 1C, 2D, 3A, 4B d. 1D, 2C, 3B, 4A 33) A companys product line can be determined when its products are a. Unrelated in terms of need satisfaction b. Products satisfying different customer needs c. Products sold to similar customer groups d. Distributing products through various outlets 34) Match the following functions with its associated marketing activity First set: 1. Matching demand and supply 2. Encouraging dealers and distributors 3. Facilitating distribution 4. Determining product price Second set: A. Product planning B. Distribution C. Sales Promotion D. Packaging a. 1A, 2B, 3C, 4D b. 1B, 2C, 3D, 4A c. 1C, 2D, 3A, 4B d. 1D, 2A, 3B, 4C

35) Match the following types of market segments with its example First set: 1. Demographic 2. Qualitative 3. Lifestyle 4. Socio-psychological Second set: A. Frequent buyers B. Buyer's interests C. Cautious buyers

D. Gender a. 1A, 2B, 3C, 4D b. 1B, 2C, 3D, 4A c. 1C, 2D, 3A, 4B d. 1D, 2A, 3B, 4C 36) Heterogeneity in services means which of the following? a. Meeting specific requirements of all customers. b. Meeting specific requirements of the individual customer c. Consumption needs and frequencies d. Creating physical evidence of service quality 37) Mr. Nathan is facing the problem of legal restrictions while deciding upon his distribution channel network. He cannot deliver the products using the system he has selected due to the laws in some states. What is this type of factor called? a. Market related factors b. Environmental factors c. Factors related to manufacturer d. Product related factors 38) Identify true and false statements from the following: A. Product mix leads to Product life cycle B. Products can fail in introduction stage C. Life of a product is limited D. Product line is included in product mix a. A and B is true, C and D is false b. A and C is true, B and D is false c. A, B, C is true d. B, C, D is true