Subjective Q.1 What is SEO Ans.

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines Q.2 What is XML Ans. Extensible Markup Language (XML) is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machin e-readable. Q.3 What is Google Page Rank Ans. PageRank is a link analysis algorithm, named after Larry Page[1] and used b y the Google Internet search engine Q.4 What is Robots.txt Ans. Robots.txt is a text (not html) file you put on your site to tell search ro bots which pages you would like them not to visit. Robots.txt is by no means man datory for search engines but generally search engines obey what they are asked not to do. Q.5 What is social Networking sites Ans. Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision Q.6 What is RSS Ans. RSS (Really Simple Syndication) is a format used to deliver information fro m websites and pages that get updated regularly. Q.7 What is Meta Tag Ans. A special HTML tag that provides information about a Web page. Unlike norma l HTML tags, meta tags do not affect how the page is displayed. Instead, they pr ovide information such as who created the page, how often it is updated, what th e page is about, and which keywords represent the page's content. Many search en gines use this information when building their indices.

Objective 1. If a website's search engine saturation with respect to a particular sea rch engine is 20%, what does it mean? a. 20% of the webpages of the website have been indexed by the search engine b. Only 20% of the pages of the website will be indexed by the search engine c. 20% of the websites pages will never be indexed d. The website ranks in the first 20% of all websites indexed by the search engi ne for its most important search terms Ans. a 2. 10 people do a web search. In response, they see links to a variety of w eb pages. Three of the 10 people choose one particular link. That link then has a __________ clickthrough rate. a. less than 30% b. 30 percent c. more than 30% Ans. b 3. Which of the following factors have an impact on the Google PageRank? a. The total number of inbound links to a page of a web site b. The subject matter of the site providing the inbound link to a page of a web site c. The text used to describe the inbound link to a page of a web site d. The number of outbound links on the page that contains the inbound link to a page of a web site

Ans. d 4. What does the 301 server response code signify? a. Not Modified b. Moved Permanently c. syntax error in the request d. Payment is required e. The request must be authorized before it can take place Ans. b 5. If you enter 'Help site:www.go4expert.com' in the Google search box, wha t will Google search for? a. It will open up the Google help pages applicable to www.go4expert.com b. It will find pages about help within www.go4expert.com c. It will only find page titles about help within www.go4expert.com d. It will direct you to the request page for re-indexing of www.go4expert.com Ans. a 6. What is Anchor Text? a. It is the main body of text on a particular web page b. It is the text within the left or top panel of a web page c. It is the visible text that is hyper linked to another page d. It is the most prominent text on the page that the search engines use to assi gn a title to the page Ans. c 7. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword - "six sigma"? a. Yahoo Search Term Suggestion Tool b. Alexa c. Google Traffic Estimator d. Google Trends e. WordTracker Ans. 8. What term is commonly used to describe the shuffling of positions in sea rch engine results in between major updates? a. Waves b. Flux c. Shuffling d. Swaying Ans. b 9. Are RSS/Atom feeds returned in Google's search results? a. Yes b. No Ans. b 10. Which of the following statements regarding website content are correct? a. If you have two versions of a document on your website, Google recommends tha t you only allow the indexing of the better version b. Linking to a page inconsistently does not affect the way Google views the pag e/s. Examples of inconsistent linking could be http://www.go4expert.com/page/ an dhttp://www.go4expert.com/page and http://www.go4expert.com/page/index.htm. c. Syndicating your content could lead to Google viewing the material as duplica te

d. Placeholders for pages which do not have content are never viewed as duplicat e content by Google Ans. 11. What does the term Keyword Prominence refer to? a. It refers to the fact that the importance of choosing high traffic keywords l eads to the best return on investment b. It refers to the importance attached to getting the right keyword density c. It refers to the fact that the keywords placed in important parts of a webpag e are given priority by the search engines d. It refers to the fact that the keywords in bold font are given priority by th e search engines Ans. c 12. What is the term for Optimization strategies that are in an unknown area of reputability/validity? a. Red hat techniques b. Silver hat techniques c. Grey hat techniques d. Shady hat techniques Ans. c 13. s? a. They b. They c. They d. They Ans. a 14. Which of the following can be termed as good keyword selection and place ment strategies? a. Targeting synonyms of the main keyword b. Targeting the highest searched keywords only c. Copying competitor keywords d. Optimizing five or more keywords per page Ans. 15. What does the 302 server response code signify? a. It signifies conflict, too many people wanted the same file at the same time b. The page has been permanently removed c. The method you are using to access the file is not allowed d. The page has temporarily moved e. What you requested is just too big to process Ans. d 16. a. They b. They c. They d. They Ans. b Which of the following statements about FFA pages are true? are greatly beneficial to SEO are also called link farms are paid listings contain numerous inbound links Which of the following statements is correct with regard to natural link are are are are two way links (reciprocal links) from authority websites voluntary in nature from .edu or .gov extension websites

17. What is the name of the search engine technology due to which a query fo r the word 'actor' will also show search results for related words such as actre ss, acting or act?

a. b. c. d. e.

