India, the worlds largest malt-based drinks market, accounts for 22% of the worlds retail volume sales.

These drinks are traditionally consumed as milk substitutes and marketed as a nutritious drink, mainly consumed by the old, the young and the sick. The Health food drinks category consists of white drinks and brown drinks. South and East India are large markets for these drinks, accounting for the largest proportion of all India sales. The total market is placed at about 90,000 ton and is estimated to be growing at about 4%. These Malt beverages, though, are still an urban phenomenon. White drinks account for almost two-thirds of the market. GSK Consumer Healthcare is the market leader in the white malt beverages category with a 60.7% overall market share. Heinzs Complan comes in second (in this segment, third overall) with a market share of 12-13%. Market leader GSK also owns other brands such as Boost, Maltova and Viva. Currently, brown drinks (which are cocoa-based) continue to grow at the expense of white drinks like Horlicks and Complan. The share of brown drinks has increased from about 32% to 35% over the last five years. Cadburys Bournvita is the leader in the brown drink segment with a market share of around 15%. Other significant players are Nestls Milo and GCMMFs Nutramul. Health Drink Brands Bournvita Cadbury was incorporated in India on July 19th, 1948 as a private limited company under the name of Cadbury-fry (India). Cadbury Bournvita was launched during the same year. It is among the oldest brands in the malt based food / malt food category with a rich heritage and has always been known to provide the best nutrition to aid growth and all round development. Boost Boost energy drinks are intended to keep you active and healthy. A majority of Americans take in this kind of energy drinks that normally supplies them the required nutrients. In simple, boost energy drink helps them to have a fine digestive health. The boost energy drink helps in many ways. it can regenerate psyche as well as body. it can recuperate body due to over exhaustion. it contains useful minerals that our body requires like iron, magnesium, iron, calcium and potassium it helps in healing our wounds fast. it makes our skin glowing.

Horlicks Horlicks is the name of a company and of a malted milk hot drink, which is claimed to promote sleep when consumed at bedtime. It is manufactured by Glaxo Smith Kline in the United Kingdom, India and Jamaica. By far, the biggest market for Horlicks is India, where it has traditionally been marketed as 'The Great Family Nourisher. New products have been developed specifically for India, such as alternative flavors and special formulations for young children and breast-feeding mothers. Claims by Glaxo Smith Kline India in 2005 that Horlicks encourages growth and alertness in children has, however, caused some controversy. Junior Horlicks 1-2-3 is a large extension that is specially designed for pre-school children. Horlicks is also available in biscuit forms. In 2005, Horlicks Lite was also introduced targeting older consumers and does not contain any cholesterol or added sucrose. In addition, the company has introduced cereal bars under the name Horlicks nutria bar exclusively for India. Complan Complan is a delicious drink, enjoyed by a wide range of people of different ages for a variety of different reasons. Complan is a trusted, fortified dietary supplement formulated to provide high quality nutrition. It provides a balanced mix of high quality, essential protein, fat and carbohydrate to provide energy, as well as an extensive range of vitamins and minerals, and it provides a useful boost to energy even in small servings. Milo Milo is a milk beverage with chocolate and malt, produced by Nestl and originating from Australia. It was developed by Thomas Mayne in 1934. Milo is also manufactured in other countries, including Malaysia (accounting for 90% of worldwide consumption of Milo , Singapore, China, Thailand, Indonesia, Philippines, Vietnam, New Zealand, Hong kong, India, Trinidad & Tobago, Chile, Colombia, Nigeria, Kenya, Ghana, Papua New Guinea and Syria. The name derives from the famous Greek athlete Milo of Crotona, after his legendary strength. Milo is supposedly high in energy, because the drink has 1,760 KJ in every 100 g of the drink. It is also for this reason that it is also marketed as the "energy food drink". It is also supposed to have a low Glycemic Index (GI), that is, "33 made with whole milk, 36 made with reduced fat milk". This allows the energy in Milo to be released slowly.