Spreading Dilating RSD (realtime synonym detection) Stemming Branching

Ans. d 18. What will the following robots.txt file do? User-agent:Googlebot Disallow:/*? User-agent:Scooter Disallow: a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the altavista scooter bot to access every page b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page d. None of the above Ans. c 19. a. It b. It c. It d. It Ans. a 20. Which of the following statements are correct with regard to using javas cript within the web pages? a. It uses up the valuable space within the webpage, which should be used for pl acing meaningful text for the search engines b. Search engines cannot read Javascript c. It is a good idea to shift the Javascript into a separate file d. Most of the search engines are unable to read links within Javascript code Ans. 21. Which of the following options are correct regarding the Keyword Effecti veness Index (KEI) of a particular keyword? a. It is directly proportional to the popularity of the keyword b. It is inversely proportional to the competiton for the keyword c. It is directly proportional to the chances of the keyword ranking on the firs t page of the Google search results Ans. a 22. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called? a. Trafficjacking b. Visitorjacking c. Viewjacking d. Pagejacking Ans. d 23. Which of the following search engines offers a popular list of the top 5 0 most searched keywords? a. Google b. Yahoo Which of the following statements about RSS are correct? is a form of XML stands for Realtime streamlined syndication is a good way of displaying static information is a microsoft technology

c. AOL d. Lycos Ans. d 24. Which of the following search engines or directories provides the main s earch results for AOL? a. Lycos b. DMOZ c. Google d. Yahoo e. Windows Live Ans. c 25. Which of the following can be termed as appropriate Keyword Density? a. 0.01-0.1% b. 0.1-1% c. 3-4% d. 7-10% e. More than 10% Ans. c 26. The following robots meta tag directs the search engine bots: <META NAME="robots" CONTENT="noindex,nofollow"> a. Not to index the homepage and not to follow the links in the page b. Not to index the page and not to follow the links in the page c. To index the page and not to follow the links in the page d. Not to index the page but to follow the links in the page Ans. b 27. What is Keyword Density? a. The number of times the keyword n page - (MINUS)the total words in b. The number of times the keyword t on page c. The number of times the keyword d. The number of times the keyword e. The number of times the keyword n the page Ans. 28. Which of the following are examples of agents? a. Internet Explorer b. Search engine spiders c. Opera d. SQL Server database attached to a website Ans. b 29. If you search for the term "iq test" in the Word Tracker keyword suggest ion tool, will it return the number of independent searches for the term "iq"? a. Yes b. No Ans. b 30. Cloaking is a controversial SEO technique. What does it involve? a. Increasing the keyword density on the web pages b. Offering a different set of web pages to the search engines is used / (DIVIDED BY) the total word count o HTML on the page is used X (MULTIPLIED BY) the total word coun is used in the page description is used in the page title is used / (DIVIDED BY) the total word count o

c. Hiding the keywords within the webpage d. Creating multiple pages and hiding them from the website visitors Ans. d 31. Which of the following facts about Alexa are correct? a. Alexa provides free data on relative website visitor traffic b. Alexa and Quantcast provide information on visitor household incomes c. Alexa is biased towards US based traffic d. Quantcast only tracks people who have installed the Quantcast toolbar This is the last question of your test. Ans. a 32. Google gives priority to themed in-bound links. a. True b. False Ans. a 33. Which of the following methods can help you get around the Google Sandbo x? a. Buying an old Website and getting it ranked b. Buying a Google Adwords PPC campaign c. Placing the website on a sub domain of a ranked website and then 301 re-direc ting the site after it has been indexed d. Getting a DMOZ listing Ans. c 34. A Hallway Page is used to: a. Attract visitors from the search engines straight onto the Hallway Page b. Organizes the Doorway Pages c. Helps people navigate to different Doorway Pages d. Enables search engine bots to index the Doorway Pages Ans. d 35. pping? a. The b. The c. The bsites d. The te Ans. d Which of the following options describes the correct meaning of MouseTra technique of monitoring the movement of the mouse on the webpage technique of monitoring the area on which an advertisement was clicked web browser trick, which attempts to redirect visitors away from major we through a spyware program web browser trick, which attempts to keep a visitor captive at on a websi

36. What is the most likely time period required for getting a Google page r ank? a. 1 week b. 3 weeks c. 2 months d. More than 3 months Ans. c 37. All major search engines are case sensitive. a. True b. False Ans. b 38. Which of the following website design guidelines have been recommended b

y Google? a. Having a clear hierarchy and text links b. Every page should be reachable from at least one static text link c. If the site map is larger than 100 or so links, you should break the site map into separate pages d. Keeping the links on a given page to a reasonable number (fewer than 100) e. Use less than 30 images or graphics per page Ans. a 39. How are site maps important for the search engine optimization process? a. Site maps help the search engine editorial staff to quickly go through a webs ite, hence ensuring quicker placement b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page of a website. c. Site maps help the search engine spider pick up more pages from the website d. None of the above Ans. c 40. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized? a. The text of the paid links should state the words "paid text link" for Google to identify it as a paid link b. Only Paid text links to non profit websites should be accepted c. Paid links should be disclosed through the "rel=nofollow" attribute in the hy perlink d. Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink Ans. c